Mon (PM session) 17th Aug 2009Validation/Stop monitoring, tryFind your AccidentalShare a backDemonstrate your instead of counting

impressions

PERSONALITY LISTENING

SPOKESPERSONSTORY

HUMANITYENGAG

E

© Dillon Lee – Temasek Polytechnic 2009

A tour of current features of STB’s e-marketing campaigns

© Dillon Lee – Temasek Polytechnic 2009

Visitsingapore.com Visitsingapore.com 20092009

12 languages Changing graphics for

landing page SGP micro-site

© Dillon Lee – Temasek Polytechnic 2009

Visitsingapore onVisitsingapore on

Started March 2009 766 followers, 57

Tweets Purpose of Tweets:

News & Updates Competition

© Dillon Lee – Temasek Polytechnic 2009

Uniquely Singapore onUniquely Singapore on

Started March 2009 4970 fans

© Dillon Lee – Temasek Polytechnic 2009

Uniquelysg onUniquelysg on

Started Jan 2008 Channel views :

15,257

© Dillon Lee – Temasek Polytechnic 2009

Others?Others?

Any more?Your comments on

them

© Dillon Lee – Temasek Polytechnic 2009

Australia.comAustralia.com

© Dillon Lee – Temasek Polytechnic 2009

>1,000,000 visitors / month

© Dillon Lee – Temasek Polytechnic 2009

Brand recognitionCulture

Experience of organizationDestination offerings

…..

Social Influence MarketingSocial Influence MarketingBuilding communities

Target: Global Experience Seekers

Marketing Budget approx AUD$90m

© Dillon Lee – Temasek Polytechnic 2009

© Dillon Lee – Temasek Polytechnic 2009

© Dillon Lee – Temasek Polytechnic 2009

Australia on Australia on

© Dillon Lee – Temasek Polytechnic 2009

>1,000 fans joining everydayMost vocal : UK, Italy, France **

** Source : Eturbonews

Australia on Australia on

© Dillon Lee – Temasek Polytechnic 2009

Australia on Australia on

© Dillon Lee – Temasek Polytechnic 2009

Australia on Australia on

© Dillon Lee – Temasek Polytechnic 2009

Best Facebook Fan Pages…Best Facebook Fan Pages…

www.facebook.com/Pringles

www.facebook.com/Coca-cola

www.facebook.com/AdidasOriginals

www.facebook.com/Redbull

© Dillon Lee – Temasek Polytechnic 2009

http://mydayat.moma.org/http://mydayat.moma.org/

© Dillon Lee – Temasek Polytechnic 2009

© Dillon Lee – Temasek Polytechnic 2009

Integrative campaigns across all platformsCommitment

Clear focus & objectivesKnow what your visitors want

Best usage of technology can come from anywhere…