2019-01-10
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Skill Workshop
Mastering G Suite
MODULE ONE:
Social Media FoundationsDiscover a 7-Step Roadmap
to Building a Profitable
Freelance Business in 2019
My “In-house” Team
Meet the FreeU Team
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Quick Timeline
2002 2004 2007 2010 2015 2017 2019
Kelly and Craig enter the freelance world
and they like it!
Trained 40 freelancers for a
software company
A BIG detour results in VAClassroom.com
Designed over 150+ courses for 10,000 students worldwide
Launch of all-in-one University for
Freelancers and VAs
Launch of new brand:
Did you download your 2019 Freelance Tool Kit?
Masterclass Agenda
1 5 Important Predictions for 2019
2 7-Step Roadmap to Your Freelance Success
3 The #1 Way to Keep Your Skills Sharp and Current in 2019
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What is a Freelancer?
Our Definition of a Freelancer:
A service-based
entrepreneur who works
remotely for multiple
clients and lives with
FREEDOM!
Many Freedoms…
• Personal Freedoms
• Location Freedoms
• Financial Freedoms
• Relationship Freedoms
• Time Freedoms
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Five Freelance Predictions
for 2019
Freelancers will lead the
growth of entrepreneurship
this year and beyond.
PREDICTION #1:
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The Decline of Entrepreneurship
1860: 80% of the US workforce was self-employed.
1900: The self-employment number fell to 50%.
1977: The number dipped to 7%!
Fast Company Oct/18
That was then… this is now!
Fast forward 41 years and Americans are
redefining the American Dream for the 21st
century. Sure, we’ve ditched the farms, fields
and plows for co-working spaces, Wi-Fi and
laptops. But we’ve kept the perseverance, self-
reliance, and freedom to chart our own
futures.” Stephane Kasriel, Upwork
“Choose Your Own
Workspace” concept will
continue to grow in
popularity.
PREDICTION #2:
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“59% of US companies are using
flexible work forces – remote
workers and freelancers.”Future Workforce Report
from Upwork
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Face-to-Face meetings via
video conferencing tools going
mainstream
PREDICTION #3:
• Offers a great first impression
for prospective clients
• Increases productivity over back
and forth emails and IM
• Builds relationships and trust
faster
Video Conferencing
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Video Conferencing
Increase in legislation and
insurance options to support
fast-growing base of
freelancers
PREDICTION #4:
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Growth of client automation
tools for freelancers
PREDICTION #5:
There has never been a better
time in human history to
launch and grow a service-
based business!
OUR PREDICTION:
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Skill Workshop
Mastering G Suite
MODULE ONE:
Social Media FoundationsDiscover a 7-Step Roadmap
to Building a Profitable
Freelance Business in 2019
PURPOSE
PASSION
PROFICIENCY
POTENTIAL
PEOPLE
PERSONAL BRAND
PRESENCE
PACKAGES / PRICING
PROMOTION
PRODUCTIVITY
PROFESSIONAL DEVELOPMENT
Define or Clarify your Purpose
(Your Big Why)
Step 1:
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Step 1: Define Your Purpose
me
family & friends
Clients
• Why are you starting (or
why did you start) a
freelance business?
• What impact do you want
your business to have on...
• You
• Your family
• Clients
Meet Renee
Identify and Amplify your
Niche
Step 2:
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POTENTIAL MARKET
PASSIONS
PROFICIENCIES
1. Passions
What tasks / projects do you
currently LOVE to do?
2. Proficiencies
What areas are you
knowledgeable and skilled
at?
3. Potential Market
What skills and services
offer fast-growing and in-
demand opportunities for
freelancers right now?
Three Circle Niche Assessment
Top 150 Freelance Niches Guide
Freelance University Tracks
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Amplify Your Niche
Copy Editor
Blogging
Blog management
Ebook creation
Content research
Jena K
Identify Your People
Step 3:
KeeleyJoy Photography
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Who are Your People?• Authors
• Coaches
• Speakers
• Trainers
• Real Estate Agents
• Women Business Entrepreneurs
• Information Marketers
• Health professionals
• Hobby-based entrepreneurs
• Lawyers (service-based
professionals)
• Local businesses
• Freelance agencies
• Executives
• Ecommerce store owners
Meet Bianca
Design Your Personal Brand
Step 4:
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“Being generic is a choice. If you are generic, a cog in the system, you will always be struggling –
struggling to be paid fairly, struggling to get new clients,
struggling to have the freedom to make a difference.”
Seth Godin
Meet Ali
UpLaterThanYou.com
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Your Personal Brand…
• Determines the distinctive way you want to be perceived
and remembered by others!
• Represents a blend of your personality, passions,
principles, proficiencies, past experiences and purpose
• Sets you apart and makes you unique in the freelance
space
• Communicates clearly WHO you are and the value you
bring!
Build a Powerful Online
Presence
Step 5:
Three Key Parts to Your Online Presence
Business Website &
Host
Email List Management
Program
Social Media Platform
• Select Business Domain
• Choose website platform
(WordPress or other)
• Pick your host (Bluehost,
SiteGround)
• Create signature free
offer
• Choose email program
(MailChimp)
• Build targeted email list
• Identify the right Social
Networks
• Publish valuable content
• Build targeted
community
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Meet Barb
• Home page• About page• Services/packages• Portfolio• Contact• Blog
Promote Your Freelance
Services
Step 6:
Three Best Ways to Promote Your Services
Referral Marketing Content Marketing Email Marketing
Seek new referrals
from your circle of
influence:
• Clients
• Colleagues
• Networking
Connections
Publish niche-specific
content to boost
credibility such as:
• SM posts
• Blog posts
• Podcasts
• FB Live
• Videos
Build a targeted
email list with a
FREE signature offer:
• Guide, report or
ebook
• Online course
• Video series
• Webinar
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Meet Rixta
Create Your Personal
Productivity System
Step 7:
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5-Step Productivity System
Pitfalls
Personality
PlanPractices
Progress
What are my current
productivity pitfalls?
How am I wired?
What is my personal
productivity plan?
What are my daily
productivity practices?
How am I
doing?
Summary of Seven Steps
Define Your Purpose
Identify & Amplify Your
Niche
Identify Your People
Design Your Personal Brand
Build Your Online
Presence
Promote Your Services
Build Your Productivity
System
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BONUS STEP
PURPOSE
PASSION
PROFICIENCY
POTENTIAL
PEOPLE
PERSONAL BRAND
PRESENCE
PACKAGES / PRICING
PROMOTION
PRODUCTIVITY
PROFESSIONAL DEVELOPMENT
The #1 Learning Platform for Freelancers,
VAs and Online Professionals!
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Our Diverse Student Base• Virtual Assistant
• Online Business Manager
• Writer / Editor
• Graphic Designer
• Online Marketing Strategist
• Book Marketing Specialist
• Social Media Manager
• WordPress Designer
• Content Marketing Manager
• Customer Support Professional
• Online Event Manager
• Bookkeeper
• Project Manager
• The list goes on…
Our Big Why:
We desire our students to
experience the FREEDOMS that
come from running a flexible,
location-independent, service-
based business!
www.freelanceu.com/university
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Freelance University Features…• 65+ relevant freelance training certifications and
courses across SEVEN tracks
• Monthly live workshops on topics important to
your business
• Interactive, private learning community supported
by talented business mentors
• Practical courses on the technology that is most
important to you and your clients
• A Professional Freelance Directory to showcase
your specialized skills and attract new clients
Semester Training Model
• New University offers THREE
semesters per year (September,
January, May).
• Each semester will feature a new
certification, courses, workshops and
live monthly Q&A scheduled four
months in advance.
• 18 new courses will be added each
calendar year.
Industry-Leading Certifications• Access comprehensive, up-to-date
certification programs across SEVEN key
tracks:
✓Social Media
✓ Internet Marketing
✓Content Development
✓Business Dev & Management
✓Virtual Events
✓Technology
✓Graphic Design
• All new certifications will be tracked in our
system and powered by Accredible.
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Industry-Leading Certifications
On-Demand Course Library• Access a large library of skill-building
courses designed to improve and expand
your skills and service offerings.
• Features TWO key tracks:
✓Skill-building courses designed to
meet your (and your client’s) current
needs in a variety of niches
✓Business-building courses intended
to help you set up, market and
manage a successful online business
Monthly Live Skill Workshop
• Join us each month for a 90-minute,
live interactive workshop on topics
that matter to you.
• Monthly Workshops are scheduled
FOUR months in advance.
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Monthly Virtual Office Hours
• Access live monthly Q&A events with
myself and special guest experts.
• Bring the burning questions,
challenges and discussion topics that
are important to your business right
now!
Freelance Resource Center
• The Resource Centre features over
75 practical guides and checklists
to make it easier to deliver your
services and manage your
business!
• New resources added regularly.
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Software Practice Area
• Access the VAC Sandbox and practice
using the software and apps your clients
need you to know!
• This sandbox includes Canva, Leadpages,
Infusionsoft, ConvertKit, OptimizePress
and many other relevant tools.
• Plus, our students have access to
excellent education discounts with Adobe.
Private Facebook Learning Community
• Access a powerful learning
community moderated by myself,
our community manager and six
talented mentors (with a combined
35 years of freelancing experience).
• This will be the ONE place to go to
connect with others, ask questions
and get the support you need.
Professional Freelance Directory
• Create a visually appealing profile in
our Freelance University Directory
• Showcase your skills and connect
with a growing base of small
business clients!
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Professional Freelance Directory
New 2019 Course Catalog
What Will Freelance University
Cost You?
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Registration for Freelance University is
officially OPEN for just a few days!
Enroll in one of our TWO affordable tuition plans today:
http://www.freelanceu.com/university
Any questions?
Contact us at: [email protected]
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