Monitoring Social MediaMonitoring Case Study

John Yamasaki, SeesmicOctober 21, 2010

From Monitoring

To Engagement

En·gage·ment

•An arrangement to meet at a specified time and place •Emotional involvement or commitment •Betrothal•Pledge

OR…

En·gage·ment

OR…

•a hostile encounter between military forces

OR…

•a hostile encounter between military forces

EngagementWhat we want to be

OR…

Engagement

What we might end up looking

like

OR…

EngagementWhat we sometimes often feel like…

Is about connecting

Is about participation

Engagement in Social MediaEngagement is the number of channels a brand participates in:

• Blogs• Branded social network/community• Content distribution to other sites

(e.g. Facebook Like/Connect, etc)• Discussion forums• External social network presence

(Facebook, MySpace)• Flickr / Photobucket• Innovation/Feedback hubs

(e.g. centralized customer community to create innovation)• Wikis • Ratings and reviews • YouTube• Twitter

Source: Altimeter Group http://www.engagementdb.com/Report

The obligatory overwhelming pic of “look how many social media apps/tools/platforms there are…”

The obligatory “Oh, S**t” response

Engagement Chart: 4 Profiles

Source: Altimeter Group http://www.engagementdb.com/Report

Seesmic’s Goal as an Engagement Tool

Seesmic’s Goal as an Engagement Tool

Thank You

John YamasakiTwitter: @jyamasakiEmail: yama@seesmic.comhttp://seesmic.com