Date post: | 15-Jul-2015 |
Category: |
Marketing |
Upload: | abu-sufian |
View: | 188 times |
Download: | 2 times |
IMPLEMENT MAKETING STRATEGIES
AND TACTICS
What is marketing Management
Process of effective Marketing Management
What is Strategic marketing Plan
Marketing Objectives
Situation Analysis
Marketing Strategies
What is Marketing Tactics
Marketing Implementation
Marketing Mix Tactics
The Target Market Implementation
Market Implementation Process
Implementation and Monitoring tools and Techniques
WHAT IS MARKETING MANAGEMENT
Marketing management is the process of carrying out
tactics and strategies in order to achieve desired
results-which may be in the form of marketing
exchange or sales.
Modern marketing management
trends to be related to marketing
concept
WHAT IS STRATEGIC MARKETING PLAN
How an organization will work within the
marketplace to market and sell its product.
Strategic marketing plan focuses on
Marketing Objectives
Situation analysis
Marketing Strategy
Marketing Tactics
Implementation Plan
Marketing Control
SITUATION ANALYSIS
Analyzing an organization's internal and external
environment to understand the organization's capabilities,
customers, and business environment.
MARKETING IMPLEMENTATION
Involves how 5p’s will be utilized to actually allow the
organization to reach its overall goals and
objectives.
Identify the Marketing Mix Tactics
Clearly identify what action to be taken
People responsible for specific action
What budget to be applied
Timetable for implementation
PRICING STRATEGIES
Penetration pricing
Premium pricing
Skim pricing
Economy pricing
Psychological pricing
Product line pricing
Promotional pricing
TARGET MARKET IMPLEMENTATION
Description should include,
Demographic characteristics
Geographic Characteristics
Psychographic characteristics
Basic Needs and Benefits Sought
MARKET IMPLEMENTATION PROCESS
Marketing implementation is the process of turning
your marketing strategies into actions.
Specially you need to address
Who is responsible for each action
Where will action take place
When does it need to occur and how will the action
actually implemented.
STEPS IN THE PROCESS
Describe any Risk
Define The Various Control
Analyze the Financial Aspects
Design and Implementation Schedule
Personnel
Budgets
Analyse and Assess Organizational Preparedness
Clarify the Implementation Objectives