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TEASER

PUBLICATIONS Sense Europe, a photo journal Root & Branch, a poetry journal BRANDING Break Free Manifesto Campaign Puffs for Target Eule Travel Guide

EXPERIENCE DESIGN You Fit Here Campaign Olay Fresh Effects

PERSONAL PROJECTS Infographic Calendars Design for Social Good

RECENT WORKS Interbrand Paycor

COMPILATION OF WORKS

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ENJOY | MES

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S E N S E E U R O P E

A PHOTO JOURNAL | JANUARY–MAY ‘11

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Sense Europe, a photo journalFocus on Pattern and Photography

Sense Europe is truly representative of all things that inspire me--it’s a compila-tion of patterns I’ve created, as well as photographs I’ve taken from my travels. I also place quotes that I love and include my own narrative throughout. I enjoy writing and wanted to challenge myself to attempt to encapsulate all the emo-tions and sensory overload experienced while studying abroad in Europe. Thus, I designated fi ve sections, each to a differ-ent sense. The pictures that follow each section correspond to the sense and the opening narrative. While pages cannot begin to simulate an indentical experience, I found in the making of this book, that there is beauty in nostalgia.

You wake to German whispers—terrifi ed, you begin to rub the sleep from your eyes. Orient yourself. You’re in Munich. Sleeping in a hostel. Just a tenant in the bunk beneath you. Threaten-ing though he may sound, you fall to sleep again. Later in the morning you rise to the sound of church bells. They echo through the narrow streets. Every hour, on the hour, a rhythmic static pace. Contrast it to the club techno reverberat-ing manically through your chest. Train whistles, grinding of gears, intercom announcing your connection. You subconsciously listen but do not understand the noises around you…voices, all voices speaking in di� erent languages. After a while it becomes ambient noise…upon arrival back home, earbuds supply playlists of songs you listened to abroad and for another minute you’re briefl y back to that distant reality.

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Knowing you are living the best days of your life, and relishing the taste. It tasted like one-euro gelato cones because the kind (albeit creepy) Luxembourgish storeowner gives you a discount at hearing your silly school-girl giggles. It tastes like a fresh-that-morning croissant that warms your hands and chest on a brisk morning. It’s fl avors you’ve never tasted before, of kebabs, oc-topus, Greek tzatziki sauce, real Italian pizza. You eat too much—as if you might never again meet this slice of joy. You sip too much wine in the middle of the day. You regret none of it.expand pallette...comfort zones, etc.

Take a deep breath. Take it all in. The bakery on the corner—the smell of fresh bread greets you, becoming the scent of your morning walk to school. Musky old hostels, in buildings hundreds of years old. You wonder who has walked these corridors before you. Some smells are not pleasant. Strangers on trains and stale airplane air. Each country its own unique fragrance. Some smells make it back home with you. You could be in lecture hall, applying that lip balm purchased on a cold, chapped day in Aachen. Your senses wake up when you rub your lips together, releasing to your nostrils the pungeant aroma, and your mind travels back to those cobblestones. In one smell you are back, if only for just a moment.

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NO EXPLANATION, NO MIX OF WORDS OR MUSIC OR MEMORIES CAN TOUCH THAT SENSE OF KNOWING THAT YOU WERE THERE AND ALIVE IN THAT CORNER OF TIME AND THE WORLD.

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Root & Branch, a Poetry Journal11|2012

Given poems, we were to devise a concept in which to portray them on the page. Another element to the project was the task of mass custom-ization. I used the art of handwriting to jot phrases in the book that carry the theme along. I noticed that all the poems were about human relation-ships in some way--some sad, some uplifting. I decided to group the sad poems in the beginning and labeled them “Roots” or what I interpreted as, “pain beneath the surface.” The book ends on a happier note in the “Branch” or “fruit that is to come” section. Finally, on the last page an or-ganic root is shown. I’ve handwritten a message upside down. The reader then, must flip the book to read the message. The irony is that, as the book is flipped, the root now appears as a branch. The message written is ”Life’s roots can become branches. It’s all in how we look at it.”

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Break Free Manifesto Campaign11|2010

This project required me to come up with a manifesto in which I chose a pre-existing one called “Break Free from the Tyranny of the Clock.” I created a campaign series involving a poster, brochure, button, and bumper sticker illustrating the ideas communi-cated in the manifesto. As seen in the photos, the imagery is very powerful with the human hand-form aggres-sively in the shape of a fist, as if to “punch the clock.” This rough nature is complimented by the graffiti style textures and typefaces. I juxtapose the rough textures however, with bright colors and delicate hand-drawn elements to also get across the happy, whimsical message I wanted my view-ers to obtain.

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Puffs on Parade, Puffs for TargetBrand Guide

The challenge faced was to design a Puffs tissue box to be sold in Target stores. Bearing in mind both Target and Puffs’ brand standards, I devised my own brand manual--one con-cise enough to be understood and implemented onto several different store applications if desired. I created the theme “Puffs on Parade,” with kid-friendly characters complete with their own rhyme-sequence story, as well as patterns that appeal to Mom. I layout the sizes, color schemes, and typefaces that may be used, as well as guidelines as far as what should not be done to the existing design. Finally, I developed a sample tissue box show-casing the design.

After the course of the study, we were able to pitch our ideas to the creative agency in Cincinnati, Inter-brand. Puffs on Parade was chosen as a top creative contender.

Halloween ‘12 Style Guide

Come along, everyone! Join Screech the Owl, Sneezy the Spider, Scaredy the Cat, and Spooks the Bat as they learn what it means to celebrate their differences on Halloween! Each brings a unique quirk to the parade: Screech is awfully shy for a screech owl, Sneezy has a bad case of October allergies, Scaredy is scared of her own tail, and Spooks can’t see without his glasses. Together they realize that it’s fun to stand out and that perhaps the best costume of all is the skin..or rather fur & feathers they’re in.

Brand Story

Design Rules

Ash Gray/Silver Maple

Midnight/Shadow

Promenade/Soft Whisper

Cat Eyes/Sour Apple

Punchy Orange/Glow-in-the-Dark

#414042

#A7A0CF

#687239 #AAAE3E

#DD5B27 #DEDD28

#6963AC

#929293

#564B9F #6D6E71

Typefaces

Color Palette

Four typefaces have been selected, one to correspond with each of the Puffs Pals. Lobster 1.4...Spooks the BatCamelotDeNada...Sneezy the SpiderMaybe Maybe Not...Screech the OwlBleeding Freaks Demo...Scaredy the Cat.

DO NOT: use an alternate face or mix + match type-faces for any given animal.

A retro-inspired collection of colors, all relatively equal in importance. The Pals them-selves employ Promenade, Soft Whisper, and Silver Maple while patterns and backgrounds employ an equal mix of all.

= DESIGN DON’TS = suggestions

Take note of the above symbols, sprinkled throughout the guide.

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Screech the Owl is very shy,up to her tree, she surely will fly.

But offer her candy--yes, that’s the key, her sweet tooth you will definitely see.

Of course there are still more pals to meet.Coax Screech along with just one more treat!

screech the owl

The patterns shown are those associated with Screech. The top, “Candy Striper” and the bottom, “Moon Glow.”

DO NOT: place Screech on top of “Candy Striper.” (Too busy).

DO: incorporate Screech’s sweet treat elements as seen in “more applications.”

DO: use typeface, “Maybe Maybe Not” as seen above.

#A7A0CF

#6963AC

Soft Whisper/Promenade/Glow-in-the-

Dark

#DEDD28

Silver Maple/Sour Apple

#AAAE3E

#929293

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Shh! Let’s tiptoe real quiet now,our next furry friend will cry a loud “meow.”

Scared of her tail and most anything,Scaredy will hide until we all sing...

“Come out, come out! It’s time to play!”And soon you will see, she’s sure to obey.

scaredy the cat

DO: use typeface, “Bleeding Freaks Demo” as seen above.

The patterns shown are those associated with Scaredy. Called, “Fearless,” it definitely has some personality!

DO NOT: Change Scaredy’s colors.

DO: be creative with Scaredy’s pattern colors! Interchangable (as seen) though must stick with color 5palette on p1.

DO: Hide Scaredy behind objects (ie: pumpkin) seen in “more applications”

Silver Maple/Punchy Orange/Soft Whisper/Promenade

#929293

#DD5B27

#A7A0CF

#6963AC

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#A7A0CF

#6963AC

Soft Whisper/Promenade

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Eule Travel Guide, Mobile ApplicationStudy on Brand Association

The journey of the brand, much like any journey, began at a single point. From this single point Eule has since evolved to become the polished existing logo and identity system that it is. Of course every journey requires stops along the way and Eule is no different:

Rings of AssociationClient BriefPersona CollageLibrary of LogosImage MarksLogotypes

Each of these “stops” if you will, helped me to create a travel guide phone ap-plication that relates to the word I was given--Eule. (Meaning Owl in German) Browse through my sketches and see how the brand has evolved.

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Search

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LET EULE BE YOUR GUIDE

Eule Travel Guide, Mobile ApplicationImplementation

The Eule Travel Guide is a product--more specifi cally an app for the iphone--that aids in all things travel. It appeals to those who are tech savvy; thus, I mimic this audi-ence by employing stark color contrast and sleek lines in my designs. I created all elements of the brand including the busi-ness cards, envelope, stationary, and logo.

On the facing page, is an example of how one might operate the app. Eule will use its high tech intelligence system to serve as a gps, but also as a rating system--users will be able to rate how many stars a rec-ommended destination deserves and Eule will then fi nd alternate locations similar in nature to those highly rated.

More features include restaurant recom-mendations, as well as lodging and sites and attractions. Another cool thing Eule can do is allow you to jot down a few notes and upload them to your blog and/or email. When travelers have access to wifi they can post pictures, write on their blog, and send digital postcards home. Eule allows one to see more and do more, and spread those wings. There’s a lot of world out there to explore. Go fi nd it. Let Eule be your guide.

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614.621.9000 www.glimcher.com

We can provide the expertise you need to help your business thrive. Our malls are eager to welcome new

and unique concepts to our dynamic mix.

CONCEPT 1: Kiosk solutions for malls that requested a softer feel. They loved the discs that could be easily stored as well as their bright and cheery presence on the cart. “Try this on for size” becomes a secondary slogan to the “You Fit Here.” These same discs are also transferrable to many parts of the mall--floor and wall decals as well as coasters in the food courts.

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You Fit Here, Retail CampaignSummer Internship ‘12

I spent my summer internship with Glimcher Realty Trust becoming more acquainted with malls than ever before...and that’s saying a lot coming from the shopaholic that I am. But more specifically, I researched wayfinding and signage and how we could better the shopper’s expe-rience by just making a few adjustments.

Specialty Leasing refers to the kiosks and tenants that temporarily rent store space from the malls. If left vacant, these spaces become a huge eyesore and it’s some-thing malls across the country attempt to remedy.

Thus, I came up with several different strategies in which to market the vacant space to possible tenants. I had to pitch my ideas and designs to 25 malls across the country. The chosen concept was called “You Fit Here” suggesting that the tenant is the missing piece and that they fit in the culture of our malls.

Knowing the culture of each mall was an important aspect for tackling this chal-lenge. Some malls are more high end or newer in aesthetic than others. Because of this, I designed a softer concept in ad-dition to the sharp, more angular concept for newer malls.

The campaign required afforable yet eye-catching kiosk and barricade wall designs, as well as print ads, mailers, and any other promotional pieces I was given creative freedom to include.

CONCEPT 2: The more angular solution, it has an inter-esting geometry that demands attention. The marigold piece spins, adding a more interactive element for passing shoppers. Corresponding mailers (as seen on the next page) were also designed, with the missing piece being a dicut, revealing a pho-tograph of the mall location underneath.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam

you fit here.

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614.621.9000 | www.glimcher.com

C A R T S | K I O S K S | I N L I N E SGlimcher can provide the expertise you need to help your business thrive. Our malls are eager to welcome new and unique concepts to our dynamic mix.

GLIMCHER

grow here

PROCESS: Examples of different print ad approaches I took throughout the course of the project, the fi nal one shown below (branded slightly different to align closer to Glimcher blue)

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Olay Fresh EffectsHighwire Brand Studio

A collaborative effort of both marketing and design students, competing in teams to best implement a strategy for a new line of Olay products, Fresh Effects. Part of the challenge was working around the existing brand applications. We were given all the packaging and branding already, so instead directed our attention toward livening its presence on the shelf and coming up with a social media campaign.

The focus of the campaign became “Fresh Start” as we attempted to reach out to young transitionals in the midst of new and exciting life changes.

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FREEBIES

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Olay Fresh Effects Continued.Highwire Brand Studio

Finally we were charged with devising a way to generate “buzz” and market the product on a wider scale. Naming this pillar the “Fresh Start Project” our strategy seeks high-traffi c areas (ie Malls or airports, etc) to install a photobooth. The interactive photobooth will get participants excited about the new launch of the product. Finally, pictures collected from the booths will be compiled into a photo-mosaic and then painted in the form of a mural on the side of a building that needs...well, a Fresh Start.

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Information Graphic Event PosterJohn Thackara’s “Designing in a Complex World”

These works were inspired by John Thackara’s insight on the sustainable world in which we live today. We were asked to create a series of posters that communi-cate a statistic while still relating in a sys-tem as a whole. My particular series poses the question “Where are we going?” and exposes viewers to the harmful ties be-tween increased aircraft departures in the US and smog/wastewater. Also shown is a sample mailer in the form of a postcard that might be sent out to advertise the hypothetical event.

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Just for Fun CalendarsPattern Study

Over Winter Break, I escaped the appeals of becoming a couch potato and instead put my time into creating a calendar. Un-like most calendars, the week starts on a Monday...leaving the weekends at the end of the week. They are highlighted in one of three cheery colors...because after all, “everybody is working for the weekend.” Since making this calendar, pattern-making has become a hobby of mine. Which pat-tern is your favorite?

My second calendar study (facing page) was a gift for my mom. With six kids she needs a large enough calendar on the wall so she can keep up with everybody’s schedules. As months pass, simply tear the page off to reveal the next cheery month, complete with an inspirational quote, “This Month I Will...” list, as well as personalized birthdays and holidays noted. Moms make cookies and bad days better. It was the least I could do.

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molly stiebler | FINAL PRESENTATION

DESIGN FOR SOCIAL CHANGE

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SNAP! Branded KitDesign for Social Good, Thesis

While trying to identify a problem within the community I realized there were not sufficient programs available for adults with special needs--especially ones that allow them to explore their creativity and independence. Thus, SNAP was born--a branded kit of easy-to-do art projects for adults with special needs. Inside the kit includes a sketch book, calendar, and fun extras such as buttons, stickers, an apron, and other useful tools such as stickers that help identify the artists’ emotions. The kit also includes one branded craft which corresponds to the month in which the kit was purchased. Then, each month via subscription, a new craft is mailed right to the artists’ doorstep. With the completion of each project, the artist is instructed to snap a photo and adhere it to the calendar provided in the kit. After twelve months of completing crafts and charting emotions, the calendar then functions as a portfolio and a great way for loved ones to see their growth and progression. It’s quite simple--in fact, it’s a snap!

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SNAP! Branded KitDesign for Social Good, Thesis

In creating an exhibit, I wanted to further the idea that everybody is their own unique masterpiece; thus, I created a photo booth and encouraged viewers to “snap” their picture in the gallery frame. I instructed them to use the hashtag “snaps for molly” which was a great way for me to track who was paying the exhibit a visit throughout the course of the week.

It was a hit, and I was happy to have been awarded best thesis and exhibit in my graduating senior class. I hope to some day get funding for this idea and see it come to fruition.

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R E C E N T W O R K

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Package Design Glidden Paint & Cesar Dog Food

Focused on hierarchy and restructuring the architecture of both brands’ existing package solutions. Glidden’s challenge was the amount of information that had to be conveyed amongst all the competition paints on shelf. With Cesar, patterns were a main source of flavor differentiation. Next Spread:Wrigley Dolci premium gum. A typo-graphic-based package design solution.

The client chose to go with a more Italian themed package suite, and I was in charge of implementing poster advertisements.

INTERBRAND

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Miscellaneous!

In my time at Paycor I’ve worked on a multitude of print and web projects. Most notably, the interior wall graphics and signage for the new headquarters building and the theme for their one big kick-off event they throw every year.

PAYCOR

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MOLLY ELIZABETH STIEBLER614.506.2529mollystiebler.com

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