MOON CAKE

Yong Won, KimBo Yon, Kim

SarulaKaizhong, Duan

Thi Thanh Hoa, Nguyen

PRODUCT AND SERVICE INNOVATION

FINAL PROJECT

1 IntroductionIntroduction

2Development ProcessDevelopment Process

3 ProductProduct

4 TechnologyTechnology

5 Marketing StrategyMarketing Strategy

INDEX

INTRODUCTION

Development Process

Development Process

Humby& Buddy

Limitation1) Can’t manage many belonging (We wanted to create something that we can manage many of our personal belonging)2) Need to charge

Development Process

GPS

• Limitation: Only available in place without ceil-ing

NFC

• Limitation: Only within 10cm

RFID

• Huge range of distance available• Secure

For more information refer to our WIKI

Product

Scan a tag

Category

Alarm Control

Item List

APPLICATION

STICKER

CHARM

Product

Scan Item

1. A235689

Scan Item

1. A235689

2. B430910

3. C210904

Add to list

4. D650930

Product

Further development

Categorize

Clock

Wallet

Key

Bag

Add more

1. A235689

2. B430910

3. C210904

Add to list

4. D650930

Scan a tag

Product

Product

2. Wallet

3. USB

1. Laptop

Item List

Product

Further development

Alarm Control

1： USB

2: Key

3: Child

4: Wallet

Product

Technology: RFID

RFID Tag

Technology: RFID

Development processHow to sell

1. Customization

Moon Cake

Stickers Necklace, Dog leash

Development process

-First solution: GPS Failure due to weak

signal-Second solution: NFC-Third solution: Child anti-lost alarm device

technology Humble and Buddy

How to sell2. Distribution

Multi ShopsRFID readers will be installed at the store

Instruction will be given for downloading APP

Development processPotential Development

Bluetooth model

+ Does not need additional ‘reader’ in the phone

- Security- Expensive chip

Thank You