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June 2014 Monthly Performance Pack Christopher Duggan, BBC iPlayer BBC Communications 07753302778 | [email protected]
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Page 1: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

June 2014

Monthly Performance Pack

Christopher Duggan, BBC iPlayer

BBC Communications

07753302778 | [email protected]

Page 2: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

Monthly summary – June 2014

Slide 2

• June saw 260 million requests to BBC iPlayer, up +9% on the same t ime last year.

• One-off BBC Three drama Murdered by my Boyfriend was the most popular programme on BBC iPlayer last month with nearly 2 million requests, and David Beckham documentary Into the Unknown also did well with 1.2 million requests.

• Live viewing increased across TV and radio last month as audiences turned to BBC iPlayer to keep up to

date with sport ing action from the World Cup, Test Cricket and Wimbledon. On TV, the Brazil v Chile game generated over 1 million requests, 600k of which were live; and on radio there were over 1.5 million requests for the England v Sri Lanka test.

• Alongside the cricket, Chris Evans’ Breakfast Show on Radio 2 was popular last month, as was Radio 4 comedy, The News Quiz.

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over t ime in terms of male/female rat io, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile

(although more in line with home broadband users)

• BBC iPlayer is used for TV at roughly the same t ime of day as linear TV viewing, although there is proport ionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than tradit ional radio listening, which peaks at breakfast -t ime

Page 3: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

Index

Slide 3

Page Content

4-8 Monthly BBC iPlayer requests by media type and dev ice type

9 Notes about the data in this report

10 Weekly request latest 6 months

11 Top TV programmes

12 Top radio programmes

13 TV and radio requests - live v s catch-up

14 Use of BBC iPlayer for TV by time of day

15 Use of BBC iPlayer for radio by time of day

16 Profile of BBC iPlayer users

17 Glossary

Page 4: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

Total monthly BBC iPlayer requests across all platforms, since 2009

There were 260 million requests to BBC iPlayer in June, up +9% on the same time last year.

Slide 4

16

18

27

24

25

25

26

25

26

26

29

28

32

30

33

30

33

31

27

28

28

31

32

32

35

32

38

33

37

36

37

40

40

44

46

44

46

46

48

45

49

42

45

46

50

49

40

42 61

68

72

74

76

69

77

74

69

63

68

69

74

67

72

64

71

70

45

50 52

52

55

51

62

59

61

71

78

86

88

87

84

93

97

86

87

91

86 108

109

114

127

117

122

108

122

120

117

115

113 134

139

143

145

146

142

140

138

125

130

151

150

165

167

174

212

194

200

183

181

170

164

159

176

200

198

202

242

234

248

204

202

190

62 69 78

76

81

76 87

85

87 97 107

114

120

116

118

123

130

117

114

119

114

139

141

145 162

148

160

141 159

157

153

155

153

178

185

187

191

192

190

185

187

167

175 1

96

199 213

207

217

272

262

272

257

257

239

242

234

245 2

63

266

271

315

301 320

268

273

260

Ja

n 0

9Fe

bM

ar

Ap

rM

ay

Ju

nJu

lA

ug

Se

pt

Oc

tN

ov

De

cJa

n 1

0Fe

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ar

Ap

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ay

Ju

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No

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Ja

n 1

1Fe

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Ju

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No

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Ja

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2Fe

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Ju

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Requests for TV programmes

Requests for radio programmes

Please refer to slide 9 for guide notes

Mill

ion

s o

f re

qu

est

s p

er m

on

th

Page 5: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

0.6

0.7

0.9

0.8

0.8

0.8

0.8

0.8

0.9

0.9

1.0

0.9

1.0

1.1

1.1

1.0

1.1

1.0

0.9

0.9

1.0

1.0

1.1

1.0

1.1

1.1

1.2

1.1

1.2

1.2

1.2

1.3

1.3

1.4

1.5

1.4

1.5

1.6

1.6

1.5

1.6

1.4

1.4

1.5

1.7

1.6

1.3

1.4

2.0

2.4

2.3

2.5

2.4

2.3

2.5

2.4

2.3

2.0

2.3

2.2

2.4

2.4

2.3

2.1

2.3

2.3

1.6

1.8

1.7

1.7

1.8

1.7

2.0

1.9

2.0

2.3

2.6

2.8

2.9

3.1

2.7

3.1

3.1

2.9

2.8

2.9

2.9

3.5

3.6

3.7

4.1

4.2

3.9

3.6

3.9

4.0

3.8

3.7

3.8

4.3

4.6

4.6

4.7

5.2

4.6

4.7

4.5

4.2

4.2

4.9

5.0

5.3

5.6

5.6

6.8

6.9

6.4

6.1

5.8

5.7

5.3

5.1

5.9

6.5

6.6

6.5

7.8

8.4

8.0

6.8

6.5

6.3

2.1

2.4

2.5

2.5

2.6

2.5

2.8

2.7

2.9

3.3

3.6

3.7

3.9

4.2

3.8

4.1

4.2

3.9

3.7

3.8

3.8

4.5

4.7

4.7

5.2

5.3

5.2

4.7

5.1

5.2

4.9

5.0

5.1

5.8

6.2

6.0

6.2

6.8

6.1

6.2

6.0

5.6

5.7

6.3

6.6

6.9

6.9

7.0

8.8

9.3

8.8

8.6

8.3

8.0

7.8

7.5

8.2

8.5

8.9

8.7

10.2

10.7

10.3

8.9

8.8

8.7

Ja

n 0

9Fe

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ar

Ap

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ay

Ju

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ar

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Ja

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4Fe

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Ju

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Daily TV requests Daily radio requests

Average daily BBC iPlayer online requests

Slide 5

Mill

ion

s o

f re

qu

est

s p

er d

ay (a

ve

rag

e m

on

thly

)

There were 8.7m average daily requests in June, 700k higher than they were at the same point last year.

Measurement

correct ion

Page 6: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

38 37 33 37 43 42 45 56 54 59 51 49 50

38 38 43 47 53 53 57

71 69 77

68 65 58

106 108 99 99 102 102 97

110 105 105

82 90 86

10 10 10

10 11 10 10

12 11

11

9 9 8 27 27

27 30

34 36 35

39 36

39

30 34 31 6 6

6 6

7 7 7

8 8

8

7 7 6

14 17 18

18 17

20

19 20 22

239 242 234 245

263 266 271

315 301

320

268 273 260

Jun

Jul

Aug

Sep

Oc

t

No

v

De

c

Jan-1

4

Feb

Ma

r

Ap

r

Ma

y

Jun

Unknown

Internet TV /connected devices

TV platformoperators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

TV and radio: Requests for programmes by device type The proportion of requests from each platform remained largely stable in June, with computers still the biggest single

platform.

Slide 6 Please refer to slide 9 for guide notes

16% 15% 14% 15% 16% 16% 17% 18% 18% 18% 19% 18% 19%

16% 16% 18% 19% 20% 20% 21% 22% 23% 24% 25% 24% 22%

44% 45% 42% 41% 39% 38% 36% 35% 35% 33% 31% 33% 33%

4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3%

11% 11% 11% 12% 13% 13% 13% 13% 12% 12% 11% 13% 12%

3% 2% 2% 2% 3% 3% 3% 3% 3% 3% 3% 3% 2%

6% 7% 8% 7% 5% 6% 7% 6% 6% 6% 7% 7% 8%

Jun

Jul

Aug

Sep

Oc

t

No

v

De

c

Jan

-14

Feb

Ma

r

Ap

r

Ma

y

Jun

% of requests Number of requests (millions)

Notes: Before July 13, some Android devices w ere being mistakenly counted within the “mobile” category. This has now been corrected.

Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.

Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device. Radio requests from Week 12 2014 to Week 17 2014 are undercounted. Virgin TiVo request data w as incomplete from 14th to 22nd April 2014.

41%

17%

Page 7: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

TV only: Requests for programmes across BBC iPlayer by device type

In June, the proportion of requests from tablets and computers remained relatively stable at just under 30% each.

Slide 7 Please refer t o s lide 9 for guide not es

30 28 24 27 33 31 34 45 43 44 36 34 36

35 35 39 43

49 49 53

66 64 71

61 59 52

63 59 53 58

66 65 62

71 71 72

58 58

54

10 10

10

10

11 10 10

12 11 11

9 9

8 27

26 27

29

34 36 35

39 36

39

30 34

30 6 6

6

6

7 7 7

8 8

8

7 7

6 170 164

159

176

200 198 202

242 234

248

204 202

190

Jun

Jul

Au

g

Se

p

Oc

t

No

v

De

c

Jan

-14

Feb

Ma

r

Ap

r

Ma

y

Jun

Unknown

Internet TV /connected devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

17% 17% 15% 16% 16% 16% 17% 18% 18% 18% 18% 17% 19%

21% 21% 25% 25% 25% 25% 26% 27% 27% 29% 30% 29% 27%

37% 36% 33% 33% 33% 33% 31% 29% 30% 29% 28% 29% 28%

6% 6% 6% 6% 5% 5% 5% 5% 5% 5% 5% 4% 4%

16% 16% 17% 17% 17% 18% 17% 16% 15% 16% 15% 17% 16%

4% 4% 4% 3% 3% 3% 4% 3% 3% 3% 3% 3% 3%

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Notes: Due to a measurement fix , a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13.

Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.

Some stats from PS3 devices were missing between 18 Feb – 21 May 2013. Virgin TiVo request data was incomplete from 14th to 22nd April 2014.

% of requests Number of requests (millions)

46%

23%

Page 8: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

8 9 9 9 10 11 11 12 11 14 15 15 143

3 4 4 4 4 4 5 5

6 7 6 6

4448 46

41 36 37 3639

3432

2432 32

14

1615

15

1316 17

17

1619

18

18 18

69

7774

69

63

68 69

74

67

72

64

71 70

Jun

Jul

Aug

Sep

Oc

t

No

v

De

c

Jan-1

4

Feb

Ma

r

Ap

r

Ma

y

Jun

Unknown

Internet TV / connected

devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

Radio only: Requests for programmes across BBC iPlayer by device type

Slide 8 Please refer t o s lide 9 for guide not es

There were 70 million radio requests in June, stable month-on-month, with the vast majority of requests coming from

computers.

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.

TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.

Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device. Radio requests from Week 12 2014 to Week 17 2014 are undercounted. Virgin TiVo request data w as incomplete from 14th to 22nd April 2014.

% of requests Number of requests (millions)

11% 12% 12% 13% 16% 16% 16% 16% 17% 20% 23% 21% 20%

4% 4% 5% 5% 6% 6% 6% 7% 7%

8% 10%

9% 8%

64% 62% 62% 59% 57%

55% 52% 53% 51% 45% 38% 45% 46%

20% 21% 21% 22% 20% 24% 25% 23% 24% 26% 28% 25% 25%

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Page 9: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

Notes for figures in this report

Slide 9

The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.

These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is

on page 18.

• This data is collected v ia a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working

towards 100% sample over the coming months

• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per

series.

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or v iews of live simulcasts. We

cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• This data includes requests v ia BBC iPlayer on any BBC website – whether on a programme, channel or station page, v ia the pop-out console, or on the BBC iPlayer website itself

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length

programmes which have been transmitted on a TV channel or radio station

• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected.

• Radio requests from Week 12 2014 to Week 17 2014 are undercounted.

• Virgin TiVo request data was incomplete from 14th to 22nd April.

Page 10: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)

Slide 10

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).

Average weekly requests remained stable at 57m in June.

53 50 50 46 49 53 53 54 52 52 51 51 48 46 43 40

45 42 45 38 39 40 40 41 41 40

14 16 17

17 16

17 17 16 17 17 18 16

15 15

15 14

15 17

16

16 16 15 16 16 17 17

67 66 67 63

65

70 70 71 69 68 69

66 63

61 58

54

60 59 61

54 55 55 55 57 58 56

30-D

ec

06-J

an

13-J

an

20-J

an

27-J

an

03-F

eb

10-F

eb

17-F

eb

24-F

eb

03-M

ar

10-M

ar

17-M

ar

24-M

ar

31-M

ar

07-A

pr

14-A

pr

21-A

pr

28 A

pr

05 M

ay

12 M

ay

19 M

ay

26 M

ay

02-J

un

09-J

un

16 J

un

23 J

unW

ee

kly

Re

qu

est

s (m

illio

ns)

TV Requests

Radio Requests

Please refer t o s lide 9 for guide not es

Page 11: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

BBC iPlayer - top 20 TV episodes, June 2014 (excluding Virgin Media cable and Sky)

Slide 11

Murdered by My Boyfriend 23/06/14 1,942,000

David Beckham Into the Unknown 09/06/14 1,284,000

EastEnders 13/06/14 1,180,000

EastEnders 23/06/14 1,166,000

EastEnders 16/06/2014 1,120,000

EastEnders 18/06/14 1,120,000

EastEnders 17/06/14 1,097,000

EastEnders 27/06/2014 1,055,000

EastEnders 03/06/14 1,048,000

MOTD Live 2014 FIFA World Cup Brazil v Chile 1,041,000

EastEnders 06/06/14 1,039,000

EastEnders 10/06/14 1,016,000

A Very British Airline Episode 1 1,004,000

EastEnders 12/06/14 996,000

EastEnders 24/06/14 995,000

MOTD Live 2014 FIFA World Cup England v Italy 982,000

EastEnders 20/06/14 981,000

Happy Valley Episode 6 910,000

EastEnders 05/06/14 872,000

EastEnders 02/06/14 871,000

Murdered by My Boyfriend 23/06/14 1,942,000

David Beckham Into the Unknown 09/06/14 1,284,000

EastEnders 13/06/14 1,180,000

MOTD Live 2014 FIFA World Cup Brazil v Chile 1,041,000

A Very British Airline Episode 1 1,004,000

Happy Valley Episode 6 910,000

The Graham Norton Show Series 15 Episode 12 679,000

Mock the Week Series 13 Episode 1 654,000

The Next Step Episode 14 627,000

Amber Episode 1 609,000

World Cup's 50 Greatest Moments Episode 1 601,000

Tyger Takes On... Episode 3 594,000

Celebrity MasterChef Series 9 Episode 2 579,000

Jonah from Tonga Episode 5 569,000

Casualty Series 28 Episode 42 561,000

Tigers about the House Episode 1 513,000

Horizon 2013-2014 Episode 11 513,000

Backchat with Jack Whitehall and His Dad 03/06/2014 458,000

Holby City Series 16 Episode 36 454,000

Glastonbury 2014 Dolly Parton 29/06/2014 402,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes –

most requested episode per series Total requests per ep.

Please refer t o s lide 9 for guide not es

One-off BBC Three drama Murdered by my Boyfriend was the most popular programme on BBC iPlayer last month with nearly 2

million requests. The World Cup also proved popular on BBC iPlayer - the Brazil v Chile match got the most requests (over 1 million), 600k of which were live streams. Coverage of Dolly Parton at Glastonbury 2014 also did well, generating 400k requests

in the last two days of month.

Page 12: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

BBC iPlayer - top 20 radio episodes, June 2014 (excluding Virgin Media cable and Sky)

Slide 12

TMS - England v Sri Lanka - Day Four 23/06/2014 219,000

TMS - England v Sri Lanka - Day Two 13/06/2014 209,000

TMS - England v Sri Lanka - Day Five 16/06/2014 204,000

TMS - England v Sri Lanka - Day Five 24/06/2014 188,000

TMS- England v Sri Lanka - Day One 12/06/2014 181,000

The Chris Evans Breakfast Show 25/06/14 179,000

TMS - England v Sri Lanka - Day Two 21/06/2014 162,000

The News Quiz Series 84 Episode 1 156,000

TMS - England v Sri Lanka - Day Three 22/06/2014 155,000

TMS - England v Sri Lanka - Day One 20/06/2014 149,000

Today 25/06/14 139,000

The News Quiz Series 84 Episode 2 133,000

The News Quiz Series 84 Episode 3 127,000

World Cup Brazil 2014 Uruguay v England 19/06/2014 124,000

World Cup Brazil 2014 Costa Rica v England 24/06/2014 123,000

TMS - England v Sri Lanka - Day Four 15/06/2014 123,000

The Radio 1 Breakfast Show 25/06/2014 116,000

The Chris Evans Breakfast Show 24/06/14 115,000

The Chris Evans Breakfast Show 06/06/2014 114,000

The Chris Evans Breakfast Show 27/06/2014 113,000

TMS - England v Sri Lanka - Day Four 23/06/2014 219,000

The Chris Evans Breakfast Show 25/06/14 179,000

The News Quiz Series 84 Episode 1 156,000

Today 25/06/14 139,000

World Cup Brazil 2014 Uruguay v England 19/06/2014 124,000

The Radio 1 Breakfast Show 25/06/2014 116,000

Cricket England v Sri Lanka 03/06/2014 107,000

Jeremy Vine 23/06/14 100,000

Scott Mills 23/06/14 97,000

Just a Minute Series 69 Episode 3 93,000

Miss Marple: The Body in the Library 30/04/05 89,000

Glastonbury 2014 Fearne Cotton 27/06/2014 82,000

Ken Bruce 30/06/2014 79,000

Annie Mac 20/06/2014 79,000

Agatha Christie: The Pale Horse 29/04/06 78,000

Steve Wright 23/06/2014 77,000

Fearne Cotton Annie Mac sits in for Fearne 06/06/2014 77,000

The Official Chart with Jameela Jamil 01/06/14 73,000

The Archers 22/06/14 72,000

BBC Radio 1's Dance Anthems 07/06/2014 70,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes –

most requested episode per series Total requests per ep.

5 Live’s coverage of Test Match Special – England v Sri Lanka was very popular last month, constituting eight then top 10

most listened-to programmes. The Chris Evans Breakfast Show also did well in June, as did the two England matches which each generated 125k requests.

Page 13: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky)

Slide 13

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).

The proportion of live requests to TV increased to 14% while Radio live requests increased to 82%, both figure boosted by

live sport last month.

% requests for TV programmes % requests for radio programmes

87

85

88

88

89

87

89

90

88

89

89

88

86

13

15

12

12

11

13

11

10

12

11

11

12

14

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

On-demand Simulcast1

6

15

16

17

17

19

19

19

19

21

23

20

18

84

85

84

83

83

81

81

81

81

79

77

80

82

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

On-demand Simulcast

Please refer t o s lide 9 for guide not es

Page 14: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

BBC iPlayer – use for TV online by time of day, June 2014

Slide 14

The scale for each line on this graph is different – traditional TV v iewing is far higher than BBC iPlayer use. However it

shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV v iewing, than of internet use, with proportionally more viewing in daytime and late peak

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

TV peak –

24.2 million

BBC iPlayer peak –

546,000

Internet peak –

28.4 million

No

te:

ea

ch

lin

e h

as

a v

ery

diffe

ren

t sc

ale

(se

e p

ea

ks)

Sources – TV from BARB June 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats June 2014 - see footnotes on final page for more detail

Please refer t o s lide 9 for guide not es

Page 15: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

BBC iPlayer – use for radio online by time of day, June 2014

Slide 15 Please refer t o s lide 9 for guide not es

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between

the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

Radio listeners

BBC iPlayer requests

for radio

Internet users (any

website)

Sources – radio from RAJAR Q1 2014, internet from Nielsen March 2012,

BBC iPlayer from BBC iStats June 2014 - see footnotes on final page for more detail

Radio peak –

13.9 million

BBC iPlayer peak –

150,000 Internet peak –

28.4 million

No

te:

ea

ch

lin

e h

as

a v

ery

diffe

ren

t sc

ale

(se

e p

ea

ks)

Page 16: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

BBC iPlayer use by demographic

Please refer t o s lide 9 for guide not es

The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The demographic profile has

remained broadly stable in recent months, with an even gender split, and young skew.

70

63

59

59

57

56

58

57

57

57

57

55

53

51

53

51

52

50

52

52

51

50

50

53

51

31

37

41

41

43

44

42

43

43

43

43

45

47

49

47

49

48

50

48

48

49

50

50

47

49

Q1

08

Q3 Q1

09

Q3 Q1

10

Q3 Q1

11

Q3 Q1

12

Q3 Q1

13

Q3

13

Q1

14

Women

Men

38

39

40

42

43

43

43

42

43

42

44

41

41

38

40

39

39

38

39

38

37

37

37

38

37

40

41

44

41

40

40

42

43

37

40

38

40

40

41

40

40

41

39

39

38

40

39

40

39

39

22

20

16

17

17

17

16

15

19

18

18

19

19

21

20

22

20

23

22

24

22

24

22

24

24

Q1

08

Q3 Q1

09

Q3 Q1

10

Q3 Q1

11

Q3 Q1

12

Q3 Q1

13

Q3

13

Q1

14

55+

35-54

16-34

51 50 49 49

49 50 51 51

Users of BBCiPlayer

Homebroadband

users

All TV viewers All radiolisteners

Women

Men

37 33 31 31

39 36 34 34

24 31 35 35

Users of BBCiPlayer

Homebroadband

users

All TV viewers All radiolisteners

55+

35-54

16-34

User profiles - TV from BARB (Q1 14), radio from RAJAR (Q1 14), broadband from BARB (Q4114)

Page 17: Monthly Performance Pack June 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jun14.… · Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown

Glossary

Slide 17

• Stream – click to play instantly

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data

privacy restrictions

• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different

computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is

counted. This is the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where

a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate

reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available

on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on

traditional TV / radio stations

Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals


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