Date post: | 23-Jan-2015 |
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Technology |
Upload: | terry-crosby |
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Monetizing Your Monetizing Your Social Media Social Media
StrategyStrategyVideo Marketing Video Marketing
++ Social Media Social Media
= = More CustomersMore Customers
Facilitated by: Terry CrosbyPhillip Tanzilo
IntroductionIntroductionTerry CrosbyTerry CrosbySSocialocial MMediaedia MMavenavenPhone 619.599.5748 Email: [email protected]
Phillip Tanzilo, MBA, MHRM, CPLPPhillip Tanzilo, MBA, MHRM, CPLP
Phone 619.723.3443 Email: [email protected]
Objectives:Objectives:• Share strategies that help monetize social media• Introduce relevant tools• Help you maximize time using social media
1. That is where the EYEBALLS are NOW
2. Target customer must KNOW, LIKE and TRUST
3. PEER OPINIONS matter4. Valuable consumer INSIGHTS5. WEBSITE and BLOG exposure
TIP:http://www.mashable.com
Why is Social Media important?Why is Social Media important?
Attracting Your Ideal CustomerAttracting Your Ideal CustomerDo you know your Ideal Clients?
• LIVE, WORK and PLAY
– What are they saying about YOU and your INDUSTRY?
• START and BUILD a RELATIONSHIP
• POSITION yourself as TRUSTED ADVISOR
TIPS:
http://www.google.com/Reader
http://www.BlogSearch.google.com
http://www.Quantcast.com
The Art of ListeningThe Art of ListeningListen to niche before engaging
What is being said:– likes, dislikes, vocabulary– wants and needs– what competitors are doing– about your brand
TIPS:http://www.SearchTwitter.comhttp://www.FaceBook.comhttp://www.Google.com/Alerts
Onsite Social Media OptimizationOnsite Social Media Optimization
Strategy:• Sharing• Engagement• Community
TIPS:
Facebook Fan Box with streams
http://feedburner.google.com/
http://tweetmeme.com/
http://sharethis.com/
Twitter StrategyTwitter Strategy
Optimize Your Tweets• Tweet content • No Follow attributes• Optimize reputation
TIPS:http://www.refollow.comhttp://www.bit.ly.com
Facebook StrategyFacebook Strategy
Fan Page
Optimize • Set up• Updates• Reputation• Content
TIPS:
http://www.facebook.com/pages/create.php
http://mashable.com/2009/09/22/facebook-pages-guide/
http://mashable.com/2009/05/13/facebook-brand-apps/
LinkedIn StrategyLinkedIn Strategy
• Groups– Join/create– Questions and answers– Follow
• Events• Search Engine indexing
TIP:
http://learn.linkedin.com/training/
Putting it All TogetherPutting it All Together
The 5C’s• Content• Credibility• Community• Caring• Consistency
TIPS:http://www.hootsuite.comhttp://www.alltop.com
ConclusionConclusionQuestionsT h a n k y o u
Terry CrosbyTerry CrosbySSocialocial MMediaedia MMavenavenPhone 619.599.5748 Email: [email protected]
Phillip Tanzilo, MBA, MHRM, CPLPPhillip Tanzilo, MBA, MHRM, CPLP
Phone 619.723.3443 Email: [email protected]
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