Children tune out their Mother’s advice, filtering her words to what they want to hear. This defiance is natural during adolescence, but not until adulthood do we acknowledge a new way of thinking: Mom was right all along.
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Children tune out their Mother’s advice, filtering her words to what they want to hear. This defiance is natural during adolescence, but not until adulthood do we acknowledge a new way of thinking: Mom was right all along. Reviving lessons learned from her wisdom, this campaign compels individuals to appreciate reality based on their nurtured upbringing. Spotlighting the same degree of attention and education needed for a successful pregnancy, the user’s gratitude for their own Mother will influence their participation on the “Mom knows Best” Facebook application. MOM KNOWS BEST. Through a series of simple steps, the filmee is empowered to film and edit a 60-second reminiscence of great “Mom advice” to share on her Wall. By surprising her with this unexpected anecdote, Mothers will lovingly share their child’s words inspiring social communities to likewise post appreciative tributes, and build awareness for EMC through the #becauseofMom hashtag. We don’t always tune into our Mother’s advice. But when we recognize eating nutritiously and staying out of trouble helped build our own character, we can contribute to a community of 2 million committed individuals supporting maternal health.
Transcript
Children tune out their Mother’s advice, filtering her words to what they want to hear. This defiance is natural during adolescence, but not until adulthood do we acknowledge a new way of thinking:
Mom was right all along.
Reviving lessons learned from her wisdom, this campaign compels individuals to appreciate reality based on their nurtured upbringing. Spotlighting the same degree of attention and education needed for a successful pregnancy, the user’s gratitude for their own Mother will influence their participation on the “Mom knows Best” Facebook application.
MOM KNOWS BEST.
Through a series of simple steps, the filmee is empowered to film and edit a 60-second reminiscence of great “Mom advice” to share on her Wall.
By surprising her with this unexpected anecdote, Mothers will lovingly share their child’s words inspiring social communities to likewise post appreciative tributes, and build awareness for EMC through the #becauseofMom hashtag.
We don’t always tune into our Mother’s advice. But when we recognize eating nutritiously and staying out of trouble helped build our own character, we can contribute to a community of 2 million committed individuals supporting maternal health.
ALL WOMEN DESERVE THE CHANCE TO IMPACT A CHILD
make a video donate
Visualizing Mother-taught lessons like avoiding candy for breakfast or making curfew, this banner ad links caring for a child to a healthy pregnancy. The user’s emotional investment to their own Mom’s advice will draw them to the “Mom knows Best” Facebook application where they can film their own story and share on their Mother’s Wall.
LEAD THEM TO FACEBOOK
CANDY FOR BREAKFAST
BUILDS STRONG BONES
9PM MEANS MIDNIGHT PLAYING VIDEOS
KEEPS YOU FIT
THERE’S A REASON WHY WE SAY,
MOM KNOWS BEST
A SUCCESSFUL PREGNANCY DESERVES THE SAME
#becauseofmom
make a video donate make a video donate make a video donate make a video donate
make a video donate
SHARE YOUR MOM’S BEST ADVICE
make a video donate make a video donate
ATTENTION & LOVE
Make a video
ICON
Tell your world
MOM KNOWS B E S T
# b e c a u s e o f m o m
Her advice was filtered to what we wanted
to hear growing up. Not until adulthood did
we realize Mom was just looking out for us.
#
SHARE YOUR BEST MOM ADVICE
Impact your world
Add Finsihing Touches
Film your story
APP HOME PAGE
The “Mom knows Best” app homepage sets up the process for filming the 60-second story. Allowing personal customization to the auto-populated title and reasoning behind this campaign, users are invited to make it their own before sharing to their Mother’s Wall. While also featuring a playlist of most popular uploads, individuals can look forward to being discovered among the featured videos, all in the name of Every Mother Counts.
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What’s the best Mom advice that has stuck with you over time?
Take 60 seconds to record your story.
289,000 women die every year as a result of complications during pregnancy and childbirth. By recalling your own story about guidance growing up, you’re raising awareness for safe maternal health.
All Mothers deserve the chance to impact a child. Let your Mom know you heard her.
Impact your world
Add Finsihing Touches
Film your story
THE VIDEO
THE APP
I AM ABLE TO BREAK AWAY FROM MY DEVICES BECAUSE OF MY MOTHER’S ADVICE.
Add a quoteThis will be the opening line to your video. Use one phrase to describe how your Mom’s advice made you a better person today.
i.e. “I am able to break away from my devices because of my Mother’s advice.”
Preview
Tag your Mom
Margaret Green
Share on your wall? yes no, thanks
Title your video#becauseofMom - Curfew keeps me in check
Raise Awareness Choose a statistic highlighting EMC’s cause.
PREVIEW SUBMIT
FINISHING TOUCHES
I am addressing the barriers to maternal health around the world & at home. With the help of my voice, and Every Mother Counts, we can ensure safe motherhood.
Impact your world
Add Finsihing Touches
Film your story
MOM KNOWS B E S T# b e c a u s e o f m o m
#becauseofMom - The 8 hours I missed every night
I don’t sleep. But Mom, I appreciate the 8:00am phone call reminders.
Let’s also address the barriers to maternal health around the world & at home. With the help of my voice, and Every Mother Counts, we can ensure safe motherhood. And more heavy sleepers.
Find more videos & info on EveryMotherCounts.org
THANKS, YOU SUCCESSFULLY SHARED ON MARGARET GREEN’S WALL
But don’t stop at Facebook: let your social networks know how much you appreciate your Mother. The more voices raised, the more women we can save.
