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Copyright Objectworld Communications Corp.
SIP Trunking Seminar Series
In conjunction with Sponsored by TMC
San Diego, CAOct 12, 2006
Copyright Objectworld Communications Corp.
A fundamental shift in Business Communications fueled by: Standards emergence IETF/SIP and ubiquitous IP network infrastructure
Commoditized, standards based hardware
Market Disruption: Business Communications moves from the Telecom Channel into the IT Channel Solutions move from proprietary bundled to open unbundled Decision makers/OA&M move into Enterprise IT Departments
Traditional PBX is eliminated & telephony becomes part of the IT infrastructure
IT Telephony ™ the next step in the evolution of business communications
Copyright Objectworld Communications Corp.
Unified Communications (UC) Server All-In-One IP PBX and SIP Unified Communications Productivity Software for Windows
• Target Market 15-2000 users
• Delivered on a single CD as software
• Hardware Neutral – open system using industry standard server, SIP phones & gateways
• Operates on any Microsoft Certified Server/PC Platform with standard Windows OS – XP, 2003 Server, SBS
• Integrations with popular e-mail servers: Microsoft® Exchange Server™ Outlook® , Lotus Notes®/Domino®
• Integrations to MS SQL Server ®, and any ODBC compliant database
Copyright Objectworld Communications Corp.
UC Server Eliminates Complexity
UC Server:
• eliminates complex integration
• Single CD
• single server
• single point of admin
provides all UM, UC, FAX, IVR, TTS, AA & Personal Assistants
• leverages Active Directory and Wizards for Automated Installation and Maintenance
• provides automatic detection & configuration of standard SIP Phones & Gateways
Copyright Objectworld Communications Corp.
UC Server Delivers IT Telephony™
All-in-one, low cost SIP PBX and Unified Communications for Windows®
Leveraging the Microsoft IT Infrastructure for:
Operating System Administration Security Desktop Environment Applications Backup Messaging Database
Copyright Objectworld Communications Corp.
UC Server: Hardware Interoperability
Standard SIP Soft & Hard Phones
Analog/Digital Media Gateways
Copyright Objectworld Communications Corp.
Connect Partners ProgramInterop Certification for Products and Services
• Distributors, VARs, Users Choose Hardware and Services
• IP Infrastructure, Servers/OS, SIP Phones, SIP Gateways, ITSP’s
• Objectworld Delivers Software
• Objectworld Interoperability Branding
• Objectworld Supports Certified Devices & Services
• Connect PLUS
• 2nd Tier Support For Interoperability Supported by Objectworld
• Phones/Gateways Automatically Recognized and Configured
• Connect
• 2nd Tier Support For Interoperability Supported by Objectworld
• Phones/Gateways Manually Configured
• Objectworld Setup Documentation Online
Copyright Objectworld Communications Corp.
Price Points For IT Telephony™
UC Server System - Expected End User Price - Bundle Points
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
15 25 50 75 100
150
200
250
300
350
400
450
500
600
800
1000
1200
1400
1600
1800
2000
Number of Users
Sys
tem
Co
st
$380
$390
$400
$410
$420
$430
$440
$450
$460
$470
Co
st P
er U
ser Gateways
Phones
Server
UC Server
Cost Per User
Trunk Traffic Level: 6ccs per user with 10% probability of blockingTelephones: 60% Polycom 301, 30% Polycom 501 and 10% Polycom 601Gateway PSTN Trunks: Audiocodes gateways – Analog to 16 trunks and Digital PRI above 16 trunks.
Copyright Objectworld Communications Corp.
Medium/Enterprise
Copyright Objectworld Communications Corp.
UC Server Network Connections
Legacy PBX System
SIP/PSTN GatewayAnalog or Digital
LAN
Standard SIP Phones
ITSP
PSTN
ISP
SIP Aware Firewall/ALG
Copyright Objectworld Communications Corp.
Cost Reductions monthly, LD, equipment
Location Agnostic virtual presence in remote markets
closer to customers
Survivability ease of deployment
transfer of services to alternate location
Service Level Agreements bandwidth guarantees
traffic shaping, QOS
Comprehensive Reporting web-based, real-time & in depth
ITSP – Benefits of SIP Trunking
End Users – Corporate Location Remote, Mobile or Teleworker
Sip Aware Firewall/ALG
PSTN
ITSP’s
LAN
InternetService Provider
Analog/Digital Media Gateway
Copyright Objectworld Communications Corp.
SIP Communications Summary
• A single pure IP pipe to the carrier for all business traffic• Voice, video, data• Unified Communications
• Business applications integrated to communications• Enabling a new wave of SIPenabled applications
• Bundled services• ITSP’s, SIP CPE Providers, NAT Traversal solutions, etc.
• New efficiencies in network design• Greater control and flexibility• Lower costs
Copyright Objectworld Communications Corp.
Thank-You!
Dean Mallory
Senior Channel Manager
Objectworld Communications Corp.
p:(613) 271-2172
www.objectworld.com