Date post: | 15-May-2015 |
Category: |
Business |
Upload: | buzz-marketing-group |
View: | 3,877 times |
Download: | 2 times |
O u r a n n u a l r e p o r t r e v e a l s t h e t r u t h a b o u t M o m s : t h e y a r e c o n n e c t e d , i n s p i r i n g , i n n o v a t i v e , a n d p h i l a n t h r o p i c .
Buzz on Moms
Report Meet the Maver
The
3.0
Who was Involved?
buzzmg.com
7000 Panelists
female 100% 44
9 Par tic ipa n ts
These panelists . Launched 10.22
.11
1,122 attempts
Fielded online
Closed 12.23.11
449 members from our buzzSpotter network participated in th is survey about Moms to learn h ow they’re raising the Millennial Generation.
Where do you live?
City
Suburbs
Rural
36%
56%
9%
As you can see, our respondents are mostly suburban moms with 56% raising ch ildren here. Less than half live in the City and only 9% of moms live in rural areas.
ethnicity
buzzmg.com
African American
16%
American Indian
1% Asian
American 4%
Caucasian 68%
Hispanic 9%
Other 2%
Marital Status
buzzmg.com
The majority of our moms are
married.
Single
In relationship
Married
Divorced
Widowed
Other
8%
12%
73%
6%
1%
1%
What do you look for when
making a PURCHASE?
*The above are percentages for each response. buzzmg.com
#1 Perceived Value 32%
#2 Safety 30%
#3 Reputation 23%
#4 Brand Name 10%
#5 Environmentally Friendly 5%
Value is the most important factor foll
owed
closely by safety for our moms when
deciding what products to buy.
Which DISCOUNT SITES DO YOU USE?
buzzmg.com
*The above are percentages for each response.
17% 21% 26% 36% 64% 77% groupon Gilt city Gilt groupe jetsetter The outnet Living social
Most of our moms are members of Groupon
or Living Social wh ile the other sites only
have a th ird or less of our moms as
members.
How often do They use coupons?
Daily 23%
Weekly 59%
Monthly 15%
I do not use coupons.
3%
82% of our moms use coupons
either
daily or weekly. Meanwhile, only 3%
don’t use them at all.
Which types do
They use? Entertainment
14%
Dining 18%
Household goods 19%
Beauty 17%
Fashion 13%
Technology 10% Travel
9%
Our moms are using coupons for any
and everyth ing, from tech nology to
h ouseh o ld goods.
How do they prefer to
receive coupons?
Newspaper 24%
Mail 30%
Email 31%
Text 13%
Other 2%
Alth ough our moms are becoming more
tech savvy, their least favo
rite way to
receive coupons is by text message.
I would try a new product
only if…
it is on sale 72%
it is buy one, get one free
9%
it is free 19%
Our moms are much more likely to try a
new product if it is on sale tha
n if it is
free or buy one, get one free!
Are they more likely to
purchase for charity?
Yes No
67%
33%
They are also more likely to buy someth ing
if it will support a charity in some way,
shape or form.
Which charities do they prefer?
Local 65%
National 20%
Global 9%
Other 6%
Our moms are more likely to support their
local communities before donating to
national or global charities.
What type of charities do
they like?
Women’s issues (domestic violence)
Green (National Wildlife Federation)
Health-related (breast cancer)
Children (Make A Wish)
Other
65%
47%
70%
84%
10%
Charities involving ch ildren are the m
ost
popular followed by Health-Related and
Women’s Issues foundations or cause
s.
Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com
Contact Us!