Kali Prasad PandeyDigital Marketing Professional

#Internet Marketing @CyberAstro Limited

What is Online Marketing?

Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model

#Internet Marketing @CyberAstro Limited

Basic Strategy

#Internet Marketing @CyberAstro Limited

Internet User By Country

#Internet Marketing @CyberAstro Limited

#Internet Marketing @CyberAstro Limited

Types of online marketing are :

Email Marketing

Blogging

Pay per click (PPC) marketing,

Social media marketing,

Digital Marketing

Viral Marketing

Methods and Channels

#Internet Marketing @CyberAstro Limited

Email Marketing

Email marketing is promoting products through the use of email

There are 2 main ingredients to an effective email marketing campaign

They are to build a large list of people you can email and to write great emails

The emails should be packed with free value and they should move people to buy what you’re trying to sell

#Internet Marketing @CyberAstro Limited

Blogging

Yet another but important and crucial marketing trend that has brought a huge aberration in our society

Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years

Businesses, companies and even superstar now use blogging system for huge promotion

#Internet Marketing @CyberAstro Limited

Pay per Click Marketing

You have to pay for PPC ads. You target certain words and then when those

words are searched for on a search engine such as Google your ad will appear.

But you do have to pay every time your ad is clicked on.

You need to make sure you do your homework and find out how to effectively use PPC.

Otherwise you can easily lose a lot of money in a short amount of time.

But if you do learn how to use PPC effectively then you can make a lot of money just as fast

#Internet Marketing @CyberAstro Limited

Social Media Marketing

Social media is very popular right now and it’s only getting more popular

You can tap into that popularity by using social media to sell your products

Just make sure you don’t SPAM people. In fact, you shouldn’t use any social media to directly sell anything

Just use social media to direct people to other sites where you can then hit them with a sales pitch

#Internet Marketing @CyberAstro Limited

With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers

This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

#Internet Marketing @CyberAstro Limited

Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.#Internet Marketing @CyberAstro Limited

AIDA Model

Applying the AIDA Model to Online Marketing

A – Awareness Initial point where your brand and/or business is

recognised and acknowledged. I – Interest

Generating thoughts and discussion about your brand.

D – Desire Communicate your messages through the use of

social media and email marketing. A – Action

The stage where the conversion is complete and back to the 'interest' stage to retain them. Your website is responsible for this stage.

#Internet Marketing @CyberAstro Limited

India’s Best Marketing Companies.

Rank Company Name

1 Vodafone

2 Bharti Airtel

3 Hindustan Unilever

4 Cadbury

5 Coca-Cola India

6 PepsiCo

7 ITC

8 Sony India

9 Tata Motors

10 Samsung Electronics

11 Nokia

12 Idea Cellular

#Internet Marketing @CyberAstro Limited

Marketing Strategies

Pull marketing: Websites and blogs are pull strategies

Build websites & Blogs Company’s social media profiles long-term success the company tries to draw in customers

through different kinds of advertising, such as TV ads, online banner ads and social media

Online banner ads, and radio and TV ads are other forms of pull marketing.

#Internet Marketing @CyberAstro Limited

Marketing Strategies

Push Marketing: Email Campaign Certain offers through

your social media profiles Companies may push information and

promotional material directly to end users through email or fliers to generate demand

Create an email database of potential customers and send them product announcements and promotions directly

#Internet Marketing @CyberAstro Limited

#Internet Marketing @CyberAstro Limited

#Internet Marketing @CyberAstro Limited

#Internet Marketing @CyberAstro Limited

Advantages Of online marketing

One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability

#Internet Marketing @CyberAstro Limited

Disadvantages

Illegal or unethical practices

Physical demonstration and needs to be tangible

Transparency

Cost of Hardware

#Internet Marketing @CyberAstro Limited

Internet Marketing in India – Challenges

Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries

Fear factor Unreliable delivery mechanisms Credit card fraud and usage:

#Internet Marketing @CyberAstro Limited

MARKETING FUTURE

Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives

Companies grappling with the issue of whether to market via the Internet are already behind

Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

#Internet Marketing @CyberAstro Limited

THANK

YOU