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More and better skilled staff for the Egyptian tourism sector 05 – 08 February 2018 in Hurghada, Egypt
More and better skilled
staff for the Egyptian
tourism sector
05 – 08 February 2018
in Hurghada, Egypt
More and better skilled staff for the Egyptian tourism sector
IN A NUTSHELL
The lab of tomorrow fosters the development of new business-driven solutions for specific problems
affecting developing and emerging countries. On behalf of the German Federal Government, the lab brings
together European and in-country companies, customers and specialists to collaborate on developing
successful business ideas for solving specific development challenges.
THE CHALLENGE
The upcoming lab of tomorrow joins forces with TUI in order to tackle the challenge:
“How might we improve the quality and quantity of skilled personnel for the Egyptian tourism sector”?
BACKGROUNDThe tourism industry is one of the major sectors of Egypt’s economy: In 2016, it contributed 7.2% of GDP and
6,6% of total employment, with rising tendency. In view of the recession during the past fours years, the
government remains determined for the sector to retain its position as a key driver of the economy and aims to
increase tourism flows to reach 20 million by 2020.
To meet the future market needs, the tourism sector is required to double the number of its employees and
improve their qualifications.
There is an urgent need for more and modernized capacity building measures in the Egyptian tourism sector
Vocational education and training is of high priority for Egypt’s government, since the lack of qualified staff is a
crucial obstacle for the development of the Egyptian economy. Ministries and companies alike are willing to invest in
demand-driven offers of education and training for Egyptian workers.
There are vast opportunities for European companies in the field of vocational education and training to offer
tailor made solutions for the Egyptian tourism sector, win important market shares and lead the way to an efficient
and sustainable workforce in Egypt!
Sourc
e:
World T
ravel and T
ourism
Council
2017;
Bundesin
stitu
tfü
rB
eru
fsbild
ung
2017;
UN
WT
O W
orld T
ourism
Baro
mete
r 2017
More and better skilled staff for the Egyptian tourism sector
CENTRAL CHALLENGES AND POSSIBLE SOLUTIONS
Tourism
- Lack of qualifiedlabour
– Lack of vocational education and training offers
- Low attractiveness of the sector
Education& Training - Theoretical and
impractical education
- Poor reputation of dual education
- Lacking qualificationof teachers
- Substantial gender related and regional differences
Specific and
targeted trainings
(technical and
personal skills) and
training centers
Exchange
programmes
Dual Education
Pilot programme tackling the
stigmatization of female workers
ToT programme
understanding for
sustainability
Job
Diversification
Enhance H&S
standards and
HR files
Collaboration
between private
and public actors
Career plan
development
Information
exchange
Gamification
More and better skilled staff for the Egyptian tourism sector
SUB-CHALLENGES
The possibilities to improve the quality
and quantity of skilled personnel for the
Egyptian tourism sector are manifold
and imply different challenges.
In order to develop all-embracing
business solutions, our partners have
committed to support the solution
development for specific problems they
are facing (sub-challenges).
In the lab, each team will tackle a
specific sub-challenge.
Once you apply for the lab, let
us know which sub-challenge
you want to work on!
More & better skilled staff for
the Egyptian tourism sector
Management Training
Diversity & Inclusion
On-the job/ practical training
Pre-job training
Re-integration of former
staff
Job Quality
How might we help
companies to improve
job quality in order to
enhance the
attractiveness of the
tourism sector for blue
collar workers (age
group 18-35)?
How might we help middle and upper hotel management staff to
improve management skills in order to increase service quality as
well as sustainability, health and safety standards?
How might we help
young female blue collar
workers to improve their
confidence and skills in
order to enable them to
build a career?
How might we help
existing staff to
improve access to
on the job training
in order to deliver
better service?
How might we help the private
sector and the government to
improve technical and
vocational education in the
tourism sector in order to
improve the quality of the
sector?
How might we help hotel
operators to hire/ (re-)train
former staff in order to re-
integrate them?
Labor Market
Access Project
Employment
Promotion
Project
Enhancement of the
Egyptian Dual System
More and better skilled staff for the Egyptian tourism sector
EXAMPLES OF KEY STAKEHOLDERS WHO CAN CONTRIBUTE TO SOLVING THIS
CHALLENGE
Schools
and
Universities
Training
companies and
consultancies
E-Learning
and
Gamification
providers
IT
Companies
Government
Representatives
Civil Society
Organizations
Hotels &
Resorts
Public relations
agencies and
Publishers
Social
entrepreneurs
Ico
ns m
ad
eb
yB
ecri
s, F
ree
pik
, S
ma
sh
ico
ns
an
dZ
latk
o N
ajd
en
ovski
fro
mw
ww
.fla
tico
n.c
om
Associations /
Federations
Investors /
Investor
associations
Hotel and
Tourism
schools
Tour Guide
association
Representatives
of Governorates
More and better skilled staff for the Egyptian tourism sector
HOW IT WORKS
How might we improve the
quality and quantity of skilled
personnel for the Egyptian
tourism sector?
Receive & exchange information
about the problem and its root
causes
In a 4-day design-thinking workshop
you work in interdisciplinary teams to
co-create new business solutions
together with your future customers
Receive support to conduct
trails of your business idea in
the partner country
(timeframe: 3 months)
Our global network will support you to
implement your business model on a small
scale in the target country to prove the
viability of the concept (timeframe: 6
months)
At this stage, the proof of concept
exists and you will be able to access
the required resources to operate
More and better skilled staff for the Egyptian tourism sector
KEY BENEFITS FOR YOUR BUSINESS
IDENTIFY new business opportunities through
in-depth analyses
EXPLORE a new market and develop a
promising business case
RECEIVE further support when testing your
ideas in the partner country
MEET local and international experts, relevant
decision makers and potential customers
COLLABORATE with other entrepreneurs and
find new business partners
Ph
oto
s©
GIZ
/ L
oja
ye
nS
aid
an
d A
hm
ed
Fa
thy
More and better skilled staff for the Egyptian tourism sector
© U
nite
d N
atio
ns
20
17
THE GLOBAL CONTEXT
The challenge Egypt’s tourism sector is facing is not a local
phenomenon. In fact, it mirrors the Sustainable Development
Goals No. 4 and No. 8 of promoting lifelong quality
education and decent work for all by 2030 that were adopted
by the UN General Assembly.
In over 76% of the countries with data, more than 1 in 10 youth are
neither in the educational system nor working. Young women are
more likely than young men to fall into that category.
Goal 4 and 8 aim to ensure equal access for all women and men to
affordable and quality technical, vocational and tertiary education and
full and productive employment by 2030.
By 2030, the proportion of youth not in employment, education or
training shall be reduced substantially.
Obtaining a quality education and decent work is the foundation
to improving people’s lives and sustainable development.
Join the lab of tomorrow and contribute directly to reaching the UN Sustainable
Development Goals!
More and better skilled staff for the Egyptian tourism sector
APPLICATION
If you want to participate in the lab of tomorrow,
register on our homepage and apply for the 7th
lab of tomorrow!
https://www.lab-of-tomorrow.com/challenge/17
If you have any questions regarding the upcoming
lab, please don’t hesitate to contact us.
KICK-OFF: INNOVATION WORKSHOP
Date: 05-08 February 2018
Location: Hurghada
Offer: Four-day design thinking
workshop
Professional coaching
Board and lodging in
Hurghada
Participation fee: 250 € per company
CONTACT
Andrea Mießner
E-Mail: [email protected]
Telephone: +49 30 72614-300
