O u r a n n u a l r e p o r t r e v e a l s t h e t r u t h a b o u t M o m s : t h e y a r e c o n n e c t e d , i n s p i r i n g , i n n o v a t i v e , a n d p h i l a n t h r o p i c .

Buzz on Moms Report Back-to-School

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Who was Involved?

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7000 Panelists

female 100% 89

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896 members from our buzzSpotter® network participated in th is survey about Moms to learn h ow they’re raising the Millennial Generation.

Where do you live?

City

Suburbs

Rural

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As you can see, our respondents are mostly suburban moms with 56% raising ch ildren here. Less than half live in the city and only 9% of moms live in rural areas.

ethnicity

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African American

16%

American Indian

1% Asian

American 4%

Caucasian 68%

Hispanic 9%

Other 2%

Marital Status

buzzmg.com

The majority of our moms are

married.

Single

In a relationship

Married

Divorced

Widowed

Other

8%

12%

73%

6%

1%

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Grade Level of

your children

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Who do you shop

with?

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Most of our Moms sh op alone or with

their ch ildren wh ile only half sh op with

friends.

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what percentage of back-to-school

spending is a direct result of

your child’s influence?

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Children have a lot of influence over Mom

when it comes to back-to-sch oo l sh opping.

Only 3% of kids have no influence.

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When will you go

shopping?

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81% of our Moms go sh opping at least

one month before sch oo l starts.

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How many times will

you go?

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The large majority of our Moms will go

sh opping as many times as they need to.

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How will the economy

impact your spending?

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Moms are looking for sales th is year

more than anyth ing else. They will also

be comparing prices online.

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How much do you plan to spend this

year on back to school supplies?

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Do plan to spend more

or less than last year?

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Are you using coupons this

year?

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There is a 16% increase in the amount of

Moms who will use coupons in comparison

to th ose who used last year. Did you use

coupons this Last year?

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Where will you

shop?

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Retail location are the most popular

destination for our Moms.

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How much do you plan to

spend on clothes?

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How much do you plan to spend on

basic school supplies?

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How much do you plan to

spend on electronics?

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Which electronics do you plan

to buy?

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25% of our Moms are planning to buy

laptops and another 15% are buying

tablets.

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If you plan to buy a laptop, which brand?

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Apple and Dell are the most popular

laptop brands with our Moms.

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Where will you purchase your electronics?

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Best Buy is the first ch oice for our

Moms followed by Amazon, Walmart,

and Target.

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What is most important to you

when buying a laptop?

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Quality is by far the most important

factor for our Moms when purchasing a

laptop.

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Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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