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@MoPub Alarmy case study MoPub, Inc. | @mopub August 2017 Delight Room Co., Ltd., based in South Korea, is the maker of the app Alarmy (Sleep If U Can). This innovative alarm clock app has reached #1 in its category in 90 countries, including France, Germany, and South Korea. Delight Room decided to integrate MoPub in order to better monetize their app through access to high quality global demand at scale from both ad networks and MoPub Marketplace, the leading in-app RTB exchange with over 180+ DSPs. This has provided increased fill and major eCPM and revenue growth for Alarmy. Major revenue growth for Alarmy through the scale of MoPub’s platform "MoPub provides a stable and effective platform to run mediation between networks and also to serve qualified ads from their Marketplace. We have been able to fill our inventory with higher prices with the major networks MoPub supports, seeing steep growth in both revenue and eCPM.” – Jay Shin, CEO, Delight Room TWITTER, MOPUB and the Bird logo are trademarks of Twitter, Inc. or its affiliates. All third party logos and trademarks included are the property of their respective owners. This data is provided “AS IS” and for information purposes only, and while efforts are made to ensure accuracy, errors may arise. "Joining MoPub gave us access to advice and know-how from a dedicated manager based in the region. This has helped us to understand and analyze our inventory, not only for the immediate growth of revenue but also optimizing detailed figures to make the inventory more attractive for gradual raise of eCPMs." – Louie Lee, Director of Business, Delight Room +79% increase in revenue, Q1 2017 vs Q2 2017 +770% increase in revenue year-over-year, Q2 2016 vs Q2 2017 0 75000 150000 225000 300000 Alarmy’s revenue growth with MoPub Q2 16 Q3 16 Q4 16 Q1 17 Q2 17
