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Mom Study 2013: Planning & Purchasing

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  • Mom Study 2013 Planning & Purchasing 03.15.13
  • Mom Study 2013: Planning & Purchasing Who was Involved? Composed based on data from 01.01.2013 03.08.2013 943 ParticipantsThe Mom Study 2013 is based on 7,000 Panelistsqualitative and quantitative research and 100% Femalewas conducted with more than 900momSpotters throughout the UnitedStates during the months of January,February, and March of 2013.This report is Survey elded onlineavailable for download atwww.buzzmg.com/reports. Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%
  • Mom Study 2013: Planning & Purchasing Location TX CA 4% 10% Rest of the USA 27% NY 12% FL NJ 4% 5% IL NC 12% 4% GA PA MI 6% 7% 5% OH
  • Mom Study 2013: Planning & Purchasing Community Rural 12% City 35% Suburbs 53%
  • Mom Study 2013: Planning & Purchasing Ethnicity Hispanic Mixed 2% African 10% American 14% Asian American 4% Caucasian 70%
  • Mom Study 2013: Planning & Purchasing Marital Status Divorced DaSng 9% 1% In a Single 9% relaSonship 12% Married 69%
  • Mom Study 2013: Planning & Purchasing Masters Education Doctorate Degree 1% 12% High school Diploma 31% Bachelors Degree 36% Associates Degree 20%
  • Mom Study 2013: Planning & Purchasing Employment 50% 24% 16% 4% 4% 2% employed employed unemployed employed employed a fullSme full-Sme part-Sme part-Sme full-Sme homemaker from home from home
  • Mom Study 2013: Planning & Purchasing Household Income 45% 30% 15% 5% 1% 1% 3% Less than $8,000 - $33,000- $82,000 - $170,000 - More than I dont $8,000 $33,000 $82,000 $170,000 $370,000 $370,000 want to specify
  • Mom Study 2013: Planning & Purchasing Number of Children 37% 25% 22% 9% 3% 3% One Two Three Four Five Six
  • Mom Study 2013: Planning & Purchasing Age of Children 54% 57% 43% 23% 21% 11% Infant: 0-12 Toddler: 1-2 Child: 3-7 Tween:8-12 Teen:13-19 Young Months yrs Adults: 20-30
  • Mom Study 2013: Planning & Purchasing Childrens Residence 90% 4% 2% 4% With me full Sme With me the With me part of Outside of my majority of the the Sme home, Sme independently
  • Mom Study 2013: Planning & Purchasing How often do they buy groceries? Twice per month 5% Once per week 27% MulSple Smes per week 68%
  • Mom Study 2013: Planning & Purchasing How often do they buy cleaning products? Only when MulSple needed 6% Smes per week 16% Once per month 20% Once per week 27% Twice per month 31%
  • Mom Study 2013: Planning & Purchasing How often do they buy household paper goods? Only when MulSple needed 4% Smes per week 17% Once per month 17% Once per Twice per week month 32% 30%
  • Mom Study 2013: Planning & Purchasing How often do they buy health and beauty products? Only when needed 5% MulSple Smes per Once per week month 19% 21% Once per week Twice per 26% month 29%
  • Mom Study 2013: Planning & Purchasing How often do they menu- plan? Daily 3% I dont menu-plan 24% Each month 4% Each week 69%
  • Mom Study 2013: Planning & Purchasing How often do they use a list while grocery shopping? Never 2% SomeSmes All the Sme 27% 33% Almost always 38%
  • Mom Study 2013: Planning & Purchasing How many grocery store chains do they frequent each week? One 6% Three 44% Two 50%
  • Mom Study 2013: Planning & Purchasing What are their supermarket shopping decisions based on? 48% 40% 24% 13% Brand loyalty Product selecSon Coupons Seeking weekly specials
  • Mom Study 2013: Planning & PurchasingHow much do they care about productsbeing natural or organic? Extremely Not Important Important 6% 6% Its not a priority to Its preay them important 21% 28% They care 39%
  • Mom Study 2013: Planning & Purchasing What does natural mean to our Moms? 92% 82% 70% No dyes No addiSves No high fructose corn syrup
  • Mom Study 2013: Planning & Purchasing Do they prefer inexpensive or eco-friendly products? 61% 39% Inexpensive Eco-friendly
  • Mom Study 2013: Planning & Purchasing Key FindingsThough there have been reports of organic or We found that Moms do not stick to just one storenatural food trends, our Moms are pretty split or chain, as 94% frequent more than one groceryon the matter as 28% believe that such factors store chain per week. Instead, they base theirare pretty important, 21% state that it is not a supermarket shopping decisions on morepriority, and 39% claim that it is just one of many economically sensible factors such as weeklyother factors. specials (48%) and coupons (24%). Our Moms do not leave anything to chance. 69% menu-plan every week and 71% usually use lists for grocery shopping. Organization is a big part of shopping for our Moms.
  • Contact UsBuzz Marketing Group 1515 Market St. Suite 1810Philadelphia, PA 19102 215.399.5679 www.buzzmg.com
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