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More Humility Drives Faster Growth (And other Mysteries of Influence)

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More Humility Drives Faster Growth And Other Mysteries of Influence #tcs2016 @pistachio Laura Fitton, Inbound Evangelist @HubSpot
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Page 1: More Humility Drives Faster Growth (And other Mysteries of Influence)

More Humility Drives Faster Growth And Other Mysteries of Influence

#tcs2016 @pistachio

Laura Fitton, Inbound Evangelist @HubSpot

Page 2: More Humility Drives Faster Growth (And other Mysteries of Influence)

#tcs2016 @pistachio

Page 3: More Humility Drives Faster Growth (And other Mysteries of Influence)

Hubris A Company Killer

Page 4: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Benjamin Franklin’s

RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.

Page 5: More Humility Drives Faster Growth (And other Mysteries of Influence)

Prevent the Shining of Others

RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.

Page 6: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Talk Much of Yourself

1. If possible engross the whole Discourse; and when other Matter fails, talk much of your-self, your Education, your Knowledge, your Circumstances, your Successes in Business, your Victories in Disputes, your own wise Sayings and Observations on particular Occasions, &c. &c. &c.;

Page 7: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Raise a Dispute

2. If when you are out of Breath, one of the Company should seize the Opportunity of saying something; watch his Words, and, if possible, find somewhat either in his Sentiment or Expression, immediately to contradict and raise a

Dispute upon. Rather than fail, criticise even his Grammar.

Page 8: More Humility Drives Faster Growth (And other Mysteries of Influence)

Draw Away the Attention of Others

3. If another should be saying an indisputably good Thing; either give no Attention to it; or

interrupt him; or draw away the Attention of others; or, if you can guess what he would be at, be quick and say it before him; or, if he gets it said, and you perceive the Company pleas’d with it, own it to be a good Thing, and withal remark that it had been said by Bacon, Locke, Bayle, or some other eminent Writer; thus you deprive him of the Reputation he might have gain’d by it, and gain some yourself, as you hereby show your great Reading and Memory.

Page 9: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Shine On Without Fear of a Rival

4. When modest Men have been thus treated by you a few times, they will chuse ever after to be

silent in your Company; then you may shine on without Fear of a Rival; rallying them at the same time for their Dullness, which will be to you a new Fund of Wit.

Page 10: More Humility Drives Faster Growth (And other Mysteries of Influence)

“Thus you will be sure to please yourself”

Thus you will be sure to please yourself. The polite Man aims at pleasing others, but you shall go beyond him even in that. A Man can be present only in one Company, but may at the same time be absent in twenty. He can please

only where he is, you where-ever you are not.

Page 11: More Humility Drives Faster Growth (And other Mysteries of Influence)

ü Prevent the Shining of Others

ü Talk Much of Yourself ü Raise a Dispute ü Draw Away the Attention

of Others

Benjamin Franklin’s RULES

ü Shine on Without Fear of a Rival

ü Thus you will be sure to please yourself (and others when you’re not there)

Page 12: More Humility Drives Faster Growth (And other Mysteries of Influence)

Hubris

condescension cockiness selfishness arrogance disrespect

Page 13: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Hubris

condescension cockiness selfishness arrogance disrespect

Since this is (marginally) related

to a topic you’re interested in, you

should share it with others

Page 14: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Hubris

condescension cockiness selfishness arrogance disrespect

“I’m sure you’ll find our white paper on why you should buy

our product fascinating”

Page 15: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Hubris

condescension cockiness selfishness arrogance disrespect

“DO THIS FOR ME”

Page 16: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Hubris

condescension cockiness selfishness arrogance disrespect

“Our cat food rocks. You like

cats. You should blog about us.”

Page 17: More Humility Drives Faster Growth (And other Mysteries of Influence)

Hubris

condescension cockiness selfishness arrogance disrespect

“You have a lot of readers so

share my thing”

Page 18: More Humility Drives Faster Growth (And other Mysteries of Influence)

Hubris In Action

Page 19: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://hbr.org/2014/04/rooting-out-hubris-before-a-fall

Page 20: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 21: More Humility Drives Faster Growth (And other Mysteries of Influence)

The Stadium Indicator

PSI Net Stadium

http://www.dailyspeculations.com/about%20us/archives/archieve/The%20Speculator%20--%20On%20Wall%20Street,%20pride%20signals%20a%20fall%20-%20MSN%20Money.htm

Page 22: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Hubris

condescension cockiness selfishness arrogance disrespect

valuing time & attention quiet confidence

selflessness curiosity respect

Page 23: More Humility Drives Faster Growth (And other Mysteries of Influence)

Humility A Multiplier for Growth

Page 24: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 25: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Humility

valuing time & attention quiet confidence

selflessness curiosity respect

Page 26: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Humility Low Self Esteem

Page 27: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 28: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 29: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

When Lower is An Advantage

When a country obtains great power, it becomes like the sea:

all streams run downward into it. The more powerful it grows,

the greater the need for humility. Humility means trusting the Tao,

thus never needing to be defensive.

Page 30: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 31: More Humility Drives Faster Growth (And other Mysteries of Influence)

Selfish Push: Resource Runoff

Build Up Our Interests

Page 32: More Humility Drives Faster Growth (And other Mysteries of Influence)

Dig Deeper Wells

Page 33: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Humility is Your Teacher

A great nation is like a great person: When they make a mistake, they realize it. Having realized it, they admit it. Having admitted it, they correct it. They

consider those who point out their faults as their most benevolent teachers. They think of their enemy as the

shadow that they themselves cast.

Page 34: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

It’s a Process.

Effort Does Matter.

Page 35: More Humility Drives Faster Growth (And other Mysteries of Influence)

So Does

Gratitude

Page 36: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Try This at Home.

Thank You for Everything.

I Have No Complaint Whatsoever

Page 37: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Nourish Your People

If a nation is centered in the Tao, if it nourishes its own people

and doesn't meddle in the affairs of others, it will be a light to all nations in the world.

Page 38: More Humility Drives Faster Growth (And other Mysteries of Influence)

Humility In Action

Page 39: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Humility

valuing time & attention quiet confidence

selflessness curiosity respect

Page 40: More Humility Drives Faster Growth (And other Mysteries of Influence)

Companies with humble CEOs are consistently more profitable

Page 41: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 42: More Humility Drives Faster Growth (And other Mysteries of Influence)

“Show Up & Sparkle”

Page 43: More Humility Drives Faster Growth (And other Mysteries of Influence)

Humility

valuing time & attention quiet confidence

selflessness curiosity respect

Page 44: More Humility Drives Faster Growth (And other Mysteries of Influence)

Humility Hey. “I don’t have a master plan. Yet. My goal right now is to listen, to as many of you as I can possibly meet with. The master plan is coffee, and lots of mental note-taking.”

- Tim Merrill, HubSpot

Page 45: More Humility Drives Faster Growth (And other Mysteries of Influence)

Humility “if your idea isn't getting traction, rather than putting energy into arguing your point and trying to force it on others, invest that same energy into understanding the counter position.   Listening is the soul of humility.”

- Andrew Rodwin, HubSpot

Page 46: More Humility Drives Faster Growth (And other Mysteries of Influence)

Humility This is How You Do It

Page 47: More Humility Drives Faster Growth (And other Mysteries of Influence)

So, You’ve Got This… Post Announcement Offer Infographic Story Promotion Photo Event

…THINGY

Page 48: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 49: More Humility Drives Faster Growth (And other Mysteries of Influence)

Don’t Do This to People.

Page 50: More Humility Drives Faster Growth (And other Mysteries of Influence)

Like, Ever.

Page 51: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Prospect, Customer, Employee, Influencer

Nourish Your People.

Page 52: More Humility Drives Faster Growth (And other Mysteries of Influence)

Have I heard of them? Have they heard of me? Do I know them? Do they know me?

(How) Should You Approach?

Page 53: More Humility Drives Faster Growth (And other Mysteries of Influence)

Is relevant to them? At all? Do they have an opinion on ? Do they want ? Did they help create ? Will help them? Will make them look good? Will serve their audience?

Relevant AND Useful

Page 54: More Humility Drives Faster Growth (And other Mysteries of Influence)

What Would You Do?

Would You Ever Build A Brand By Sharing Random Shit?

Page 55: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

What Would You Do?

Why Should They?

Page 56: More Humility Drives Faster Growth (And other Mysteries of Influence)

What Would You Do?

“If you want someone to share your work, why don’t you start by … talking to her or him?” -Amy Vernon

Page 57: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Yielding = Victory

When two great forces oppose each other,

the victory will go to the one that knows how

to yield.

Page 58: More Humility Drives Faster Growth (And other Mysteries of Influence)

Yield

GROWTH

Page 59: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Humble Management

Servant Leadership

Page 60: More Humility Drives Faster Growth (And other Mysteries of Influence)

https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Humble Management

You don’t have to be SUBSERVIENT to be a

Servant Leader

Page 61: More Humility Drives Faster Growth (And other Mysteries of Influence)

Customers Individuals Managers Directors

VPs Execs

Page 62: More Humility Drives Faster Growth (And other Mysteries of Influence)
Page 63: More Humility Drives Faster Growth (And other Mysteries of Influence)

Thank You Very Much! - Laura Fitton, @Pistachio, [email protected]


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