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INTRODUCTION
• Mondelez International, is an American multinational confectionary, food and beverage company based in Illions which employs about 110,000 people around the world.
• The company has an annual revenue of about $30 billion and operates in approximately 165 countries.
• Mondelēz International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum.
• It consists of the global snack and food brands of the former Kraft Foods Inc after the October 2012 spin-off of its North American grocery operations.
• Cadbury was purchased by Kraft Foods Inc on 19 Jan 2010 for a value of $19.5 billion.
• Monde means “World” and Delēz means “Delicious” suggested by Kraft Foods.
• Mondelez International's portfolio includes several billion-dollar brands such as Oreo, Chips Ahoy, Belvita, Triscuit, LU, Nabisco, Club Social, Barni, and Peek Freans (cookies and crackers); Milka, Terry’s, Cote d’Or, Toblerone, Cadbury, Marabou, Fry’s, Lacta (chocolate), Trident, Dentyne, Chicklets, Halls, Stride, Cadbury (gum and candy), and Tang (powdered beverages).
• The present share value is $45.06.
EXECUTIVE OFFICERS
NAME AGE TITLE
Irene B. Rosenfeld 62 Chairman and Chief Executive Officer
Brian T. Gladden 50 Executive Vice President and Chief Financial Officer
Gustavo H. Abelenda 55 Executive Vice President and President, Latin America
Maurizio Brusadelli 47 Executive Vice President and President, Asia Pacific
Mark A. Clouse 47 Executive Vice President and Chief Commercial Officer
Timothy P. Cofer 47 Executive Vice President and Chief Growth Officer
Roberto de Oliveira Marques
50 Executive Vice President and President, North America
Robin S. Hargrove 50 Executive Vice President, Research, Development and Quality
Lawrence MacDougall 59 Executive Vice President and President, EEMEA
Karen J. May 57 Executive Vice President, Human Resources
Daniel P. Myers 60 Executive Vice President, Integrated Supply Chain
Gerhard W. Pleuhs 59 Executive Vice President and General Counsel
Hubert Weber 53 Executive Vice President and President, Europe
MONDELÉZ - INDIA
• Mondelez India Foods Private Limited is a part of the Mondelēz International groupof companies and is in the business of creating delicious moments of joy – byproducing delectable chocolate confectionaries, gum and candy products, andpopular beverages and foods that include many of India's most popular and trustedfood brands.
• Brands include CDM, Cadbury Bournvita, CDM Silk, Cadbury Choclairs, Gems, 5-Star, Perk, Bournville, Celebrations, Halls, Oreo and Tang.
• Ranked 3rd amongst India’s Most Admired Companies by Fortune India in 2013.• Mondelez India Foods Private Limited has been in India for over 6 decades, having
started in 1948 as an importer of chocolates.• Since 1965, Mondelez India Foods Limited has pioneered and enhanced the
development of cocoa cultivation in India, worked with the Kerala AgriculturalUniversity to undertake cocoa research and improve cocoa yields.
• Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices inNew Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Thane,Induri (Pune), Malanpur (Gwalior), Baddi (Himachal Pradesh) and Sri City (upcomingsite).
• Deepak Iyer is the present MD.
PRODUCT PORTFOLIO
• Portfolio features seven billion-dollar brands: Cadbury, Cadbury Dairy Milk and Milkachocolate; LU, Nabisco and Oreo biscuits; and Trident gum.
• In addition, our portfolio includes another 44 brands that each generate annual revenues of more than $100 million.
COMPETITORSCATEGORY COMPETITOR NAME
Chocolate 1. Mars Inc2. Hershey’s3. Nestle4. Amul
Biscuits (4.55%) 1. PepsiCo Inc (5.57%), 2. Kellog Co (5.22%), 3. General Mills (3.97%), 4. Dean Foods Co (3.19%), 5. Britania, ITC, Parle
Beverages (24.71 %) 1. Kraft Foods Inc (49.71%), 2. Campbell Soup Co (11.92%), 3. Nestle Ltd
Gums & Candies 1. Mars Inc,2. Hershey’s,3. Nestle,4. Ferrara candy company
Cheese (8.12%) 1. Dean Foods Co (26.04%), 2. Kraft Foods Inc (11.79%)
NET REVENUES
• Geography wise net revenues for each of the last three years were:
2015 2014 2013
Net Revenue in millions
Latin America $ 4988 $ 5153 $ 5382
Asian Pacific $ 4360 $ 4605 $ 4952
EEMEA $ 2786 $ 3638 $ 3915
Europe $ 10528 $ 13912 $ 14059
North America $ 6974 $ 6936 $ 6991
$ 29636 $ 34244 $ 35299
EEMEA: Eastern Europe, Middle East and Africa
NET REVENUE BY PRODUCT
Five product categories:
• Biscuits (including cookies, crackers and salted snacks)
• Chocolate
• Gum & candy
• Beverages
• Cheese
% of Net Revenues by Product Category 2015
Segment Biscuits % Chocolate %
Gum &Candy %
Beverages %
Cheese & Grocery %
Total %
Latin America
5.4 2.8 3.7 2.6 2.3 16.8
Asia Pacific
4.3 4.9 2.4 1.4 1.8 14.8
EEMEA 1.8 3.1 1.8 1.8 0.9 9.4
Europe 8.2 15.6 2.6 5.2 3.9 35.5
North America
18.8 0.8 3.9 - - 23.5
38.5 27.2 14.4 11.0 8.9 100.0
EEMEA: Eastern Europe, Middle East and Africa
RESEARCH & DEVELOPMENT
• Four objectives in research and development: product safety and quality,growth through new products, superior consumer satisfaction and reducedcosts. Innovation efforts focus on anticipating consumer demands andadapting quickly to changing market trends.
• Wellness products and healthy snacking are a significant focus of our currentresearch and development initiatives.
• At December 31, 2015, approximately 2,450 scientists and engineers, of whichapproximately 1,900 are primarily focused on research and development andthe remainder are primarily focused on quality assurance and regulatoryaffairs.
• Major technology centres are located in: East Hanover, New Jersey; Whippany,New Jersey; Bournville, United Kingdom; Curitiba, Brazil; Paris, France;Melbourne, Australia; Mexico City, Mexico; Munich, Germany; Reading,United Kingdom; Thane, India; and Suzhou, China.
• Research and Development expense was $409 million in 2015, $455 million in2014 and $471 million in 2013.
• Help to address nutritional deficiencies in developing countriesby creating foods fortified with micronutrients.
• working with local nutritionists to identify micronutrientdeficiencies and better understand what’s needed.
• In Asia, Tiger Biskuat line is fortified with nine vitamins and sixminerals recommended by the World Food Programme.
• In Africa, the Nutrition Society of Nigeria endorsed ourBournvita fortified milk-based beverage and it’s known as “thefood drink for vitality” .
Creating a Global Breakfast Icon with belVita
• Biscuit innovation team in France led to the development of aninnovation that has transformed the breakfast category.
• belVita biscuits are made with a combination of whole grainscarefully baked using a proprietary, specifically controlled process.
• This process allows for the slow release of carbohydrates over fourhours.
• Now, they are offering belVita in over 50 countries, including UnitedKingdom, Belgium, Brazil, Canada, Colombia, Russia, Australia,Poland, the U.S., Gulf markets, China and Indonesia.
• Today, belVita has become a global breakfast icon, growing about20% annually over the past couple of years.
Transforming Tang with Delicious Efficiency• In Latin America, spending about $50 million annually on flavors
alone across Tang business.
• Over 400 flavor specifications, and we were working with 22different suppliers.
• Research team identified which flavors were most preferred byconsumers and then partnered with a single supplier to tailor awinning product assortment.
• By working with this strategic supplier, developed exclusivetechnology to deliver bigger, better flavors, and which reduced costsby 20 percent, delivered $10 million in incremental cash flow andsuperior products.
Creating a Sustainable Cocoa Supply • As the world’s largest chocolate company, creating a sustainable
cocoa supply chain with thriving communities at its foundation.• 10-year commitment to empower more than 200,000 farmers and
more than one million people in cocoa farming communities.• For the past several years, Research, Development & Quality teams
have visited cocoa farming communities in Ghana, Côte d’Ivoire andIndonesia – working with local farmers and consulting on bestpractices in agronomy to help develop more productive anddisease-resistant cocoa trees.
• Employees also work with government and non-governmentalcocoa research organizations to boost cocoa yields around theworld.
Taking the “Glocal Approach” for Oreo in China • Several years ago, Oreo cookies were too sweet, too big and too
expensive for Chinese consumers.• Created unique Oreo varieties in China that are tailored to local
tastes, while based on a great global platform.• Today, Mondelez make locally relevant flavors like Oreo Green Tea
Ice Cream and more affordable forms, like wafers.• By taking a “glocal” approach – keeping the global brand
architecture intact, but adapting it to local consumer needs – Oreohas become the No. 1 cookie in China, and China is now Oreo’ssecond largest market worldwide.
• The Oreo Thins innovation – born in China – and successfullylaunched it in the U.S. and Australia!
Latest Investments in RD & Q
• Mondelez International to Invest $65 Million in Global Research & Development Hubs.
• Technical resources to be focused at nine large, advantaged locations to help accelerate global growth and innovation.
• Over the next two years, the company will focus its RDQ network at nine advantaged technical centers, concentrating people and resources into better equipped hubs:
• Mexico City, Mexico• East Hanover, N.J., United States• Bournville, United Kingdom• Reading, United Kingdom• Wroclaw, Poland• Thane, India• Suzhou, China• Jurong, Singapore• Curitiba, Brazil
FUTURE PLANS• At Mondelēz International, reinventing the supply chain
through global sites of the future to fuel the growth of four power brands.
• Major investments in Sri City, India; Salinas, Mexico; and Opava, Czech Republic, are an active examples.
Opava, Czech Republic ( Largest MDLZ Biscuit Facility in MEU )
Salinas, Mexico (Largest MDLZ Biscuit site in LA)
Sri City, India (Largest MDLZ Manufacturing Facility in AP)
Investment $ 150 MM $ 130 MM $ 190MM (Phase 1)
Area 47 acres 46 acres 134 acres
Employees 800 825 1600 by 2020
Brands Produced Oreo, Belvita, Milka Oreo, Mini Oreo, Ritz, belVita, Chips Ahoy, and Honey Maid
Currently producing Cadbury Dairy Milk; soon to be a multi-category site
• Sites possess latest technological innovations which make these environment friendly
• Sri City: LEED Gold Certified Site, ~0.6 MW of energy generated through solar
• Opava: Rain water usage for toilet flushing in new production hall
• Salinas: In 2015 our recycling rate was 79%. In 2016, have increased our rate to 82%
• Zero discharge and Zero waste landfill sites
LEED stands for Leadership in Energy and Environmental Design
FUTURE GOALS - 2020
• Mondelez 2020 Goals focus our efforts on areas where they canhave the greatest impact and deliver meaningful change: on thefarm where our ingredients are grown and in our manufacturingfacilities where our snacks are made and packaged.
• Reduce absolute CO2 emissions by 15%, eliminating 240,000 tonnesper year.
• Reduce water use by 10% at priority locations where water is mostscarce saving 380 million litres per year.
• Reduce manufacturing waste by 20%.• Eliminate 65,000 tonnes of packaging material - so there’s less for
you to dispose off.• Use recycled paper or paper from veried non-deforested sources in
our packaging.
GOOD THINS• Mondelez International Introduces New Savory Snack Brand, GOOD THiNS on March 7
2016.
• GOOD THiNS offers delicious wholesome snacks in eight varieties, starting with real ingredients, baked thin and crispy.
• The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors (like garlic, spinach and sweet potato) and bakes each piece thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.
The Potato Ones! (With 60% less fat than the leading regular fried potato chip)
• Original
• Spinach & Garlic
• Sweet Potato
The Chickpea One! (Made with real chickpeas)
• Garlic & Herb
The Rice Ones! (Gluten-free)
• Veggie Blend
• Simply Salt
• Poppy & Sesame Seed
• Sea Salt & Pepper
BARNI
• Barni is a playful bear-shaped snack children love.
• Baked to perfection with quality ingredients like flour, eggs, milkand chocolate, it has no artificial colors or preservatives.
• Barni began as part of the LU brand in France in 1996 and, fornearly 20 years, he’s been delighting children and their familiesin more than 40 countries.
• Barni platform generates about $250 million in revenue, andhave significant expansion plans underway.
Recent countries launched:• UK (2013), Uruguay (2014), Lebanan, South Africa & Turkey (2015).
BELVITA
• Transforming the breakfast category with a new biscuitoccasion.
• Launched in 1998, as LU Petit Déjeuner in France.
• In 2015, belVita generated approximately $550 million ofrevenue, with growth of about 20% annually over the pastcouple of years.
• Every year, around 9 billion belVita biscuits are made in 14countries around the world.
RECENT COUNTRY LAUNCHES:
• Gulf countries (2014), China (2015).
TRIDENT
• Trident is the No. 1 gum brand in the world, sold in more than 70countries under “sibling” brands Beldentin Argentina, Firstin Turkey,Dirolin Russia, Hollywood in France and Stimorol across much ofEurope and Africa.
• Only Trident gum is designed to delight with a balance of pure,clean, crisp and juicy flavor from the first chew.
• In 1964, Trident was the first delicious-tasting sugarless gumlaunched in the U.S. and the first gum to not cause tooth decay.
• The name Trident comes from “tri” (for the three enzymes) and“dent” (for teeth).
• Trident is the No. 1 gum brand in world, with over $1 billion inannual sales globally in 2015.
RECENT COUNTRY LAUNCHES:• China (2015), available in Sweet Mint, Hyper Mint, Melon,
Blueberry .
OREO
• Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored wafers met up with a rich crème filling.
• Enjoyed in more than 100 countries, today the Oreo brand is the world’s top selling cookie.
• In markets around the world, Oreo comes in surprising local flavors, like blueberry and green tea ice cream, and fun shapes and forms.
• But no matter where in the world you find Oreo, one thing remains right at the heart of milk’s favourite cookie: the iconic “twist, lick, dunk” ritual that brings people together like no other biscuit can.
• Oreo is the world’s favorite cookie and the best-selling cookie brand of the 21st century, with nearly $2.9 billion in global annual revenues (2015).
• Oreo is also one of Mondelēz International’s “billion-dollar” brands.
RECENT COUNTRY LAUNCHES
• India (2011), Brazil (2013), Pakistan (2013), Morocco (2015) and Russia (2015).