Date post: | 11-May-2015 |
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Business |
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MORE STORIES LESS TIME PRSA PUGET SOUND
SEPTEMBER 2013
@zanarama
Who feels like they have unlimited time and are reaching everyone they want to on social media?
Flickr:horiavarlan @zanarama
Who would like your staff’s expertise or skills to be widely known?
Flickr:theunquietlibrarian @zanarama
Who feels like their staff (besides development & communications) are utilizing social media for their jobs?
Flickr:oberazzi @zanarama
A LOGO CAN’T BE AS SOCIAL
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HOW WE CONNECT NOW
@zanarama
GETTING TO KNOW YOU
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BEHIND THE SCENES
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PERSONALITY OF ORGANIZATION
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SPEAK TO DIFFERENT AUDIENCES
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CONTEXT & PERSONAL URGENCY
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SHOW LEADERSHIP, SUBTLY
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STARTING AT FOOD LIFELINE
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WHY CEO’S TWEET
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WON’T HAPPEN BY ACCIDENT
Social media policies Training Feed content
Image Flickr:calsidyrose
@zanarama
BLURRING THE PERSONAL & PROFESSIONAL LINES
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“Whether or not I use some kind of disclaimer about my posts being personal opinion, my behavior reflects on my company and its reputation as well as mine. Period. “
Amber Naslund Blogger, Brass Tack Thinking
@zanarama
SOCIAL MEDIA POLICY
Flickr:noneck @zanarama
SOCIAL MEDIA POLICY
Organization’s values What do you encourage people to post? What needs approval first? When to alert management
flickr: sopues @zanarama
SOCIAL MEDIA POLICY
Flickr:doctor_keats @zanarama
RED CROSS POLICY
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SOCIAL MEDIA POLICY
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SOCIAL MEDIA POLICY
Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/nposmpolicy
@zanarama
MORE OPPORTUNITY – LESS FEAR
“Think about the information you are sharing online and who might be reading it – but not from a place of fear or ‘something bad will happen.’ Also think about opportunities and benefits.” Beth Kanter http://www.bethkanter.org/private-parts/
@zanarama
TRAINING BRINGS POLICY TO LIFE Review it with all staff
Ongoing conversation as tools evolve
Point out who’s doing it well & correct when needed
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BILL & MELINDA GATES FOUNDATION
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TRAINING RESOURCES
NTEN
Idealware
Beth Kanter & John Haydon http://bit.ly/NPOSMResources
Flickr:zzpza
@zanarama
GETTING PERSONAL
“Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower
@zanarama
“IS IT OK IF I TWEET THAT?”
Make it a habit Advance notice of things to share Tie back to organization
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THOUGHTS & QUESTIONS
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STAY IN TOUCH
@zanarama