More Applications = Increased Enrollment
Increasing Postsecondary Education Attainment in Appalachia – Promising Practices, Enduring Challenges
June 10, 2014Asheville, North Carolina
The Appalachian Higher Education Network Conference
Overview
• Defining the Problem
• A Part of the Solution
• Results
Defining the Problem
Source: Council of Graduate Schools, Communicator November, 2011
3rd (tied) for 55-64 yr olds
16th for 25-34 yr olds
Lumina Foundation, A Stronger Nation through Higher Education, June 2014
39.4
2012
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Willietta Ellis Conner - [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Sarah Wenham – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Kim Dolan – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Lashanda Colbert Vance – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Emily Bolick – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Rebecca Watts [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Jill Hans – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Kate Derrick – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Paula Fisher – [email protected]
Lumina Foundation, A Stronger Nation through Higher Education, June 2013
State Coordinator: Jessica Kennedy – [email protected]
Meeting the need for an educated workforce
Meeting the need for an educated workforce
Meeting the need for an educated workforce
Meeting the need for an educated workforce
Meeting the need for an educated workforce
Meeting the need for an educated workforce
Meeting the need for an educated workforce
Meeting the need for an educated workforce
A Part of the Solution
“Sometimes a student going to college is as simple as someone helping them to apply” (J. Watts, 2010)
American College Application Campaign Event
The Basics:
• Focuses on first-generation students• Occurs in the fall (October – November)• Takes place during the school day• Requires collaboration (K-12/HE)• Utilizes existing networks and infrastructure• Builds “College Going Culture/Expectation”• Uses school personnel and volunteers – keeping
costs low
Statewide Steering Committee
Stakeholders; Led by state’s ACAC Lead Agency
Statewide Steering Committee
Stakeholders; Led by state’s ACAC Lead Agency
American College Applicat
ion Campaign
American College Applicat
ion Campaign
ACAC Pilot High SchoolSite Coordinator
ACAC Pilot High SchoolSite Coordinator
Students Apply to College!Students Apply to College!
ACAC Structure: State and Local
ACAC Pilot High SchoolSite Coordinator
ACAC Pilot High SchoolSite Coordinator
ACAC Pilot High SchoolSite Coordinator
ACAC Pilot High SchoolSite Coordinator
2005
2008
2009
2010
2011
2012
2013
Alaska Hawaii
2014
American College Application Campaign Steering Committee
James Applegate Illinois Board of Higher Education
(formerly, Lumina Foundation)
Molly Corbett Broad American Council on Education
Greg Darnieder United States Department of Education
Kati Haycock The Education Trust
Bobby Kanoy American Council on Education
Martha Kanter New York University
(formerly, United States Department of Education)
Paul Lingenfelter State Higher Education Executive Officers
Richard Laine National Governors Association
Sheri Ranis Lumina Foundation for Education
Roberto Rodriguez White House Domestic Policy Council
Chris Minnich Council of Chief State School Officers
Partners and Support• Funding:
– Lumina Foundation– The Kresge Foundation– Bill & Melinda Gates Foundation– Bank of America Charitable Foundation– USA Funds– College Board
• Through funding, ACAC provides free technical assistance and training to states implementing Campaign initiatives
Results
ACAC Impact
ACAC Impact
Strong & consistent ramp-up within states
42
3.0%
16%
32%
49%
58%62%
78%
85%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9
2005 Cohort 2008 Cohort 2009 Cohort
2010 Cohort 2011 Cohort 2012 Cohort
2013 Cohort Historical Average
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2006
2007
2008
2009
2010
2011
2012
2013
2014
E20
1520
1620
1720
1820
1920
2020
2120
2220
2320
24
2005 Cohort 2008 Cohort 2009 Cohort
2010 Cohort 2011 Cohort 2012 Cohort
2013 Cohort 2014E Cohort 2015E Cohort
Historical RolloutFuture Rollout
% Schools in state adopting ACACBy Year State Adopted ACAC
43
0.0 0.1 0.3 0.6 0.91.5
2.43.4
8.4
12
16
19
21
2325
26 27 27 27
2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015 2016 2017 2018 2019 2020 2021 2022 2023 20242005 Cohort 2008 Cohort 2009 Cohort 2010 Cohort 2011 Cohort 2012 Cohort 2013 Cohort 2014E Cohort 2015E CohortNC GA
TNCO
SC WVFL
MNMIKY
AZ, DE, DC, HI, IL, IA, MA, MT, OH, OK, OR, RI, VA, WA, WI
AL, AK, CA, ID, IN, LA, ME, MD, MS, MO, NV, NM, NY, TX
AR, KS, NE, PA, SD, VT, WY
CT, NH, NJ, ND
30K = 100%
Schools adopting ACAC (000s)6-8x impact in 2018E vs. 2013
Tipping point
(90%)
Results (North Carolina – 2008)
YearStart Date End Date Week
Total Apps Submitted
20089/28/200
8 10/4/2008Oct - Week
1 6,785
200810/5/200
810/11/200
8Oct - Week
2 7,837
200810/12/20
0810/18/200
8Oct - Week
3 9,849
200810/19/20
0810/25/200
8Oct - Week
4 9,252
200810/26/20
08 11/1/2008Oct - Week
5 15,355
200811/2/200
8 11/8/2008Nov - Week
1 9,541
200811/9/200
811/15/200
8Nov - Week
2 41,915
200811/16/20
0811/22/200
8Nov - Week
3 9,443
200811/23/20
0811/29/200
8Nov - Week
4 6,121
200811/30/20
08 12/6/2008Nov - Week
5 9,846
Results (North Carolina – 2009)
2009 9/27/2009 10/3/2009 Oct - Week 1 7,406
2009 10/4/2009 10/10/2009 Oct - Week 2 8,707
200910/11/200
9 10/17/2009 Oct - Week 3 11,360
200910/18/200
9 10/24/2009 Oct - Week 4 10,111
200910/25/200
9 10/31/2009 Oct - Week 5 14,610
2009 11/1/2009 11/7/2009 Nov - Week 1 13,178
2009 11/8/2009 11/14/2009 Nov - Week 2 12,581
200911/15/200
9 11/21/2009 Nov - Week 3 53,990
200911/22/200
9 11/28/2009 Nov - Week 4 7,224
200911/29/200
9 12/5/2009 Nov - Week 5 11,481
Results (North Carolina – 2010)
2010 9/26/2010 10/2/2010 Oct - Week 1 7,300
2010 10/3/2010 10/9/2010 Oct - Week 2 7,772
201010/10/201
0 10/16/2010 Oct - Week 3 9,891
201010/17/201
0 10/23/2010 Oct - Week 4 9,735
201010/24/201
0 10/30/2010 Oct - Week 5 13,176
201010/31/201
0 11/6/2010 Oct - Week 6 13,077
2010 11/7/2010 11/13/2010 Nov - Week 1 11,588
201011/14/201
0 11/20/2010 Nov - Week 2 47,957
201011/21/201
0 11/27/2010 Nov - Week 3 8,367
201011/28/201
0 12/4/2010 Nov - Week 4 13,490
2008 Applicant Statistics
• 20,000 students submitted 41,915 applications
• Data on 17,000 - sent through the National Student Clearinghouse
• 79% matriculated in Fall 2009
• Additional Fact: For the last 10 years, the college participation rate of the lowest-income quartile of students in North Carolina has increased every year.
Mark your Calendar!
American College Application Campaign 2014
November 2014
Questions?Please contact any member of the ACAC team
Bobby Kanoy Joe Watts
[email protected] [email protected]
Joni Petschauer Melissa Caperton
