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Mom Study 2014: Coupons

Date post:05-Sep-2014
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BuzzMG reached out to thousands of Moms to discuss how they find and use coupons in their day-to-day lives.
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  • Mom Study 2014 What Moms Really Think About Coupons 02.17.14
  • Mom Study 2014 What Moms Really Think About Coupons Who was Involved? Composed based on data from 1.1.2014 1.22.2014 730 Participants 3,000 Panelists 100% Female Buzz Marketing Groups Mom Study 2014 is based on qualitative and quantitative research conducted with more than 700 momSpotters throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports. Survey elded online 21-30 31-39 40-49 50-55 Ages 21-55 23% 26% 39% 12%
  • Mom Study 2014 What Moms Really Think About Coupons Location NY 16% Rest of USA 40% CA 14% IL 9% GA 6% PA FL 5% 4% TX 6%
  • Mom Study 2014 What Moms Really Think About Coupons Ethnicity Asian Hispanic American 8% 4% Mixed 4% Black 16% White 68%
  • Mom Study 2014 What Moms Really Think About Coupons Marital Status Divorced 10% Single 8% DaOng 2% In a relaOonship 13% Married 67%
  • Mom Study 2014 What Moms Really Think About Coupons Education Doctorate 2% Masters Degree 14% Bachelors Degree 34% High school diploma 27% Associates Degree 23%
  • Mom Study 2014 What Moms Really Think About Coupons Employment Unemployed 4% A full-Ome home maker 24% A student 2% Self- employed 7% Working part-Ome 16% Working full- Ome 47%
  • Mom Study 2014 What Moms Really Think About Coupons Household Income 39% 17% 21% 12% 6% 5% 0% Less than $8,000 $8,000 - $33,000 $33,000- $82,000 - $170,000 - More than I don't $82,000 $170,000 $370,000 $370,000 want to specify
  • Mom Study 2014 What Moms Really Think About Coupons How often do you use coupons? 57% 25% 12% 6% Daily Weekly Monthly When Needed
  • Mom Study 2014 What Moms Really Think About Coupons For which of the following do you use coupons? Household Goods 95% Dining 88% Beauty 87% Entertainment 77% Fashion 71% Technology 57% Travel 53%
  • Mom Study 2014 What Moms Really Think About Coupons How do you prefer to receive coupons?
  • Mom Study 2014 What Moms Really Think About Coupons 84% Email 83% Mail
  • Mom Study 2014 What Moms Really Think About Coupons 70% Newspaper 48% Text Message
  • Mom Study 2014 What Moms Really Think About Coupons Do you use your mobile device to access coupons while you are in a store? 73% 27% Yes No
  • Mom Study 2014 What Moms Really Think About Coupons Would you be more likely to buy something if part of the proceeds go to charity? 72% 28% Yes No
  • Mom Study 2014 What Moms Really Think About Coupons Would you share your number with a brand to receive coupons via text? 77% 23% Yes No
  • Mom Study 2014 What Moms Really Think About Coupons I would try a new product if the discount was: 36% 31% 19% 5% 10% 9% 20% 30% Buy one, get one free Free
  • Mom Study 2014 What Moms Really Think About Coupons Which discount networks do you belong to?
  • Mom Study 2014 What Moms Really Think About Coupons 76% Groupon 59% LivingSocial
  • Mom Study 2014 What Moms Really Think About Coupons 53% Amazonlocal 46% Restaurant.com
  • Mom Study 2014 What Moms Really Think About Coupons 24% Google Offers 20% Gilt
  • Mom Study 2014 What Moms Really Think About Coupons Key Findings 82% of Moms use coupons weekly and 25% use them daily 95% of Moms use coupons on household goods followed by Dining(88%) and Beauty(87%) 84% of Moms prefer to receive coupons via email 73% of Moms use their mobile device to access coupons in the store 76% of Moms use Groupon
  • Contact Us Buzz Marketing Group 132 Kings Highway East Suite 202 Haddoneld, NJ 08033 856.433.8579 Fax: 856.520.8581 www.buzzmg.com
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