7/27/2015 1 MOOCs and eTourism A reflection on the university mission, and on the impact of ICTs prof. Lorenzo Cantoni, PhD USI – Università della Svizzera italiana (Lugano, Switzerland) IFITT – International Federation for Information Technologies and Travel & Tourism UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites [email protected] ¦ @lorenzocantoni A COUPLE OF WORDS ABOUT IFITT www.ifitt.org – @IFITTorg
Transcript
7/27/2015
1
MOOCs and eTourism A reflection on the university mission, and on the impact of ICTs
prof. Lorenzo Cantoni, PhD USI – Università della Svizzera italiana (Lugano, Switzerland)
IFITT – International Federation for Information Technologies and Travel & Tourism UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites
… disappointing data on readership and actual impact
TEACHING (AND SERVICE) IMPACT OF ICTS
ICTs & learning/teaching: eLearning
Life Long / Informal Learning
OER > MOOCs
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ELEARNING & TOURISM
Why is it so relevant?
Four areas of interest: Academic ¦ Destinations ¦ Corporate ¦ Independent
Miralbell, O., Cantoni, L., & Kalbaska, N. (2014). Special issue on the role of e-learning applications within the tourism sector. “ELC Research Paper Series”, Issue 8. Cantoni, L. (2012). Special issue on eTourism and eLearning. Journal of Information Technology & Tourism. Issue 13 (1).
MOOCS
A short history
Some main characteristics (publics, credits, flipped class, platforms, …)
xMOOC vs. cMOOC
Murphy, J., Kalbaska, N., Horton-Tognazzini, L., & Cantoni. L. (2015). Online learning and MOOCs: A framework proposal. Information and Communication Technologies in Tourism – Proceedings of the International Conference in Lugano (Switzerland). New York: Springer, 847-858.
Murphy, J., Kalbaska, N., Williams, A., Ryan, P., Cantoni, L., & Horton-Tognazzini, L. (2014). Massive Open Online Courses: Strategies and Research Areas. Journal of Hospitality & Tourism Education, 26, 1-5. Kalbaska, N. (2014). Massive Open Online Courses: Future Education in Hospitality and Tourism. 12th ApacCHRIE conference. Kuala Lumpur (Malaysia), May 2014.
Why should a University offer a MOOC?
• Social responsibility
– Access by
• relevant publics: professionals, policy-makers, students
• disadvantaged regions
– Impact onto the concerned industry/sector
• Positioning/reputation
– Offline: awareness/recall
– Online: higher positioning on SE & SM
• Marketing
– More (motivated / better / diverse / …) students
USI’s MOOC workflow 1. University Board Meeting: initiation
2. Project Proposal and Funding
3. Team Forming
4. Partner Platform Selection
5. Instructional Design
6. Content Creation
7. Video Production
8. Course Demo and Promotion
9. Course Delivery
10. Internal Project Assessment
A CASE_2 ETOURISM: COMMUNICATION PERSPECTIVES
Preparation
Promotion
Delivery
Evaluation
Lin, J., Kalbaska, N., Tardini, S., Decarli Frick, E. & Cantoni, L. (2015). A Journey to Select the Most Suitable MOOCs Platform: The Case of a Swiss University. In S. Carliner, C. Fulford & N. Ostashewski (Eds.), Proceedings of EdMedia: World Conference on Educational Media and Technology 2015 (pp. 486-496). Association for the Advancement of Computing in Education (AACE).
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eTourism: Communication Perspectives
http://iversity.org/en/courses/etourism
Thanks !
prof. Lorenzo Cantoni
USI – Università della Svizzera italiana (Lugano, Switzerland)
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites
IFITT – International Federation for Information Technologies and Travel & Tourism
