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MONSTER ANATOMY Logo 01/2019
1 / 17mySugr Logo & Illustration Styleguide | 01/2019
MONSTER ANATOMYLogo01/2019
2 / 17mySugr Logo & Illustration Styleguide | 01/2019
Part 1: Logos 1. Primary mySugr Logo ..............................................Page 4 2. Secondary mySugr Logo ......................................... Page 9 3. Monster Mess ..........................................................Page 12 4. mySugr Logo & Colours .........................................Page 15
Content
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Part 1:Logo & Claim
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We are mySugr. We make diabetes suck less. This is our logo. Our primary mySugr logo.We use it everywhere. On all media channels.In any size. This incorporates the heart ofour branding.
And this is our claim:Make diabetes suck less.
These two elements lie at the core of all our communications and marketing activities.
1. Stay sweet & corporateHello lovely designer!
Make diabetes suck less.
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1. Primary mySugr logo
Alignment
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1. Primary mySugr logo
Safety space around the primary logoAlternative safety space:1/2 safety space
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This big, green mySugr booth travels with us to every event or trade fair we visit in the US.
1. mySugr primary logo & claim in use
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The designers in Argentina did a great job designin sweet and sexy marketing material with our brand assets. The co-branded mySugr & Roche booth with those fancy screens really suits our brands! We love you, Argentina!!!
1. mySugr primary logo & claim in use
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To cover any design emergencies, we recently invented another official mySugr logo. This one comes in a handy landscape format and is our secondary mySugr logo. Whenever you create very small assets, when space islimited and you want to integrate mySugr but ourprimary logo gets too tiny to remain readable, pleaseuse this logo. The prooportions between our monsterand the mySugr type are reworked, the type is biggerand remains readable even when scaled to a small size.
This logo is NOT meant to be used for image campaignsor bold branding purposes.
2. When space is limited
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Height of type and correct positioning
2. Secondary mySugr logo
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2. Secondary mySugr logo
Safety space around the secondary logo
Alternative safety space:1/2 safety space
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We need your help as a designer to keep our brand consistent. Please avoid creating other versions of the mySugr logo.
Changing the colour, adding elements, changing the space or relations between the monster and the type is a no-go.
The monster in our logo is part of the mySugr app. The monster lives in the app and-most important-with all the people out there living with diabetes. It is real. The monster is naughty, it has good and bad days, and if it is grumpy it’ll let you know pretty quickly! It is the missionof the monster tamers to tame it, to befriend it and to get to know the monster as a companion through yourlife journey.
In the mySugr App, our monster is animated. It showsdifferent faces and emotions. It expresses itself andchanges its physical appearance. These animations areonly used inside the app! They are not meant to be part of our corporate design and not to be altered foryour promotional marketing materials.
We do not use these animations for branding. Ever.
There is only one mySugr logo.
3. It’s a Monster Mess!
Our primary mySugr logo
This is not our logo! It is our monster being naughty and laughing at you :-)
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3. This is NOT our logo!
This is our logo!
Outlines only? No type? No!
Legs? Anyone? No, thx!
100 years in designers dungeon for publishing this!
Monster without type? Deformations? No!
Do not even think about it!
Nope!
Definitely a no!Glitter? Gradients? Neon-Colours? No!
Big Monster-small type? Blue? Of course Not!
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3. Other variations: mySugr and copy
Stet mySugr clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod temporinvidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, mySugr sed diam nonumy eirmod tempor invidunt ut labore.
Lorem ipsum dolor sit amet consetetur sadipscing elitr, mySugr sed diam.
The variation of our logo without monster is only allowed to be used with or inside copy.It is used in our mySugr-GREEN and in our Brandon Font MEDIUM. Here are some examples on how to use the mySugr logo without monster:
This is not our logo! For branding puproses please always
use the version with the monster.
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4. mySugr logo & colours
mySugr green
#8EB927RGB: 142/185/39
CMYK: 52/5/100/0
mySugr twilight
#737373RGB: 115/115/115
CMYK: 50/40/40/25
mySugr snowwhite
#FFFFFFRGB: 255/255/255
CMYK: 0/0/0/0
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4. mySugr logo & backgrounds
You can use our white logo on solid colour backgrounds.
The green and the white logo can be used on picures. However you have to focus on readability and contrast.
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Thank you for your attention!
