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More Humility Drives Faster Growth And Other Mysteries of Influence
#tcs2016 @pistachio
Laura Fitton, Inbound Evangelist @HubSpot
#tcs2016 @pistachio
Hubris A Company Killer
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Benjamin Franklin’s
RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.
Prevent the Shining of Others
RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Talk Much of Yourself
1. If possible engross the whole Discourse; and when other Matter fails, talk much of your-self, your Education, your Knowledge, your Circumstances, your Successes in Business, your Victories in Disputes, your own wise Sayings and Observations on particular Occasions, &c. &c. &c.;
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Raise a Dispute
2. If when you are out of Breath, one of the Company should seize the Opportunity of saying something; watch his Words, and, if possible, find somewhat either in his Sentiment or Expression, immediately to contradict and raise a
Dispute upon. Rather than fail, criticise even his Grammar.
Draw Away the Attention of Others
3. If another should be saying an indisputably good Thing; either give no Attention to it; or
interrupt him; or draw away the Attention of others; or, if you can guess what he would be at, be quick and say it before him; or, if he gets it said, and you perceive the Company pleas’d with it, own it to be a good Thing, and withal remark that it had been said by Bacon, Locke, Bayle, or some other eminent Writer; thus you deprive him of the Reputation he might have gain’d by it, and gain some yourself, as you hereby show your great Reading and Memory.
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Shine On Without Fear of a Rival
4. When modest Men have been thus treated by you a few times, they will chuse ever after to be
silent in your Company; then you may shine on without Fear of a Rival; rallying them at the same time for their Dullness, which will be to you a new Fund of Wit.
“Thus you will be sure to please yourself”
Thus you will be sure to please yourself. The polite Man aims at pleasing others, but you shall go beyond him even in that. A Man can be present only in one Company, but may at the same time be absent in twenty. He can please
only where he is, you where-ever you are not.
ü Prevent the Shining of Others
ü Talk Much of Yourself ü Raise a Dispute ü Draw Away the Attention
of Others
Benjamin Franklin’s RULES
ü Shine on Without Fear of a Rival
ü Thus you will be sure to please yourself (and others when you’re not there)
Hubris
condescension cockiness selfishness arrogance disrespect
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension cockiness selfishness arrogance disrespect
Since this is (marginally) related
to a topic you’re interested in, you
should share it with others
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension cockiness selfishness arrogance disrespect
“I’m sure you’ll find our white paper on why you should buy
our product fascinating”
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension cockiness selfishness arrogance disrespect
“DO THIS FOR ME”
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension cockiness selfishness arrogance disrespect
“Our cat food rocks. You like
cats. You should blog about us.”
Hubris
condescension cockiness selfishness arrogance disrespect
“You have a lot of readers so
share my thing”
Hubris In Action
https://hbr.org/2014/04/rooting-out-hubris-before-a-fall
The Stadium Indicator
PSI Net Stadium
http://www.dailyspeculations.com/about%20us/archives/archieve/The%20Speculator%20--%20On%20Wall%20Street,%20pride%20signals%20a%20fall%20-%20MSN%20Money.htm
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension cockiness selfishness arrogance disrespect
valuing time & attention quiet confidence
selflessness curiosity respect
Humility A Multiplier for Growth
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility
valuing time & attention quiet confidence
selflessness curiosity respect
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility Low Self Esteem
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
When Lower is An Advantage
When a country obtains great power, it becomes like the sea:
all streams run downward into it. The more powerful it grows,
the greater the need for humility. Humility means trusting the Tao,
thus never needing to be defensive.
Selfish Push: Resource Runoff
Build Up Our Interests
Dig Deeper Wells
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility is Your Teacher
A great nation is like a great person: When they make a mistake, they realize it. Having realized it, they admit it. Having admitted it, they correct it. They
consider those who point out their faults as their most benevolent teachers. They think of their enemy as the
shadow that they themselves cast.
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
It’s a Process.
Effort Does Matter.
So Does
Gratitude
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Try This at Home.
Thank You for Everything.
I Have No Complaint Whatsoever
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Nourish Your People
If a nation is centered in the Tao, if it nourishes its own people
and doesn't meddle in the affairs of others, it will be a light to all nations in the world.
Humility In Action
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility
valuing time & attention quiet confidence
selflessness curiosity respect
Companies with humble CEOs are consistently more profitable
“Show Up & Sparkle”
Humility
valuing time & attention quiet confidence
selflessness curiosity respect
Humility Hey. “I don’t have a master plan. Yet. My goal right now is to listen, to as many of you as I can possibly meet with. The master plan is coffee, and lots of mental note-taking.”
- Tim Merrill, HubSpot
Humility “if your idea isn't getting traction, rather than putting energy into arguing your point and trying to force it on others, invest that same energy into understanding the counter position. Listening is the soul of humility.”
- Andrew Rodwin, HubSpot
Humility This is How You Do It
So, You’ve Got This… Post Announcement Offer Infographic Story Promotion Photo Event
…THINGY
Don’t Do This to People.
Like, Ever.
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Prospect, Customer, Employee, Influencer
Nourish Your People.
Have I heard of them? Have they heard of me? Do I know them? Do they know me?
(How) Should You Approach?
Is relevant to them? At all? Do they have an opinion on ? Do they want ? Did they help create ? Will help them? Will make them look good? Will serve their audience?
Relevant AND Useful
What Would You Do?
Would You Ever Build A Brand By Sharing Random Shit?
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
What Would You Do?
Why Should They?
What Would You Do?
“If you want someone to share your work, why don’t you start by … talking to her or him?” -Amy Vernon
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Yielding = Victory
When two great forces oppose each other,
the victory will go to the one that knows how
to yield.
Yield
GROWTH
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humble Management
Servant Leadership
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humble Management
You don’t have to be SUBSERVIENT to be a
Servant Leader
Customers Individuals Managers Directors
VPs Execs
Thank You Very Much! - Laura Fitton, @Pistachio, [email protected]