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Mom Study 2013: Online Safety

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  • Mom Study 2013 Online Safety 11.26.13
  • Mom Study 2013: Online Safety Who was Involved? Composed based on data from 01.01.2013 03.08.2013 943 Participants 7,000 Panelists 100% Female The Mom Study 2013 is based on qualitative and quantitative research and was conducted with more than 900 momSpotters throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports. Survey elded online 21-30 31-39 40-49 50-55 Ages 21-55 13% 33% 42% 12%
  • Mom Study 2013: Online Safety Location CA 10% Rest of the USA 27% NY 12% FL 4% NJ 5% NC 4% TX 4% IL 12% MI 5% GA OH 6% 4% PA 7%
  • Mom Study 2013: Online Safety Community Rural 12% City 35% Suburbs 53%
  • Mom Study 2013: Online Safety Ethnicity Hispanic Mixed 2% 10% Caucasian 70% African American 14% Asian American 4%
  • Mom Study 2013: Online Safety Marital Status Divorced 9% Single 9% Married 69% DaSng 1% In a relaSonship 12%
  • Mom Study 2013: Online Safety Masters Degree 12% Education Doctorate 1% High school Diploma 31% Bachelors Degree 36% Associates Degree 20%
  • Mom Study 2013: Online Safety Employment 50% 24% 16% 4% employed full-Sme 4% 2% employed unemployed employed employed a fullSme part-Sme part-Sme full-Sme homemaker from home from home
  • Mom Study 2013: Online Safety Household Income 45% 30% 15% 5% 1% Less than $8,000 $8,000 - $33,000 1% 3% $33,000- $82,000 - $170,000 - More than I don't $82,000 $170,000 $370,000 $370,000 want to specify
  • Mom Study 2013: Online Safety Number of Children 37% 25% 22% 9% 3% One Two Three Four Five 3% Six
  • Mom Study 2013: Online Safety Age of Children 54% 57% 43% 23% 21% 11% Infant: 0-12 Toddler: 1-2 Child: 3-7 Months yrs Tween:8-12 Teen:13-19 Young Adults: 20-30
  • Mom Study 2013: Online Safety Childrens Residence 90% 4% With me full Sme With me the majority of the Sme 2% With me part of the Sme 4% Outside of my home, independently
  • Mom Study 2013: Online Safety Does your child have a laptop or television in their bedroom? Laptop Television Yes 45% No 55% No 41% Yes 59%
  • Mom Study 2013: Online Safety My child belongs to: 49% 43% 8% No social networks 1-2 social networks More than 3 social networks
  • Mom Study 2013: Online Safety Do you monitor your childs online activity? 75% 25% Yes No
  • Mom Study 2013: Online Safety I talk to my kids about online safety every ____: 34% 24% 20% 11% Day Week Month 12% Never - they're I don't talk to too young my children about online safety
  • Mom Study 2013: Online Safety I began talking to my kids about online safety when they were____ : 41% 27% 22% 10% Younger than 6 years old 6-9 years old 9-12 years old Older than 12
  • Mom Study 2013: Online Safety I see the biggest risk for my kids online as___: 54% 33% 13% Predators Cyberbullies Inappropriate content
  • Mom Study 2013: Online Safety Do you feel that you are able to protect your kids online? 69% 31% Yes No
  • Mom Study 2013: Online Safety I use parental controls for my childs____: 76% 54% 38% 31% 12% Computer Cell phone Tablet device E-reader TV
  • Mom Study 2013: Online Safety Key Findings Moms are split on many issues but agree on one important thing monitoring their childs online activity(75%). According to Moms, 59% of their kids have a television in their room, and 45% have a laptop in their room.They also reported that 57% of their kids use social media. Moms are proactive about protecting their children online as 78% stated they talk to their kids at least once a month. Some Moms are talking to their kids about online safety weekly(34%) and others daily(20%). They usually start talking to kids between ages six and nine(41%), but some(27%) start before age six. Moms see predators (54%) as the biggest risks to their kids online even more so than inappropriate content(33%) and cyber-bullies (13%). Nevertheless, 69% of Moms feel that they can protect their kids online.
  • Contact Us Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com
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