PROFESSIONALPRACTICE

MODULE FILE

PRESENTATION

HAND LETTERED TYPE

FORMS

Pencil drawn Ink Pen Chalk Play-dough

Stamps Wire Straw Wax Charcoal

Wood Plastic Fabric Paper Metal

HAND WRITTEN TYPE

Indie films Organic products Album covers

Illustrative advertising and branding Indpendent

cosmetic products Food advertising Retail logo

WHERE IS IT USED

RESEARCHLIBRARY BOOKS

We began our research in the library, taking out any available books that looked at hand written

or hand rendered type.

The books we found

Michael Perry’s, ‘Hand Job; A catalog of type’

Steven Heller & Mirko Ilie’s, ‘Handwitten; Expressive lettering in the digital age.’

Gestalten’s ‘Playful type 2; New ephemeral lettering and illustrative fonts.’

GINGER MONKEYTOM LANE

EMAILS

What is your thought process when designing typography?

Question – throughly read the brief. Ask my own questions/ brainstorm

Research – look into stuff from my questioning

Moodbaord – Build inspiration and reference

Relax – try and forget about it for a bit

Play/sketch – explore ideas in my sketchbook

Relax – try and forget about it again for a bit

Evaluate – look at what I have and make some decisions

Get down to business – make stuff

Rest – try and forget about it for a little while again

Share – show someone I trust

Send – get it over to the client if all is cool for school

Why do you choose to use hand rendered or hand illustrated

typography, in your own work, rather than existing typography?

I simply much prefer to offer my clients something unique and

a true reflection of their needs and wants. You can’t usually find

a font that ticks all the boxes. Often you’d have to compromise

somewhere. I started drawing my own so that I could get it how I

wanted for them. Plus it’s fun! Now it’s more that they come to me

‘because’ I hand-letter.

USEFUL INFORMATIONTOM LANE

The email that we received from tom lane was one of the most useful and influential respons-

es and really stood out amongst the other emails. We found him to be an interesting character

and very honest when responding to our questions. Tom lane’s thought process when design-

ing was a good way of responding to a brief so we thought it was essential to include this in

our presentation as it would help us young designers with our own thought process.

When we started this project we found that one of the biggest issues that we came across

was defining the title of our presentation ‘ hand lettered type’ this response from Tom Lane

was very helpful.

In your opinion, how would you define hand rendered typography and illustrated

typography and the difference between the two?

I think the clue is in the title ;) I define it as letterforms drawn from scratch, by hand. Not

necessary with analogue tools. You can create hand rendered type using a wacom tablet or

a mouse. For me though, they have to be your own letterforms. Not sure of any difference

between the two. I call it Hand-lettering.

JON CONTINONEW YORK NATIVE

EMAILS

When is it considered illustration and not typography ?

I think the levels actually go like this: Typography > Lettering > Illustration. Typography is

utilitarian, it has a strong purpose and acts more as a building block than a decoration.

Lettering usually has a focus on uniqueness and decoration. Illustration is pretty much just

imagery that accompanies something else or is just nice to look at.

Why have you chosen to create your own type instead of using existing type ?

I’ve always felt that it was easier to express my feelings about subjects if I draw it with my own

hand rather than setting up words up in a font that everyone has seen a million times before. I

feel like fonts can’t properly communicate my voice.

Do you think Hand rendered type should be used more for brands and advertising ?

I think hand-rendered type should be used when the subject calls for it. There’s nothing worse

than when someone uses a particular medium incorrectly. As long as the context calls for it,

then you can use it anywhere you want!

JON CONTINONEW YORK NATIVE

Hey jon,

Just to say thankyou so much for answering my questions, they have really helped my

research. If you have some free time would you possibly be able to answer one more

question-

In terms of typography within the industry do you think hand rendered type is the way forward

?

Thankyou

Kind Regards

Rachael

Hi Rachael,

No I think there's room for both hand-rendered and computer-rendered. Both serve an

important role in design and it's up to designers to realize when each one is appropriate for

the situation at hand.

Glad I could help!

Jon

As a New York native, Jon Contino’s work is highly inspired by street art, he has a unique ap-

proach to design utilizing hand-drawn lettering and typographic illustration, with a well estab-

lished clothing line, magazines and advertising.

Co-Founder and Creative Director of menswear brand CXXVI Clothing Company.

After researching Jon Contino’s work and finding that the majority of his work included hand

drawn type, it was essential that we got in contact with him and asked him some vital ques-

tions that would contribute to our presentation. By adding him on twitter and emailing him

directly I felt that i could construct an email that wasnt too formal, I made sure that I was polite

but in order to get a detailed and genuine response I felt that I had to be myself and write the

email as if I was talking to him in an interview.

KYLE STEEDILLUSTRATOR

Hi. My name is Kyle. I don’t like writing about myself in the 3rd person.

Instead, here’s a recipe on how to make the perfect piece of bacon:

1.Place bacon on baking sheet

2.Put bacon in a cold oven

3.Bake at 375 for 15-17 minutes

4.Enjoy hot crispy bacon

When researching Kyle Steed, i found that he had a huge interest in web design and his

design work was mainly for company websites. Along side this he started out doing graffiti

art mainly for skateboards which evendently led him to create his hand drawn typefaces

and hand drawn icons ( steedicons). We decided as a group we would email him some

of our questions related to hand drawn type, highlighting his icon apps and typefaces,

however we recieved a response stating that he was on holiday so unfortunatly we didn’t

recieve answers for our questions. On the plus side Kyle steed’s website is full of usefull

information and previous interviews so his work would still contribute to our research.

KYLE STEEDINTERVIEW

What are your best methods for finding/attracting clients?

First and foremost; Consistent, personal branding is of utmost importance when you are

looking for new clients.

Even though I’m not a full-time freelancer I still think local meet up groups and other social

functions (such as Refresh) are great ways to meet potential clients. But don’t worry, if you

don’t have any social functions available in your neck of the woods or transportation is an

issue, you don’t have to look very far from your front door. I’ve found just simply meeting your

neighbours is a great way to make connections. Perfect example, this past summer while

hanging out at our community pool, soaking up the sun and drinking some beer, I got to know

one of my neighbours pretty well. My wife and I were even invited to have dinner with him and

his wife. And now I am going to be heading up his companies new website.

How did you get started in your field? Did you study something in particular or are

you self-taught?

Working in the field of web design was more of an accident than a choice. I always thought of

myself becoming an architect or an artist. But after a friend of mine started to nudge me in the

direction of the web I picked up a few books and started to learn. The first website I ever made

used inline styles and didn’t even declare a doc type. Thankfully I ran across a teacher who

valued the importance of CSS, and thus my life was changed. She introduced me to people

like Eric Meyer and Jeffrey Zeldman, whose books and website are a great resource for any

web designer. Now after a years work behind me doing web design and development full-time

I feel like there’s nothing I can’t learn but so much I have yet to learn at the same time.

As a group we found this information usefull to further our research in our own

professional practice even though it was not specifically related hand lettering

research.

PABLO ALFIERIPLAYFUL

We first discovered Pablo Alfieri on Behance network and really appreciated some of his

Hand made typography. His website ‘playful’ was full of commercial work, however one

project that stood out for us was his type face he created out of play dough for a flyer

promoting a Rock band called ‘ The Ovnis’. We admired the fact that he had crafted a type

face that was similar to calligraphy but in a fun and playful way. We found this to be really

effective, by using a quirky medium his work really differentiated itself from the other artist we

researched.

Pablo Alfieri’s work on Behance

Victionary selected my works to published in your new book called Stereographics.

Victionary are a great Editorial design from Hong Kong that seel amazing books like Logol-

ogy, Graphics Alive and Type Addicted. To more information about the book and the editorial

please visit: www.victionary.com

Stereographics reveals how graphics makes its mark on the 3D realm through 4 inspiring

case studies explaining each step with insights into problem-solving, plus a diverse collec-

tion of works from over 60 design units worldwide.

STEVE SIMPSONCHILDREN’S BOOKS

From his website-

Steve takes an organic approach to his projects, blending the disciplines of design and

illustration. He spends a great deal of time on construction, shape and problem solving at the

pencil stage. Continuously re-drawing until a balance of aesthetics, key brief considerations

and client satisfaction have been realized. Approved pencils are then worked up in Photo-

shop using a limited palette of carefully chosen colours. Steve considers vintage illustration

and packaging to be a huge influence on his work particularly the works of Jim Flora, Mary

Blair and Ed Emberly.

He particularly enjoys combing design for print with illustration and looks forward to further

exploration of the world of packaging design

Steve Simpson’s reply to my email was one of the best responses we recieved from the list of

artists I wanted to contact. He was really detailed with his answers and as a group we really

benefited from his content. At this point we were still struggling with defining the differecne

between hand rendered and hand illustrative type, Steve gave us a simple definition in his

eyes which meant we could move on from that question and progress in our research.

EMAILS

Hello Steve,

I am currently studying BA(Hons) Graphic Design Course at the University of The West

of England. I am working on a group research project, which my classmates and I have

collectively decided to focus on the subject of hand rendered typography.

We have noticed that lettering and illustrated typography is used within your work and was

wondering if you could take the time to answer a couple of questions?

1. Why do you choose to use hand rendered or hand illustrated typography, in your

own work, rather than existing typography?

I actually find it quicker to do hand lettering, when we are talking small amounts of text, than

searching through endless font libraries. It’s also much more fun!

2. Why do you think clients like you choose to use hand rendered type?

It’s always original and organic and blends well with my illustration

3. In your opinion, how would you define hand rendered typography and illustrated

typography and the difference between the two?

There’s definitely a difference between the two. Some of my work would involve using the

original pencil line, more so when it’s a naive feel required. For anything more technical I’d

always tinker with it in photoshop using vectors. Think it probably comes down to the type

matching the content of the rest of the image. Both have their place.

4. What is your thought process when designing typography?

I want to use a style that suits my illustrations. They need to blend. It’s also about how much

emphasis the lettering needs and how prominent it needs to be. There’s also the tone. Are we

shouting or playful. It’s about getting the message right. Some times the type is really just a

pattern, other times it’s a message. Figuring out exactly what the problem is that you are being

asked to solve is always the first step.

We would be really grateful if you could get back to us as soon as it’s convenient for you.

LINZIE HUNTERLETTERING

linzie Hunters’ freelance illustration work is created digitally but when away from the comput-

er she enjoys traditional print-making and book-binding.

Linzie hunter’s work was in our digital category; we researched her work and found that all

her type was digitally rendered. Her style however is noticeably related to hand rendered

type, it appeared free flowing as we became more aware of the projects she was asked to

do we saw her hand lettered type suited her illustrative book designs. This research was

helpful to us as we found that even a hand rendered looking type can look as defined as

existing typefaces but still have that playful appearance.

NATE WILLIAMSCUROSITY

EMAILS

1. Why do you choose to use hand rendered or hand illustrated typography, in your

own work, rather than existing typography?

There is more freedom and personality in it.

2. Why do you think clients like you to use hand rendered type?

In a world of pixel perfect computers it’s refreshing to to signs of human life .. mistakes,

accidents, imperfection, inspiration, energy,etc. I think the resurgence in crafts, hand

lettering, “buy local”, microbreweries, non chain restaurants.etc is a response to globalization.

People are craving unique experiences and don’t want everything to be templatized. You can

even see big chains mimicing ma and pa types of stores to create this feeling.

3. In your opinion, how would you define hand rendered typography and illustrated

typography and the difference between the two?

I think they are the same thing ..which I would define as creating anything that is readable

without the assistants of fonts .. or at least not the fonts intended use.

4. What is your thought process when designing typography?

It depends .. but in general I believe in the notion “The medium is the message” meaning you

communicate info before anything is even read just by how it looks on a subconsious level. I

try to think of what feeling I want the person to have and then support it via the lettering .. or I

just do what I feel like :)

Is hand lettering the way forward?

I think the hand lettering / hand made / craft trend is a response to the high-tech boom in the

90’s where everything was slick and highly polished. Now the pendulum has swung the other

way .. Eventually it will return to the middle and both the ”high-tech” look and “hand drawn”

look will just be another tool for designers and illustrators to achieve specific marketing/

business objectives.

Nate William’s best answer to one of our questions was that ‘In a world of pixel perfect

computers it’s refreshing to have signs of human life .. mistakes, accidents, imperfection,

inspiration, energy,etc. I think the resurgence in crafts, hand lettering, “buy local”,

microbreweries, non chain restaurants.etc is a response to globalization’.

This helped us a group understand the importance of hand lettering in the advertising and

branding world and that consumers appreciate a different approach to designing, even for the

most established brands and companies.

CLAIRE KELLEYCREATIVE

EMAILS1. Why do you choose to use hand rendered or hand illustrated typography, in your

own work, rather than existing typography?

This particular project (www.literarycreative.com) was an assignment n Pratt’s Graduate

Communications Design program for Bob’s Gill’s class. He asked us to create a self portrait.

I work in book publishing and so to me, my bookshelf is a very personal indication of who I

am and what I have done and learned in my life. I chose to create hand illustrated typography

to depict the books because I felt it gave the bookshelf a more personal feeling, as if these

books were being seen through my eyes. I used a thin paintbrush and opaque watercolor to

study each letter and try to recreate the typefaces. It was a slow process, but something about

handlettering has always been very comforting to me. I love to sign my name, as you can see

at the top of the page.

2. Why do you think clients like you to use hand rendered type?

I haven’t done much hand lettering for clients, but here in the US, a craft aesthetic is very

popular these days. You can see it on design sites like Etsy. There’s a return to the handmade,

the constructed, the personal.

3. In your opinion, how would you define hand rendered typography and illustrated

typography and the difference between the two?

Off the top of my head, I would say hand rendered typography is something that resembles

handwriting or a typeface, but is created by the artist drawing the forms. Tony Dispigna’s work

would fall into this category. Illustrated typography is something more ornate, that may include

letters as representations of pictures or images.

BEHANCERESEARCH

When first researching designers that used hand lettering

in their work, the Behance network became one of our main

search engines as we discovered some unusual but talented

designers. The more we researched the more we were

finding similar styles, Behance introduced us to a minority of

designers that were pushing the boundaries and were just

starting their professional careers which meant it was vital

they stood out from the crowd.

PRESENTATION QUESTION

HAND LETTERING - IS IT JUST A PHASE?

Once we had decided on our question for the presentation we started to delegate sections of

the presentation to each member of the group. We had to ensure that the presentation would

flow with interesting information that would hopefully educate the viewers on our chosen

subject, but also inform them of some design strategies that we were lucky to find out from the

designers we emailed.

First section- Different forms of hand lettered type

When researching this chosen subject it was interesting to find out how many designers would

break the boundaries and leave a standard pencil in the past. We thought it was important to

inform the viewers how many different forms could create hand lettered type, and define the

word ‘hand lettered’ so there would be no confusion.

Second section-Where is it used

This section was then split into three main areas in which we discovered hand lettering,

packaging, advertising and film titles. As much as we enjoyed exploring different designers

using their hand lettered type in their own projects, we wanted to find out where it was being

used for all consumers to appreciate, what area it was most used in and was it appropriate.

Third section-The designers

We included designers that we individually valued as a newly discovered designer and

then included their response to the question, why do you think clients like you to use hand

rendered type? It was really lucky that each of our favourite designers replied to the emails

we sent. We decided as a group that this was one of the more beneficial answers that we

could share with the viewers as it would help people understand the reason behind their hand

lettered type and why only certain clients can use it for specific things.

Fourth section-Favourite quotes

This section included some of how favourite answers from the emails, some useful information

to young developing designers and topped off with an example of their work.

ARROW CREATIONS

HERE

IT IS !SHCHLOEL.TUMBLR.COM

Script:

Rachael

Slide 2

Another way to create a hand lettered type is to use 3d materials. An example from Pablo

Alfereri on the left of the screen has used play doh to create his letters which gives a tactile

feel to his work. He designed it for a flyer for a rock garage band called the Onvis. on the right

is a typeface from Enrico Bevere who uses alot organic materials to sculpt his words. In this

example he has used branches that have then been edited and named fur as it has a textural

appearance.

Slide 3

Hand lettered type is also being used more in advertising. A recent advert for vo5 hair prod-

ucts uses illustrated type and drawings which are creative and playful. We came across this

in a gossip magazine and thought it was a great example of how hand lettered type is being

used. Another example of this is a mc donalds advert designed by Jeff Rogers for the new

spicy chicken mcbites that then led him to be featured in the tv campaign.

Slide 4

After doing our secondary research we then moved onto our primary research. We contact-

ed a number of designers and illustrators questioning them on their opinions about hand

rendered type. Claire Coullon a French graphic designer and typographer responded to

the question why clients use hand rendered type.. A great deal of the appeal is that it’s fully

custom, therefore completely individual to that particular client and tailored for the goals of

that project. Our conclusion from this response is that hand lettered type conveys a warm and

strong human element. Clients that want to convey originality use hand lettered type it has a

strong personal feel as it is very closely related to hand writing. She used examples such as

classic coca cola and kellogg’s which is a style that will be timeless and not restricted by short

term trends.

Slide 5

We then asked the question is hand lettering just a phase in the industry, after reflecting on

our previous replies we decided it would benefit us to ask this question. We received a re-

sponse from Jon Contino a typographic illustrator from New York, who is also co founder and

creative director for the menswear brand CXXVI. We were very pleased when we received a

response as we are all big fan of his work. Even though it was not as detailed as some of the

other responses we received it was still a positive response from a high demanding designer.

He replied : There’s room for both hand-rendered and computer-rendered type. Both serve an

important role in design and it’s up to designers to realize when each one is appropriate for

the situation at hand.

Last slide

We decided to make a tumblr account of all our research and findings, we made a little card

with the link on it so you can have a little look in your own time. It includes designers we looked

at and our responses that include inspiring advice, possible job directions and designers that

could help in your other projects.

BIBLIOGRAPHY

Alfieri, Pablo. Website www.pabloalfieri.com/

Bevere, Enrico. Website www.behance.net/gallery/EXPERIMENTAL-TYPOGRAPHY-FUR/2491459

Clarke, Georgina. Website www.georginaclarke.com/9878/home

Conti, Hannah J www.speckyboy.com/2010/11/29/the-beauty-of-the-hand-drawn-typography-trend

in- design/

Contino, Jon Website www.joncontino.com/ Coullon, Claire Website www.coullon.com

Design your way. Website

www.designyourway.net/blog/inspiration/impressive-hand-drawn-typography-in- spiration/

Dongcharoaen, Chaithawat Behance www.behance.net/gallery/Experiment-Sketch/4618495

Duncan, Angela Behance website www.behance.net/duncangela

Duncan, Angela Website www.theangeladuncan.com/Logo

Duncan, Angela Wesbite www.theangeladuncan.com/fun-Album-Artwork

Duncan, Angela Website www.theangeladuncan.com/ Duran, Todd Article www.designmylife.org

Handrawn Search engine www.pinterest.com/cameraluv/hand-drawn-type

Hayes, Adam Website www.mrahayes.co.uk

Hayes, Adam Reblogged Post www.whiteandnerdy1.tumblr.com/post/33144297634

King, Sarah Reblogged Post www.nosoyhombre-soyanimal.tumblr.com/post/31477615232

System of a Down Album Cover Art Reblogged Post www.urthereasonwhy.tumblr.com

post/31189529138

Rogers, Jeff Reblogged Post www.evhuwa.tumblr.com/post/18016573179/jeff-rogers-jeff-rogers-

just- put-out-a-new-site-a

Williams, Nate Tumblr Website www.n8w.tumblr.com/post/23166791661/upcoming-licensing

shows-sur- tex-booth-341-343

Sagmeister, Stefan Reblogged Post www.waardesign.tumblr.com/post/28429462947

Pretty Colours Tumblr Website www.prettycolors.tumblr.com

Heller, Steven & Illic, Mirko, Handwritten: Expressive Lettering in the Digital Age, Thames and

Hudson Ltd Hellige, Hellen & Klanten, Robert & Middendorp, Jan, Playful Type: v. 2: Ephemeral

Hunter, Linzie Website www.linzihunter.co.uk/

Jimenez, Nicolás García, Website www.behance.net/gallery/HOMEMADE-TYPOGRAPHY/3739809

Kelley, Claire. Website www.literarycreative.com/ King Sarah. A Website www.sarahaking.com

Sagmeister and Walsh Design Firm Website www.sagmeister.com LaFayette, Josh Tumblr Website

www.joshlafayette.tumblr.com/ Lettercult Article www.lettercult.com/custom-letters-in-movie-titles

Ioannou, Sophia Tumblr Website www.sampersandi.tumblr.com/post/12326859774/the-brief-

design-a-contemporary-range-of Anderson, Gail Article www.imprint.printmag.com/illustration/

mister-mcrogers%E2%80%99s-neighbor- hood/

Lyons, Kevin Website www.naturalborn.com/work/index.php

Lyons, Kevin Reblogged Post www.journeytotheeclectic.tumblr.com/post/18822682310/kevin-lyons

Magazine www.kingbrownmag.com

Marsden, Rachel Article www.rachelmarsdenwords.wordpress.com/2011/11/03/from-typography-

to-pa- per-back-in-practice/

Mcdevitt, Mary-Kate. Website www.marykatemcdevitt.com

McNulty, Pat Editor Advert Cosmopolitan magazine

Merle, Website Post www.indulgy.com/post/974gNsiJU1/hand-drawn-type-for-food-packaging

That Belongs In A Museum, Wordpress Blog www.thatbelongsinamuseum.wordpress.

com/2008/09/30/exhibit-c-hand-lettered-indie-movie-titles/

Miller, Yael & Reuben Share some candy. Website www.sharesomecandy.com

Nuttal, Natasha Behance www.graphiquefantastique.com/tag/hand-drawn-typography

Perry, Michael, Hand Job: A Catalog of Type, Princeton Architectural Press

Rogers, Jeff Website www.howdyjeff.com

ShanSan Art&Design Article www.typographyserved.com/Gallery/emotional-bookae/340432

Koncar, Vladamir Behance Website www.behance.net/konch/frame/133391

Gagin, Sebastian Article www.typographyserved.com/Gallery/Mech-type/369697

Piascik, Chris Tumblr Website www.chrispiascik.tumblr.com/ Simpson,Steve Website

www.stevesimpson.com

Steed, Kyle. Website www.kylesteed.com/

Williams, Nate Website www.n8w.com/gallery/tags/images Williams, Nate Website

www.n8w.com/gallery/tags/everything Williams, Nate Behance Website www.behance.net/n8wn8w

Hodge, Sean Article www.psd.tutsplus.com/articles/inspiration/alphabetic-inspiration-a-z-experi-

ments-with-letters-hand-crafted-type-and-more/

Chloe Johnston, Rachael Woollard and Shelley Wills

PROFESSIONALPRACTICE

FIRST IMPRESSIONS COUNT

10 Jacobs Wellls Road, Bristol, BS81EA

Rachaelwoollard91@hotmail.co.uk

Rachaelwoollard.com

+44(0)7817709617

EducationCurently studying a BA(Hons) Graphic Design at

University of West of England

September 2011–2014

BTEC Level 3 Foundation Diploma in Art and Design

Interests

Editorial spreads and colour schemes featured in magazines such

as Elle and Dazed and Confused

Cosmetic products promotion and fashion retail marketing

Interior design

SkillsSoftware

Expert Adobe Photoshop, Indesign and Bridge

Competent Adobe Illustrator, Premier Pro, After effects and

Dreamweaver

Creative skills

Digital and Analogue Photography

Sculpture

3D objects

References available on request

Employment

Bar tender at Rileys Sports bar

2009–2011

Bar supervisor and promoter

Bar tender at Oceana Club

Experience

Photographer for Vogue inspired shoot for London College of Fashion

2011

Fashion publication for summer season line for UCA Epsom

2012

Fontstruct work featured in the Bower Ashton first year

Process exhibition

Rachael Woollard

FIRST DRAFT OF CVSUMMER WORK

My first initial approach to designing my cv was to keep it quite simple, fit the criteria and

include at least two bright and complimentary colours. I chose to create lines to section off

the different part of my CV, however when presenting this to my peers and tutors there first

thought was to fold on these lines created. The way it would have been folded would not

have been practical and created an uncertainty of what to do with it at first glance.

I kept my content quite simple as I was unsure to start off with what was appropriate in

a design CV as it would be very different to a CV that I would create for a part time job.

I included previous employment which was mostly in bar environments; this showed

commitment to late hours, a variety of different people and important responsibilities. I am

aware that I lack experience in design orientated work placements, however creating these

self promoting packages has made me realise that gaining some experience in these areas

will be very beneficial to my design career. I hope to get a couple of placements this year at

magazine companies, if these are not available I think that any company that involves design

work will be worth the applying for.

IMPROVEMENTS

Remove address

Remove ‘currently studying’

Include where I studied my foundation degree

More information for employment, skills required and responsibilities

More interests, creating a personality

Remember not to be too specific with interests which could limit me to jobs

Rachaelwoollard91@hotmail.co.uk

rachaelwoollard.com

+44(0)7817709617

BA(Hons) Degree Graphic Design

University of West of England

BTEC Level 3 Foundation Diploma in Art and Design

Suffolk New College

Editorial spreads and colour schemes featured in magazines such as Elle and

Dazed and Confused

Cosmetic products promotion and fashion retail marketing

Interior design

Product design

Adobe Photoshop, Indesign

Adobe Illustrator, Premier Pro, After effects and Dreamweaver

Digital and analogue photography

Letterpress

Screen printing

References available on request

Oceana Club Bristol

Promoted and served customers, responsible for taking stock, cleaning and

teamwork.

Rileys Sports and Snooker Club Ipswich

Organized and contributed to designing promotional items for bar and sport

events.

Collaborated with a fashion student at The University of Creative Arts designed

a look book for her summer season line.

Collaborated with a fashion direction student at London College of Fashion,

photographed a vogue inspired editorial spread.

Fontruct Typeface poster featured in the Bower Ashton exhibition ‘Process’

RACHAEL WOOLLARD

EDUCATION

EMPLOYMENT

EXPERIENCE

SKILLS

INTERESTS

2011-2014

2010-2011

2012

2009–2011

2012

2011

2011

Change logoLooks like motion graphics.Make triangle an equilateral triangle

University of the west of England

Make brighter

Do not specify

hello@rachaelwoollard.com

rachaelwoollard.com

+44 (0)7817 709 617

RACHAEL WOOLLARD

BA(Hons) Degree Graphic Design

University of the West of England

BTEC Level 3 Foundation Diploma in Art and Design

Suffolk New College

Oceana Club Bristol

Promoted and served customers, responsible for taking stock,

cleaning and teamwork.

Rileys Sports and Snooker Club Ipswich

Organized and contributed to designing promotional items for bar

and sport events.

EDUCATION

EMPLOYMENT

2011-2014

2010-2011

2012

2009–2011

Adobe Photoshop, Indesign

Adobe Illustrator, Premier Pro, After effects and Dreamweaver

Digital and analogue photography

Letterpress

Screen printing

References available on request

Collaborated with a fashion student at The University of Creative

Arts designed a look book for her summer season line.

Collaborated with a fashion student at London College of Fashion,

photographed a vogue inspired editorial spread.

Fontruct Typeface poster featured in the Bower Ashton exhibition

‘Process’

EXPERIENCE

SKILLS

Editorial design

Retail and cosmetic promotion

Interior design

Product design

Filmmaking

INTERESTS

2012

2011

2011

FINAL OUTCOMECV

This is my final outcome for my CV, as you can see it is

proportioned well and has improved hierarchy. The content

has been altered so that it informs the viewer of enough

information but doesn’t ramble on. I think the design reflects

my personality, structured and clean cut, but with the

occasional outburst of bright colours to show my fashion

inspired design process.

PAPER TESTS

LOGO IDEASILLUSTRATOR

Here are my first logo ideas, as you can see all of them are based on my first initial ‘R’ the

formation of this letter is quite easy to play around with, and I have chosen to use triangles

and lines. It was suggested to me to use the ‘W’ that is my first initial of my last name

Woollard in my logo, however after much experimentation the ‘W’ failed to work as a shape

and create originality.

BUSINESS CARDSINDESIGN

RACHAEL WOOLLARDRachaelwoollard.com

Rachaelwoollard91@hotmail.co.uk

Rachaelwoollard.com

+44(0)7817709617

RACHAEL WOOLLARD

MY FIRST BUSINESS CARDS

These business cards were designed using my old logo using greys and dark pinks that

then faded out. I decided to use dark pink and centre it in the middle of the business card.

On the back of the business cards I used my logo to create a pattern, something I wanted

to do to create a colour palette and distinctive look to my work. During a crit I was informed

it was not best to centre my details and that my logo created a motion graphic look, which

for self promotion would limit me to work as they may take a first glance at my logo and

think I am specified in motion graphics, which I am not. This then led me to completely re

design my whole promotional package, with a new logo and different colours, as I was also

told that my colour palette of greys and dark pinks can look like a solicitors or electrical

companies.

TIME FOR RESEARCHScott Witham

Print and production Finishes for

Promotional_Items

#017Design firm_Design N/A

Client_Topshop

www.na-creative.co.uk

The design N/A website was extremely useful when looking at promotion, ranging from

designer labels to High street brand advertising and designer clothing look books. In terms

of pattern, colour and style looking at these promotional items helped me further my design

process, I will now consider creating a pattern from my new logo to be placed on the back of

my business card and chosen promotional item.

RACHAEL WOOLLARD

hello@rachaelwoollard.com

rachaelwoollard.com

+44 (0)7817 709 617

NEW BUSINESS CARD

MAKING PATTERNSINDESIGN

My selection of patterns were all made using my logo, they were distorted, repeated, colour

change and arranged in several different ways. In total I made 25 different patterns, in all

three different colours, dark pink, lime green and grey.

INSPIRATION

#041Design firm_Iwantdesign

www.iwantdesign.co.uk

FINAL PROMOTIONAL ITEMS

POSTCARDS

RACHAEL WOOLLARDrachaelwoollard.com

I designed six postcards with my chosen patterns on, I wanted to produce a promotional

item that could be sent anywhere and I think postcards is a great way to introduce your work

to consumers. I found that alot of fine artists do this for their work and was informed that it

will beneficial to my professional practice to do this. I created a light grey layout of a typical

postcard on the back with my details in the bottom left corner, so I can promote the rest of my

design work that is located on my website.

AS A COLLECTION

10 Jacobs wells Road BS8 1EABristolhello@rachaelwoollard.comrachaelwoollard.com+44 (0)7817 709 617

Dear Mr Claude d’ Avoine,

I am currently studying a BA (hons) degree in Graphic design at the University of the West of England and wanted to contact you regarding a possibility of shadowing you in your studio and gaining some valuable experience with a freelance graphic designer. I have a particular interest in editorial spreads and magazines which is where I noticed your design work for Dazed and Confused, this has highly influenced my design practice. When researching your work through your website the ‘Traces’ look book was prominent for me and accelerated my interest in designing magazines and editorial spreads that have an affinity with fashion. I also admire your approach to documenting ‘the history of black gangs in America’ by making a series of posters that are evocative and explicable. I am interested in visually stimulating layouts and documentation with particular attention to colour palettes, shape and type. When given a brief I will complete all the main components but introduce some of my interests to express some personality. I would bring a curiosity of new ideas and persevere with a hard working attitude. I feel it is important to any progressing designer to experience the day to day runnings of a graphics studio. Thankyou for taking the time to consider me, it would be a great opportunity to work alongside such an influential designer like yourself. If it is possible to arrange a meeting I am available on an as and when basis.

Sincerely

Rachael Woollard

12th December 2012Mr Claude d’Avoine Address line 1Address line 2CityPostcode

10 Jacobs wells Road BS8 1EABristolhello@rachaelwoollard.comrachaelwoollard.com+44 (0)7817 709 617

12th December 2012Mr John GilsenanCreative DirectorIWANT Design LtdThe Corner House2 Grove ParkLondon E11 2DL

Dear Mr John Gilsenan,

I am currently studying a BA (hons) degree in Graphic design at the University of West of England and wanted to contact you regarding a possibility of interning at your design agency and gaining some valuable experience within such a well established and inspiring environment. I have a particular interest in editorial spreads and magazines which is where I noticed your publications section on your website and has highly influenced my design practice. When researching your work through your website the series of re-issues for ‘Everything But The Girl’ stood out for me. The design element of this is stunning but what attracted me was that they were presented as case bound books and that there was a strong and elegant theme throughout. I also admire your approach to designing the Identity sleeve for the folk super group Kan, the artwork for it is beautiful, however it was the pattern design and choice of colour that caught my eye. Working with colour alot myself I would be most interested in learning more about colour and the choices made in your design agency, also that you have such a wide range of skills in your agency my initial career path could be broadened. I am interested in visually stimulating layouts and documentation with particular attention to colour palettes, shape and type. When given a brief I will complete all the main components but introduce some of my interests to express some personality. I would bring a curiosity of new ideas and persevere with a hard working attitude. I feel it is important to any progressing designer to experience the day to day runnings of a graphics studio. Thankyou for taking the time to consider me, it would be a great opportunity to work for your design agency, something that will influence my career and excell my design process. If it is possible to arrange a meeting I am available on an as and when basis.

Sincerely

Rachael Woollard

RACHAEL WOOLLARDMANIFESTO

PUBLISHED ON ISSUU

http://issuu.com/rachaelwoollard1/docs/rachaelwoollardmanifesto?mode=window&background-Color=%23222222