MORE Magazine

CONTENT{December 2009 | volume 2 | Issue 6}

tElEcom

We tried to find out how cellular operators in Pakistantake care of this human asset. We sent following basicquestions to every GSM operator to know their HRstrategy, policies and their seriousness towards thetopic

tEchnology punJab’s larGest it proJect to chanGe thefate of country

12Over the last few years, multiuser computinghas emerged - particularly in educational....

EnErgyalternate enerGy for mobile phones anD towers

22The world is moving ahead to utilize thepower of two major elements on the....

china pays the cost athome for the Green enerGy

24A shiny polysilicon plant is like a shiny bomb.It may look clean and innocent, but you....

EvEnttwo Days with mobilink 19On the eve of International Volunteer Day(IVD), the company commemorated....

pta’s initiatives to curbspamminG 10Congratulations! You have won Rs. 10,000 inan automated lucky draw....

Jf-17 thunDer, a pillar ofstrenGth 16Every day passes in the lives of Pakistanis leav-ing no special meaning but 23rd November,....

GooGle’s next step, GoGGles for imaGes 18Google search has become much smarter withthe release of its Goggles software....

Do you neeD a netbook? 14We've seen laptop alternatives before. Sowhat's different about netbooks?....

06

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rEvIEwnokia 5530 xpress music,neeDs improvement 285530 has same earlier music application butthe quality of the music has improved.

avIatIonthe emirate of abu Dhabi– your Gateway to uae

ZonG makes the black-barry afforDable

lG’s new smartphone inmarket

36The United Arab Emirates is a modern and dynamic country....

month In Focus 38

markEt survEy 41lEatEst In tEch 42computEr tIps 44EntErtaInmEnt 45gaDgEts 46-50

worlD split over GlobalwarminG 26Just recently, in the UN Climate Summit 2009on the issue of global warming, analysts....

stanDinG out with theDell stuDio xps 30It can be argued that every laptop available inthe market is similar....

corby, a family of styleanD fun 32Touch screen phones should not be a luxury,they shouldn’t be too much pricey anymore;....

MORE Magazine published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion, 41-A, Lower Mall, Lahore Tel: 042 7321920, 2106737 Email: [email protected]

Editor-in-Chief Mudassar Jehangir Mufti | Group Editor Sumaira Mudassar | Editor Halima Qureshi | Content Coordinator Zubair Rehman Advertising Manager Abdul Qayyum (Lahore) | Ahmed Malik (Lahore), Designer Assad Chughtai | Marketing Executive Syed Faisal Ahmed Zain Zahid | International Correspondent Ireland: Alina Amir |US: Ovais Qureshi | Contributor Faraz Usmani, Sana Shah, Zeeshan Alvi, Ikram Sehgol

Registration No. PCPB 286 Price: Rs. 150

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6 | more | December 2009

{covEr story | Mudassar J. Mufti}

We tried to find out how cellular operatorsin Pakistan take care of this human asset.We sent following basic questions toevery GSM operator to know their HRstrategy, policies and their seriousness towards the topic

December 2009 | more | 7

n Corporate all over the world are fac-

ing tough time. Though there are signs

of recovery but still it will take time to

gain the same pace. What is happening

across the world has the same effect in

Pakistan. Head offices in Egypt, Norway,

UAE and China have clearly issued direc-

tions to cut the extra expenditure. For

most of the companies, cost cutting

measures start with the firing of its em-

ployees who are the ultimate assets a

company can have. At the same time

there are ventures which take it as a last

resort, rather, they build their skills fur-

ther to fight to end the rough ride even

at the time of recession. Since the end

of boom in Pakistani telecom market,

we have experienced hundreds of lay-

offs during the last one year. In the very

same period we have also seen compa-

nies nurturing their employees.

We tried to find out how cellular opera-

tors in Pakistan take care of this human

asset. We sent following basic questions

to every GSM operator to know their HR

strategy, policies and their seriousness

towards the topic.

n What benefit you offer to your em

ployees, both in lower and upper

management?

n How do you enhance the abilities of

your employees?

n At your company, at the time of

reducing cost, how important is to

get rid of work force to achieve the

goal?

n What policies you have for the fresh

entrant?

n How many employees you

terminated in 2008?

It dawned on us later that it was per-

haps the hardest thing to ask about HR

and their existing practices.

telenorAccording to Telenor, It is consistent in

the benefits it provides to its human re-

source through all its tiers of manage-

ment. These include, but are not limited

to, mobile phone allowances, medical

coverage, health insurance, Leave Fare

Assistance and provident funds. Telenor

Pakistan aspires to build a work culture

that is open to ideas, people and inno-

vation. In order to promote the vision

and values of our HR policies, there are

ongoing team building sessions, Inter-

nal Value Creation surveys are carried

out every year, Telenor Development

Process is held on a periodical basis as

well as internal and external trainings

are offered. Telenor Pakistan believes

that even at the time of financial crunch,

human resource is the single most im-

portant competitive advantage that we

have. There are no layoffs unless there is

a violation of the code of conduct or a

lack of ability to meet competence stan-

dards.

mobilinkWhereas according to Mobilink, The suc-

cess of Mobilink is, to a large extent, a

reflection of the talent pool accumu-

lated by the company. In addition to

being some of the best minds in the

country, they are also the best looked

after. We attach the highest value to our

employees and have built our company

on the solid foundation of human re-

source excellence and motivation. Our

HR policies offer comprehensive med-

ical coverage, education assistance for

further studies in addition to personal

and professional development opportu-

nities via trainings. We also have guide-

lines on employee safety, first-aid

trainings as well as fire and earthquake

drills to ensure our employees are ade-

quately prepared in the face of chal-

lenge. Our unparalleled reward system

and sound HR policies have recently

earned us the “Most Preferred Telecom-

munications Company 2008” Award at

the Pakistan Society for Human Re-

source Management’s Most Preferred

Graduate Employer Awards 2008.

To enhance abilities of it employees,

Mobilink offers a wide spectrum of

training interventions in partnership

with the best local, international and in-

house trainers and institutions. These

technical and soft skill trainings are of-

fered to all tiers.

Several Management Development

workshops in collaboration with Profes-

sors from institutions such as MIT, Har-

vard, LBS, INSEAD and LUMS have also

been offered in the past that focused on

enhancing skills of Mobilink’s current

and future leaders.

To build a highly competent and profes-

sional group of future senior leaders,

the People Management Toolkit pro-

gram was introduced this year for the

mid tier. The 3 cluster program has been

developed to implement best manage-

ment practices by utilizing a variety of

tools.

The Orascom Telecom Holding’s (OTH)

Talent Management Program is another

development program that employees

can be part of.

This two year program, launched in part-

nership with London Business School,

offers an opportunity to talents from all

OTH subsidiaries to work and gain expo-

{ covEr story}

when other companies appreciate their employees by giving

them monetary or other benefits, our senior management make

use of certificates only. how it can boost up the morale? no one

is entitled to a car at cm-pak; this is ridiculous in the current

scenario

“

”


{covEr story}

sure at different subsidiaries, and pro-

vides intensive training programs.

We nurture the youth talent from a very

early stage. Our student development

workshops, initiated in year 2008, pro-

vide students with guidance and direc-

tion so they are equipped to make career

choices best suited for them and to en-

hance Mobilink’s linkages with the aca-

demia. Student Development workshops

have been conducted in SZABIST, Bahria

and Quaid-e-Azam University and we in-

tend to extend the reach of this initiative.

Despite of repeated follow-ups we

could not get the response from CM-

Pak, Warid and Ufone. We did talked few

of the current and ex-employees of CM-

Pak to know what standard they main-

tain within the company and the facts

were really astonishing.

cm-pakThere is hardly any HR policy being fol-

lowed since CM-Pak started operation in

Pakistan. It is due to very same practice

that many senior and loyal employees

of company had to part with the com-

pany.

A senior ex-employee told MORE that

“current decision makers at CM-Pak are

the ones who could not create a good

name in Paktel and they are actually the

leftovers. Since the birth of CM-Pak,

these people are deliberately not letting

the company to grow.

We needed extra ordinary and intelli-

gent people for sales, technical and

other domains who could represent the

might of China Mobile in Pakistan. If you

recall the pre-launch advertisements of

China Mobile, it was dead sure that this

company would rock the telecom sector

in Pakistan and the very simple and con-

vincing argument is that it is the largest

company of the world; both the coun-

tries, Pakistan and China, have a very

strong and unique relationship. No mat-

ter how fast we rolled out our network

but we have always remained short of

required potential. When all the compa-

nies are protecting and grooming their

very precious asset, the HR, we are de-

stroying it.

At CM-Pak, there are no trainings to any

of the departments. How can the poten-

tial and creativity of the work increase

without building the capacity of em-

ployees. Those who perform the best in

any department are nominated every

month but never acknowledged. When

other companies appreciate their em-

ployees by giving them monetary or

other benefits, our senior management

make use of certificates only. How it can

boost up the morale? No one is entitled

to a car at CM-Pak; this is ridiculous in

the current scenario.

To compensate this, it gives its employ-

ees monthly “car allowance” which

amounts to Rs. 25,000 normally. Most of

the employees are using their personal

cars and showing them as hired from

the Rental Company and they get this

allowance every month. The very same

money can be spent by the CM-Pak to

buy its own cars, that would be an asset

to the company in that case but in the

current scenario every penny is being

wasted. The man, currently in-charge of

HR, is incapable and lacks required vi-

sion to lead the team. His inability is

very much proven from the fact that the

day to day business of HR is being han-

dled and supervised by the CEO himself.

warid & ufoneWarid has the similar problems; the

company is running without a CEO for

the last two years. All those who were

part of a successful first year are no

more with the company. We happened

to learn from a laid off employee who

told that the ship is running without a

pilot. People are hired and fired ruth-

lessly without thinking of their career

and families.

The concerned people at Ufone assured

us to send their version but they could

not do so, may be, they are not sure

about their HR policies as well.

Just like a car cannot rely on a single

component and for a smooth drive, all

the parts have to work together effi-

ciently and seamlessly and for this pur-

pose it needs regular attention. It

certainly ensures long life and best per-

formance. Similarly, human resource

needs to be taken care of, on time, to

produce best out of the work force.

Employee training programs or initia-

tives are an integral part of the HR vision

and long-term strategic objectives of an

organization.

Through timely, controlled and intelli-

gently developed training programs,

employees develop requisite capabilities

and new skills to perform assigned jobs

consistently and successfully. Ultimately,

carefully devised and implemented em-

ployee training programs should impact

organizational competitiveness, long-

term performance and overall produc-

tivity. n

warid has the similar problems; the company is running

without a cEo for the last two years. all those who were part of

a successful first year are no more with the company. we hap-

pened to learn from a laid off employee who told that the ship

is running without a pilot. people are hired and fired ruthlessly

without thinking of their career and families

“

”


{saddads | tElEcom}


{tElEcom | Zeeshan Alvi}

n “Congratulations! You have won Rs. 10,000

in an automated lucky draw. To claim your

winning amount, write this code XXXXX in

reply to this message. You will be contacted

by our representative very soon” this is a fac-

tual example of a commonly received SMS

by mobile users crafted in different forms by

unknown senders who are smart enough to

use effective approaches in arousing the nat-

ural human desire to get rich over the night.

Many of the readers of this article

would, themselves, have received similar

fraudulent SMSs and calls from

such fake callers. As the communica-

tion technologies have emerged expe-

ditiously in the past few years, hence the

number and ratio of crimes committed

through use of these technologies have

also increased.

The tale does not end here; an easy ac-

cess to Information Communication Tech-

nologies (ICTs) and availability of a variety

of communication channels are resulting

into an overflow of information. Whether

it’s your email account or mobile phone

handset, most of the time your inbox re-

mains out of memory storage, thanks to

messages including Spam.

Adding more to this, at times, you at-

tend a phone call and the person at the

other end starts talking obnoxious and you

find this useful channel of communication

so extremely insecure. This fear of insecurity

intends you to demand some reliable sys-

tem which could make your communica-

tions safe and take action against the

suspected originators of such unwanted

communications who add a furious aspect

to the telecommunication facilities.

Pakistan Telecommunication Authority

(PTA) is responsible to regulate the telecom

sector of Pakistan. Since its inception, PTA

has been engaged in doing sincere efforts

to uphold its vision of Consumer Protection.

Launch of Consumer Awareness Cam-

paigns including Forums, Press Confer-

ences, Advertising etc, Establishment of

Consumer Protection Department (CPD) at


{saddads | tElEcom}

its Headquarters and promulgation of

“Consumer Protection Regulations

2009” are some of PTA’s recent initia-

tives taken in this regard.

Most notably, PTA has just formu-

lated “Protection from Spam, Unso-

licited, Fraudulent and Obnoxious

Communication Regulations, 2009”

which specifically focuses on uproot-

ing the menace of unwanted commu-

nications.

These regulations provide instruc-

tions for the telecom operators to estab-

lish Standard Operating Procedures

(SOPs) to control Spamming, Fraudulent,

Unsolicited, and Obnoxious Communi-

cations within specified timeframes.

Under these regulations the opera-

tors shall revise the SOP to control

Spamming with the approval of the Au-

thority after every one hundred and

eighty (180) days to ensure that all up-

to-date and effective technical meas-

ures are being implemented to control

Spamming.

They will also establish procedures

for blacklisting of subscribers whose

subscription has been terminated on

the basis of fraudulent activities within

sixty (60) days from gazette notification

of these regulations. In case a sub-

scriber gets to indulge in such activities

more than one time, it is mentioned in

the Regulations that he/she will not be

eligible for any other cellular mobile

service subscription.

The operators will provide an up-

dated list of blacklisted subscribers to

the Authority on monthly basis and

the same shall be posted on the web-

site of the concerned operator. This

will enable an easy identification of

the subscribers involved in Fraud

through telecom services.

Another remarkable decision taken

by PTA through these regulations is the

establishment of “Do Not Call Register”

(DNCR) by telecom operators within

ninety (90) working days from the date

of gazette notification of these regula-

tions. This will be helpful for the sub-

scribers to avoid receiving unnecessary

and unwanted calls from telemarketers.

In accordance with Part IV of the

Telecom Consumers Protection Regu-

lations, 2009, the telecom operators

shall setup a round the clock complaint

handling mechanism for subscribers

within sixty (60) days of the notification

of these regulations. This mechanism

will ensure the convenience of telecom

consumers in order to lodge their com-

plaints and get them redressed.

Furthermore, all telecom opera-

tors are asked to launch media cam-

paigns both in electronic and print

media to educate subscribers and

general public of the available pre-

ventive and subsequent complaint

mechanism for handling Spamming,

Unsolicited, Fraudulent, and Obnox-

ious Communications within sixty

(60) days of the commencement of

these Regulations.

The operators shall ensure that the

preventing measures and procedures

available under these Regulations are

available to the subscribers and pub-

lished in the Consumers Manual as

specified under the Telecom Con-

sumers Protection Regulations, 2009

within ninety (90) days of the notifica-

tion of these Regulations.

Effectiveness of “Protection from

Spam, Unsolicited, Fraudulent and Ob-

noxious Communication Regulations,

2009” is foresighted on all the levels as

it will facilitate the telecom consumer

in the form of protecting his rights, at

the same time, the operators and the

Regulator will also get benefited by

winning confidence of the telecom

subscribers on assuring quality of serv-

ices to them. n


{tEchnology | Sumaira Mudassar}

n Over the last few years, multiuser com-

puting has emerged - particularly in educa-

tional institutions - as a way to reduce

computer costs and increase worldwide ac-

cess to technology. Multiuser computing

taps into a computer's excess capability to

enable a single host computer to support

multiple users simultaneously.

If we take the local scenario into account,

ever increasing energy cost and its shortage

is another hindrance in the way of technol-

ogy implementation. To cope with this, tech-

nology solution providers are working hard

to minimize the hardware and software cost

and the energy consumption as well. The

phenomenon is called “virtualization”.

While VMware and Citrix get most of the

attention when it comes to desktop virtual-

ization, it turns out that probably the

biggest industry leader in terms of actual

deployment just might be NComputing.

India is the second largest market for

NComputing after US. Currently, in India,

company has already deployed 2, 00,000

seats and it expects to double that figure

in 2010. December 3rd was the day when

this idea was implemented in the province

of Punjab by the visionary administration of

Chief Minister, Mian Shahbaz Sharif. The ex-

ecution was called “Punjab IT Lab Project”.

To overcome the Digital Divide be-

tween the public and private sector schools

, Chief Minister (CM) Punjab Mian Shahbaz

Sharif initiated Punjab IT lab project in Gov-

ernment schools. This project was com-

pleted in a record time of 110 days and over

4286 schools were covered in this project.

On the inauguration ceremony, Mian

Shahbaz Sharif said “this initiative will revo-

lutionize the education sector and the new

generation will play an important role in the

progress and development of the country

with adequate IT education”.

In Punjab IT lab project, every school is

equipped with 3 desktop PCs and 12 virtual

desktops with licensed software from Mi-

crosoft, high speed internet connection

and hardware solutions from local compa-

nies like Inbox, Siemens, PEL, NComputing,

PTCL, New Horizon etc.

Experts say that introduction of com-

puter labs in the government schools will

have a contagious impact. It will force the

low end private schools to establish at least

In the picture (L-R) Former Finance Minister Sartaj Aziz and Mian Shahbaz Sharif, Chief Minister of Punjab at theopening ceremony of “Punjab IT Lab Project”


{tEchnology}

similar if not superior

computer labs. The

Punjab government

may even make it

mandatory in the next

few years for the regis-

tered private schools

to have computer labs.

The introduction of

computer knowledge

among the children

will increase the inter-

net use in the country

and expose the unexplored talent of

millions who have remained deprived

of this modern technology.

The idea was

conceived last

year by the plan-

ners of the Pun-

jab government,

and the budget-

ary allocations

were made in

the provincial

budget for

2009-10.

The original

idea was to procure 15 desktop PCs for

each school. However, the govern-

ment was able to save Rs1.8 billion

from its budgeted allocation by adopt-

ing the NComputing technology.

The NComputing solution in-

cludes both the virtualization software

(vSpace) that creates the “virtual” ses-

sions inside a PC or server, and the

thin-client devices that connect the

user’s monitor, keyboard and mouse

to the shared computer. Thus one

desktop PC can be connected with 4-

10 virtual desktops. Thus instead of

buying 64290 desktop PCs, the gov-

ernment procured 12858 PCs and sup-

plemented the balance 51432 seats

with NComputing devices.

IT Labs project can change the com-

puting environment, especially in

emerging economies like Pakistan. The

decision to deploy this IT labs project es-

tablishes the Punjab government as an

innovator in educational computing in

Pakistan and a model for other govern-

ments, considering similar projects.

The cost will be saved on energy

consumption that 64290 desktop PCs

will have consumed. One desktop PC

consumes 100 watts of electricity per

hour when idle. A virtual desktop in-

stalled through NComputing device

will consume only 1watts of electric-

ity per hour that will translate into

saving of Rs10 million per month at

current electricity rates or Rs 360 mil-

lion in three years.

NComputing’s desktop virtualisa-

tion technology has now become a

part of the lives of millions people

across the world. n

An X-series kit includes vSpace virtualization software,access devices, and a PCI card. Install the card into astandard PC, connect the access devices with stan-dard cables, install the software, and you are all set

CM Punjab, Mian Shahbaz Sharif operating the N-Computing model at the launch


{tEchnology | Michael Healey}

n We've seen laptop alternatives before.

So what's different about netbooks? Simple:

They're really inexpensive and provide bet-

ter functionality than any smartphone.

Market numbers tell the tale: Netbook

shipments surged to $3 billion in the second

quarter from $845 million in the same quar-

ter a year ago--264% year-over-year growth,

according to market research firm Display-

Search. At the same time, the average price

of a netbook was $378, versus $787 for a lap-

top. The devices will account for 22% of all

laptop, notebook, and netbook shipments

this year, compared with 5.6% last year. Re-

search firm VDC predicts total netbook sales

surpassing $33 billion next year.

Just what is a netbook?Netbooks have the size and form factors

of ultra-portable machines, which have

been around for years. But those machines

usually come with CD/DVD players, and net-

books don't. Also unlike ultra-portables, net-

books run on processors specifically

designed for them, like the Intel Atom, and

you can get one for less than $400, whereas

ultra-portables are priced comparable to

standard laptops. Nevertheless, netbooks'

smaller screens and keyboards will defi-

nitely alter the end-user experience.

These limitations need to be weighed

against the actual functionality required, the

enhanced flexibility of the smaller size, and

benefits such as longer battery life.

There are significant functionality differ-

ences between netbooks and notebooks.

Bottom line: If you try to make a netbook do

everything a laptop can do, you'll end up

with users who are 10% to 15% more an-

noyed.

Do you know your employees' computinghabits?

A clear understanding of exactly what

users do with their laptops and smart-

phones is critical if you're looking to replace

these systems with netbooks. Quite simply,

laptops often have too much functionality

for most end users, especially with Vista or

Windows 7 multimedia options enabled.

Netbooks' complete dearth of multime-

dia processing power may actually endear

them to IT managers sick of end users run-

ning iTunes and other recreational apps on

their work PCs. Call us heartless, but if a net-

book can let users stream video, work on Of-

fice documents, and get on the Web, who

cares if it can't serve as a backup for their Nir-

vana bootlegs?

IT must figure out whether netbooks are

best suited to replace certain systems or are

better off as flexible complementary devices

or tools for a new breed of computing in the

cloud or for accessing virtual desktops.

can netbooks replacemobile phones?

Even though netbooks have Bluetooth

support, offer low-cost connectivity, and

can support most mobile softphone op-

tions, the answer in most cases is still

no. Because of limitations of the Win-

dows OS and Intel processor design, a soft-

phone application running on Windows has

the inherent challenge of maintaining

sound quality regardless of bandwidth con-

nectivity. Bog down your Windows apps,

voice quality suffers.

And netbooks don't have wake-on-call

functionality, so most users will still need a

phone and computing device. However,

some companies can save money by mov-

ing e-mail and data access to netbooks and

removing those from mobile phone plans

and even using lower-cost phones.

are netbooks greenenough for you?

If your green policy is just about lower-

ing energy consumption, netbooks' sleeker

CPU design and smaller footprint mean

you'll use 10% to 15% less power compared


{tEchnology}

with laptops. Next-generation systems

from AMD, Intel, and their ARM-based

rivals look like they'll cut that further.

But if your green policy is aimed at se-

lecting products that support low-impact

or sustainable manufacturing, you'll

struggle to get timely information. Very

few netbooks have been certified by

EPEAT, which looks at the product mate-

rials and manufacturing process and rates

them based on conformance with IEEE

1680 environmental impact standards.

how open are you to microsoft alternatives?

Novell and other members of the

Linux community have worked very

hard with Intel to ensure compatible

Linux drivers were available before net-

books went into production. The result:

Solid Linux options for every manufac-

turer, with some offering pre-loads of

Novell SUSE or Ubuntu Remix for net-

books. In addition, Intel has released its

own Moblin (Mobile Linux) for the net-

book. And the ever-hyped Google

Chrome OS, for which open source code

is now available, is aimed at netbooks.

Google envisions it as a Web-centric

complement to another PC.

These Windows alternatives will

make sure Redmond keeps a low price

point in the netbook market. Windows

XP is filling that role now, but Windows

7 is the heir apparent.

Microsoft is positioning Windows 7

Starter as the netbook edition of choice.

But it has the same limitations as XP

Home--no network connectivity and no

group policy enforcement. You need a

customized Windows 7 image for the

netbook, trimming down the applica-

tions and overhead.

are you open to intel alternatives?

AMD was caught off guard by the

rise of the netbook. Now the company

is positioning its Sempron chip for net-

books, but that may be too little too late,

as ARM has expanded into the netbook

space.

ARM is the processor technology

behind the iPhone, Kindle, HP iPAQ, and

the vast majority of cell phones ship-

ping today. The company is licensing its

architecture to any interested manufac-

turer, potentially becoming the technol-

ogy with the fastest adoption rate and

biggest ecosystem of support, software,

interoperability, and ultimate flexibility

for business use. It's too soon to con-

sider ARM-based netbooks for business,

but the company's providing a compet-

itive threat, keeping the pressure on

Intel and AMD to offer alternatives at

the right price.

are netbooks just afluke?

Don't bet on it. Netbooks have a

great price point, sales growth, and vi-

able alternatives for the CPU and core

OS. All of that ensures there will be con-

tinued development and price pressure

around them. For the enterprise, it's not

an either/or decision, but rather part of

a computing continuum. Current lap-

top users who are barely mobile may be

better served with a simple netbook

and low-cost desktop. Organizations

may opt to remove mobile phone data

plans for users who mostly work at

home and give them netbooks instead.

We see no signs that netbooks' pop-

ularity will wane. So it's time to incorpo-

rate them into your overall computing

strategy, before they sneak in the back

door--and onto expense reports and

the help desk's radar. n

The article is written by Michael

Healey who works at InformationWeek


{tEchnology | Ikram Sehgal}

n Every day passes in the lives of Pakistanis

leaving no special meaning but 23rd No-

vember, 2009 was not just another day. On

this day Pakistan rolled out its first locally

manufactured aircraft, JF-17 Thunder and

become a part of International community

of advanced fighter aircraft manufacturers.

The official rollout ceremony was held at

the Pakistan Aeronautical Complex Kamra to

mark the occasion. Prime Minister Syed Yusuf

Raza Gillani was the Chief Guest on the oc-

casion. The ceremony was also attended by

Chief of Army Staff General Ashfaq Parvez

Kayani, Chief of the Air Staff, Air Chief Mar-

shal Rao Qamar Suleman, Chairman Senate,

Federal ministers and senior military and

civilian officers. Chinese Ambassador, Mr.

Luo Zhaohui besides other dignitaries from

China and personnel of PAC Kamra also at-

tended the ceremony.

Acknowledged as one of the most pro-

fessional forces in the world, the Pakistan Air

Force’s (PAF’s) proven excellence will be mul-

tiplied with the induction of the JF-17. Having

suffered grievously because of the sanctions

in 1965 and in 1990, the PAF vowed ‘never

again’ and took a quantum leap in deciding

to design and develop its own fighter aircraft.

This is a story of excellence, of determination

in the face of odds, of dogged tenacity and of

friendship and solidarity. In the 80s the PAF

envisaged designing, building its own fighter

aircraft to meet future requirements. M/s

Northrop Grumman was approached for the

initial design. Because of the heavy invest-

ment required and other factors, the project

(Saber II) was continued under Chinese Assis-

tance but was not pursued vigorously. In 1990

when sanctions were imposed under the

Pressler Amendment, this project died. Pak-

istan had suffered such sanctions earlier too

in 1965. Such embargoes proved to be the

proverbial blessing in disguise. Lacking the ex-

perience, know-how and the industrial infra-

structure for the task, the PAF turned to China.

Always a reliable friend, China acquiesced to

co-development of the Super 7 (later desig-

nated as the JF-17 project) in Chengdu.

To have credible human resources that

could undertake the task of designing and

developing a fighter aircraft, PAF dispatched

its aircrew, engineers and technicians abroad

for studies. A paucity of funds forced all other

PAF requirements to be frozen by late Air

Chief Marshal Mushaf Ali Mir in 2001. Within

a period of just 30 months, the first JF-17 pro-

totype flew in September 2003 in China. The

JF-17 made its triumphant debut in Pakistan

on March 23, 2007 when two aircraft took

part in the Pakistan Day Fly-past.

With the start of serial production of the

aircraft at PAF Kamra, June 30, 2009 became

a Red Letter day in the annals of PAF’s chron-

icles. A lightweight and low-cost multi-role

fighter aircraft with high maneuverability and

Beyond Visual Range (BVR) capability, the JF-

17 has Mach 1.6 capability with advanced

aerodynamics configuration and high thrust.

It can operate over long distances and is well

suited to undertaking a broad spectrum of

offensive and defensive missions. Fulfilling a

multi-role task, this aircraft is meant to even-

Prime Minister Syed Yusuf Raza Gilani in a group photograph during a ceremony to mark the roll-out of the first JF-17Thunder Aircraft at Pakistani Aeronautical Complex that has been manufactured locally with Chinese cooperation.APP


tually replace the ageing fleet of A-5s, F-7s

and the Mirages in the PAF inventory, and

thus become the PAF’s mainstay.

The success story of the indigenous JF-

17 development stands out in sharp contrast

to many aviation failures — the American F-

111, the Israeli Lavi and the Indian Tejas

being some examples of abject failures. The

PAF is the only air force in the world to suc-

cessfully take on the challenge of designing

and developing a fighter aircraft.

Though large in number, the bulk of In-

dian Air Force (IAF) planes are old and out-

dated. The IAF fleet of MiG series fighters

needs refurbishing and replacement. There

have been recurring delays in the Request

for Proposals (RFPs) for a multi-role combat

aircraft in the form of the Light Combat Air-

craft (LCA) Tejas, in design and under perpet-

ual development for almost 30 years.

Among engineers, journalists and scientists

in the aviation industry, the Tejas is some-

times called the ‘Last Chance Aircraft’ be-

cause of the false starts and failure. Using GE

F404-IN20 engines because the indigenous

‘Kaveri’ engine developed at a whopping

cost of Rs 20 billion was not only overweight,

it lacked the thrust required; the LCA is now

scheduled to enter service in 2011.

The JF-17 will restore to an extent the

strategic imbalance in conventional

weapons between Pakistan and India and

help retain the balance of power in South

Asia. A report published in The Times of India

(May 18, 2008), highlights India’s threat per-

ception “with Pakistan getting new F-16s

from the US and JF-17 Thunder jets from

China. IAF plans to counter ‘the threat’ by

progressively deploying its most potent

Sukhoi-30MKI fighters on the western front”.

India feels ‘threatened’ every time Pakistan

acquires military hardware for its legitimate

defence needs, conveniently forgetting that

its own massive build up and modernizing

of its armed forces still gives it a whopping

4:1 superiority in numbers.

The unflinching support and willingness

of China to go an extra mile for Pakistan will

remain a source of great strength for the peo-

ple of Pakistan. China has always stood by

Pakistan in its hour of need. Its invaluable role

in the development of the JF-17 allowed the

PAF to achieve its long cherished dream of in-

digenously manufacturing a fighter aircraft

of its own. The leadership of the Chinese gov-

ernment deserves our gratitude for their vi-

sion and willingness to back friends and

provide wholehearted technical and financial

support. With an uninterrupted trust bond

that has survived numerous geo-strategic

challenges and changes, Pakistan-China re-

lations are unique in this world. Good rela-

tions with China are the real cornerstone of

Pakistan’s foreign policy. The Aviation Indus-

tries of China, especially M/s CATIC, made an

immense contribution to the project.

After 2010 the aircraft will be available

for re-export through China. This will expe-

dite and enhance the production capacity

of the PAF because of economies of scale.

Many friendly countries are showing inter-

est in the aircraft, among them Azerbaijan,

Zimbabwe, Bangladesh, Egypt, Iran,

Lebanon, Malaysia, Morocco and Sri Lanka.

This JF-17 project frees the Pakistani air

defence sector from foreign shackles and

adds a prestigious chapter to the PAF’s story

of continuing excellence. The entire nation is

rightly proud of the PAF. They have always

come through when the nation needs them

the most. n

The writer is a defence and political analyst.He can be reached [email protected]

{tEchnology}

Prime Minister Syed Yusuf Raza Gilani in the cockpit of JF-17 Thunder and is being briefed by the Chief of Air Staff,Air Chief Marshal Rao Qamar Suleman. APP


{tEchnology | Zubair Rehman}

n Google search has become much smarter with the release of its

Goggles software. Now with the help of this software you can get

real time information about an image.

Yes, the future is here unless Bing.com does introduce something

more advanced but Google the undisputed Crown King of search

has introduced Image Query through which you can use image of

an item to get its real time information. And “Goggles” allows users

to perform an Internet search by submitting a photograph instead

of keywords. It can be used for all sorts of things - landmarks, books,

game or record covers, contact info (where it'll employ text recogni-

tion), art and sculpture, certain places, like restaurants and local busi-

nesses and company logos. Snapping each one will provide you with

relevant information about the subject.

"It is our goal to be able to identify any image," said Google's

Vice President of Engineering, Vic Gundotra.

“It represents our earliest efforts in the field of computer vision.

You can take a picture of an item, use that picture of whatever you

take as the query," he added.

For using Googles software all you have to do is connect your

Android phone to the Internet and start picture querying. The tool

compares the searched key-image with Google's database of bil-

lions of images. Goggle informs its analysis of the uploaded image

to return relevant information. Currently, Goggles is available at

Google Labs website. It recognizes books, Artworks, places, land-

marks, Logos and many other things.

To use this software on your Android Phone visit this link:

http://www.google.com/mobile/goggles/#landmark

when Google started it?Hartmut Neven, head of its image recognition team, reveals that

the Californian firm has for three years been quietly developing a

quantum computer that can identify particular objects in a database

of stills or video.

Google has been doing this, Neven says, with D-Wave, a Cana-

dian firm that has developed an on-chip array of quantum bits – or

qubits – encoded in magnetically coupled superconducting loops.

The team set themselves the challenge of writing an algorithm

for the chip that could learn to recognize cars in photos, and re-

ported at the Neural Information Processing Systems conference in

Vancouver, Canada, this week that they have succeeded.

how Google does it?Using 20,000 photographs of street scenes, half of which con-

tained cars and half of which didn't, they trained the algorithm to

recognize what cars look like by hand-labeling all the cars with

boxes drawn around them.

After that training, the algorithm was set loose on a second set

of 20,000 photos, again with half containing cars. It sorted the im-

ages with cars from those without faster than an algorithm on a con-

ventional computer could – faster than anything running in a

Google data centre today, Neven says.

Classical computers use what is known as a von Neumann ar-

chitecture, in which data is fetched from memory and processed

according to rules defined in a program to generate results that are

stored. It is pretty much a sequential process, though multiple ver-

sions of it can run in parallel to speed things up a little.

Quantum computers, however, promise much faster pro-

cessing, by exploiting the principle of quantum superposition:

that a particle such as an ion, electron or photon can be in two

different states at the same time. While each basic "bit" of data

in a conventional computer can be either a 1 or a 0 at any one

time, a qubit can be both at once. n


{PR | EvEnt}

n On the eve of International VolunteerDay (IVD), Mobilink commemorated em-ployees for maintaining the spirit of vol-unteerism throughout the year.

Designated by the United Nationssince 1985, IVD is celebrated every yearon December 5. The declared aim of IVDis to thank volunteers for their efforts andincrease public awareness on their con-tribution to society.

Omar Manzur Director Public Rela-tions & Corporate Social Responsibility(CSR) stated, “As a socially responsible cit-izen, we believe in patronizing broad-based CSR initiatives throughoutPakistan. Mobilink has always been at theforefront of social initiatives and our em-ployees continue to selflessly engage incommunity welfare, disaster relief, literacyenhancement, environment conserva-tion, health care, and many more noblecauses. This day is dedicated to acknowl-edge their exemplary endeavors.”

Speaking on the occasion, Dr. AhsonRabbani, Vice President Inputs, The CitizensFoundation (TCF), shared, “While anyone canprovide monetary support, it takes a focusedCSR program to be able to also donate time.This proactive social assistance programclearly distinguishes Mobilink from otherbusiness organizations. As a practitioner ofcommunity development, I urge all healthyorganizations to also promote the spirit ofvolunteerism among their employees.”

Outstanding volunteers wereawarded trophies whereas certificates ofappreciation were also distributedamong the highly motivated Torchbear-ers to recognize their relentless efforts.Torchbearers in other cities were also ap-preciated through similar ceremonies or-ganized by Mobilink n

Group of Mobilink employees who regularly volunteer at the ceremony organizedby Mobilink to mark International Volunteer Day. Also seen in the picture are OmarManzur, Director Public Relations & Corporate Social Responsibility, Mobilink, Dr.Ahson Rabbani, Vice President Inputs, The Citizens Foundation and Mansoor Sar-war, Program Office Philanthropy Services, Pakistan Center for Philanthropy

Group Photo of Mobilink Foundation Torchbearers – Karachi Chapterat the ceremony of International Volunteer Day

Mobilink Foundation Torchbearers commemorateInternational Volunteer Day in Lahore. Cake cut-ting ceremony was organized to acknowledge andappreciate the efforts of Torchbearers conductedduring the year

on 4th and 5th of December mobilink remained active socially.on 4th and 5th of December mobilink remained active socially.


{EvEnt | PR}n On December 5the Company held the MobilinkClub Indigo 3rd Golf Invitational in Islamabad.Teed off by Irfan Akram, Vice President CustomerCare, Mobilink, the 18-hole tournament has becomean annual feature that Mobilink Club Indigo mem-bers look forward to. Providing a healthy and socialenvironment, the tournament also attracts femalegolfers every year.Speaking at the closing ceremony, Rashid Khan, Pres-ident & CEO, Mobilink, appreciated the keen partici-pation of talented Golfers. “The tournament is aimedto encourage sports and community involvement. Itgives me great pleasure to see that Mobilink Indigohas brought so many people all of whom share apassion for the sport. It is wonderful to be able to in-teract personally with so many Mobilink customersand skillful golfers who graciously accepted our invi-tation to come and display their talents at our annualevent,” he added. n

Rashid Khan, Mobilink President & CEO with WaseemAkram, Cricketer and Mobilink Brand Ambassador

Players and organizers pose for group photo

Group of participating golfers

Irfan Akram, Vice President Customer Care Mobilinktees off at the 3rd Mobilink Club Indigo Golf Invitational

Mansoor Khan, CEO Makabugreeted by Mustafa Peracha,Vice President, BroadbandCarrier Division, Mobilink

Young golferAzam Khan re-cieved a thunder-ous round ofapplause asRashid Khan, Mo-bilink President &CEO presents himthe the trophy forWinner Gross(Gents)

Cricketer & Mobilink Brand Ambassador, Wasim Akram andSarmad Malik, Regional Director Customer Care Mobilinkwith the participants

Sarmad Malik, Regional Director Customer Care,Mobilink along with golfers


{saddads | covEr story}


{EnErgy | MORE Report}

n The hottest green topic these days is

how to make the most efficient use of re-

newable resources. Experts across all in-

dustries are trying to figure out how to

effectively harness the power of the sun

and the wind to generate the energy

that is needed to power the devices used

in their fields. In the area of mobile

phones there has been a lot of media at-

tention on the development of various

methods of using solar power. Solar

powered phone chargers, charging

packs and handsets have all made head-

lines. However the sun isn’t the only re-

newable resource that the mobile phone

industry is interested in using. Wind

power can also be used in conjunction

with cell phone service. This might not

get as much attention as solar powered

phones have gotten but it can be just as

effective if the kinks in its development

get worked out. It’s definitely something

to learn more about if you’re interested

in how the mobile phone industry is

going to continue to go green.

Most of the cellular operators are focusing

on solar initiative and few are thinking

about the wind base initiatives. We will

talk about the local initiatives in later para-

graphs but for now; let’s see how wind

can be a good alternate source of energy.

The most cutting-edge work that we’re

seeing in terms of using wind power for

cell phones is the development of mo-

bile phone towers that can be powered

by the wind. We’re still in the early stages

of seeing this come to fruition but it’s be-

ginning to happen. There are foreign

companies in Pakistan offering the solu-

tion but the pace is really slow, we

haven’t seen any live site getting energy

from the wind.

A US based company Helix is to start in-

stalling its first wind based mobile

phone tower solution in early 2010 in Ar-

gentina with the help of World Bank.

Among its benefits are; the turbine spins

no matter what direction the wind

comes from (including vertically) so it

can be mounted lower, and generates

more energy in turbulent (urban) envi-

ronments. The turbine can be mounted

lower, so installation costs will be lower,

and regulations less significant.

Helix Wind Turbines can generate elec-

tricity in winds as slow as 10 mph. The

turbines will power the towers and any

extra electricity can be sold to the nearby

area, giving Communications a new

source of revenue as well.

the world is moving ahead to utilize thepower of two major elements on the motherearth, sun and the wind.

Helix Wind Turbine


This is not the first of its kind solution. In fact,

there are quite a few different projects un-

derway around the world which are work-

ing on this use of wind power. For example,

a telecommunications company in Austria

announced earlier this year that it had suc-

ceeded in using wind energy to power

eighty percent of the energy needs of one

of its mobile base stations.

wind-powered mobilephone chargerWind isn’t only used on a big scale to power

mobile phone towers and networks. It can

also be used on a small scale to power de-

vices related to mobile phones. The most

obvious example of this is the development

of a wind-powered mobile phone charger.

There is a charger like this which was an-

nounced back in 2007. It’s a product called

the Orange Wind Generator which was built

by a company called GotWind. The device is

able to harness the energy from the wind

twenty four hours per day and convert it

into electricity. This electricity can be used

to power a variety of handheld devices in-

cluding mobile phones. It’s a small, portable

piece of equipment which would allow you

to charge your phone anywhere that al-

lowed you to put the charger outside to

capture the energy of the wind. Unfortu-

nately, this product has still not been made

available on the market. Nevertheless, the

prototype for the product was successful. A

similar device created by Indian students

back in 2005 was also successful. With inter-

est in renewable resources growing rapidly

and solar-powered chargers already on the

market it is possible that there may be in-

creased demand for a wind-based product

such as this one in the near future.

solar cell towers, alocal Developmentfrom telenor

All over the world and in Pakistan as well, the

focus has been shifted towards solar based

cell phone towers. Almost every GSM oper-

ator is moving ahead with plans to adopt

these environment friendly solutions. Warid

Telecom has shown its solar energy based

cell site few months back but there has not

been any major development from them in

later months as their entire expansion plan

is on halt. Whereas, we heard from NSN 2

months back that they are continuing with

their plans to provide these cheap solutions

to Telenor in a situation when electricity in

Pakistan is almost not viable in terms of cost

and the availability.

We asked Telenor couple of this about their

plans for going green. According to them,

“Apart from existing 4 sites, Telenor Pakistan

aims to install 53 new sites on solar power

system. The aim is to complete this deploy-

ment by early 2010. By doing so, approxi-

mately 5.5 MWH of solar energy will be

generated reducing diesel generator usage.

It is a trade off, for solar site, the initial Capex

is comparatively higher but Opex is compar-

atively lower. The solar solution will save 22

hours of generator run / day. The two obvi-

ous benefits of utilizing solar energy in Pak-

istan are;

n It is green energy. This can potentially re-

duce environmental impact that unclean

power is causing, especially the usage of

diesel generators has an adverse environ-

mental impact

n Demand of power in comparison with

supply is very high, resulting in power cuts

and loadshedding. Using alternate form and

greener energies is high on priority list of

Government

There are still a number of areas where grid

electricity is a dream. Telenor Pakistan has

chosen to initially install solar solution at

sites which are completely off-grid. For this,

we are initially setting up solar sites on our

USF project sites in Mirpurkhas and Ba-

hawalpur (Cholistan) region. The model will

serve as basis for future development. All

upcoming sites are going to be hybrid be-

cause of potential extra load that solar

power may not be able to handle”. n

{EnErgy }

One of Telenor’s Solar Powered cell site

Orange’s wind powered cell phone charger



n We see a glimpse of the possibilities to

stem climate change in the development

of China’s solar and wind industries today,

which have grown rapidly. But these de-

velopments are being held back and dis-

torted by the demands of global and

Chinese capitalism, causing investment

bubbles, overcapacity (unbelievably) and

extreme imbalances. Thus, while China is

now the number one manufacturer of

solar-cells and wind turbines, the vast

majority of this production is exported,

mostly to advanced capitalist countries

enabling them to improve their carbon

profile, while they shift many of their

high-polluting industries to poor coun-

tries with lax regulation, especially China.

The central government’s target is to gen-

erate 15 percent of China’s energy capac-

ity from wind, solar and other renewable

sources by 2020.

a shiny polysilicon plant is like a shiny bomb. it may look clean and innocent, but you don’t want to have one in your neighborhood

For each 10kg of polysilicon produced – enough to

make solar panel with a capacity of 1 kilowatt – chinese

factories are burning two tonnes of coal. a one kilowatt

panel is enough to keep a fridge cool for one day, while

that amount of coal is enough to keep the same fridge

running for 20 years!

“

”


China’s solar power industry has ex-

panded at breakneck pace. It is now the

world’s biggest producer of polysilicon. In

2004 the industry was negligible, but

reached 4,000 tonnes of polysilicon in 2007,

rising to 30,000 tonnes this year and a tar-

get of 150,000 tonnes in 2011. Last year

alone, 33 new polysilicon plants started

production across China. But far from sav-

ing the world, the production of solar pan-

els is aggravating pollution and adding to

energy consumption. This is the reality of a

production system, wracked by waste and

a chaotic lack of planning, that is skewed to-

wards the global capitalist

market (98 percent of China’s

solar cell pro-

duction is ex-

ported).

A recent

article by

Stephen Chen in

one of the local

newspapers pointed out

that for each 10kg of polysilicon

produced – enough to make solar

panel with a capacity of 1 kilowatt

– Chinese factories are burning two

tonnes of coal. A one kilowatt

panel is enough to keep a fridge

cool for one day, while that

amount of coal is enough to keep

the same fridge running for 20

years! Minister of Science and Tech-

nology, Dr Wan Gang, admitted

China is burning a lot of coal to produce

solar panels, most of which are exported to

the West. “Developed countries get clean air

and reputation of a carbon-free economy,

while pollution and greenhouse gas emis-

sions are chalked up to our account,” he

said. Furthermore, too rapid expansion (in

relation to current demand which is under-

stimulated) has led to huge price falls. A

kilogram of polysilicon which sold for

US$350 last year has slumped to US$70 this

year, leaving some Chinese factories unable

to pay their electricity bills!

Silicon plants are also a major health

hazard. Despite being such a young indus-

try there has been a spate of local strug-

gles, some involving violent clashes with

police, against the construction of such fac-

tories. Dr Dang Qingde, a pollution expert

from Sichuan, explained that “A shiny poly-

silicon plant is like a shiny bomb. It may

look clean and innocent, but you don’t

want to have one in your neighbourhood.”

Dang listed more than ten poisonous sub-

stances from chlorine to trichlorosaline

(which attacks the lungs) found at a typical

polysilicon plant.

The rapid expansion of wind power in

China, potentially a huge boon to the fight

against climate change, is likewise being

hamstrung by lack of coordination and

planning, and insufficient “smart technol-

ogy” alongside manic overinvestment in

more accessible low-tech sectors. Freed of

such constraints, wind power alone could

enable China to cut is emissions (total emis-

sions, not carbon intensity) by 30 percent in

the next two decades, according to a report

in the US journal Science. This one example

highlights the fundamental weaknesses of

the Chinese economy: quantity triumphs

over quality and cheap labour triumphs

over technology. Entrepreneurs previously

involved in toy-making and other crisis

branches have this year ploughed cash into

wind and solar power for speculative rea-

sons, being duly rewarded with soaring

stock prices as hedge funds and other fin-

anciers go crazy for anything linking the

word “China” to the word “green”.

There are now over 100 turbine makers

around China engaged in the low-tech pro-

duction of towers and turbines – many of

poor quality. But there are only a handful of

Chinese companies producing transmis-

sion gears and other technology-intensive

components for the turbines. This mis-

match, born of a lack of planning, has led to

extreme distortions in the market. Overpro-

duction of turbines has depressed prices.

Struggling turbine makers are passing on

this price pressure to their suppliers in the

hi-tech components sector, threatening the

survival of some of these companies.

A lack of mostly imported “smart tech-

nology” is also holding back the potential

for wind power in China. Wind power fluc-

tuates depending on weather conditions,

making it expensive to connect wind farms

to national electricity grids. China lacks a

comprehensive national power grid, partly

due to cost, and partly for political reasons:

provinces jealously guard their ‘own’ elec-

tricity. Thus, while China now has 12.2 gi-

gawatts of installed wind capacity, only a

quarter of this – 3 gigawatts – is actually

used. To overcome this, China’s power grid

and power storage facilities need an expen-

sive technological upgrade.

Overall, the country is trying hard to be

a leader in Green Technology, but, policies

are to be chalked out by the government

so that savior of the world could be saved

as well.

This article is from the new issue of the

Chinese magazine Shehui Zhuyi Zhe. We are

publishing it here to update our readers on the

topic n

{EnErgy}

Entrepreneurs previ-

ously involved in toy-mak-

ing and other crisis

branches have this year

ploughed cash into wind

and solar power for specu-

lative reasons, being duly

rewarded with soaring

stock prices as hedge

funds and other financiers

go crazy for anything link-

ing the word “china” to the

word “green”.

“

”



n Just recently, in the UN Climate Summit 2009 on the issue

of global warming, analysts revealed that a large split ap-

peared between developing nations. While some of them

think that a legally binding deal tougher than the 1997 Kyoto

Protocol should be set in place, richer, developing states such

as China oppose such measures, saying that they would curb

their economic growth. This type of situations has never been

met before, as countries of this group, which also includes

some of the poor African countries, tend to stick together, and

agree with decisions in block, the BBC News reports.

Ian Fry, the negotiator for the country Tuvalu, asked and

obtained a suspension of the talks on this matter until the

issue could be resolved. “My prime minister and many other

heads of state have the clear intention of coming to Copen-

hagen to sign on to a legally binding deal. Tuvalu is one of

the most vulnerable countries in the world to climate

change, and our future rests on the outcome of this meeting,”

the representative says. On the other hand, China too suffers

from effects of global warming such as an increased deserti-

fication and decreased water supplies, but refuses to ac-

knowledge the problem.

The Tuvalu call was supported by some of the states that

stood to lose most if the effects of climate change were not

mitigated – the Association of Small Island States (AOSIS), in-

cluding the Cook Islands, Barbados and Fiji, and also some

African countries that are extremely poor, such as Sierra

Leone, Senegal and Cape Verde. These nations want the CO2

levels in the atmosphere to be stabilized to 350 parts per mil-

lion (ppm), rather than the 450 ppm that the international

community seems willing to discuss.

This would translate into a 1.5-degree Celsius tempera-

ture increase, rather than a 2-degree one. China, India and

South Africa were among the countries that opposed the pro-

posal, saying that the existing regulations were enough. They

are actually afraid that such actions will reduce their eco-

nomic growth, and again place them in the shadow of the de-

veloped world, which is largely responsible for the current

situation in any case. “The main task of this (conference) is to

adapt an agreed outcome from the Bali Action Plan [agreed

in 2007] and we should very much focus on that. We have a

very valid system to combat climate change,” Su Wei, who is

China's lead negotiator, says. n

china, India and south africa were among

the countries that opposed the proposal, saying

that the existing regulations were enough. they

are actually afraid that such actions will reduce

their economic growth, and again place them in

the shadow of the developed world

“

”


{saddads | covEr story}


{rEvIEws | More In-House}

n Nokia seems to be getting aggressive in the

music domain. After the popularity of 5800 it was

necessary to reach masses which compelled Nokia to

make 5530 for everyone. Though, this decently priced

phone doesn’t share everything a smart phone does

but it still does not turn you down in most of the cases.

Goodn 2.9" 16M-color TFT LCD, touchscreen display

n 3.2 megapixel autofocus camera with LED flash and

VGA@30fps video

n Soft QWERTY keyboard option

n 4GB microSD card memory expansion inside the box

n FM radio with RDS

n Nice sound, standard 3.5mm audio jack, Stereo speakers

n Bluetooth with A2DP and USB v2.0

n Wi-Fi connectivity

n Proximity sensor for screen auto turn-off

n Accelerometer sensor for automatic UI rotation

n Office document viewer

n OVI integration

badn Gets stuck on Flash Enabled Websites

n Slow accelerometer

n USB data cable is extraordinarily small and annoying

n Rough audio jack insertion

n No built-in GPS receiver

n Poor display under sunlight

n Average camera image quality

n Ordinary video recording quality

n The unlock button start getting loose just after a week of usage


DesignBoth the microSD and SIM card slots are on the left hand side.

The volume rocker and the slider that locks and unlocks the

phone screen are on the opposite side, along with the camera

shutter. The 3.5mm jack is on the bottom side, with the microUSB

and charger ports on either side. The bottom left corner keeps

the plastic stylus, which is quite handy, especially in the presence

of this small font size of 5530.

Soft buttons, the Call and End keys, and the menu key in the

middle, are just under the display. They require a little more push

to work than the touchscreen command. Press and hold on the

menu key launches the task manager. You can choose to go for an-

other menu, home or stick to the current application.

searching is superbFile management system in 5530 or we can say symbian OS is

above all. Moving, sending, copying, renaming the files is never an

issue. Search any file is extra ordinary, you just have to know a part

of its name and the phone will bring it before you all the possible

entries with that particular name even the file is in some submenu.

multimedia5530 has same earlier music application but the quality of the

music has improved. The best thing for music lover is that they can

choose the equalizer setting from a list already available options

or change it to something according to the taste. Though, the qual-

ity of sound is very good but the volume level is somewhat limited

for those who like to hear loud music.

In the video domain, the quality is poor. Nokia 5530 has the op-

tion of converting your video into its acceptable format through

its software but by doing so it compress the video too much and

most of the time it starts giving a blurry look with degraded sound.

You won’t enjoy your favorite movie on 5530. You can stream

videos as well. But in the absence of 3G you won’t be able to do it

on move but at home or office you can always do it within in your

WLAN range. But one thing, Nokia 5530 has issue with playing

movies on the web. It gets stuck most of the time when especially,

playing a YouTube movie.

FM Radio is a treat, a very simple and user friendly interface that

everyone would appreciate for sure. It can automatically scan and

save all the radio station it scans in a particular area. Touching the

screen will activate the volume adjuster which is very handy little

facility.

While radio is on, station names are displayed across the screen

very decently. It also has RDS support and automatic scanning for

an alternative frequency.

camera is not ok3.2 MP camera is not something to impress with. It has tons of

option that user can select in the camera application which is very

user friendly. But having a maximum image resolution of

2048x1536 pixels we expected it perform better but the images it

shoots are really noisy and you can’t depend on this machine when

you want to save your moments, indoor and outdoor as well. It has

the LED flash which works with the still and video camera as well

but even then the result is below average.

Videos which are captured in MPEG-4 format are somehow

compressed in such a way that they do not produce a good

quality.

connectivity and browsingThere is no 3G in Pakistan and it does not have the option as

well so you can’t make use of Nokia’s improved browser while you

are on move because you will have to rely on EDGE or GPRS which

unfortunately in Pakistan aren’t good enough and pricey as well

for the masses.

It has a good connectivity with WLAN where it will not disap-

point you. One thing to be taken care of by Nokia people that

browser crashes while playing videos most of the times. Secondly

you can’t open other applications when you are browsing, it will

crash the browser as well. You need to close those applications and

then continue with your browsing which is not acceptable.

USB cable is too short in length, with a laptop it may work ok

but when you connect it with your desktop, it will hang like a toy.

Perhaps Nokia had to keep it that way as it wanted to reduce the

cost, ridiculous isn’t it?

Both USB and Bluetooth are version 2.0 and the latter naturally

also supports A2DP. Unfortunately, the 5530 doesn't charge off its

microUSB port unlike all other recent Nokia phones. Standard

3.5mm audio jack is a little stiff but works well.

verdictCalling , messaging, emailing and music are some of plus points

of Nokia 5530 and if you are not too much worried about the cam-

era and you are not an old touch screen user of Samsung Star or

S8000 or something from LG who can’t live without a very brisk

screen response, Nokia 5330 XpressMusic is for you. n

{rEvIEws}

usB cable is too short in length, with a

laptop it may work ok but when you connect

it with your desktop, it will hang like a toy.

perhaps nokia had to keep it that way as it

wanted to reduce the cost, ridiculous isn’t it?

“

”


{rEvIEws | Sana Shah }

n It can be argued that every laptop available in the market

is similar. But what enables a brand to make its product stand

out from the competition can be divided across a few cate-

gories: its configuration, price competitiveness and, of course,

its aesthetics. In the recent past, DELL’s introduction of the Stu-

dio XPS 1340 and 1640 has added the ‘variation’ buzzword to

its already impressive portfolio of machines. Whether it’s the

P8600 or the T9550 model you are looking at, the Intel

Core2Duo matches the processing power that suits its super

cool looks.

With the advent of Web 2.0 and the sheer power today’s

new age applications need to operate on, the functionality

and configuration that the DELL Studio XPS 1340 and 1640

gives you helps you maintain a comfortable balance between

high power and looking great while you get all the work done.

Laptops not only help to create behavior and usage pat-

terns, but they also align their features and hardware interface

to help users be more efficient in how they operate the ma-

chines. Whether it’s for home use, gaming or working in an of-

fice environment, the laptop has to emulate the character and

personality of the user. If you get a laptop that fits your func-

tional requirements, seldom will it also meet the aesthetics

you need. The two models on the XPS 13 and XPS 16 comfort-

ably match both needs.


meet the studio xps 16There are two models offered in the Studio XPS 16 range: P8600

and the T9550. An Intel Core2Duo at 2.4GHz of power, 3GB of RAM and

a 320GB hard drive comfortably establish the power you get out of the

Studio XPS 16 P8600 model. The T9550, on the other hand, gives you

an Intel Core2Duo 2.66GHz with 4GB of RAM and a 500GB hard drive.

Some of the greatest concerns most power users have involved ca-

pacity and speed, both of which are resolved with the Studio XPS 16

models. In fact, compared to other laptops in the same price range,

the Studio XPS 16 gives you more space and power for your budget.

Both laptop models give you the 512 ATI Mobility Radeon HD,

which provide users with greater control over their laptop’s optimal

performance. The component uses advanced vector adaptive de-

interlacing by Avivo to produce one of the smoothest images avail-

able while enhancing the high definition video acceleration on

HD-DVD and Blu ray. And speaking of Blu ray discs, the slot load

drive helps the laptops to get their slim look. Couple these feature

sets with the fact that the Studio XPS 16 laptops give you 16:9, the

16-inch laptop gives some great value for money.

The wide set keys on the Studio XPS 16 are definitely one of the

make you type better and faster. The backlit keyboard and the

leather trim around the laptop give it the sophisticated look most

machines simply can’t have. Space management on laptops is im-

portant to let the user be comfortable using various features on

the laptop. Not only do the laptops manage their space well, they

also pack a lot of power in their layout.

They are thin, they are light and they have pretty much every-

thing the doctor ordered!

communication through the xps 16With Web 2.0 taking over every part of our lives, laptops

today need to deliver on their promise of integrated communi-

cation in addition to the multimedia-rich experience, and the

Studio XPS 16 do just that. Communication tools such as Skype

have become part of the default installation most power users

have running on their machines and the multimedia configura-

tion on the laptops helps them to experience an enhanced

recording and quality of interaction. The 2-megapixel webcam

completes the interactive experience.

Having quick and easy access to the multimedia is also im-

portant when discussing how the laptops are aligned to the be-

havior of most laptop users. A shortcut for the most-accessed

features in a machine helps to increase the interaction users have

with the equipment they are using at the touch-sensitive multi-

media buttons above the keyboard layout help accomplish this.

You get good quality sound with a 7-watt integrated stereo

speakers equipped with a subwoofer and an 8-in-one Media

Card reader to manage all the range of cards you might be using

in your everyday activities. Ethernet LAN and Wifi, of course, are

standard features on the machines.

Display is another important part of the laptop experience.

With users developing the habit of using the laptop for several

hours be it for gaming of office use, it is important to be com-

fortable in the display you are looking into for the long dura-

tions. A 16-inch display give you a sharp, colorful RGB-LED

display with a resolution that goes up to 1266x768 allowing you

to have some great looking graphics on your screen.

the specs: cool power!The P8600 gives you get two USB 2.0 ports an HDMI and Dis-

playPort connections if you need to output onto an external

projection source, two headphone jacks in addition to the usual

mic and LAN Ethernet. On the other side of the laptop, you get

an ExpressCard/54 slot, 8-in-1 memory card reader to handle

the variety of memory cards available in the Pakistani market,

Firewire 400 which helps with the quick file transfer from exter-

nal drives along with and an eSATA port. The cool thing about

the eSATA port is that it doubles as a PowerShare USB port al-

lowing you to recharge USB devices even when the machine is

powered down. There is a 6 cell battery which will give you

about 2.2 hours of battery life at a full charge – If you opt for the

9 cell battery, you can increase this to 3.2 hours.

On the other hand, the T9550 model gives you even more

power packed for the punch. An Intel Core2Duo processor at

2.66 GHz with 4GB RAM and a 500MB hard drive.

the bottom lineIf you compare both the models of the DELL Studio XPS, they

give you the best of both worlds of style and power. The video

acceleration, storage capacity and multimedia capabilities are

up there and competitive to any other brand out there in the

market. DELL probably rates better value for money when com-

pared to other brands in the same price and configuration sets.

If you’re looking for a laptop that gives you the best of style

and speed, DELL Studio XPS 16 is probably the laptop you are

looking for! n

{rEvIEws}

Both laptop models give you the 512

atI mobility radeon hD, which provide

users with greater control over their

laptop’s optimal performance

“

”


{rEvIEws | MORE -in-House}

n Touch screen phones should not be a

luxury, they shouldn’t be too much pricey

anymore; this is what Samsung thought

when they started to move ahead with

this idea. Perhaps they are the largest

touch screen phone maker as of today

with so much variety and a phone for

everyone. If you look at the current

product lineup of Samsung, it can

be easily guessed that there are two

focal points, Touch Screens of highest

class and the QWERTY keyboards. Yes…

this is what has amazed the deprived mo-

bile phone users.

The distinct youthful appeal is what

unites the Corby family but each of its

members has plenty of character of its

own. That last two additions show that

Samsung see enough space available on

the market for budget QWERTY handsets

to justify their development.

Last month we reviewed Corby S3653

which was the first to come in Pakistan as

a first member of the Corby family. And

now, Corby B3210 and B3410 are out as

well. Samsung has created this multi col-

ored series keeping in view the taste of


{rEvIEws}

youth. B3410 is the fourth mobile phone that Samsung has in-

troduced within the range of Rs. 15,000 - 20,000 during the last

3 months starting from Samsung Star. Company is doing good

to fill the vacuum created in the absence of Motorola and Sony

Ericsson. Now there are just Nokia and Samsung fighting for the

middle range supremacy. Samsung seems to be winning the slot

as Nokia is far from perfection in the touch screen domain, par-

ticularly, if we talk about the screen responsiveness.

corby b3410Coming back to the topic, though Samsung had introduced the

sets into the market but the formal launch took place on November

29 with all the styles and colors around. At a local hotel in Lahore,

Samsung had gathered all the top icons from the Fashion and De-

sign world. It was meant to tell people how Samsung care for style

and trend in all its products. This unique event was attended by a

huge audience despite of local Eid Holidays.

Samsung B3410 differs very little from any other full touch-

screen Samsung phone. It comes with the native Samsung OS and

has familiar Samsung TouchWiz 2 user interface. You can’t put all the

features in a phone. Some people compare this price slot with Sam-

sung Star but this is not right as Star was completely a touch based

phone whereas B3410 has sliding out QWERTY key pad control. Ap-

parently it belongs to a high end category.

Messaging is one of the prominent features and to make typing

fast Samsung put this sliding keyboard into it. There is a market for

this device, the young folks, mid to late teens, who love to keep in

touch with their friends on the move via social networking. This is

the reason of QWERTY keyboard on such a low/middle end device

– the Samsung B3410 has integrated support for a host of sites, in-

cluding Facebook, Picasa, Flickr, MySpace and so on. With QWERTY

keyboard Samsung B3410 makes textual work out a joy on its 2.6

inch TFT 262k color Touch Screen at 240 x 320 Pixels. You only have

to rely on GPRS &EDGE as 3G and WLAN support is not available.

This is a little downside I would say.

When you open the keyboard the default SMS application

opens automatically. Rotating the handset will briskly toggle the

touch screen and QWERTY mode. The BT messenger gives you a feel

of computer and when online you can do chatting with your at-

tuned handsets. The 30 MB of internal memory can have expanded

support using microSD card. Phonebook allows 1000 entries and

Photo call feature. The memory holds 30 of each dialed, received

and missed calls as well as useful organizer.

On the multimedia end, the features are worth mentioning. An

MP3 player which can also play MP4 videos also plus an FM radio

as well. Sometimes you would find difficulty while playing video but

if you choose the right MP4 format it won’t disturb you. You always

samsung seems to be winning the slot as

nokia is far from perfection in the touch

screen domain, particularly, if we talk about

the screen responsiveness

“

”


{rEvIEws}

need to insert the MicrSD card because internal memory does not

allow you to save your desired number of media files. Bluetooth 2.1

is included, which supports wireless audio connectivity, plus allows

files and images to be transferred between devices at close range.

2 MP, 1600x1200 pixels camera and QVGA at 13fps is not

enough but again don’t compare it to other phones you cannot get

all the features in one machine. It’s a trade off.

corby b3210If you are a really heavy texter in need of a QWERTY keyboard

but don't have much to spend then Samsung has this beautiful

trendy handset for you.

A good size screen & QWERTY keyboard fills the front section of

this handset. The screen is 176x144 pixels of size 2.2 inches which is

a little low on resolution side but it doesn’t create any problem for

texters. QWERTY keyboard is ideal for inputting text at high speeds

but won’t help those having big fingers. Overall, Samsung has been

able to maintain a very compact size. This mobile phone comes with

a changeable cover facility which allows the user to change the

handsets casing to suit the style.

Texting is much easier on B3210 as compared to this one but it

is not bad either. There is a built in media player, which is fairly basic,

but manages MP3, AAC and WMA audio files, which covers the most

popular formats used. To accompany this, the B3210 has a stereo

FM radio, with RDS, which allows you to preset your favourite radio

stations, so you can easily switch between them. The inclusion of a

3.5mm audio jack allows you to listen to music while using your own

favorite headset.

In the absence of 3G and WLAN, you rely on GPRS and EDGE.

That makes your web browsing a little slow but it largely depends

upon the speed you get from your operator. Other than this Blue-

tooth 2.1 with A2DP included the connectivity as well.

Again, you need the extra MicroSD card to save your media files

as internal memory of 40MB will not do the job for you.

The handset is aimed for the younger class who always looks

for an attractive and funky handset but hardly gets one because of

budget constraint. If you are not into full featured phones then just

go and get your Corby right now. n

From (L-R) MudassarJ Mufti, Editor inChief MORE Magazine, ZeshanQureshi, CountryMarketing Head,Samsung Mobiles,Steve Han, CountryHead Samsung Pakistan


{saddads | rEvIEws}


{avIatIon | Faraz Usmani}

n The United Arab Emirates is a modern

and dynamic country. To some, it is an ad-

vanced and clean country, to others a

touristy "Disneyland". For most tourists, the

UAE offers an environment that is ex-

tremely familiar yet with the western mod-

ern touch. The malls are extraordinarily

constructed and filled with virtually any

product available in the West.

The roads and other public facilities are

modern if, at times, extremely crowded. Su-

permarkets offer a vast assortment of prod-

ucts from the U.S. and Europe, mainly from

the U.K., along with local and regional

items. Major international chains such as

Ikea and Carrefour have a presence and

fast-food chains (nearly all from the U.S.)

such as McDonald's and KFC operate

widely. On the other hand, there are still

crowded traditional souks filled with prod-

ucts from around the world. These can be

hard to find for the average traveler, as the

malls tend to gain an overwhelming

amount of attention.

Etihad Airway, the national airline of UAE,

has given everyone from Pakistan an excel-

lent alternative to reach Dubai. With the

Dubai city check-in passengers can check-in

24 hours before the flight and be eligible to

the Etihad shuttle service between Dubai

and Abu Dhabi. Located on Sheikh Zayed

Road, Etihad’s Dubai office, offers this round-

the-clock facility for Etihad passengers in

Dubai to check in from the city.

However, with or without availing the

Etihad Dubai services – the airline is still a

great option to take for all those who are

traveling to the new Dubai area – the

Green, Jumeriah and near Jebal Ali. Just 45

minutes from Dubai, Abu Dhabi Interna-

tional Airport is the perfect place to arrive,

next time one is visiting the UAE. It’s fast -

with fast-track VIP services, fast immigration

clearance and quick limousine and compli-

mentary executive coach connections –

and it’s comfortable - with the efficient new

Terminal 3 facility and luxurious new First

and Business Class lounges, featuring Six

the city of abu Dhabi, which is located on a low-lying

island, features a manhattan-like skyline with tree-lined

roads and landscaped parks and gardens. sparkling waters

of the arabian gulf

“

”


{avIatIon}

Senses Spa rejuvenating treatments and

dining on demand.

Whereas Dubai has been the main at-

traction of UAE visitors for many decades

now, Abu Dhabi is not only the capital of

the UAE but the hippest emirate of them all!

Year-round sunshine, pristine beaches,

spectacular sand dunes and pulsating cos-

mopolitan lifestyle await every guest in Abu

Dhabi. Such idyllic setting cuddles this emi-

rate known around the world for its massive

oil reserves and majestic mosques with

towering minarets. These, combined with

the distinct Arab hospitality and mystique

- and world-class infrastructure - make Abu

Dhabi an excellent destination both for the

experienced and novice traveler.

It is the largest of seven emirates com-

prising the UAE, occupying more than 80%

of the country’s total land mass and featur-

ing a coastline that stretches over 700 kilo-

meters. Desert dominates Abu Dhabi’s

terrain, covering as much as 70 percent of

its land area. The city of Abu Dhabi, which

is located on a low-lying island, features a

Manhattan-like skyline with tree-lined

roads and landscaped parks and gardens.

Sparkling waters of the Arabian Gulf, which

surround the city, complete the scenic vista.

The Abu Dhabi city bursts with dazzling

business-cum-leisure facilities ranging from

state-of-the-art convention centres, luxuri-

ous hotels, spas, designer golf courses, the-

atres and very soon, some of the world’s

most famous museums particularly

Guggenheim and Louvre. These will be lo-

cated at the Saadiyat Island which is

planned to become the cultural hub of the

entire UAE bringing together the arts and

culture from all over the world. In addition

Abu Dhabi is also the home of the very first

Formula 1 circuit in the UAE where the final

2009 Grand Prix is to be hosted this Novem-

ber. This is officially the Yas Marina Circuit

on the Yas Marina Island. Here you will soon

also find the Ferrari theme park and the

Warner Brothers theme park.

On 2nd December United Arab Emirates

is celebrating their 38th national day – and

the ministry of culture is planning as many as

62 events as a part of the festivities. As the na-

tional carrier, Etihad Airways in Pakistan is not

only co-hosting the National Day celebra-

tions with the UAE Consulate in Karachi, but

has also introduced special one-day dis-

counted fares to their home-base Abu Dhabi.

Abu Dhabi is still in the development

phase and the national airline – Etihad Air-

ways goes hand in hand with the develop-

ment of the Emirate. New projects taken on

by Abu Dhabi to develop the surrounding

areas such as the Saadiyat or Yas Marina Is-

lands. have a lot to do with the support of

Etihad, which is working closely with the

UAE authorities to make Abu Dhabi the

gateway to the UAE. Once these projects are

complete – Abu Dhabi will have the best of

the entire world within the emirate and sur-

rounding areas. It will not just remain the

business hub of the UAE but will become

the tourism capital of the world! n

Etihad Airways, the national airline of the UAE celebrated United Arab Emirate's38th UAE National Day in Islamabad. The event was a fusion of all UAE based com-panies operating in Pakistan, the UAE consulate, counsel generals, ambassadorsand bureaucrats. Picture shows; Mr. Amer N. Khan, Country Manager Etihad Air-ways Pakistan meeting with the Prime Minister Mr. Yusuf Raza Gillani at the UAENational Day celebratory evening.


{month In Focus}

Universal Service Fund awarded telecom contracts worth Rs. 1.25Billion for providing Broadband Internet in the un-served urbanareas of Hazara Telecom Region (HTR) with PTCL and WateenTelecom and Optic Fiber connectivity to un-served tehsils of Cen-tral Balochistan with Wateen Telecom. SEVP-Corporate Develop-ment-PTCL, Sikandar Naqi and General Manager-WateenTelecom, Mazhar Qayum Butt signed these contracts with CEO-Universal Service Fund, Parvez Iftikhar. Secretary IT, Mr. Naguibul-lah Malik witnessed the signing ceremony as the chief guest.

In the Broadband project, PTCL and Wateen Telecom togetherwill be paid Rs. 266 Million, out of the Universal Service Fund thatis collected from contributions of licensed telecom operators, toprovide broadband internet services in Abbottabad, Batagram,Haripur, Kohistan and Mansehra districts (17 towns) of HazaraTelecom Region (HTR). In addition to this, 145 educationalbroadband centres will be established in higher-secondaryschools, colleges and libraries and 21 community broadbandcentres in the all the 17 towns of HTR. Six hundred thousandpeople live in these small towns and cities.

Whereas, in the Optic Fiber project, Wateen Telecom will be paidRs. 986 Million for laying more than 1,100 kms of optic fiber in11 un-served tehsils (including 6 Tehsil HQ’s and 5 other townsof Central Balochistan and 3 Tehsil HQ’s and 3 other towns ofPunjab). Around seven hundred thousand people who live inthese Tehsils, will benefit from this project.

T o n i & G u yopened itslargest salon inthe world inKarachi lastyear. Sincethen, it has rev-o l u t i o n i z e dp e r s o n a lgrooming forP a k i s t a n i

women & men with innovative creativity. Adding to its stellarperformance is the new color enhancing range and theToni&Guy Electrical line of products. This new product range wasrecently announced at a star-studded press briefing held at TheForum Shopping Mall in KarachiDistinguished personalities present at the press briefing wereMr. Saleem Mandviwalla, Minister of State and Chairman Boardof Investment, Mr. Robert Gibson, British Deputy High Commis-sioner and Mrs. Saeeda Mandviwalla, CEO, Toni&Guy Karachi. Other well-knowncelebrities such as Nadia Hussain, Toni&Guy’s brand Ambassadorin Pakistan, Areesha Donjoivani, Saira Akhtar and Mahira Khanalso graced the occasion with their presence.

Toni&Guy Continues to Redefine HairStyling Creativity

Rs. 1.25 Billion of Universal ServiceFund in NWFP and Balochistan

Seen in the Picture(L-R): General Manager-Wateen Telecom, Mazhar Qayum Butt andCEO-Universal Service Fund, Parvez Iftikhar signing the contract

Seen in the Picture(L-R): SEVP-Corporate Development-PTCL, Sikandar Naqi and CEO-Universal Service Fund, Parvez Iftikhar signing the contract

Nokia 2710 Navigation Edition Revealed

At a launch event held in the Egyptiancapital Cairo, Nokia has unveiled thelatest device in the company’srange focused on mapping andnavigation, the Nokia 2710Navigation Edition. The newarrival is GPS enabled andpre-loaded with NokiaMaps, making it the most af-fordable GPS device in Nokia’sbroad portfolio. It will be available in the second quarterof 2010 estimated to cost, before taxesand subsidies, €110. Due to the accessible and affordable pric-ing, the new device is expected to be popular in the devel-oped and developing world alike. The handset has beenoptimized for use across urban environments, small towns,as well as rural areas – incorporating straight line pedestriannavigation with the assistance of an integrated digital com-pass. Straight line technology allows people a comprehen-sive range of mobile navigation capabilities for use acrosspathless terrains. Other features include turn-by-turn drivingnavigation with full voice guidance, which recalibrates routesdepending on the driver’s current GPS location, all accessedwith a convenient dedicated navigation key.


{month In Focus}

LG’s new smartphone in market

Nadia husain is flanked by consumers at the Samsung Corby Activity held at Pak TowersRecently. Corby is the latest series of phones introduced principally for the youngsters

Intel Pakistan Corporation signed an LoU with the American Institutes for Research (AIR) whichencompasses the joint collaborative efforts and activities by AIR and Intel toward the promotionof technology in the training services provided to teachers and head-teachers of public sectorschools supported by the USAID funded program. Intel and AIR will collaborate to promote tech-nology aided learning in the education environment through implementation of the Intel TeachProgram. Seen in the picture are Ashar H. Zaidi, Country Manager, Intel Pakistan Corporation andJohn Raleigh, Chief of Party of the USAID funded program at the signing ceremony

The event spanned throughout the day: in the morning, prominent stylists displayed theircutting prowess, sampled the shampoo and were highly pleased with the results; this wasfollowed by a glamorous fashion show presented by a renowned fashion school ofKarachi; later prominent artists such as Abid Ali and style diva Saba Ansari, along with lu-minaries like Sohail Asghar, Sadia Imam, Shagufta Ejaz and many others graced the eventwith their presence and expressed their support for upcoming designers.At the event, the Selsun Blue team paid homage to the actors of yore such as Jehan AraHai, Parveen Akbar, Abid Ali and many more. Also present were Suzzane, Shabbir Jaan,Nida Pasha and many other celebrities who rule the present television screen.The new Selsun Blue is a daily anti-dandruff control shampoo which has Aloe Vera and

essential moisturizers. Selsun Blue is the only anti-dandruff control shampoo with Selenium Sulfide which is twice as effective as anyother anti-dandruff shampoo.

Selsun Blue launched its new anti-dandruff shampoo

Chairman, FPCCI Aviation committee, Mr. Yahya Polani, presenting a souvenir to the GovernorSindh, Dr. Ishrat-Ul-Ebad. Also seen present on the occasion are Speaker Sindh Assembly, NisarKhoro, S M Muneer, Haji Masood Parekh, Mian Zahid Husain, Kumail Polani and others

Mr. Ejaz Ali Shah will be representing Pak-istan as the National Chair for the Interna-tional Public Relations Association (IPRA)Council for the years 2010-11. Mr. Shah’stwo year term will begin on January 01,2010. As National Chair, Mr. Shah will pro-

vide liaison between the IPRA International Secretariat andPakistan, promote IPRA membership among qualified prac-titioners in the country and liaise with the IPRA Board Mem-ber with functional responsibility for Membership. He willalso develop local activities for members and publicize theAssociation and its activities in the Pakistan.

Ejaz Ali Shah Appointed NationalChair for IPRA Council

LG Electronics (LG), re-cently announced theimminent launch ofthree new Windowsphones in the next fewweeks, delivering onLG’s commitment to fur-ther grow its share ofthe global smartphonemarket.

The three devices will kick off LG’s most aggressive smartphonestrategy to date, which will ultimately result in a total of 13 newLG-branded Windows® phones launched globally before theend of 2010. The three latest additions to LG’s expandingsmartphone line-up and the first to include the new WindowsMobile® 6.5 operating system include a full touchscreen de-vice, a touch slider with QWERTY keyboard and a QWERTY bar-type handset. The three phones will be aimed at differentsegments of the market ranging from premium to affordablesmartphones. The phones will be introduced initially for earlyadopter customers in Europe, the United States and Asia be-fore being made available globally.


{month In Focus}

n In Pakistan, Blackberry is taken as a

symbol of status and anyone in Corporate

sector thinks of it as a must buy. As soon

as anyone gets a corporate job, he/she

starts finding ways to get a BlackBerry in

his hands, changing a car is not an option

but getting a Blackberry means every-

thing for the guy.

Zong’s recent campaign tells that for get-

ting a BlackBerry you do not need to be

heavy salaried person. Now you can get

ZONG Blackberry services on easy

monthly installments, Curve 8900 for Rs.

4,000 per month and Bold 9000 for Rs.

5,000 per month according to the com-

pany. The monthly installment plan spans

over 2 years that makes the Curve 8900

package for Rs. 96,000 and Bold 9000

package for Rs. 120,000 at the end of con-

tractual period.

According to the details provided by the

company, customers who use the credit

card and wish to get the BlackBerry serv-

ices will contact the Zong franchise or

corporate sales team and get their hand-

set along with the postpaid connection

and BlackBerry services at once. Rs.

4,000/5,000 will be deducted from their

credit card on monthly basis.

Company further says, it is giving the

handset for free and only charging Rs.

2,000 as line rent and remaining Rs. 2,000

for a very cheap call rates on postpaid con-

nection and unlimited internet usage

without any cap that makes the commu-

nication very cheap. For details please visit

www.zong.com.pk or contact one of the

Zong’s franchises.

Not only it will be a ray of hope for RIM

based BlackBerry but for other mobile

phone manufacturers in Pakistan as well

who are currently facing too much resist-

ance from cheap and illegal Chinese hand-

sets, illegal in a terms that they do not

have the IMEI number on them.

Branded phones manufacturers will be

able to make new deals with the cellular

operators and this way industry can move

towards the genuine sales contrary to fake

SIM sales in the past.

Perhaps this first step could turn out to be

a trend maker for upcoming MVNOs for

which PTA has already announced the pol-

icy frame work and so far there is no one

to come forward for the license. n

the blackberry curve is a sleekfull-Qwerty smartphone thatfeels comfortable for eitherone-handed or two-handed use.its large, striking 2.4 inchhvGa+ display (480x360 pixels)projects vivid color and makesinformation easy to read. theblackberry curve 8900 providesglobal connectivity support andhelps people stay connectedand find their way with built-inwi-fi® (802.11 b/g) and Gps.the blackberry bold smart-phone is a communications andmultimedia powerhouse. it sup-ports tri-band hsDpa high-speed networks around theworld and comes with inte-grated Gps and wi-fi (802.11a/b/g). it also features a rich setof multimedia capabilities, in-cluding a 2 megapixel camerawith video recording and an ad-vanced media player for music,videos and pictures.

not only it will be a ray of

hope for rIm based Black-

Berry but for other mobile

phone manufacturers in pak-

istan as well who are cur-

rently facing too much

resistance from cheap and il-

legal chinese handsets

“

”


Recently More Magazine conducted a market survey to know the views of shopkeepers about localand Chinese Mobile Phone accessories. What they say is presented below;

imran bashir, ceo amb said, “Local manufacturingof accessories is very costly as we don’t have suffi-cient resources while Chinese accessories are avail-able easily at reasonable rates. People demandaccessories as they cannot use a phone if the chargeris lost. Chinese batteries and chargers tops our sales.”Talking about the problems at Hall Road, he sug-gested that there should be a six storey car parkingplaza to accommodate all kinds of vehicles and forsecurity reasons every car should be checked and

security cameras must be installed in sensitive areas of Hall Road.

{markEt survEy}

hafiz tariq hassan, ceo sharJah interna-tional said, “No local manufacturing is seen so faronly mobile phones covers are made here which areof very low grade. UNIVERSE is importing top of theline mobile accessories. People buy accessories ac-cording to their needs but quality products are veryhard to find in a market like Hall Road. Some shop-keepers deceive people by selling low grade productsand when the customer claims the warranty they usu-ally misbehave with him, this should not be practiced.”

hkt General manager, Ghulammustafa said, “Due to lack of localmanufacturing we have to sellChinese accessories and the ac-cessories by HKT are better thanany brand in the market”. Hecalled encroachments the mainculprit behind traffic jams andparking problems at Hall road,

raja kashif ceo at-alfa said,“People love to accessorize theircheap handsets to make them lookexpensive but those who got ex-pensive handsets seldom changeaccessories, they only go for origi-nal ones. Our Indoor mobile charg-ers, casings, batteries andBluetooth hands-free sell like hot-cakes.” According to him, the main

problem at hall Road is lack of security and parking. “Gov-ernment is not taking any serious security measures to pro-tect us or our customers.”


{latEst In tEch}

n Intel Corporation’sIntel Reader can assistthe estimated 55 mil-lion people in the U.S.who have dyslexia orother specific learningdisabilities, or have vi-sion problems such aslow-vision or blindness,which makes readingprinted words difficultor impossible. The Intel

Reader, about the size ofa paperback book, con-

verts printed text to digital text, and then reads it aloud to the user. Its unique designcombines a high-resolution camera with the power of an Intel Atom processor, al-lowing users to point shoot and listen to printed text.

n The Dell Mini 3i, the next logicalextension of Dell's mobile prod-ucts comes in the palm of yourhand is available in Red Passionand Oiled Bronze colors, it willbegin shipping by the end of No-vember.

The Intel Reader is a mobile handheld device designed to increase independence for people who have trouble reading standard print.

n Stuart Hughes hasunveiled the world'smost expensive cellphone, the $3.2-mil-lion iPhone 3GSSupreme. Featuring a22K solid gold casingand a front bezel stud-ded with 136 dia-monds -- "rear logohas 53 flawless diamonds, front navigation button is home to avery rare diamond at 7.1 cts." It is reportedly commissioned byan Australian businessman.

most Expensive iphone

n Billed asthe firstcurved pho-tovoltaic roof-ing product,the Soler PowerTile replaces add-on solar panelswith a new flexiblesolar laminate bondedto a polymer base thatgives tiles the curvedshape of regular terra-cotta. Have the navy tiles installed across thewhole roof, or replace just a small section. De-pending on how many you install, the tiles cancut your monthly utility bill in half. They can alsoproduce 10 to 15 percent more energy thancomparable solar panels, by virtue of a thin-filmtechnology that deflects heat and convertslower levels of light—such as during dawn, duskor very cloudy days—into electricity.

sola

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all

Dell mini 3

Intel reader gives voice to text

n Invented by Berry Plastics in partnership with theU.S. Army Corps of Engineers, X-Flex is a lifesaving ad-hesive designed for use in anyplace that’s prone toblasts and other lethal forces, like in war or natural-dis-aster zones, chemical plants or airports. To keep a shel-

ter’s walls from collapsing in anexplosion and to contain all

the flying debris, you simplypeel off the wallpaper’s

sticky backing, applythe rollable sheets tothe inside of brick orcinder-block walls,and reinforce itwith fasteners atthe edges. X-Flex bonds sotightly, it helpswalls keeptheir shapeafter blastwaves. Two

layers arestrong enough to

stop a blunt object, like aflying 2x4, from knocking down drywall. The wallpa-per’s strength and ductility is derived from a layer ofKevlar-like material sandwiched by sheets of elasticpolymer wrap. The combination works so well that theUS Army is now considering wallpapering bases inIraq and Afghanistan.


{latEst In tEch}

Fu

ture

of

Blu

eto

oth

he

ad

set'muscle suit' for disables

n A research group at Stanford University is developing syntheticwood that they expect will be sturdy enough to build a houseframe and pliable enough to carve. The team of engineers says thefaux timber (bacteria-derived biodegradable plastic resin boundto hemp fibers) could not only replace dozens of construction ma-terials, it decomposes in a landfill after a few weeks, emittingmethane that can be used to make more synthetic wood.

n In Pakistan, we find Man holes without any lid on it but European designers Che-olyeon Jo and Youngsun Lee have found a use for Manhole lid, their invention knownas Eco Sign is an intelligent lid which tells direction to the travelers. To use it you justhave to apply pressure on one side of the Manhole lid, and it tells you how to get to thenearest subway or bus station and how far you’ll have to walk to reach them. The deviceis powered by rainwater, so it doesn’t use any of the city’s electricity.

n The 'Muscle Suit' de-veloped by the TokyoUniversity of Science'sKobayashi laboratorycaught many visitors bysurprise at Tokyo Interna-tional Robot Exhibition2009 when a demonstra-tor in the suit lifted a 50-kilogram weight easily.Its artificial rubber mus-cle can be contractedand relaxed using airpressure. As it allows hu-mans to lift heavy thingseasily, the technology is

expected to be helpful in assisting the physically disabled and theaged, or reducing the physical burden on factory workers engagedin heavy labor.

n Pillete, the new concept of Bluetooth headset is sotiny; it’s almost invisible to the eye when you are wearingit. So you don’t have to worry anymore about looking likeRobocop when walking down the street with it, but youhave to consider the possibility of people starting to thinkyou’ve lost your marbles and you’re talking to yourself.

replacement of wood

man hole with multiple Functions

mic

rosc

op

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ses

ce

ll p

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n We all know how handy a cell phone can be whenwe’re stranded on the side of the road or late for a meet-ing. And far from just making phone calls, cell phones letus take pictures, send text messages, and even watchmovies. But now a UCLA engineer has come up with anentirely new way to use cell phones. He took a regularcell phone, around $10 worth of off-the-shelf parts, andsoftware that he wrote himself to make the world’s firstcell phone microscope. He hopes it can be used in re-mote locations to diagnose diseases when getting to ahospital for tests just isn’t possible.


{tEch tIps}

n Data Execution Prevention (DEP) is known to spoil your mood bypreventing any games from running on your system. All you haveto do is to open Command.com in Administrator Mode and Type:bcdedit.exe /set {current} nx alwaysoffIf you want to turn it on later then use this command:bcdedit.exe /set {current} nx alwayson

Turn off DEP and Play all

Games in Vista

n What happen if your Firefox's bookmarks suddenly disappear? It isvery frustrating and disappointing but don’t worry, here is the solution:follow the given steps to retrieve the lost bookmarks list:n Go to your System Drive C:\ and navigate to the following path

"C:\Documents and Settings\your account name\Application Data\Mozilla\Firefox\Profiles\".

n In Profiles folder, you will see a folder with random name and “.default” extension for example vo46dj79.default.

n Double click on vo46dj79.default folder and you will see another folder with name "bookmarkbackups". Here is actual place where Firefox store your bookmarks backup.

n Now copy the all latest bookmarks detail and go up one level then paste it.n Here rename the file to "bookmarks.html" and now your bookmarks

will be restored.

Recover Firefox Book Marks

n Sometimes, you want your computer to shut down after a specific time,for example after thirty minutes, first solution is that your get third party soft-ware. But the third party softwares sometimes come with viruses which area threat to your computer. Here is a simple solution which will solve shutdown problem in a very small step.n The first step to your one click shutdown shortcut button is to right-clickon your desktop, now choose New then choose Shortcut. The WindowsShortcut Wizard will appear. In the box that appears, in the "location of short-cut area" type “shutdown -s –t nnnn” to shutdown. nnnn shows the timein seconds, for example if you want to shut down computer after 30 minutesthen the formula is like this “30(min) x 60(secs)=1800(nnnn), so the shortcutcode becomes “shutdown –s –t 1800”n For application override use “shutdown –f –t 1800” , this commandwill automatically close all applications and shut down the system.

Quick Windows Shut Down

n When you right click on any file, you will notice anoption on the popup menu called "Send To". This al-lows you to interact or open the file with a variety ofprograms. You can also add your favorite programs tothis list. All you have to do is follow these simple steps:

1. Type this Code in Run Window ”%APPDATA%\Microsoft\Win dows\SendTo” and press Ok.

2. The SendTo folder will open; just create a shortcut of the desired Program in this folder and leave.

3. Now Every time when you will Right Click you will also find that program in SendTo option.

Add items to the

Send to Menu

n All computer users once in their lifeexperience this kind of problem whenthey press the eject button and DVDROM Tray won’t come out. Most of ITusers use a pin to manually take out theDVD ROM Tray. But this is not a perma-nent solution. The solution is simple,when this problem occur all you have todo is to shut down the computer andtake out the Tray manually, then push itback in but hold it when it is about toclose and pullout, do this pull-in andpull-out thing for 25 to 30 times andthen restart your system. Your DVD ROMTray will start to work again normally.

DVD ROM Tray

won’t come out,

Here is the solution


{EntErtaInmEnt}


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Date post:	22-Mar-2016
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