OPEN SPACE CONFERENCE

GIOVANI IDEE PER UNA MONTAGNA A BANDA LARGA Dobbiaco 2 Febbraio 2015 Intervento di Giacomo Trevisan

1. digital innovation

2. turism 2.0 (development)

3. broad band mountain

1. DIGITAL INNOVATION TRENDS • WEARABLE

• APP

• AUGMENTED REALITY

• SOCIAL-NARRATION

• e-COMMERCE

• DRONES

WEARABLE

WEARABLE

APP

> sentres (sud-tirol/alto-adige) Free / + 50.000 download android (850 reviews) * 4.000 tours * 1.000 hotels * 500 highlights

AUGMENTED REALITY

+ GPS

APP

> Peak finder (earth) 3,39 $ + 100.000 download android (1.950 reviews)

APP

> GeoResQ Free + 10.000 download android (139 reviews)

SOCIAL NARRATION ( #storytelling )

e-turism 2.0

DRONES

MIXED…

«snood kitchen»

«snood kitchen»

«snood kitchen»

MIXED…

ambulance drones

2. TURISM 3.0

(from idea to reality) • FOUND RISING

• VISIBILITY

• MARKETING

• MANAGEMENT

• NETWORKING (real !)

$ ?

is tourism web-sites (or app)

a business opportunity

in mountain areas ?

sponsors/clients

TURISM WEBSITE / APP

I‘ am a genius !!!

I‘ am a genius !!!

Marketing:

LOCAL TURISTIC

WEBSITES / APPS

MAY BE VERY

USEFUL… BUT NOT

PROFITABLE !

That’s why most of

them are supported by

local governments !

3. BROAD-BAND MOUNTAIN • potential

• digital-divide

• fields (wi-pie)

• 3 regions

• good-practices

broadband backbone

OPTICAL-FIBER CABLE (fibra ottica) up to 100 Mb/s +

BTS (radio- bridge) up to 30 Mb/s +

EUROPE 2020 GOAL

BROAD BAND (30 mb/s) to 100% of POPULATION

1.2 millions jobs expected

industries services health education turism

big potential for mountains areas

DIGITAL DIVIDE un-connected areas

commercially not convenient

3 case studies

ermes fvg

100 % connected

Broad band 30 Mb/s Fiber-optic + Wifi/HiperLan *500 WI-FI squares *55 mountain-hut connected

Rifugio Dorigoni

100 % area wired *Optical-fiber 30 Mb/s +

*250 WI-FI squares

end-user connection… in progress !

HEAVY DIGITAL-DIVIDE !

ermes fvg (insiel)

technology NOT ENOUGH !

mountains needs education and skills !

It’s possible, why don’t we do it?

NONNI IN RETE

webus

information

education

support

motivation !

big potential for mountains areas

challenge / responsability

1. digital innovation

2. turism 2.0 (development)

3. broad band mountain

GOOD BYE !

a cura di Giacomo Trevisan – Digital Media Education trevisan.giacomo@gmail.com