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More Than Just the Newsfeed

48 Hours of Rich & Tasty Content

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2 days120+ communications executives17 speakers20+ topics3 keynotes5 case studies2 workshop sessions1 roundtable discussion: future of tech in social media

Combine ingredients

Professor Ana AdiQuadriga University of Applied Sciences

This year’s Social Media Confe-rence will focus on ‘48 Hours of Rich & Tasty Content: More Than Just the Newsfeed’. Social media is about more than just providing a 140-character sales pitch: It’s ab-out connecting with your audience on a more fundamental level. Learn about the latest developments from high-profile communications professionals from The Huffington Post, Daimler, Amnesty Internatio-nal USA, and more. Discuss your practical questions with experts during our workshop sessions and network with your peers through our social events.

I look forward to welcoming you to Berlin.

Sincerely,

Professor Ana Adi,Quadriga University of Applied SciencesConference Moderator

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Dinner

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Andreas SandrePress and Public Affairs OfficerEmbassy of Italy in Washington, D.C.

Keynote

How digital helps you find your sexy, even for the most unsexy organisations Not all organisations are appealing consumer brands or profit from sexy campaigns and large budgets. Government entities, charities, associa-tions, and specialized business rarely produce content that entices audiences and empowers their communications and PR strategies online, but digi-tal channels can help make something seemingly unsexy, sexy. You have to better engage with all stakeholders, find partnerships, focus on creative messages and storytelling, and strengthen digital outreach. Virality in the social media age is achieva-ble—even with regulations, limited resources, and shrinking budgets.

Keynote

Mishandling a crisis in the era of social mediaThere’s a significant transforma-tion in communication strategies as social media becomes widespread. Dr Alparslan Akkus speaks about communication under crisis situations in the era of social media, particu-larly focusing on social movements. Digital diplomacy lessons for both governments and companies as social movements unexpectedly break out anywhere, anytime, as fast as a pan-demic with social media.

Dr Alparslan AkkusBloggerThe Huffington Post

Chloe CombiAuthorGeneration Z

Keynote

Generation Z: creators or consumersTraditionally, teenagers and young adults (Gen. Z) have had their iden-tities and lives shaped for them via powerful media: television, film, magazines, and advertising. However, the Generation Z of today are the children of the modern internet and social media, and this has transfor-med a generation. The internet and social media are the most influential platforms in modern life - transforming how we communicate, shop, learn, think, and brand ourselves. They are also platforms shaped by us, meaning we are both creators and consumers. This has been most sub-versive of all, for Generation Z, and has changed and challenged all the expected 'norms' for young adults, requiring a new understanding of the next generation now and as we move into the future.

Additional Seminar

Make great videos with your smartphone or tabletSelf-generated video content is becoming an increasingly attractive way to communicate. In this short hands-on workshop Rob will ex-plain how to pick up a smartphone or tablet and create video content that people want to watch. Participants are encouraged to bring their own devices. Apple is preferred, pre-loaded with the free iMovie editing app. Alternatively Android devices should either have their own unique editing app or Power Director (also free).

Reflecting on new insights and lear-nings throughout the first day, this evening is desig-ned for you to mingle, network, exchange views, and round out your day in a relaxed setting. Join us for a complimentary dinner in Berlin’s famous Kreuzberg district and enjoy the evening in good company!

Rob GlassFounder

flotilla video training

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8.30 Doors open

9.15 – 9.30 Introduction by the moderator Ana Adi

9.30 – 10.00 Keynote: Generation Z: creators or consumers Chloe Combi, Author, Generation Z

Baking: An omnichannel approach

10.00 - 10.35 Case Study: How to use user generated content to increase your engagement and tell Inspiring stories Cecilia Dominici, Cancer Research UK

10.35 - 11.10 Case Study: CSR communication: the role of social media Anna Hageman Rise, Fazer Lifestyle Foods

11.10 - 11.40 Coffee

11.40 - 12.15 Case Study: tba

12.15 - 12.30 Workshop Session / Introduction

12.30 - 13.30 Lunch

Workshop sessions

13.30 - 15.00 WS1: Bridging the gap between measurement theory and reality Paul Venn, CARMA

WS2: How to increase your revenue with organic & paid social Elizabeth Knights-Ward, Hootsuite

WS3: ‘We can’t do that’: getting creative with social and storytelling in corporate comms Steffen Thejll-Moller, Clear Europe

15.00 - 15.30 Coffee

15.30 - 17.00 Workshop Session / Repetition

17.00 - 17.30 Workshop Session / Summary

17.30 - 18.00 Keynote: Mishandling a crisis in the era of social media Dr Alparslan Akkus, The Huffington Post

18.00 - 18.15 Summary by the moderator Ana Adi

from 18.15 Dinner

8.45 Doors open

9.15 - 9.30 Introduction by the moderator Ana Adi

9.30 - 10.00 Keynote: How digital helps you find your sexy, even for the most unsexy organisations Andreas Sandre, Embassy of Italy in Washington, D.C.

Icing: Taking customers and employees on a journey

10.00 - 10.35 Case Study: Kings of cool?! Sascha Pallenberg, Daimler

10.35 - 11.10 Insight: Social media enablement: employees are the best influencers Lars Basche, Text100

11.10 - 11.40 Brunch

11.40 - 12.15 Case Study: The future of social media: micro-influencers Amanda Alampi, Amnesty International USA

12.15 - 13.55 Roundtable Discussion: Future of tech in social media

13.55 - 14.10 Summary by the moderator Ana Adi

14.30 - 17.30 Additional Seminar: Make great videos with your smartphone or tablet Rob Glass, flotilla video training

Thursday 20th September, 2018

Friday 21st September, 2018

Baking: An omnichannel approach

In a world of endless channels, determining the right strategy can mean the difference between impactful social media and white noise. This module shows you how to create social media that counts.

Icing: Taking customers and employees on a journey

It is no longer enough to sell a product, you must emotio-nally connect with your audience. This module shows you how to tell stories that resonate and give your customers a voice.

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Case Study

CSR Communica-tion: The Role of Social MediaSocial Media has been the key for both internal and external communication to achieve a successful CSR programme. What are the right channels? What is the right content? Anna Hagemann Rise, Communications Director at Fazer Life-style Foods shares her insights with us.

Workshop 2

How to increase your revenue with organic & paid socialIn this workshop you will learn why you need more than just an organic-first social strategy, the nuts and bolts of boosting your content (when, why, and how), and how to get the most of out of your ad budget and your team’s time. We will also show you best practice examples from some of our customers.

Workshop 1

Bridging the gap between measurement theory and realityA barrier to effective PR measurement is a belief that management only wants AVEs, reputation can’t be measured, and budgets barely cover a PR agency retainer—never mind a media intelligen-ce agency. We’ll debunk these myths with simple steps to build measurement into plans and secure C-suite buy-in to the shift from quantitative to qualitative analysis in an era of social media and web analytics.

Case Study

How to use user genera-ted content to increase your engagement and tell inspiring storiesJoin us for inspiring case studies presented by Cecilia Dominici, Head of Social Media, News and Content at Cancer Research UK.

Workshop 3

‘We can’t do that’: getting creative with social and story- telling in corporate commsIn B2B, corporate communications and public affairs, we often steer clear of creativity. We believe our communications needs to be sombre to reflect the seriousness of our work and audiences. But creative social and storytel-ling techniques can bring ideas, opinions and emotions to life in any field. Indeed, without them, we struggle to get heard in a noisy media landsca-pe. In this workshop we will run through several relevant examples, and introduce some tools and methods you can apply to your own work.

Anna Hageman RiseCommunications Director

Fazer Lifestyle Foods

Elizabeth Knights-WardSenior Manager, Strategic

Enterprise, EMEA Hootsuite

Paul VennManaging Director,

International BusinessCARMA

Cecilia DominiciHead of Social Media, News and ContentCancer Research UK

Steffen Thejll-MollerSocial and Communication

Coach and Strategist Clear Europe

An omnichannelapproach

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Case Study

Kings of cool?!How internal communication creates brand ambassadors and helps to decrease the digital Stockholm syndrome of social networks.

Sascha PallenbergHead of Digital Content

Daimler

Taking customersand employees ona journey

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Terms & Conditions

Registration

The registration fee includes participa-tion in the programme, all conference documents and dinner and lunch buffets, as well as coffee breaks. Travel expenses and accommodation are not included. A booking confirmation and an invoice will be sent to you after registration. Please remember to include your name in the reference of the transaction when making a payment. As the number of participants is limited, please be aware that your registration is only valid after receiving a booking confirmation. Please feel free to contact us should you not receive one within 24 hours.

1. Discounted PricesQuadriga grants discounts on the listed prices of respective conferences for members of the European Association of Communication Directors (EACD) and other partner associations. Subscribers to our media partner Communication Director magazine also receive a discount on attendance fees for seminars and symposia. The participant’s personal membership and/or subscription must be presented and verified at the time (s)he makes a seminar booking. All discounted prices are valid only if the amount invoi-ced is received by Quadriga within the time stated on the invoice.

2. CancellationIf a previous booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred:– Cancellation 31 days or more before the event takes place: no charge– Cancellation between 14 days and 31 days before the event takes place: 50% of total price– Cancellation less than 14 days before the event takes place: 100% of total price- Please note that cancellations should be in written form

3. Cancellation and changesQuadriga reserves the right to cancel or to reschedule seminar locations or times, or to arrange a substitute instructor if this is absolutely necessary due to there being less than six participants, an unforeseen problem with the instructor, or other unforeseen reasons which are out of the control of Quadriga. In these cases, Qua-driga is not required to compensate travel or accommodation costs, loss of working time, or other damages, and in other cases, only when there is gross negligen-ce. If relocation is not reasonably possible for the participant, then (s)he is entitled to cancel the booking immediately and free of charge.

4. Place of JurisdictionBerlin.

Contact

Registration Queries:Dennis Schultzdennis.schultz@quadriga.eu

Conference Coordinator:Julia Wietreckjulia.wietreck@quadriga.eu

Partner

The European Association of Communi-cation Directors (EACD) is the network for communication professionals from all fields across Europe. The Association meets the needs of communication professionals wor-king internationally, and provides support for new challenges in the global arena. For more information please visit: www.eacd-online.eu

Communication Director is an international quarterly magazine for public relations and communications. Communication Director is also the host of the European Excellence Awards. www.communication-director.eu

Host

Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates mana-gers in communication and human resources management, as well as public affairs. Through its cross-subject structure, Quadri-ga University of Applied Sciences offers an education that meets the require-ments in management, communications and public affairs. For more information please visit: www.quadriga-university.com

Location

Registration and Pricing

Please register online and find more information on our website:conferences.quadriga.eu/en/socialmediaFirst release tickets: €990*Second release tickets: €1290*Members and subscribers: €990*

(Members of the EACD/BdP and subscribers of Communication Director magazine/pressesprecher magazine get tickets at a reduced price.)

Additional seminar: Make great video with your smartphone or tablet: €290*

*VAT is not included

For further information regarding the confe-rence or registration process, do not hesitate to contact us!

INFORMATIONIc

ing

Future of techin social mediaWhat impacts do Chatbots, AI, Blockchain,etc. have on social media? What are thechallenges, what are the opportunities?Join our roundtable discussion on thefuture of tech in social media andexchange with like-minded people.

The 11th Social Media Conference will be held at the Quadriga Forum in Berlin. Located within walking distance of Berlin’s most important attractions, Quadriga Forum offers modern business and meeting rooms suitable for any occasion.

Quadriga ForumWerderscher Markt 1510117 Berlin, Germany

Case Study

The future of social media: micro-influencersAs the social media landscape continues to take twists and turns, there is one thing that stays consistent - word of mouth marketing. Influencer marketing is the fastest growing segment of marketing. In order for your brand to keep up, you‘ll need to build an army of trusted ambassa-dors. We‘ll talk about micro-influencers - those powerful bloggers, YouTubers, and Instagrammers who have a small following that packs a powerful punch. You‘ll walk away with some turnkey tips to get your micro-influencers programme started.

Amanda AlampiSocial Media ManagerAmnesty International USA

Insight

Social media enablement: employees are the best influencersA very important but often neglected and underrated part of a successful integrated digital & content strategy: Your own employees. In this session, we will show you how to implement a Social Media Enablement program-me for employees based on three elements: training, self-service, and content support.

Lars BascheVice President Digital & ContentText100

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CONFERENCES.QUADRIGA.EU/EN/SOCIALMEDIA

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