SAP Hybris BillingMonetizing Digital Transformation

Our Vision

From the Industrial to the Digital Economy

DIGITAL ECONOMYCONSUMER ECONOMYINDUSTRIAL ECONOMY

1900 1950 2000

SCARCITY

ABUNDANCE

PRODUCTS DESIRE ENGAGEMENT

Value is created in each act of engagement.

This new data-

driven value chain

disrupts business

models.

ENGAGE

ANALYZEREACT

Ideas for new

business ventures

are created through

this data-driven

value chain

THE ROAD TO

NOWHERE

THE ROAD LESS

TRAVELLED

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COMMUNITY-SOURCED MAP AND TRAFFIC DATA

FOUNDATION FOR AUTONOMOUS DRIVING

NEW BUSINESS MODEL

Digital Business is Driven by Engagement

Digitization of Customer ExperiencesReal-time, contextual experiences

across every channel.

Digitization of WorkWork is no longer a place, but

an activity.

Digitization of ResourcesData is a new asset and the Network

is the new electricity.

87%of first generation digital natives are

connected to the internet while

watching TV.

83%of executives plan to increase

use of contingent workers in the

next 3 years.

5.6T$savings through autonomous

vehicles.

SAP Offers the Only End-to-End Digital Business Solution

WorkforceEngagement

SupplierCollaborationBusiness Networks

CustomerEngagementand Commerce

Assets andInternet of Things

SAP HANA PLATFORM

The Digital Transformation Journey forCustomer Engagement and Commerce

core periphery

FOCUS

gro

w

MO

TIV

AT

ION

renew existing

engagement channels

change the business model in

your industry

extend the business

into new channels

improve operational

processes

test new markets

sell in new geographies

build a platform business

use customer context

and IoT to digitize

the experience

understand your

customer

pro

tect

Customer Engagement and Commerce in the Digital Economy

Customers create their

journeys through contextual,

consistent experiences

regardless of channel.

Data is the fuel to optimize

the customer experience in

real-time and create new

business value.

Business value is monetized

over time through agile,

customer-centric business

models

If you went to bed last night as an

industrial company, you're going to

wake up today as a software and

analytics company.

– Jeff Immelt, CEO, GE

If the phone is going to get integrated

into the shirt, should that be a

technology company making apparel

or the apparel company starting to

make technology? I choose the latter.

– Kevin Plank, CEO, Under Armour

OPPORTUNITIES TO CHANGETHE BUSINESS MODEL

WHAT CEOS THINK IS THE CAUSE OF ‘THE NEXT BIG THING’

10%Changes to

costs/pricing

11%New product/

service offerings

13%Changes to

consumer demand

15%New market

opportunities

22%Business

model change

DigitalCommerce

High-volume,global payment

flexibility

Six Approaches for Monetizing Business Model Innovation in the Digital Economy

Fast & Flexible Offers

Subscriptions, usage & revenue sharing models

RevenueManagement Renovation

High-volume, automated

Internet of Things & Connected Devices

Real-time, usage-based services

Moving fromProduct to Services

& Outcomes

New monetization models

PlatformBusiness Model

Multi-sided monetization

MONETIZING NEW BUSINESS MODELS

RENOVATING MONETIZATION BUSINESS PROCESSES

Monetizing Business Model Innovation is a JourneyG

RO

WT

H

Revenue

Management

Renovation

Platform Business

Model

Fast & Flexible

Offers

Moving from

Product to Service

& Outcomes

Fast & Flexible

Offers

Digital

Commerce

Revenue

Management

Renovation

Revenue

Management

Renovation

DISRUPTEXPLORE ENHANCE RENOVATE

Fast & Flexible

Offers

Internet of Things

& Connected

Devices

Meeting the Business Model Challenges in the Digital Economy

Agility to embrace change

with embedded intelligence

in business processes.

Multi-sided monetization to

share revenues with an

expanding business network

of partners.

Massive scalability to grow

from small trials to multi-

billion businesses with

reliable automation.

SAP HYBRIS CUSTOMER ENGAGEMENT AND COMMERCE

HYBRIS AS A SERVICE (YaaS) BPaaS

HANA CLOUD PLATFORM

INDUSTRIES

DIGITAL

GOODS

EMAILDIGITAL

ADS

WEB IN STORE

/ BRANCH

CONTACT

CENTER

PRINTMOBILE SOCIALMARKETPLACE SEARCH

KW/ADS

AGENT

TOOLS

IOT SMS /

NOTIFICATIONS

@

COMMERCE SERVICE SALESBILLING MARKETING

SAP HYBRIS BILLING SOLUTION OVERVIEW

MARKETING SERVICE SALESCOMMERCE BILLING

SAP HYBRIS BILLING

Subscription

Order

Management

Usage Metering &

Transaction Pricing

Billing,

Receivables,

Collections

Partner Revenue

Share

Business Model

Design & Pricing

Simulation

THANK YOU!

Feel free to connect with us at:

@SAPHybris

http://linkd.in/T7v01L

https://hybris.com/en/billing

isabelle.roussin@sap.com