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The BUSINESS of CITIES
Opening questions to delegates
Are we living in an age of cities?Yes No
Do congresses and conventions help cities to be competitive?
Yes No
Do city governments and the meetings industry understand their city’s assets
and future strategic direction? Yes No 1
The BUSINESS of CITIES
Dr Tim Moonen
54th ICCA Congress
November2015
Cities, Conventions and CongressesUnderstanding city competitiveness through city indexes
Buenos AiresThe BUSINESS of CITIES
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1. Globalisation, cities and competitiveness
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The new mobility
Film & TV
Investors
Institutions
Events and
Festivals
Innovators
Visitors
Research
Firms
6
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Growth since 2000. Source: Brookings Global Metro Monitor (2015)
New patterns of growth and change
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Businesses are (Re)Urbanising
Why are businesses moving back to the city?
Demographicsand lifestyle
Transport, safety,
education
WorkingPractices
SustainabilityConcerns
Policy-drivenand marketincentives
TechnologicalAdvances
Opportunitiesto collaborate
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Associated trends
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2. The insight of city indexes
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200 city indexes in 2015
All-roundglobal offer
Business, financeand investment
Economic growthand performance
Quality of life
Brand, reputationand influenceInfrastructureand transport
Culture andlifestyle
Knowledge, talentand innovation
Environment andsustainability
Cost andaffordability
No. of indexes Total
8
29
16
40
23
24
10
22
20
8
1
2
2
13
10
4
2
4
4
1
200 43New indexes
since 2013
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Benchmarking, Rankings and Indices
Produced by:
• consultancies
• inter-governmental bodies
• media outlets
• cities
Comparative pegging
Pedagogy
Leverage & persuasion
Home truthsDiagnostic
assessment
Urban performance management
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The top 20 most competitive cities
THE BIG SIX Singapore now among top 4
Many European cities still excel
Los Angeles and Chicago falling
PwCCities of
Opportunity
AT Kearney Global Cities Index
MORI Global Power Index
IESE Cities in Motion
EIU City Competiti
veness Index
Average percentile
score
1 London 1 1 1 1 2 3%2 New York 2 2 2 2 1 4%3 Singapore 3 6 5 9 3 10%4 Paris 7 3 3 4 4 10%5 Tokyo 14 4 4 7 6 18%6 Hong Kong 10 5 7 17 4 19%7 Vienna - 18 10 6 25 20%8 Amsterdam 4 25 9 5 17 23%9 Zurich - 31 13 12 7 23%
10 Frankfurt - 26 11 28 11 24%11 Sydney 9 15 12 7 15 25%12 Seoul 15 11 6 3 20 25%13 Boston - 23 23 11 10 27%14 Washington - 10 30 19 8 29%15 Toronto 5 13 16 36 12 29%16 San Francisco 6 22 21 21 13 33%17 Berlin 12 17 8 25 31 34%18 Chicago 11 7 27 18 9 35%19 Los Angeles 13 6 14 41 19 35%20 Brussels - 12 25 33 34 36%
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Where is the money going?
Source: Jones Lang LaSalle
16
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Competition for new customers
QS Best Student Cities Index, 2015
City Change since 2012
1 Paris 0
2 Melbourne +2
3 London -1
4 Sydney +2
5 Hong Kong +15
6 Boston -3
7 Tokyo +12
9 Toronto +16
16 Berlin -8
20 Vienna -15
City Change since 2009-11
1 Singapore 0
2 London +
3 Hong Kong ++
4 Dublin ++
5 Dubai +
9 Bucharest ++
14 San Francisco ++
21 Abu Dhabi +
25 Moscow -
26+ Chicago --
STUDENTS INVESTORSfDi Intelligence Global Cities of the Future 2015
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The new world-leading tech cities
US dominance
rise of:• Berlin• Singapore• Bangalore• Sydney
Source: Startup Genome Project (2015)
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How well cities HOST high growth companies
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How well city leaders PROMOTE their city and its business community
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High quality of life cities
Mercer Quality of
Living Survey 2015
EIU Liveability Ranking
2015
Global Liveable
Cities Index 2014
PwC Cities of Opportunity
'Demographics and Liveability'
2014
Monocle Quality of
Life Survey 2015
No of Cities 230 140 64 31 25
Vienna 1 2 - - 2
Melbourne 16 1 10 - 4
Sydney 10 7 12 1 5
Berlin 14 - 8 4 3
Toronto 15 4 - 9 -
Vancouver 5 3 14 - 7
Helsinki 31 10 4 - 8
Copenhagen 9 - 4 - 10
Zurich 2 10 2 - 10
Stockholm 19 - 7 8 6
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Saffron Business Brand Barometer
5
Business assets
City buzz500
Atlanta
Stockholm
BarcelonaJakarta
Brisbane
Osaka
New York
Cities with under-
performing brands
Cities with strong brands
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Ebbs and flows of reputation
Source: City RepTrak (2015)
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Cities not leveraging
visitors
Cities leveraging
visitors
Visitor economy
2008 - 2014
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ICCA: performance since the global financial crisis
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The changing world of cities
Most improved cities since 2008
Buenos Aires• up 13 places to 20th in Global Cities Index
Vancouver• up 12 to 18th in Global Financial Centres
Index
Hong Kong• up 9 to 8th in Global Power City Index
Seoul• up 7 places to 7th in Global Power City Index
Boston• up 6 places to 23rd in Global Cities Index
Panama City• up 5 to 6th in Best Cities for Business in Lat Am
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3. Understanding your city ‘type’
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Types of Globalising Cities
What is a type?
OriginsPerformance
AimPath
Point in cycle
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Examples
Established World Cities London, NYC, Tokyo
Emerging World Cities Istanbul, Nairobi, Buenos Aires
New World Cities Barcelona, Brisbane, Cape Town
High Quality of Life Cities Auckland, Vancouver, Zurich
Specialised centres Abu Dhabi, Bangalore, San Jose
Port and Airport cities Atlanta, Busan, Rotterdam
Visitor destinations Bangkok, Las Vegas, Macau
Knowledge hubs Nanjing, Stockholm, Tel Aviv
Re-emerging capital cities Bogota, Budapest, Bucharest
New gateway cities Antalya, Lagos, Shenzhen
City Types
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Established world cities: e.g. London
Global FirmsBusiness friendliness
Financial services
Investment attraction
Talent and labour market
Higher education
R&D and innovationLiveability
Wages and costs
Sustainability
Transport and infrastructure
Culture and diversity
Visitor and Destination power
Image, brand and influence
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Emerging world cities: e.g. Buenos
AiresGlobal Firms
Business friendliness
Financial services
Investment attraction
Talent and labour market
Higher education
R&D and innovationLiveability
Wages and costs
Sustainability
Transport and infrastructure
Culture and diversity
Visitor and Destination power
Image, brand and influence
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New world cities: e.g. Brisbane
Global FirmsBusiness friendliness
Financial services
Investment attraction
Talent and labour market
Higher education
R&D and innovationLiveability
Wages and costs
Sustainability
Transport and infrastructure
Culture and diversity
Visitor and Destination power
Image, brand and influence
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Strategic imperatives for different citiesExamples Strategic imperatives
Established World Cities London, NYC, Tokyo Externalities of success; two-tier and two-speed economies; sector competition.
Emerging World Cities Istanbul, Nairobi, Buenos Aires Metropolitan infrastructure; urban restructuring; quality-oriented growth.
New World Cities Barcelona, Brisbane, Cape Town
Profile in education, tourism; international talent; leverage events; air links
High Quality of Life Cities Auckland, Vancouver, Zurich Entrepreneurship, sustainability, preserving affordability, building scale.
Specialised centres Abu Dhabi, Bangalore, San Jose
Diversification; new needs of innovation economy; rise up value chain; job creation.
Port and Airport cities Atlanta, Busan, Rotterdam Logistics capacity; re-development; re-boot brand; grow productivity.
Visitor destinations Bangkok, Las Vegas, Macau Build business and investor brands to complement tourism.
Knowledge hubs Nanjing, Stockholm, Tel Aviv Networks and positioning in key markets; liveability, housing and affordability.
Re-emerging capital cities Bogota, Budapest, Bucharest
National reforms; business leadership, broader investment system; retain graduates.
New gateway cities Antalya, Lagos, Shenzhen Adjust to new sources of growth; efficiency, design.
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Example: Oslo
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Influence and status
Business friendliness
Innovation and productivity
Knowledge and competence
Leisure and recreation
Personal safety
SustainabilityWork-life balance
Attractiveness to visitors
Attractiveness to international talent
Welcoming to foreigners
Societal stability
Quality and integrity
Transparency and reliability
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“Events within politics, sport, culture and businesses must be curated as future oriented, not ’last year’ or ’me too’. They must instead be known as the place where ’you heard it here first’.”
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The 10 indexes the conventions industry should follow
1. Global Power City Index
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The 10 indexes the conventions industry should follow
2. JLL Global 300
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The 10 indexes the conventions industry should follow
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3. Brookings Global Metro Monitor
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The 10 indexes the conventions industry should follow
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4. IESE Cities in Motion Index
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The 10 indexes the conventions industry should follow
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5. City RepTrak
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6. 2thinknow Innovation Cities Index
The 10 indexes the conventions industry should follow
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The 10 indexes the conventions industry should follow
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7. fDi Intelligence Cities of The Future
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The 10 indexes the conventions industry should follow
8. Ericsson Networked Society City Index
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The 10 indexes the conventions industry should follow
9. CITIE(Nesta, Future Cities Catapult)
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The 10 indexes the conventions industry should follow
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10. Mastercard Global Destination
Cities Index
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The future of city indexes
• Liveability for citizens, students and other customers
• Business friendliness and investor readiness
• Innovation
• Fiscal and governance capacity?
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Questions for discussion
1. Which kinds of cities need the meetings industry to help their strategic development, and why?
2. What does the meetings industry need to know about the changing world of cities to guide their events strategy?
3. How ought awareness of where a city is in the different rankings help shape a bureau’s conventions and congresses strategy?
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Thank you!