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Competing with Value- Based Companies Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010
Competing with Value-Based Companies
Group 7Macky * Ryan * Maritess * Macy
Marketing Management6 Aug 2010
Competing with Value-Based Companies
1. Why deliver more for less?
2. How do you compete?
3. Is low-cost operation right for you?
More for Less
1. Why deliver more for less?
2. How do you compete?
• Keep cost in line
• Differentiate
• Manage prices effectively
• Execution
Differentiate
areas that give other
2. How do you compete?
room to maneuver
Execution
• Implement effective and efficient process implementation
• focus on advertising and promotional initiatives
• may need to downplay / abandon target market
2. How do you compete?
3. Is low-cost operation right for you?
Companies should set this up ONLY if:a) existing businesses would be more
competitive
b) new businesses will have more advantages
Competing with Value-Based Companies
Importance of Differentiation and Execution
Group 7Macky * Ryan * Maritess * Macy
Marketing Management6 Aug 2010
