Monopolistically Competitive Markets: The Power of Successful Product Differentiation.

Monopolistically Competitive Markets:

The Power of Successful Product Differentiation

Competitive and Monopolistic Aspects

Many different brands Product differentiation

Marketing/Advertising

The power of brand name

Competitive and Monopolistic Aspects

$5.99

$3.99

Generic-brand “aspirin”

Advertising Expenditures (% of 2007 US Sales)Estee Lauder 30 L’Oreal 27

Schering-Plough 24

Mastercard 24

Reckitt Bensicker 20Clorox 17

Molson 14

Campbell Soup 12

Successful Marketing and Advertising

Price

Quantity

Demand 1

Demand 2

Average Cost 1

Average Cost 1

Unsuccessful Marketing and Advertising

Price

Quantity

Demand

Demand 2

Average Cost 1

Average Cost 2

Strategia “Italia”

http://images.google.com/imgres?imgurl=http://sickathanverage.typepad.com/sta/images/2008/09/10/image.png&imgrefurl=http://sickathanverage.typepad.com/sta/2008/09/boy-oh-boyd.html&usg=__J1w45BeWiigbC5vN4GHPNtaYiN4=&h=490&w=800&sz=192&hl=en&start=54&um=1&itbs=1&tbnid=G3ntQ8WMSTt7jM:&tbnh=88&tbnw=143&prev=/images%3Fq%3Dimages%2Bof%2Bluxury%2Bgoods%26start%3D36%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1T4ADBF_enUS327US327%26ndsp%3D18%26tbs%3Disch:1

http://images.google.com/imgres?imgurl=http://blog.taiwan-guide.org/wp-content/uploads/tilting-train.jpg&imgrefurl=http://blog.taiwan-guide.org/2006/11/fast-trains-coming-soon/&usg=__pPaMxViMnXb8RQPqpBB-QRXvbsw=&h=307&w=482&sz=27&hl=en&start=3&um=1&itbs=1&tbnid=uhKCf4nGiDk4kM:&tbnh=82&tbnw=129&prev=/images%3Fq%3Dimages%2Bof%2Bfast%2Btrains%26um%3D1%26hl%3Den%26sa%3DG%26rlz%3D1T4ADBF_enUS327US327%26tbs%3Disch:1

http://images.google.com/imgres?imgurl=http://files.turbosquid.com/Preview/Content_2009_07_14__04_45_37/Kavo_Small_Preview_03.jpg5737abf0-af56-4770-a961-7e9a12c1b27cLarge.jpg&imgrefurl=http://www.turbosquid.com/FullPreview/Index.cfm/ID/338697&usg=__4Ln9cmtYiZslHx7QYCN1kDq8CjY=&h=400&w=400&sz=23&hl=en&start=10&um=1&itbs=1&tbnid=vSjBknyvkA6RGM:&tbnh=124&tbnw=124&prev=/images%3Fq%3Dimages%2Bof%2Bdentist%2Bchair%26um%3D1%26hl%3Den%26sa%3DG%26rlz%3D1T4ADBF_enUS327US327%26tbs%3Disch:1

http://images.google.com/imgres?imgurl=http://images.askmen.com/fine_living/keywords/wine_965871.jpg&imgrefurl=http://uk.askmen.com/fine_living/keywords/wine.html&usg=__MAU9k2dIlcyNpcE8a73oBbIO4fs=&h=300&w=300&sz=26&hl=en&start=2&um=1&itbs=1&tbnid=8vlXhE_eRwmsqM:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dimages%2Bof%2Bwine%26um%3D1%26hl%3Den%26sa%3DX%26rlz%3D1T4ADBF_enUS327US327%26tbs%3Disch:1

“Strategia Italia”

Date post:	21-Dec-2015
Category:	Documents
View:	224 times
Download:	3 times

Monopolistically Competitive Markets: The Power of Successful Product Differentiation.

Documents