Date post: | 03-Feb-2016 |
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3 Stages of Product Management
The Problem
South Africans pay an average rate of $23.08 per Mbps, as compared to the global median rate of $5.36 per Mbps.
The Solution
Product/Market Fit
• Business Model Canvas
• Value Proposition Canvas
Business Model Canvas
Customer Segments
• Low income Commuters who use smartphones and fall under LMS 6 (Living Standard Measure 6:No car in household )
• Brands who want to reach to the customers to sell their product/services.
• Taxi Operators/Drivers
Value Propositions -I
For Taxi Travellers:• Free internet while connecting to Moovah wi-fi.• Option to freely download or stream digital content on the app at very high speeds(at around 100 Mbps).• Geo-located benefits (e.g, deals, discounts etc)• Customer can save both data and money.• Support available on all blackberry/Android phones
Value Propositions-II
For Brands:• Publish digital content• Reward commuters• sponsor a taxi• Brand awareness in the taxi/app.• Content Publication• Get commuter insights.• Offer deals
Value Propositions-III
For Taxi Operators/Drivers:• Additional revenue stream from monthly
payment for deploying device.• Preferred provider for commuters, increasing
their revenue streams.• Earn revenue as a media outlet for
organizations using Moovah to promote their products
Key Activities
• Connect with more taxis to be part of SA Taxi Finance
• Connect with brands for deals and discounts• Solidify internet infrastructure to handle peak
hours• Regular device maintainance and content
updation activities.• Interim bux fixes
Key Partners
Key Resources
• Product Manager• UX designers• Marketing & Sales• HR• Intellectual Property
Channels
• Smartphone (Blackberry/Android) app/website
• Blog, medium etc• Social media tools e.g. Linkedin, Facebook, Twitter, Google +
Customer Relationships
• Customer support (email, sms, phone)• Push notifications
Cost Structure
• Device Fees• Salary for employees• Office rent• Cloud cost• App maintenance charges• Advertisement cost
Revenue Streams
• Subscription methods• Analytics• Fees brands pay for advertisements
Value Proposition Canvas
High internet cost
Access to customers
Vehicle/fuel cost
Free Wi-fi in Taxi
Brand Presence
Extra Income
Sponsor taxiCommuter insight,rewards
Provides fast internet and deals in the route
Faster download, discount offers
Scale
39 millions public transport commuters
25 million taxi commuters
12.5 million taxi commuters assuming 50% market share
• Currently being piloted in 75 taxis in Gauteng and the Western Cape area.
• To cover the market, we need to roll out the device in all taxis.
• Taxi fleet is 250000 odd in SA and assuming 7000 roll outs happen in a month:
• First Year Vision:84000 roll outs• Second Year Vision:168000 roll outs• Third year vision:250000 (or remaining) roll
outs
References
• http://www.techsmart.co.za/news/Onroot-brings-free-Wi-Fi-to-taxis-with-Moovah-app.html
• http://www.news24.com/Archives/City-Press/Moovah-gets-SA-taxi-commuters-surfing-the-net-20150430