Monetizing in Latin America

TIMWEat a glance

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OverviewOffered Solutions

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TIMWESolutions

TIMWEServices

MobileMarketing

Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups

Mobile ad network

Profiling Mobile Surveys Mobile Voting Sales Incentives Programs SMS Communication Loyalty Programs

MobileEntertainment

Solutions for monetizing and distributing content to mobile users globally

Mobile carrier portal solutions (turn-key and à la carte)

Games Applications Music Videos Photos Mobile text services

Mobile Money

Billing solutions leveraging access to the billing platforms of mobile carriers

Micro Payment solution for Digital Contents and services

Mobile Billing Solutions Mobile Micro Payment

Solutions

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TIMWE around the world

75+ countries

26 offices

280+ mobile Carriers

3Bi mobile users potential reach

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TIMWE Stronger Local Presence

TIMWE’s LatAm Presence215 people

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Continuous Growth

Revenues, Million Euros

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LatAm Interesting Facts

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Internet PenetrationA Fast Growing Market

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Percentage comparison between internet users, 2005 versus 2011 (in %)Source: América Economia Intelligence

Credit Cards vs Mobile Phones

Source: Estudio de comercio electrónico en América Latina.2010

Mobile phone penetration > Credit Card penetration

Need to explore alternate payments

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Expanding Middle ClassUntapped Potential!

Source: Ministerio da Fazenda Brazil.(1) Average monthly income of 1,064-4,591 BRL.

Population in Millions

One of the Fastest Growing Middle Class

Communities

New Clients Everyday !

Brazil’s Case

LatAm Virtual GoodsMarket Potential

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Brazil, Colombia, Peru, Argentina & Colombia driving the growth.

With $336 Million in 2010, the market is expected to

reach $517M in 2012

24% YoY Growth

Monetization

Payment Options Available For You

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Comparision of Payment OptionsSpecifics for LatAm

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Carrier Billing - Upto 10X More Coversion than Credit Cards

Success Stories – Habbo Case

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“Mobile payment is still the biggest source of our revenue” – Sulake CEO

243 Million users > 90% Revenues* from Carrier Billing in LatAm

It’s Not Just About Payment Solutions

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Understanding the LifeCycleSpecifics for LatAm

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LocalizationLocalization

AcquisitionAcquisition

PromotionPromotion

Just two major Languages, but they are different

Give the games a local touch – Use Local Elements

Understanding the LifeCycleSpecifics for LatAm

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Metrics Driven

Leverage local social networks alongside facebookEg. Sonico, Orkut

RetentionRetention

Use Local Community Manager and Local Support Teams

EngagementEngagement Community ManagementCommunity Management

How to Choose A Partner ?

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Strong Local Presence

Relations with local Media Partners

Localization Support

Payment Solutions Offering

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TIMWE in LatAm

11 Local Offices

Deep Market Knowledge

Vast network of Affiliate Partners & Large Ad Inventory

Trusted Partner for large TV Networks

M-Coin & other local payment Solutions

Thank you !