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GRUPPO TELECOM ITALIA
ITN 2009 – Torino, 15-16/10/2009
Telecom Italia S.p.A.Domestic Market OperationsTop Clients Market & Networked IT Services - Service Engineering – Vertical Solutions
Nuove prospettive di servizi in ambito ITS
Francesca Mondello
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Agenda
• Telecom Italia Asset
• Telecom Italia Vision on ITS services- Vehicle based
- User centered
- Infomobility & Sustainability
• Perspective of new services
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
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ICT Assets & TelcoCapabilities
Know-how uponIntelligent
Transportationsystems
Partnership for the creation of Virtuous
Ecosystem(institutions, big
technological players, SME, users)
Telecom Italia Assets in Infomobility and Transportation
Telcocapabilities &Infomobility
platform
On-Board Unit (OBU) Wireless communication devices, installed on board private or business vehicles, withfunctionalities of tracking, telemetry, SOS, intelligent navigation, infomobility and othervalue added services.
Mobile network infrastructure & Service centersBroadband Mobile Network infrastructure, plus bothhybrid and statistical tracking platforms (cell-basedand satellite-based). Telco exposure platform for delivery of services withthird parties (e.g. content brokering).Application platforms, located in Telecom Italia’s data centers, ICT services end-to-end management
Know - howSolutions patented in Telecom Italia’Laboratories, a broad range of standardization participation, R&Dactivities at international level (e.g. CVIS project, ERTICO), a rich proposal of solution and services
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Infomobility Services and Intelligent Transport Systems: three main areas of interest for a telco operator
SOSPAYDand PPUStolen Vehicle
recovery
Localization& tracking
Fleetmanagement
Usage reporting
Remote VehicleDiagnostic (RVD)
NavigationOff board navigation
Concierge
Meteo
Point Of Interest (POI)
IntelligentParking
Real time traffic Info
Special Maps
Georeferredservicese-Call
User-centeredservices
Vehicle-basedservices
Infomobilityand
sustainability
Access Management
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Vehicle-based
Main characteristics of the different areas of services and degree of development
User-centered
Infomobility& sustainability
Key characteristics
• “Data services”, to be provided by means of an On Board Unit (OBU), without the need of any user interface
• Services to be provided by means of an user interface (PDA, smartphone, PND, ...)
• Public utility services, for:- Optimization of traffic (including dangerous goods, ...) - Traffic planning interventions - Road charging / access management (ZTL)
Degree of development
• The most couple offering, ready to be conveyed on the market
• HW vendor are market leader
• High growth potential for telco by means of partnership
• Government intervention needed
• Projects in progress dealing with the development of cross-infrastructure
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Overview of the main services
Service Description
• Localization − LBS for the Vehicle, upon request of the user
• Workforce management
− Tools for management and analysis for Fleet and freight management (planning, progress, productivity)
• Remote Vehicle Diagnostic (RVD)
− Vehicle data transmission to car maker:−Need for assistance− Timing reduction−Remote intervention
• Multiservicesenterprises / Municipalities
−Eco services management with real time programming and certification of intervention
−Advice of services irregularities
• T&T − Trace & Tracking: vehicle movements and cartography, dynamic allocation
• SVR (Stolen Vehicle Recov.)
− Vehicle localization− Info forward to institutions and forces for the recovery
• PP Usage/PAYD
− Information (real time or ex post) upon:− Km − Time vehicle ON/OFF−Medium and maximum speed−Driving style
− Collision data
• Public transport booking
−Real time request of services and booking of departures and arrivals−Integrated booking and payment−Video surveillance
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Business market demand & Partnership level
•Fleet & Freight Management
•Public Local Transport
•Service Exposure
•Stolen Vehicle Recovery
•Workforce Management
•PAYD
Market demand Partnership driven
100%
0%
•City Logistics
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Telecom Italia Approach and Segments
•B2C•B2B •B2B2C
B2B
Partnership with car maker, content and info provider
Public transportFleet & Freight managementWFM
Partnership with Traffic Information Broker, Regional and Institutional initiatives
Infomobilityand
sustainability
User-centredservices
Vehicle-based services
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
A portfolio of ICT services for supporting mobility needs of Enterprises, Public Administrations and Municipalities.
Public TransportCompanies
Private TransportCompanies
WasteDisposalCompanies
Fleet & Freight Management TI offering
Vehicle-based
Economies of scale
Customization degree
RAC Insurance
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
Client SideClient Side
WidgetWidget Community Community PortalPortal
Service Service ExposureExposure Web 2.0Web 2.0
Telecom Italia Web 2.0 SDPTelecom Italia Web 2.0 SDP
Telecom ItaliaTelecom ItaliaWidgetWidget ContainerContainer
Home PCHome PC
Magneti Magneti Marelli Marelli On Board On Board devicedevice
Mobile Mobile PhonePhone
Web 2.0 Web 2.0 DevicesDevicesService/Service/ContentContent ProvidersProviders
Telco Capabilities
User-centered
WEB 2.0: Tema.mobility in-car widget portal
Network SideNetwork Side
A platform for delivery of various services(information, music, meteo…)
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
City LogisticsInfomobility& sustainability
More efficiency for freight deliveryin a better urban environment
How can wedecrease
air pollution ?
I should betterplan the freight
distributionprocess
Can I book a parking slot?
How toenforce
dynamic rules& policies?
I must urgentlydelivery some
goods !
I have to pick-up some freight
How to improvethe vehicular
mobilitydowntown ?
•For implementing sustainable process for goods distribution in environmentally critical urban areas
•For providing services and information to support and improve the urban logistic/delivery process
•A cooperative model which interworks with the existing systems operated either by the Public Administration (PA) or by Private Companies
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
SMS location-based
SMS directed to customers being in a geographic area inside the TIM radio cellular network coverage
Customer
•Subscribers list•Geographic area•SMS text•Time
TIM Network
TIM Network
•Public Administrations, e.g. for information messages
•Public Entities, for alerting via SMS in case of natural disasters or emergencies
•GDO, for advertising services to all the customer near their premises of interest
Warning messages
Information messages
Infomobility& sustainability
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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS
For tomorrow offerings…
Customer
New servicesNew services
Operator Infrastructures
Operator Infrastructures PartnerPartner
GRAZIE PER L’ATTENZIONE !