+ All Categories
Home > Education > MOOC Mania

MOOC Mania

Date post: 15-Jul-2015
Category:
Upload: gp-strategies-corporation
View: 125 times
Download: 0 times
Share this document with a friend
Popular Tags:
19
Knowledge. Performance. Impact. MOOC Mania January 8, 2015 MBI GP Strategies Company Confidential
Transcript

Knowledge. Performance. Impact.

MOOC Mania

January 8, 2015

MBI – GP Strategies Company Confidential

Introduction

Steve SwinkTraining Specialist, GP

Strategies

2

Overview of the Massive Open Online Course (MOOC)

• MOOC Momentum

– The impact of MOOCs on higher education and

corporate learning

• Maturing MOOCs

– How MOOCs have been received and evolved

• Molding the MOOC

– Assembling hybrid learning experiences

• Marketing the MOOC

– If you build it, will they come?

3

4

What Is Your Experience?

I’ve deployed a MOOC.I’ve started a MOOC (but did

did not complete it).

I’ve completed one or more

more MOOCs as a

participant.

Just curious.

MOOC Momentum

• Higher Education

– Georgia Tech master’s degree in Computer Science for $6,600

– 1,400 enrollees

– How employers will view this type of degree is still to be determined

• Traditional Higher Education Methods Persist

– Only 15% of Coursera enrollees are of traditional college age

– Remaining 85% divided between adults looking to expand their horizons – or, more likely, gain new job skills

• As Do Notoriously High Dropout Rates

– 90 percent or more

– MOOC developers need to realize that most enrollees in low or no-cost courses are “window shoppers”

– Serious students will stay the course

Source: What Are MOOCs Good For? and What MOOCs Teach Us

MOOC Momentum

• Corporate Alliances

– 350+ companies are paying Coursera and Udacity

• To identify the best and brightest students in relevant courses and refer them as possible job candidates

– Google has enrolled 80,000 employees in Udacity’s HTML5 course

• A prime example of using a MOOC for workforce training

• Corporate “Sponsorship”

– Deloitte, Yahoo!, & other companies encourage employees to enroll in MOOCs for career development purposes

• Not all of these companies give credit for MOOC completion

• “Hybridization” & Collaboration

– Over 100 companies have used the University of Virginia/Coursera platform, Coursolve, as a tool to find solutions to real-life business problems

• Combines formal, informal, and social learning

Source: 7 Ways Corporations Use MOOCs

MOOCs on Gartner’s “Hype Curve”

Tech

Trigger

Peak of

Inflated

Expectations

Trough of

Disillusionment

Slope of

Enlightenment

Plateau of

Productivity

Vis

ibili

ty

Time

MOOCs on Google Trends

Source: Google Trends using the term “MOOC” January 1, 2015

Maturing MOOCs

• Shopping for Snippets

– This can account for the low completion rates

• Participants “drop out” when they have what they

need

• Comparable to Textbooks

– Viewed by many as being as much a reference

tool as anything else

Source: What Are MOOCs Good For? - MIT Technology Review

Molding the MOOC

• Is the MOOC Evolving Into Something Else?

– Increasing integration of social media

– Employment candidate screening tool

– “Open” may not mean “free”

– Maturing from lecture-laden to more interactive

and collaborative

Source: 7 Ways Corporations Use MOOCs

Marketing the MOOC

• Captive Corporate Audiences?

• Goodwill Gestures

– “Ripple effect”

• Increasing Engagement

– WIIFM

• Certification

Source: 6 Tactics to Sell Your Courses and Boost Awareness

MOOC Mainstays & Metamorphoses

• What Hasn’t Changed (Yet)

– Massive enrollments

– High dropout rates

– MOOC demographics

• MOOC Variations

– DOCC

• Distributed Online Collaborative Course

– BOOC

• Big Open Online Course

– SPOC

• Small Private Online Course

– SMOC

• Synchronous Massive Online CourseSources: Musing on MOOCs and Will MOOCs be Flukes? (New Yorker

Magazine)

The MOOC Meter

MOOCS in 2014

What was predicted or

suggested:

– MOOCs need to make money

– Or maybe MOOCs can just be

nonprofit

– The audience MOOCs attract

may determine what they

become

– MOOCs need to put data to

good use

– MOOCs may need to look

overseas for growth

What actually happened:

– Xerox acquires Intrepid Learning

– Coursera reaches 10 million

enrolled learners

– edX and Google launch

MOOC.org

– MOOC audiences tend to be

non-traditional students and

“shoppers”

– MOOCs are becoming more

personalized to their audiences

– Miriada X becomes the first non-

US MOOC provider to cross 1

million registered users

Source: What's in Store for MOOCs in 2014? – EducationDive http://www.educationdive.com/news/whats-in-store-for-moocs-in-

2014/198600/

“Experts” Outlook for 2015

• MOOCs Are Here to Stay

• But perhaps not in their present form

• MOOC Structure Will Become More

Interactive

• Problem-based

• Collaborative

Source: MOOCs and eLearning: Where Are We Headed?

15

What Are Your Predictions?

MOOCs will “plateau.” MOOCs will fade away.

MOOCs will forever

change corporate

learning.

Other – please specify in

Q&A.

Summary and Key Takeaways

MOOCs will continue to be a Learning

Trend for 2015. Things to consider:• Enroll in a MOOC to gain a learner’s perspective first-

hand

• Encourage employees to enroll in MOOCs and

conduct focus groups throughout and after the

experience

• Start small if you decide to try a MOOC

– Possibly a SPOC or a BOOC

• Consider a collaborative experience with others in the

industry

– “Co-opetition”

17

Questions

In the Q&A panel,

pose questions or

share your

thoughts on the

future of MOOCs. !?

Keep the Conversation Going All Year Long!

Hashtag#trainforward

Follow the GP Strategies Blog

http://blog.gpstrategies.com

LinkedIn Group

Exploring Learning Trends

© 2015 GP Strategies Corporation. All rights reserved. GP Strategies, GP Strategies and logo design, BlessingWhite, Rovsing Dynamics, Asentus, Information Horizons, PMC, Sandy, Bath Consultancy Group,

Academy of Training, Martonhouse, Via Training, Beneast Training, Ultra, RWD, Communication Consulting, Option Six, Milsom, Clutterbuck Associates, PerformTech, Future Perfect, Smallpeice Enterprises,

Prospero Learning Solutions, Lorien Engineering Solutions,

Effective-People, Effective-Learning, GPiLEARN, GPCALCS, GPSteam, EtaPRO, and VirtualPlant are trademarks or registered trademarks of GP Strategies Corporation in the U.S. and other countries. All other

trademarks are trademarks or registered trademarks of their respective owners. Proprietary to GP Strategies Corporation

gpstrategies.com

Steve SwinkTraining Specialist

[email protected]

Phone 443.539.8852

LinkedIn: SteveSwinkTN

Twitter: @SteveSwinkTN

Join us on January 15th at 2:00 p.m. ET

for our next 20-minute Learning Trends Series webinar: Portability – Meeting the Training and Information Needs of a Mobile Workforce


Recommended