PRESENTS

COMPANY PROFILE

• Moonlight Entertainment is a four months old company.

• We organized events in various sectors, rock concerts being the main forte.

• The Owner of the company has solely conducted events date and later came in the company name as Moonlight Entertainment with a team of 8 members.

HISTORYA gist of last years event with links and photos.

• https://www.youtube.com/watch?v=tpTiXdt7pD4&hd=1

• https://www.youtube.com/watch?v=dN7OhH5cw-s&hd=1

• https://www.youtube.com/watch?v=5VdV3eXQo9E&hd=1

• https://www.youtube.com/watch?v=yO78aYB4_dg&hd=1

Online Coverage

A GIST OF 2013’s Event

400 and the count goes on….

PAST EVENTS

1. Horizon-Dy.Patil2. Unchained-Dy.Patil3. Velocity-Dy.Patil4. Salt Water Creek Independent Rock Festival

(Self 2013)5. Violent Strangulation (Self-Under Ground

Metal Gig 2012)6. Insurgence (Self-Under Ground Metal Gig

2012)

7. Utradachinta Rock Festival-Kerala 20138. Tatva Moksh-Sies College.9. Etamax Festival-Fr.Agnels10. 10. Aura Dy.Patil11. Chowpaty Festival Mini Sea Shore Vashi (Comercial)12. Bhumika-ICEL College13. Astra-ICEL College14. Club nights (Cult lounge, Rockville, Brew House Cafe,

Angrezi Pub)15. Tribute to MJ-Phoenix Mall 2013

16. Rock Night at Metro Station Rohini-Delhi 2009

17. Rock Nights-Center One Mall 201118. Rock Nights-In Orbit Mall 201219. Metalogy The Grand Mammoth Festival MMXIII (Self-Under Ground Metal Gig 2013)20. Live IN!! Hindustan Petroleum CL

(commercial event 2013)

ARTICLES

ABOUT THE GRAND MAMMOTH FESTIVAL

• The Grand Mammoth Festival is a gig series, backed and promoted by veteran musicians, bands and people from the music industry

• It aims to showcase A-list metal bands to the local community of Metalheads

• It packages top-notch production with exhilarating live performances at a nominal cost for the community

• It targets Metalheads between 13-30, male and female audiences who actively view music as a lifestyle

• The First edition of The Grand Mammoth Festival was attended by more than 400 rock hungry and heavy metal fans at Marine Center Vashi in 2013 Sponsored by “Shamrao Vithal Bank” in association with “S Kumar Jewelers”.

EVENT OBJECTIVES• This event aims at kick starting what we see as a change to the Indian

music scene, by promoting national bands.

• Over the last few events, The Grand Mammoth Festival has built up a loyal fan following, and the audience has warmed up to larger scale events

• To achieve this, The Grand Mammoth Festival MMXIV needs partnerships to cover the basic expenses, and is looking for tie-ups with brands that are very relevant in this subculture.

• The Grand Mammoth Festival MMXIV’s success can be measured in terms of the turnout, media coverage, the feedback from online activations, and merchandise and product sales.

TARGET SEGMENTATION

DEMOGRAPHIC SEGMENTATION

• Gender- Male & Female• Age- 17- 40years.• Occupation- College going , working or self

employed.• Income- 1 lakh to 3 lakh & above (per

annum)

PSYCHOGRAPHIC SEGMENTATION

• Lifestyle- ambitious.

• Interest- Heavy Interest in Music and arts

• Personality- Dependent , Independent .

Venue Partner

MARINE CENTER

CAMPAIGN

PRE LAUNCH STRATEGY

Event Page with

teaser posters

TEASERS

Posters on College Pin Board

Posters outside the College Premises

Others

• Word of Mouth.• Early bird Passes.• Social Media promotions.• Blogs.• Websites.

LAUNCH STRATEGY

• Line-Up of the event will be announced with individual posters with media coverage.

Promotional activity at the entrance.

Media Partners

• Hindustan Times• Times Of India• City Plus Jagran• Radio City• VH1• Festival Sherpa• Rolling stone Magazine• Pop Splat Magazine• MetalJesus Magazine

LINE UP

• Devoid.• Gutslit• Zygnema.• Sceptre• Primitiv.• Narkasur.

DEVOID• Formed in a decade when heavy metal was still in its infant stages in India, Devoid

has grown to become veteran death/thrash metallers in India

• In 2010 the band released their debut album titled ‘A God’s Lie 'on demonstealer records and also followed up with an Indian tour with Dubai’s premier metal band ‘Nervecell’. The tour comprised of cities Mumbai, Hyderabad and Bangalore

• The band has played major festival like Deccan Rock and NH7 Weekender opened for a number of International acts such as Cradle of Filth, Decapitated, Nervecell, Sybreed to just name a few

• In 2013 the band released their EP ‘The Invasion’, this received a lot of appreciation not only from the Indian fans but also other magazines and overseas reviewers loved the EP

• The band was declared as the Wacken metal battle India winner and also represented the country at the Wacken open Air, Germany festival.

DEVOID

GUTSLIT

• Gutslit came to life with 4 like headed musicians, Dynell Bangera, Gurdip Singh Narang, Nikhil Allug and Rajiv George who wanted to make nothing but the Most Sickest, Torture Depicting, Brain Smashing, Organ Rupturing music ever. The band started in November 2007.

• After a few tracks, The Band had to part ways with one of the founding member and drummer of the band. With lack of talented drummers in India, They decided to use Programmed drums and go ahead with the massacre.

• With a few Live shows and taking India by surprise, they spread their sickness to Like headed music freaks and many alike.

GUTSLIT

ZYGNEMA• Zygnema is a Mumbai based 4 piece heavy/thrash/groove metal band

that mainly focuses on the social/political “fuck ups” and loves to dig deep down on riffs that are heavy and groove oriented.

• The band, over the last 6 years, has won numerous national and international accolades that only do so much to correspond to the powerhouse that the band is.

• One such accolade is the award for Rolling Stone Metal awards 2011 Best Metal band and Best Metal Song in the popular choice category.

• Zygnema was formed in December 2006, and since then, have been grooving steadily to the tunes of success and uncompromising determination.

ZYGNEMA

SCEPTRE

• Sceptre has been around since 15 years - it's truly been among the pioneers of extreme metal in the country. Moreover, it has released not one but two full length albums, something that few bands in India can lay claim to. The band has braved line-up changes and maintained a solid reputation where it comes to playing live and kicking ass. 2014 is no different.

SCEPTRE

Primitiv

• Primitiv comprising of members from Albatross, Hellwind and Morticide, seek to deny the stereotype attached to genres by varying their sound as dictated by the lyrical themes. The stories told by Primitivare about ‘how the Earth is hurled back into primitive ways of life after a holocaust wiped out science, art and culture of the age.’ Primitiv’s new track ‘Taurus’ upholds a well-thought composition, especially a bewitching bassline.

PRIMITIV

NARKASUR

• Narkasur is a two year old Band comprises of four young members with immense energy and making it even more powerful.

• POWER-ANGER-STRENGTH signifies their Music.

• They are Thrash/Groove Metal band from Navi Mumbai.

• They believe in THRASH TILL DEATH.

PRArticles, interviews and

listings on all prominent music portals in India

Social MediaA month long promotional

campaign providing visibility to the sponsors from

SM page of The Grand Mammoth Festival and

performing bands

PROMOTIONAL OPPORTUNITIES

On-GroundOn ground posters at relevant

outlets in the city of Navi Mumbai

At the VenuePromotion of the brand at the Venue through visual

branding and verbal announcements

COMMERCIALS

• Title Sponsor (75,000 INR) <Title Sponsor> in Association with Moonlight Entertainments

• Associate Sponsor (50,000 INR) Moonlight Entertainments in association with <Associate Sponsor> presents

• Other Sponsors/Partners (30,000 INR) Logo presence at the bottom on all event creative and online promotions.

For more details contact :

Sabrish Iyer- +91 9987360001

THANK YOU!