Listeners Feel Positive About Their

Health60% of listeners feel good about their health, they take

care of themselves and like to be spoken to positively

when it comes to their wellbeing

Money Woes?Our audience worry about money twice as much

as their health. They’re content with their health

and worry about their looks more.

Post Weekend HangoverListeners are most inclined to think about making

changes to their health over the weekends and

on Mondays, no doubt as routine kicks in again

after over indulging at the weekend.

70% Have Health Insurance2 in 3 have never changed their health insurance

provider, but prices increasing could encourage

them to switch. However, many are reluctant to

switch due to the hassle of changing.

Dentists Don’t Get Much LoveHalf of listeners see their dentist less than once

a year, no gap payments would encourage them

to call round more often.

Online vs GPMore listeners go online for health information

than to their local GP, so an online presence for

any health brand is essential.

Vitamins Stop You Getting IllAt least our listeners like think so, as they take them

to help boost their immune system and give them

energy. Interestingly no one said celebrities would

encourage them to buy vitamins.

Chemists > SupermarketsListeners prefer buying medication from

chemists rather than from supermarkets and 2 in

3 prefer brands they already have used

previously.

Tablets Are The Cold & Flu Remedy of ChoiceWhen listeners are struck down with flu they choose

tablets over other medication and again they go for

brands they’re familiar with.

Source: Soundbooth. April 2014. Sample: 604 Soundbooth members, 488 Nova, 116 smoothfm. 75% Female 25% Male

Source: Soundbooth. April 2014. Sample: 604 Soundbooth members, 488 Nova, 116 smoothfm. 75% Female 25% Male