Location Based

Advertising

Social Media

Target Based

Advertising

Location based advertising

High schools

Universities

Food court universities

Student dorms

Business Centers

Parking lotsResidential

Area

Shopping malls

Swimming pools

High schools

Facts & Figures

305 high schools nationwide

Reach: 183.000

Profile: youngsters, 14 – 18 years old

Universities

Facts & Figures

55 universities nationwide

Traffic: 378.763

Profile: youngsters, 18 – 24 years old

Food court universities

Facts & Figures

11 food courts in Bucharest

Total capacity: 4.500students

Profile: youngsters, 18 – 24 years old

Student dorms

Facts & Figures

67 dorms in Bucharest

Reach: 31.000 students

Profile: youngsters, 18 – 24years old

Business centers

Facts & Figures

27 business centers in Bucharest

Reach: 30.000

Profile: professionals, medium and high income, 25 – 55 years old

Parking lots

Facts & Figures

14 parking lots in Bucharest

Capacity: 3.000

Profile: professionals, medium and high income, 25 – 55 years old

Shopping malls

Facts & Figures

8 shopping malls in Bucharest

Traffic: 223.070

Profile: middle and upper middle class

Swimming pools

Facts & Figures

FASKFirst Aid Summer Kit

20 swimming pools in Bucharest

Traffic: 15.000 / weekend

Profile: middle and upper middle class

Additional services on request

Location based advertising

ServicesRecruitment

Training

LogisticsArt and

Production

Consultancy

Qualitative reports

BTL mechanism Social Media component

Billboards Online advertising

360 campaign

14 – 24 years old

Facts & Figures

Reach: 183.000 high school students and 378.763 university students

Profile: youngsters, 14 – 24 years old, early adapters

Inside high schools and universities, we develop an integrated promotional campaign, in order to engage the youngsters, guarantee the results and exceed the objectives.

Due to the our experience in this target group, the most relevant channels to reach their areas of interest are BTL activations, social media integration, online advertising and billboards.

Social Media

In various situations, social media is employed as ATL, mainly based on volumeexposure

Social Media reveals remarkable ROI only if proper used

Engagement comes first, strictly related to relevance

Services: Consultancy Art & Production Daily updates Technical Development

Social Media

Facebook

Twitter

Youtube

LinkedIn

Page creation

Build content identity

Fan gathering

- Direct like ads

- Sponsored stories

Maintenance

- Posting

-Commenting

- Responding

Fan engagement

- Apps (strategy / mechanics / regulations /

development)

- Engagement posts

Crisis management

- Custom analyze

- Define solutions

- Respond (7/7)

*applicable to all online environments

• Build content identity

• Daily posts

• Engagement

Masculan Condoms strategy

• Comments• Responds• Game app