Digitizing in Action

Increasing Access to Digital Collections

Project Types

• Architectural Plans• Old photos and diaries• Maps

Naive Understanding of the Web

We put our digital project on our web site so everyone now has access

Designer must be the one who cares about searcher’s needs

Google and Bing aren’t responsible to help searchers find your resource

Standard Marketing

Use the correct content management systemMetadata knowledge and entry key to successTest, test, test searchingSearch for other like sites Utilize associations, societies, special librariesNOT ENOUGH marketing In today’s social

world

Push Marketing

• Library catalog• Facebook• Twitter • Flickr