Monetizing VoLTE, RCS and Video IMS MRF and Conferencing Solutions

IMS World Forum

April 23, 2013

Al Balasco Sr. Director – Product Management

al.balasco@radisys.com

2 Radisys Corporation Confidential

Revenues not keeping pace with Traffic Growth

Traffic Doubling every 12 months

Revenues not keeping pace with

Traffic Growth

Source: Heavy Reading

Revenues

Traffic

Revenues &

Traffic Gap

Widening

Revenue vs. Traffic Growth

Voice Era

Data Era

• Improve Revenues by offering VoLTE, RCS, and Video VAS

• VoLTE, RCS, and Video VAS require an IMS

• IMS media processing delivered by

Media Resource Function (MRF)

IMS MRF Case Study: Mavenir VoLTE, RCS, and Video VAS

Mavenir mOne® Platform

• IMS architecture for 4G/LTE services.

• Selected and exclusively using

Radisys MRF

Benefits to Mavenir

• Comprehensive MRF feature set

for VoLTE, RCS, and video

• Allows Mavenir to focus on

migration path from 3G,

IMS applications, and

rapid LTE operator rollouts.

With 7+ more Mavenir/Radisys

LTE trials also underway…

World’s first VoLTE deployment Powered by Mavenir mOne, enabled by Radisys MRF

Video Services Opportunity

• Ease of use

• Telepresence -

immersive

experience

• Community /

network /

intradomain

based –

voice/video/ IM

“islands”

• Acceptance of

new UIs in mass

consumer

domain

• Managed network

services for QOS

• Initial interworking

and standards bodies

• New delivery models

– cloud, hosted

• First cost-effective

business solutions

• Limited intradomain

support

• Consumerization of

IT

• SIP trunking

• Ubiquitous B2B B2C social net connectivity

• Web/mobile communications clients

(WebRTC)

• Low cost services mass adoption w/ QOS

• Cloud enabled deployments

• Fat pipes: LTE rollouts and enterprise SIP

trunking

Build

Deploy

Scale up and cost reductions

2012

Carriers, MNOs, and

Over-the-Top / cloud

SPs planning /

readying video

services

Moving out

of Early

Adopter

phase

MRF Use Cases beyond VoLTE

Some VoLTE pt-to-pt calls using same codec

may not need MRF

But most VoLTE and RCS services need MRF • Basic Network Services

– Network Announcements, Collecting Digits

– IP-to-IP transcoding (e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)

• Revenue-Generating VAS services

– Video Services with RCS

– Video Adverts and Ring-Back Tones

– Messaging (record and playback)

– Multimedia Conferencing

– And many more….

Source:

Seeing through the Cloud. A survey of mobile operators’ views on the evolution of the mobile core.,

Monica Paolini, Senza Fili Consutling, Feb 2013

Increasing $$ ARPU

Video Conferencing

Video Advertising

Video Streaming

Video RBT

Videomail

IVVR

Video VAS

IMS MRF supports

“Videoization” of Mobile VAS

to Generate New Revenues

“Videoization” of Mobile VAS

Audio Conferencing

Audio Advertising

Audio Streaming

Audio RBT

Voicemail

IVR

MPX-12000

Audio VAS

Radisys is a leader in VoIP audio conferencing solutions

Audio conferencing is

largest revenue

contributor for

Conferencing Service

Providers (CSPs)

Minutes of Use

continues to grow.

Radisys is a leading

supplier of IMS MRF

and conferencing

application servers

for this market. CSPs who have deployed Radisys MRF

for VoIP audio conferencing services

Integrated Conferencing Solution IMS architecture using SIPware + MRF

IP WAN

Corporate

IP VPN

Wireline Broadband DSL, Cable

Enterprise

UC

Application

Server (AS)

Media

Resource

Function (MRF)

Radisys SIPware

Audio Conferencing Application Server

IMS Services Core Mobile

Broadband 4G/LTE, WiFi,

HSPA

Audio 2G Cell

Gateway

PSTN Phone

PSTN, 2G Mobile

Legacy

Circuit Access VoIP

Phone

IP Access IP VPN

VoIP Client

VoIP Client

UC Audio Client

VoIP Client

Radisys MRF Audio Mixing with VQE

SIP SIP +

MSML

Audio RTP

CSPs using

Radisys SIPware

with MRF

Level 3 GNET

Growth in Video Conferencing

Desktop video

conferencing to

grow 6X

Mobile video

conferencing will

grow faster.

What is the best

way to deliver

business video

conferencing to

desktop and

mobile users?

Integrated UC Video Services & Video Interoperability GWs

OTT and Cloud

Communications

(Google, Amazon …)

Carrier IMS Network

AT&T, VZ, BT, …

CSCF

SIP (IMS)

RTP/RTCP

SIP LTE

Endpoint

MRF

LTE - EPC / RAN

Microsoft

Lync UC

Enterprise

Telepresence Media GW

Interconnect

HD Room

Video

Microsoft

Lync Clients

Cloud Media

- Hosted

- Private

- Public

IBM Lotus

Sametime UC Integrated

Multimedia

TIP

Protocol

IP

Video

GW

IP

Video

GW

IP

Video

GW

Lync-

IMS

GW

MS Lync

Protocols

Integrated

Video MRF

Scalability for the Telecom Cloud

Single Server

250-500

Simultaneous

Calls

Multi-Server

25,000-50,000+

Simultaneous Calls

Fully distributed

fault-resilient architecture

“Single box”

solution

1RU Linux

Intel Server

Location A

Location B

Radisys MPX-12000 Broadband MRF VoIP and Video Conference Mixing

Radisys SIPware Event or Reservationless Conferencing

Radisys Software MRF VoIP and Video Conference Mixing

Radisys SIPware Event or Reservationless Conferencing

Virtualized Blade Server

in Telecom Cloud

Intel Blades

in ATCA

chassis

or

Intel

Blade

Server

Radisys Software MRF VoIP and Video Conference Mixing

Radisys SIPware Event or Reservationless Conferencing

Single-Server

10,000s of calls

12 Radisys Corporation Confidential

Summary

IMS is key to generate revenues

beyond LTE data plans

• VoLTE, RCS, Video VAS

• Media processing done in IMS MRF

Radisys is the leading supplier of MRF

• VoLTE with Radisys MRF deployed at

MetroPCS, with 7+ more VoLTE trials in progress

Radisys also offers multimedia conferencing solutions

• MRF supplier for 8 of top 10 conferencing service providers

• Radisys SIPware with MRF offers turnkey conferencing solution

Scalable Video and Virtualization - Ready for Telecom Cloud

Radisys solutions deliver VoLTE, RCS, and Video revenues

13 Radisys Corporation Confidential

Thank You!

Radisys SIPware

Event

Conferencing

Reservationless

Conferencing

MPX-12000 Broadband IMS MRF

Software MRF for Telecom Cloud