MOOC Mania

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MOOC Mania

MOOC ManiaJanuary 8, 2015MBI GP Strategies Company ConfidentialKnowledge. Performance. Impact.1Looking Ahead: Learning Trends for 2015


IntroductionSteve SwinkTraining Specialist, GP Strategies

2Our speaker today is Steve Swink, a Training Specialist with GP Strategies.

Steve has been with GP Strategies since 2007, delivering and supplementing both ILT and virtual training. He also worked in adult learning for over 17 years serving in various roles at area community colleges, developing and delivering customized software training programs. Previously, he developed and delivered a product education and sales training program for a major regional health insurer. Steve holds both bachelors and masters degrees in business administration from the University of Tennessee at Chattanooga.

Steve served on ASTDs (now ATDs) 2013 and 2014 ICE-PAC , or International Conference & Exposition Program Advisory Committee.

He is a contributor to GP Strategies Blog page.

In July of 2014, he conducted a Webinar, Musing on MOOCs, and his article, Is Now the Time to Move on MOOCs? appeared in the August 2014 edition of Chief Learning Officer Magazine.2Overview of the Massive Open Online Course (MOOC)MOOC Momentum The impact of MOOCs on higher education and corporate learning Maturing MOOCs How MOOCs have been received and evolved Molding the MOOC Assembling hybrid learning experiences Marketing the MOOC If you build it, will they come? 3Id like to thank everyone for joining us today.

MOOCs or Massive Online Open Courses, have received a great deal of attention in the past several months; so, wed like to take some time to talk some more about this phenomenon where its been, and where it may be headed.

First, well take a quick look at the impact of MOOCs on higher education as well as corporate learning.

Next, well try to see where MOOCs currently fall along the Hype Curve and how they are being received by and adapting to the marketplace.

Then, taking this a step further, well see how MOOCs are evolving, or might evolve into something else as they continue to mature.

Finally, we will talk briefly about promoting and marketing your MOOCs or other innovative learning initiatives. Throughout this webinar, well be asking for your thoughts and feedback through polls and the Q&A panel.

34What Is Your Experience?Quick PollIve deployed a MOOC.Ive started a MOOC (but did not complete it).Ive completed one or more MOOCs as a participant.Just curious.Lets kick off this session with a quick poll to see what your experience with MOOCs has been.

Please check the polling panel on the right-hand side of your screen and tell us which of these categories best represents your exposure to MOOCs or Massive Open Online Courses:

Have you deployed or been involved in the deployment of a MOOC?Have you enrolled in, but like overwhelming majority of MOOC users not completed a MOOC?Have you completed a MOOC or multiple MOOCs?Or are you just curious and want to know more?


4MOOC MomentumHigher EducationGeorgia Tech masters degree in Computer Science for $6,6001,400 enrolleesHow employers will view this type of degree is still to be determinedTraditional Higher Education Methods PersistOnly 15% of Coursera enrollees are of traditional college ageRemaining 85% divided between adults looking to expand their horizons or, more likely, gain new job skills As Do Notoriously High Dropout Rates90 percent or moreMOOC developers need to realize that most enrollees in low or no-cost courses are window shoppersSerious students will stay the courseSource: What Are MOOCs Good For? and What MOOCs Teach Us

MOOCs are continuing to impact the Higher Education arena sometimes in unpredictable ways.

In October of 2013, Georgia Tech offered a Masters Degree in Computer Science for $6,600, drawing 1,400 enrollees. The jury is still out, however, on how employers will value this degree compared to a traditional Masters Degree.

MOOC Platform provider Coursera stated that their enrollee data shows only 15% of their participants are of traditional college age, with the large majority of users being people seeking either personal development topics or new job skills to help them advance their current careers.

Very high attrition rates still persist in MOOCs as well, with many dropout rates being over 90 percent. Most of this can be attributed to the fact that the overwhelming majority of MOOC participants are window shoppers. Serious students will stay the course because they are self-motivated and driven.

5MOOC MomentumCorporate Alliances350+ companies are paying Coursera and Udacity To identify the best and brightest students in relevant courses and refer them as possible job candidatesGoogle has enrolled 80,000 employees in Udacitys HTML5 courseA prime example of using a MOOC for workforce trainingCorporate SponsorshipDeloitte, Yahoo!, & other companies encourage employees to enroll in MOOCs for career development purposesNot all of these companies give credit for MOOC completionHybridization & CollaborationOver 100 companies have used the University of Virginia/Coursera platform, Coursolve, as a tool to find solutions to real-life business problemsCombines formal, informal, and social learning methodologies

Source: 7 Ways Corporations Use MOOCsThe Corporate Learning world has also taken a cue from MOOCs, crafting a variety of alliances and strategies to leverage this still relatively new tool.

In 2014, there were over 350 employers that partnered with MOOC providers Coursera and Udactiy to use MOOCs as an employment screening tool again, this may be a situation where MOOCs can act as a filter to highlight driven and motivated individuals.

Google leveraged Udacitys HTML5 programming course as a workforce training tool by enrolling 80,000 employees in this MOOC.

Other companies, such as Yahoo and Deloitte, leverage MOOCs as a professional development tool by encouraging their employees to enroll in courses for professional development. Some, but not all employers will give credit for MOOC completion.

Finally, consortia of employers have been using MOOCs to collaborate sometimes across companies using MOOC-based platforms such as Coursolve by Coursera and the University of Virginia.6MOOCs on Gartners Hype CurveIT research and advisory firm Gartner developed the Hype Cycle to measure maturity, adoption, and social application of specific technologies.

Depending on who you ask and how you define a MOOC, their origins can be traced back anywhere from 5 7 years, or perhaps a bit more.

Lets take a look at the buzz that MOOCs have created on a leading search engine during that timeframe.

7MOOCs on Google Trends

Source: Google Trends using the term MOOC January 1, 2015 As you can see here, the Google Trends data seems to flow along the same trend of Gartners Hype cycle, with an early peak back in 2007, and the trough of disillusionment bottoming out in 2011. The slope of enlightenment appears to have been scaled in 2013, with 2014 seemingly being the year that a somewhat bumpy Plateau of Productivity is being approached.

So, just how have MOOCs been maturing in the marketplace, and where might they be headed next?

8Maturing MOOCsShopping for SnippetsThis can account for the low completion ratesParticipants drop out when they have what they needComparable to TextbooksViewed by many as being as much a reference tool as anything else

Source: What Are MOOCs Good For? - MIT Technology ReviewBecause MOOCs are massive, open, and in many cases low risk, they tend to draw a lot of window shoppers. These are enrollees who come and go, cherry-picking the knowledge that they feel is most relevant to them.

MOOC demographics continue to bear out the fact that the majority of MOOC enrollees are those who already have some form of a formal education versus those individuals seeking first-time certifications and/or degrees.

So, while the creators of MOOCs may have intended for the goal to be to bring low-cost quality education to the masses, evidence seems to indicate that MOOCs, for the most part, are reaching a much different market.

9Molding the MOOCIs the MOOC Evolving Into Something Else?Increasing integration of social mediaEmployment candidate screening toolOpen may not mean freeMaturing from lecture-laden to more interactive and collaborative

Source: 7 Ways Corporations Use MOOCsAs MOOCs continue to mature, several trends are developing.

More MOOCs are leveraging existing social media tools as part of their overall delivery structureExample: McAfees onboarding programEmployers are using MOOCs as an employment screening tool, not only by mining MOOC provider data, but also offering their own get acquainted courses.As MOOCs struggle to settle in on a business model, Open no longer necessarily means free, as evidenced by Georgia Techs $6,600 Masters Degree ProgramMOOC providers continue to experiment with making them less Massive and Open focusing more on the experience of the users by engaging them in interactive and collaborative activities.Example: Consortia of employers using Coursolve.

10Marketing the MOOCCaptive Corporate Audiences?Goodwill GesturesRipple effectIncreasing EngagementWIIFMCertification

Source: 6 Tactics to Sell Your Courses and Boost AwarenessDepending on the setting of your MOOC, you may have a captive corporate audience who may be enrolled because the course is mandated. However, coercion doesnt do much for learner engagement.

Whether the MOOC is internal o

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