“We Make Do”
More Time Is Better, But Budget Is King
A Report Assessing Dance Rehearsal Space Needs and Availability, Focused on Mid-Career, Single-Choreographer-led Companies
For The Andrew W. Mellon FoundationNovember 1, 2010
Table of ContentsExecutive SummaryIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Choreographer Surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Facility Surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Barriers and Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Next Steps and Areas for Further Exploration . . . . . . . . . . . . . . . . . . . . . 5
Introduction—Charge & MethodologyCharge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Goal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Chapter I. Results of Surveys to ChoreographersA.ProfileoftheDanceCommunityasaWhole . . . . . . . . . . . . . . . . . . . . . 11B.ProfileoftheCoreGroupofChoreographers . . . . . . . . . . . . . . . . . . . . 14C . Core Group Rehearsal Space Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Chapter II. Results of Surveys for FacilitiesA . Basic Characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18B . Real Estate and Related Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20C . Rehearsal Space Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21D.AnalysisofOtherFacilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Chapter III. Barriers and OpportunitiesA . A New Facility versus Other Infrastructure Support . . . . . . . . . . . . . . 24B . Barriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24C . Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Chapter IV. Next Steps and Areas for Further ExplorationA . Invest in Existing Infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31B.ImmediateNextSteps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31C.GoingDeeper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31D.AreasforFurtherInvestigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
AppendixProjectTeam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Survey Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37RespondentDanceFacilitiesbyZIPCode . . . . . . . . . . . . . . . . . . . . . . . . . 38RehearsalSpaceSearchesbySizeandHourlyRate . . . . . . . . . . . . . . . . . 39Research Citations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
We Make DoMore Time Is Better, But Budget Is King
3|WeMakeDo|ExecutiveSummary
Executive SummaryIntroductionNYCPerformingArtsSpaces(NYCPASpaces),aProgramofFracturedAtlas*,wasawardedagrantfromtheAndrewW.MellonFoundationtoassessrehearsalspacedemandsforNewYork’sdancecommunity,withaspecificfocusonmid-career,single-choreographer-ledcompa-nieswithouttheirownspace.Foundationfundssupportedanassessmentoftheexistingsupplyofdancerehearsalfacilities,barrierstoaccessbyprofessionalartists,andpossiblesolutions,including new dedicated facilities .
NewYorkCityhaslongbeencentralinthehistoryanddevelopmentofcontemporarydance.Ifwevaluedanceasanartform,wemustcommittosupportingthedevelopmentofdanceartistsandtheirwork,particularlywithregardtoworkspaceneedsforcreativegrowth,researchanddevelopment.
ThisassessmentconsistedoffocusgroupswithselectFacilitiesandChoreographers,surveystoFacilitiesandChoreographers,andresearchoneffortstoaddresstheseinfrastructureissues.
Choreographer SurveysThesurveystochoreographersexaminedWorkPatternsandFinancesandformedaprofileofthiscommunityinNewYorkCity.AsetofcriteriawasappliedtothesurveystoidentifyaCoreGroupofmid-career,single-choreographer-ledcompanieswithouttheirownworkspacesandwithatleastthebeginningsofasignificantprofessionalprofile.Mostofthese25choreog-rapherscreatetwotofourpiecesayear,withgenerallyoneevening-lengthandonecommis-sioned,althoughthetotalnumberfellfrom2007to2009.Almosthalfdonothaveconsistentworkspace,and“sometimes”theyhaveaccesstothetypesofspacetheyneed.70%wereaidedbyfreeresidencies.
Forallrespondents,totalincomefellby15%from2007–2009,witha37%dropincontrib-utedincome.49%expectadeficitthisyear.Onereasonmaybeincreasesinaveragehourlyrehearsalspaceratesreportedby36choreographers,from$15.72in2007to$16.05in2009.Datashowedtheneedforsuitable,affordable,availableworkspaceforlongerperiods.76%usesubsidizedrehearsalspace,butcurrentsubsidiesareinsufficientinamountandfrequentlyunavailable.Whencompaniesmustrehearseindifferentfacilities,theylosecontinuityandincreasecosts:transportingprops,performersandequipmenthasincreasedby13%overthreeyears.Further,78%ofthesechoreographershandleadministrativedutiesintheirsmallunder-resourcedcompanieswhentheycouldbemakingdance.41%donotpaythemselvesandmanysubsidizetheirwork.
Facility SurveysThetwofacilitysurveysexaminedSpaceDetailsandFinances.64%ofrespondentsareinManhattan,27%inBrooklyn.Altogether,theyhouse121dancestudios,with62%ofspacesdesignatedas“large,”over1,200squarefeet.Theirtotalincomeroseby20%from2007to2008andfellby15%in2009;expenseskeptpace.Morethanhalfreceive30–50%oftheir
*SeeAppendix,page36.
4|WeMakeDo|ExecutiveSummary
contributedincomefromfoundations,lessthan25%fromgovernment.Facilitiesreceivedtheirmajorearnedincomefromrentals,secondlyfromclassesandworkshops,anincreasing,morestable,source.Importantly,for100%offacilityrespondents,manyofwhicharealsodancepre-senters,providingspaceresourcesforchoreographersiscentraltotheirmissions.Halfprovidefreetimeandspacetochoreographers.Butincreasesinexpenses,includingrealestatecosts,andphysicalfacilityimpediments,limittheiravailability.For77%ofrespondents,studiooc-cupancywasfocusedon12noonto6p.m.,thepreferreddancecommunitytimes,withoutsiderentalslessthan75%ofcapacity.64%haveanon-sitecontactperson.
Barriers and OpportunitiesToassesstheneedforanewdedicateddancefacility,weexaminedprojectsthatwerenotbuilt,danceorganizationswithrelativelynewspacesthataresurviving,anddanceorganizationswhosespaceexpansionsarepotentiallythreateningtheirsurvival.Welookedatsuccessfulshared-spacemodelsoutsidethedancedisciplineandidentifiedthenecessaryelements:com-mittedboardsandstaffleadership,Citypartnershipsandtheroleofneutral,discipline-specificartsserviceorganizations.WeexploredpossiblepartnershipswiththeNewYorkCityDepart-mentofEducationandinpublicandprivateuniversitiestousetheirseasonallyemptyspaces.
Welookedattheamountofavailabletimeinrespondentfacilities:Of34,7werebooked75–100%and12booked50–75%ofavailabletime.Theydonotcurrentlyofferdiscountsbasedontimeofday,dayofweek,orseason.
Core Group choreographersandthefieldasawholeneedawidevarietyofspacesfortheirworkatdifferenttimesinthecreativeprocess.Modelsexist:WelookedatresidencyprogramswithinNewYorkCity,andsomeoutside,suchastheMaggieAlleseeNationalCenterforChore-ography(MANCC)inTallahassee,Florida.Indance,spacelimitationsdictatethework.
For strapped facilitiesfocusedonsupportingdanceartistry,classes,commercialrentalsand“bulk”spacerentalstolocaluniversitiesenablethemtostayabovewaterbutoftendonotfor-wardthemission.Lackoffundingforadequateon-sitestaffinglessensthepotentialforrentalsthatcouldprovideincomeinoff-peaktimes.
Weconcludethatampleunderusedspacesexist;anewfacilityisunwarrantedandwoulddivertcapitalandongoingsupportneededbyexistingfacilities.Infact,infrastructuresupport—tocoverbasicphysicalfacilityneeds,equipmentandstaffing—hasbeentoolongneglectedforboththedancecommunityandthefacilities.
Rehearsalspacesubsidies,chieflysupportedbytheNewYorkStateCouncilontheArts (NYSCA),helpthedancecommunitytoaccesssuitablerelativelyaffordablespace,buttheavailablehoursaretoolimited.Whilethesubsidieshelpfacilitiesserveartists,theyhavenotkeptpacewithcosts.WithStatefinancesandtheongoingeconomicclimate,thismostimpor-tantsupportforthefield—thosewhocreateandthefacilitiesthatenablecreativity—willmostlikelybefurtherreduced.
Onepositiveopportunityrespondstoanissuerequestedbybothfocusgroupsofchoreogra-phersandfacilities:anonlineschedulingsystemtomatchsupplywithdemandandenablestreamlinedbookinginadvanceforbusychoreographers.ThissystemisbeingcreatedbyFractured Atlas .
5|WeMakeDo|ExecutiveSummary
Next Steps and Areas for Further Exploration“‘We’re more interested in helping shore up what organizations have already built,’ said Alice L. Carle, program director of the Kresge Foundation.” NewYorkTimes,Dec. 12, 2009
TheissuehereinNewYorkCityisaccessandaffordabilityatexistingfacilities.Choreographersneedcontinuous,affordableaccesstoexistingspace,andthefacilitiesthathousedancewantand need to provide that support .
Investing in Infrastructure
TheNextStepsbelowaredirectedtotheentirefundingcommunity,bothpublicandprivatesectors,andnottoanysinglesource.Ifgroupsoffunderspoolresourcesandintelligence,notonlywoulditcreateamorerobustenginetocatalyzethissupport,italsohasthepotentialtoofferlong-termsolutionstothesesystemicproblems.
Takentogether,theseinfrastructuresupportscanhelpexistingfacilitiesincreaseoccupancytostabilizetheirownandtheneedsofthebroaderdancecommunity.Thesestepsrequirecoordi-nated,focused,relativelymodestexpendituresonthepartofthefundingcommunity.
Immediate Next Steps: Rehearsal Space Subsidies
A new coordinated public/private sector rehearsal space subsidy fundshouldbeestablishedtoretain,andimportantly,doubleNYSCAFY10fundinglevelsofapproximately$249,000,andprovideforadditionalstaffing.Afurthersubsidyfundshouldbecreated,modeledonDanceTheaterWorkshop’sformerOuter/Spaceprogram,andadministeredbyaneutraldanceartsserviceorganization.
Going Deeper
Thesestepsrequireadeeperinvestmentofdevelopmenttimeandresourcesfromthefundingcommunityincollaborationwiththedancecommunity.
Residency Network
WeproposeanetworkofmultipleexistingresidencycentersinNewYorkCitytoservethekeyjuncturesinthecreativeprocess:timeforresearchandreflection,initialexplorationswithdancers,choreographyandrehearsals,andextendingtoamoretechnically-outfitted,pre- production/designdevelopmentperiod.Thespectrumoffacilitiesintheresidencynetworkwouldvaryinsizes,budgetsandtechnicalresources.Thesecenterswouldcomplementandcross-fertilizeresidenciesoutsideNewYorkCity,suchasMANCC.
Buildingsuchanetworkwillrequirecoordinatinghostfacilities,agroupofmid-careersingle-choreographer-leddancecompanies,andsupportivefunderstodevelopastrategyandthentodetermineparticipantsandbudgets.Fundingwouldunderwritefeesforfacilityresourcesandfortheartists,plusdedicatedadditionalstaffingforadministrationforeach,andprogramevaluation .
Thisresidencynetworkcouldalsobeextendedtosupportemergingand,insomecases,estab-lishedchoreographerswithouttheirownspace;itwouldbejustasrelevanttotheirneeds.
6|WeMakeDo|ExecutiveSummary
Administrative Infrastructure Support
“Never mind the naming rights; there’s nothing sexy about paying for utility bills.” New York Times, April 3, 2009
We propose a multi-year funding commitment to support the basic operations of both dance facilities and choreographers with their own companies.Withadditionalstaffsupport,facili-tieswouldbeabletomaximizeavailablerentaltimeandresidencyactivity.Similarly,chore-ographerscouldbepaidfortheiradministrativetimeorhirestaffandfocusmoreondance-making.
Apreliminaryassessmentfocusedinitiallyonsurveyrespondentswhocommentedonneedwouldshowthevariabilityandkindsofsupportneededandwouldleadtocostestimates.
Technical Assistance and Capital Improvement
All facility respondents in rental spaces expecttostaythere—fromthoseservinghundredsinthedancecommunitytoothersservingfew,butinothercruciallyimportantways.Mostwouldbenefitfromsmallcapitalimprovementstoincreasefacilities’bookingcapacityanddesirabil-ityforrenters.Consultantscouldsupplystrategicadviceonhowtobetterusetheirspaceandtodevelopbusinessplansandpracticalaid,fromminorimprovements,likemirrorstomoremajor,suchasnewheating,ventilatingandairconditioning.Aninitialevaluationcouldthenbefollowedbyanimplementationphase.
Capital Funding
Publicandprivatesectortechnicalassistanceandcapitalimprovementfundingexistsbutonanindividualbasis.NYSCAhasofferedmatchingfundingforarchitect’sfeesandcapitalfundsforequipmentpurchaseorothercapitalimprovementprojects.TheCity’sDepartmentofCulturalAffairs(DCA)offerscapitalfundingtocurrentgranteesforfurnitureand/orequip-mentforinitialoutfittingofafacilityandconstructionorrenovationwithaminimumcostof$500,000.
We propose that a coordinated effort of funders and consultants develop a strategy to build a new pool of money with no minimum cost or matching funds and expedited actions, followed by implementation and evaluation.
Areas for Further Investigation
Analysis of the Subsidy Program
Together,facilitiesandfunderscouldexaminesubsidyguidelinestoenablebookingsfartherinadvance,forlongerperiodsoftimeandthatwouldideallycoverallassociatedcostsforfacili-tiesandfordancecompanies.
Potential Additional Residency Opportunities
1 . Residency Network.ExpandingtheresidencynetworktoincludeNewYorkCity-basededu-cationalinstitutionscouldalsoexpandtheexposurebothofdancecompaniesandstudents.Initialdiscussionswithtwolevels—theCity’sDepartmentofEducationandlocaluniversi-ties—couldbepursued.
7|WeMakeDo|ExecutiveSummary
2 . Extending the Residency Network Beyond New York City. The geographic scope of this reportwasrestrictedtothefiveboroughsofNewYorkCity.Discussionscouldbeinitiatedwithuniversities,facilitiesorpotentialresidencypartnersbeyondthecity.Residenciesout-sidethecitycouldpossiblyworkinpartnershipwithalocalresidencynetwork(asdescribedabove)and/ortosupplementNYSCA’sLong-TermResidencyProgramforDance.
Conclusion
Thedancecommunityinvolvesfoursetsofstakeholders—thosewhocreateandproducedance,thosewhohouseandnurtureit,thosewhocometoseeit,andthosewhofunditbothindividu-allyandthroughgrantingvehicles.WhatisneededtoensuretheviabilityoftheNewYorkCitydancecommunityand/orspecificallytosupportthegrowthofmid-career,single-choreogra-pher-ledcompaniesandtheirworkisanewconcertedeffortonthepartofagroupofdedicatedfunders .
8|WeMakeDo|Introduction:Charge&Methodology
Introduction
Charge and MethodologyChargeNYCPerformingArtsSpaces(NYCPASpaces)wasawardedagrantfromtheAndrewW.Mel-lonFoundation,toexaminethefollowing:
• “TheneedanddemandforrehearsalspaceforprofessionaldancecompaniesinNewYorkCity,withaspecificfocusoncompaniesledbysinglemid-careerchoreographersthatdonothavetheirownrehearsalfacilities;
• “Thesupplyofexistingworkspacesavailablefordancerehearsalandthosebeingbuilt,bothnonprofitandfor-profit,assessingcapacityandoccupancy,andforecastingpotentialappropriatefacilities;
• “Thebarrierstotheeffectiveuseofexistingspacesandwhetherenhancementsorchangesinpolicycouldresultinincreasedsupplyoruse;
• “Ifstudyresultswarrant,whetheroneormorededicatedspacesshouldbeconvertedorbuiltnewtoservetheexistingandprojectedneedsofthedancecommunity.”
GoalTheassessmentseekstohelpsolveaproblemexperiencedparticularlybyanumberofmid-careersinglechoreographer-leddancecompaniesastheyprepareforNewYorkCityortouringseasons.Thesecompanies,describedaslightlyinstitutional,donothavetheirownrehearsalspaceorpriorityuseofaspace.Anecdotally,theyhaveexpressedtheconcernthattheirworkisnotofthecalibertheyaspireto,largelybecauserentalrehearsalspaceisnotavailableandnotaffordablefortheextentoftimeneeded.Thereisaperception—fairorotherwise—thatNewYorkCitynolongersupportsormaintainsitsworld-classdancecompanies,andthattheartis-ticedgehasbeencededtootherdancecentersinEurope.(New York Times,“HowNewYorkLostItsModernDanceReign,”Sept.6,2005)
Optimally,thesecompanieswantconsistent,affordable,well-locatedrehearsalspacebutarenotinanorganizationalorfinancialpositiontoaffordormaintaintheirownspace.Havingaccesstosuchworkspaceinmulti-studiofacilitieswouldalsoprovideopportunitiesfordancecommunityinteractionandartisticcross-pollination.
Definitions
Itshouldbeunderstoodattheoutsetthatalldefinitionsinthisstudyareimperfectandfluid.
Manyresearchers,policymakersandartiststhinksuchterminologyas“emerging,”“mid-ca-reer,”and“established”isunhelpfulandmisleading.Forcontemporarydance,most,ifnotall,researchdefinitionscomewithcaveats.Theartiststhemselvesarehighlyresistanttolabels,forthemselvesandtheirwork.
9|WeMakeDo|Introduction:Charge&Methodology
Forourpurposes,thefollowingdefinitionof“mid-career”or“CoreGroup”choreographersinNewYorkCitywasestablished,withinputfromprogramstaffattheAndrewW.MellonFoundation:
• Theyhavebeenmakingworkforatleast10years.
• Theyarebeingpresentedbynationallysignificantvenues.
• Theyaresupportedbynationallysignificantresidencyspaces.
• Theyhaveatleastthebeginningsofatouringprofile,andarereviewedinmajorpublica-tions .
• Theyemployagroupofdancers(sameorpick-up)inthedevelopmentoftheirwork.
Theprecedingdefinitionsareage-basedonlyinthatchoreographersmusthaveatleast10yearsofexperienceinthefield.Choreographersexit“mid-career”andbecome“established,”notataparticularage,butwhentheyhaveachievednationalandinternationalprominenceandhavesubstantialandreliablefunding,spaceandinfrastructuretodevelopanddelivertheirwork . Only a handful of choreographers ever achieve this level .
Anotherproblematicdefinitionis“dancecompany.”Manyofthechoreographerswhopartici-patedinfocusgroupswereresistanttothisterm,withitsintimationsofamoretraditionalmodel,alevelofinstitutionalization,orasetpatternofactivitiesandwaysofworkingthatdonotreflecttheiractualcircumstancesorpractice.Fertile,boundary-crossingartformssuchascontemporarydanceinNewYorkCityarenotoriouslydifficulttoquantify.
Forthisstudy,wewilluse“dancecompany”forthepracticalpurposeofhavingasimpletermtoreferencechoreographersandthecorecollaboratorstheyworkwithinthedevelopmentanddeliveryoftheirwork.Itshouldbeunderstoodthattheterminnowayattemptstodescribeordelineatealevelofinstitutionalization,awayofworkingoratypeofoutput.
Forthisstudy,wealsouse“infrastructure”torefertotheunderlyingfoundationofphysicalfacilities,equipmentandpersonnel.
MethodologyTheprimaryvehiclesofthisstudywerefocus groups,surveys and research .
Focus Groups
AseriesoffourfocusgroupswasheldinOctober2009:twoforchoreographersandtwoforfacilities.Thetwochoreographers’focusgroupsweredividedintoWorkPatternsandFinances.ThetwofacilitiesfocusgroupsweredividedintoSpaceDetailsandFinances.Focusgrouppar-ticipantswereinvitedbasedonsuggestionsfromtheAndrewW.MellonFoundationandDavidSheingold,theproject’sDanceCommunityConsultant.Theywerechosenwithaneyetowardsdiversity across a range of criteria .
ThesefocusgroupswereheldinOctober2009atDanceTheaterWorkshop.LedbyShein-gold,theytouchedonabroadarrayoftopics,includinglevelsofsupportforchoreographers,programmaticgoals,financialroadblocks,andgapsinaccesstospace.Focusgrouppartici-pantswerealsoaskedtocommentonsurveydrafts.FocusgroupparticipantsarelistedintheAppendix .
10|WeMakeDo|Introduction:Charge&Methodology
Surveys
Theprojectteamformulatedandtestedfoursurveys:SpaceDetailsandFinancesforFacilities,andWorkPatternsandFinancesforChoreographers.
SurveysweredistributedDecember14,2009,andkeyrespondentsweretargetedforfollowups.Surveyrespondentswereidentifiedbyemailand/ororganizationname,butallresponseswereanonymouswithdatabeingdisseminatedorpublishedonlyintheaggregate.Foraddi-tionalinformationonmethodology,seetheAppendix.
Research
Ourresearchtookseveralforms:
1. Weexaminedthesustainability of facilities,bothrecentlybuiltandthoseproposedbutneverbuilt.Welookedatkeycomponentsinsuccessfulmodels,andwarningsignsofdis-tressinothers.Weresearchedshared-spaceartsfacilities,searchingforappropriatemodelsacrossdisciplines.Welookedatthehistoryofspacesfordancerehearsaloverthelasttwodecades in New York City .
2.Weparticipatedinthesummer2009conferenceaboutresearch and development in dance attheMaggieAlleseeNationalCenterforChoreography,theMANCCFORUM,andexam-inedthefacilityasapotentialprototypeforlong-termresidenciesinandoutsideofNewYorkCity.WevisitedsitesforpotentialdanceresidencycentersinNewYorkCity,andexam-ined the pros and cons of new facilities .
3.Webeganadiscussiononactivatingalternative residency and rehearsal spaces for chore-ographerswiththeNYCDepartmentofEducationandwithseveraluniversities.
4. Weanalyzedfunders of New York City-based dance.Welookedatpatterns.Theareasofcapital funding for facilities, ongoing organizational infrastructure support and rehearsal space subsidy were of particular interest .
11|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
Chapter I
Results of Surveys to ChoreographersA. Profile of the Dance Community as a Whole
All Survey Respondents
Note:TheAppendixdescribesthemethodologyofthesesurveystoatargetedpopulation.156respondentsbeganthesurveyofWorkPatterns,and117completedit.81beganthesurveyofFinances,and43completedit.Thedatabelowofferacredibleprofileofthesechoreographer-ledcompanies.Aseparatesetofdatabeginningonpage14examinesresponsesfromtheCoreGroup of choreographers .
Basic Information/Demographics
ThesechoreographersareprimarilylocatedinManhattanandBrooklyn.Twothirdsarewomen.Mostrespondents—32%—areinthe30–39agebracket,25%are40–49,22%are50–59.80%haveacollegeorgraduatedegree.Theyhavebeenchoreographingforanaverage17yearsbeyondformaleducation;29%forlessthan10years,and33%for10–20years.Theirethnicitybreaksdownasfollows:70%white/Caucasian:12%black/AfricanAmerican,8%His-panic/Latino,4%AsianAmerican,and3%AmericanIndian/NativeAmerican.
Finances
65%areincorporated,and90%ofthoseincorporatedare501c3,with10ofthemhavingbeenincorporatedforover25years.Ofthe35%thatarenotincorporated,42%usefiscalsponsors.Nonearefor-profit.
Asforincome:
• In2007and2009,tworespondentsreportednoincome;in2008onereportednoincome;
• In2007,tworeportedincomethattotaled$6.3million;in2008,onehad$2.97millionandin2009onehad$2.7million.
As for expenses:
• In2007and2009,tworeportednoexpenses;
• In2007and2008threehadexpensestotaling$6.6million;in2009fourhadexpensestotaling$7.7million.
Thechartbelowdeductsthoseextremesandshowsresultingtotalsandmean/averageincomeand expenses .
FIGURE 1-1: Choreographers’ Income and Expenses (bynumberofrespondents)
Year TotalIncome Avg.Income TotalExpenses Avg.Expenses
2007 $6,333,501(n=36) $175,931 $5,453,743(n=35) $155,821
2008 6,211,871(n=39) 163,470 4,518,784(n=37) 122,129
2009 6,340,380(n=38) 176,122 3,317,071(n=34) 97,561
12|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
Overthethreeyears,feesweretheprimarysourceofearned income,increasingfrom2007to2009.Teachingwassecond,withatleasthalfofchoreographersreportingupto25%fromthatsource.Ticketsalesandcommissionsincreasedslightly.Outsidenon-dance-relatedwork—probablybythechoreographer—wasanincreasingsource,withfourreportingitprovided80–100%oftheirearnedincome.
For contributed income,foundationsandindividualsweretheprimarysources;eachyearonechoreographerreported100%fromfoundations,andeachyearatleastthreereported100%offundingfromindividuals.Corporatecontributions,nevermorethan20%ofunearnedincome,decreasedsignificantly,withonly28choreographersresponding:16receivedlessthan20%in2007;14receivedlessthan20%in2008,and10receivedlessthan10%in2009.Theothersreceived none .
Askedabouttheirfinancialconditionforthecomingyear,27%expectasurplus,49%adeficit,and24%expecttobreakeven.Halftherespondentscommentedabouthowtheysubsidizetheirwork—their“dayjobs,”giftsandloansfromfamiliesorboardmembers,creditcarddebtandlinesofcredit.Whenpossible,theybuildcashreserves.Severalremarkedthatthelinebetweendeficitandbreak-even/surplusisoftenduetogovernmentandothergrantscommit-tedbutnotyetreceived.
Creative Development and Output
As for productivity,basedon124respondentsin2007,125in2008and127in2009,theaver-agecompanycreated2.4newpiecesayear,increasingfrom299newworksin2007to322in2009 .
• 80%ofthechoreographerspresent their own works exclusively .• 50%createdevening-length works,generallyoneperyear.• 50%createdworks for students,averagingoneperyear.• 50%producedanaverageofone commissioned workin2007,droppingto44%in2008andrisingto55%in2009.
82%reportpayingorotherwisecompensatingtheirdancers,withmanyvariations:
• 56%paydancersperperformance• 47%paythemperproject• 40%paybythehour• 33%payperrehearsal• 27%payweeklyorcombinationsofrehearsalandperformance• 14%payapart-timesalary• 9%barterforteachingclassesorfreespace• 2%payanannualsalary
21%ofrespondentshavedancersundercontract,withtwothirdsofthemfewerthan10andonethirdfrom10to18.
13|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
Administrative Expenses
Thefollowingsurveydataillustrateimpediments:
Choreographers
1. 78%ofchoreographersalsohandleadministrativedutiesfortheircompanies;13%saytheydo“sometimes,”and9%saynotatall.Thesechoreographers/administratorsestimatethattheyspend47%oftheirtimedoingadministrativeduties,insteadofchoreographing.
2.Onaverage,32%reportedpayingthemselvesforadministrativeandartisticwork,21%solelyforartisticwork,2%foradministrativeworkonly.Theremaining41%eitherdonotpaythemselvesforchoreographingoradministrationorplowbacktheirsalariestohelpdefrayexpenses .
Dance Companies
1. Ofthe41respondents,52%paidadministrativestaff(otherthanthemselves)in2007,andthatpercentageincreasedin2008and2009to59%.Thoseaveraged3.3full-timestaffand4.5part-timepaidstaffmembersacrossthethreeyears.Note:onerespondenthadconsis-tent25full-andpart-timestaff.
2.However,thetotaladministrativepaydecreasedfromanaverage$40,769in2007to$29,263in2008andto$28,217in2009.
3. 29%providedhealthinsurance,while64%didnot.
Askedwhatpercentageofadministrativestaff’stimehasgonetowardsuchworkspace tasks asfindingspace,booking,contracting,andnegotiating,includingperformance,in2007the30respondentswereevenlydistributedamongthefouransweroptions:under10%,10–24%,25–49%,and50%orover.In2008,of36respondents,15spent10–24%,7from25–49%,and8over50%,including1at70%and2at85%.2009mirrored2008,andeachyearthenumberunder10%diminished.
As for administrative workspace,of50respondents,27usehomeoffices,somemakingdowithlaptopsintheirlivingquarters.16rentofficespace,aboutonethirdpayingmarketratesandonefifthinsubsidizedspaces;10sharespace.
Rehearsal Space
Overthepastthreeyears,thetotalnumberofrehearsalhoursreportedby36respondentsin-creased10%from9,762in2007to10,872in2008,andthendroppeddownby12%to9,651in2009.Basedonwhatrespondentspaid,averagerehearsalrentalratesincreased,from$15.72perhourin2007,to$16.05in2009.Fortyrespondentsreportedontheirannualrentalcosts.Afterremovingtheextremes,averagerentalcostswere$7,697in2007,$7,214in2008anddownfurtherto$6,319in2009.
76%ofrespondentsusedNYSCA,Harkness,orDanceTheaterWorkshop’sOuter/SpacePro-gram(whichnolongerexists)orothersubsidizedspace.Amongtheotherspacestheylisted,byalphabet,are:AlvinAiley,AmericanDanceCenter,BalletHispanico,BaryshnikovArtsCenter,BatteryDance,BRICArts,BronxAcademyofArtsandDance(BAAD),BrooklynArtsExchange(BAX),CenterforPerformanceResearch(CPR),ChenDanceCenter,ChezBushwick,CityCen-
14|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
ter,DanceNewAmsterdam,DanceTheaterWorkshop(DTW),Duke42ndStreet,GinaGibney,HundredGrandDanceStudio,JoyceDANY,JoyceSoHo,MarkMorrisDanceCenter,PanettaMovementCenter,PMTDanceStudio,SoundanceattheStable,SpoketheHub,TopazArts,TrishaBrownStudios(nolongeravailable),UnionStreetDance,and92ndSt.Y.
Aseriesofquestionsaskediftheytriedtogetlowerrehearsalrates:
• Adjust rehearsal time for discounted rates?16saidyes,12sometimes,and17no.Onerespondent noted: “Less money for space means more money for dancers!”
• Negotiate?5choreographerssaidyes,8saidsometimes,and31(or71%)saidno.Severalcommentedthattheyhadtriedunsuccessfully.
• Barter?39saidtheydonot,6saidsometimes,and1yes.Thosewhodo,barterteachingforspace .
Althoughmostchoreographersspentlessthan25%oftheirannualbudgetsforworkspace-relatedcosts(otherthanactualspacerentalcosts),cumulativelytheseexpensesareclearlyincreasing:
• Transportation of props, performers and equipment:Thenumberreportingincreasedfrom17to25overtheperiod.Climbingfrommaximum20%in2007to30%in2008and25%in2009,withoneeachat40%in2008and2009.
• Secure storage (on- or off-site):Thenumberreportingaveraged14,withcleareffortstokeepthecostsunder20%fortheperiod.
• Rehearsal props and costumes:Thiscategoryshowedthelargestincrease,inbothnumberofrespondents(from21to27)topercentageofbudgets.In2007and2008,18respon-dentsreported25%orless,andin200923reported20%orless;ineachyearatleastthreerespondentsspentinexcessof30%,reachingfrom35to85%.
B. Profile of the Core Group of Choreographers
Demographics
25respondentsinthechoreographers’surveysmetthedefinitionofCoreGroupor“mid-career”onpage9.Morethanhalf(56%)liveinManhattan,predominantlyontheLowerEastSideandtheWestVillage.36%liveinBrooklyn,inzipcodes11215and11231,whichcorrespondroughlytoParkSlope/GowanusandRedHook/CarrollGardens.TheothersaredividedbetweenBronxand Staten Island . None live in Queens .
Intermsofage,44%were50–59,28%were40–49,20%30–39,4%20–29and4%60–69.Theyhaveworkedanaverageof21yearsbeyondformaleducation,excludingtworeporting40yearsbeyond.
15|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
Finances
FewerintheCoreGrouprespondedtofinancialquestionsforyears2007,2008,and2009,andnotallprovidedanswersaboutfinances.
FIGURE 1-2: Average Income and Expense Data (for11respondents)
Year Avg.Income Avg.Earned Avg.Contributed Avg.Expenses
2007 $286,113 $145,511 $146,724 $293,839
2008 268,763 104,288 171,280 264,240
2009 275,545 127,002 145,076 283,542
Contributedincomecamefromthesesources:
• Foundationsconsistentlyprovidedover50%.
• Individualsconsistentlysuppliedover30%,withfund-raisersaddingtothattotal.
• Governmentsupportalmostdoubledfrom2007to2008andthendroppedslightlyin2009 .
• Corporationsneverevenreached10%ofcontributedincomeanddroppedto5%in2008and 2009 .
Earnedincomecamefromthesesources:
• Non-dance work wastheprimarysource,withchoreographerssubsidizingtheirownwork.Itrepresented43%in2007,roseto48%in2008,perhapstosupplementlossinperform-ingactivityandticketsalesthatyear,anddroppedto42%in2009,averaging45%(butwithonerespondentearning80–95%overthreeyears).
• Performance feesaveraged36%,withasmalldipin2008.
• Ticket salesdroppedsignificantlyfrom26%incalendaryear2007to11%in2008andthenrecoveredto24%in2009.Alikelycausewasrecessionaryimpact—audiencescuttingdiscretionaryspending,perhapscompaniescancelingperformances.
• Teachingaveraged20%.
• Commissionsgrewfrom19%in2007to27%in2008,withaslightdipto25%in2009.Thesewerealsocalendaryears.ItisunclearwhycommissionsfortheCoreGroupseemedrelativelyhealthyatthistime,butapossibleexplanationisthattheyweresecuredbeforethemarketdownturn.
Creative Development and Output
Forthe25CoreGroupchoreographers,overallproductivityvariedlittlefrom2007through2009:9of24respondentscreated1workeachyear;themaximumnumbercreatedwas6,by2choreographers,in2007.Theremaindercreatedbetween2and5works.Notethatformany,eveninglengthandcommissionedworksareprobablythesame.
From2007to2009,thenumberofchoreographerscreatingevening-lengthpiecesincreasedfrom14to16to19outof21respondents.Mostcreatedonepiece,andin2009onecreatedthemaximumfortheperiod–5pieces.
16|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
Almosttwothirdsofthe25CoreGroupreportedworkingonacommissionedpiece.Thetotalnumberoftheseworkswas29in2007,roseto31in2008,anddroppedto26in2009.Halfofthemhadone;themaximum,in2007,wasonewithfivepieces.
NineoftheCoreGroupcompanieshaveaconsistentcoreofdancersundercontract,withfourhavingninetoten,onewithsix,andtwowithtwotofour.
C. Core Group Rehearsal Space UsageFor23CoreGrouprespondents,choreographic/rehearsalspacetimeusageaveraged390hoursin2007,grewto448hoursin2008anddroppedslightlyto444in2009.(Note:Notincludedwereonerespondentwithaconsistent1,000hoursayearandthefewwithlessthan100hoursayear.)76%saidtheyusedNYSCA,DTW’sOuter/Space,LowerManhattanCulturalCouncil(LMCC),Harknessorothersubsidizedspaces.
Access to Types of Space Needed
Asked if they have consistent workspace,24choreographersresponded.7saidyes,11saidno,and6checked“sometimes.”Onerespondenthadexclusive accesstoaspace,and4othersshared space .
Asked whether they had access to the types of spaces they needed,23responded.7saidyeswhile3saidno,and13said“sometimes.”Almostallwrotecomments.Threadedthroughwastheneedformultimediacapability,forpre-productionspaceswheretheycouldtryoutsetsandwheretheycouldleaveequipmentorsets.
“We spend a lot of resources on carting equipment around due to lack of storage.” Survey Respondent, Choreographer
“Some spaces are too small, affordable studio space is a huge challenge, also could have used more time in the theater.” Survey Respondent, Choreographer
Askedwhetherspacessuitedtheircurrentneeds,onesummedupacommonthreadinthecomments:
“I adapt to whatever space I can afford and maintain. Less than ideal but it is the reality.” Survey Respondent, Core Group Choreographer
20 Core Group choreographers responded:
FIGURE 1-3: Rental Spaces Meeting Needs (by20respondents)
Yes No N/A
TimeAvailable 50% 50% 0%
Cost 85% 10% 5%
Size 60% 40% 0%
Storage 20% 70% 10%
17|WeMakeDo|ChapterI:ResultsofSurveystoChoreographers
Probingfurther,thoseintheCoreGroupwereaskedwhattypes of space would have helped them with their work:
“Theatre/space . . . ,” “time for technical experimentation,” “storage for props”
“Studio in a residency situation. Long term, several weeks or months.”
“Residency where you don’t have to pack the set and all the equipment daily.”
Lookingatworkspacefromadifferentperspective,theCoreGrouprespondentswereaskedwhether they had residencies that were free or that paid an artist’s fee.Ofthe22respondents,anaverageof15receivedthisworkspacesupport.HostingorganizationscitedincludeLaGuar-diaHighSchoolofthePerformingArts,MountHolyokeCollege,LowerManhattanCulturalCouncil,DanceTheaterWorkshop,BrooklynArtsExchange,JoyceSoHo,Jacob’sPillow,Dans-paceProjectandDanceNewAmsterdam.
18|WeMakeDo|ChapterII:ResultsofSurveysforFacilities
Chapter II
Results of Surveys for FacilitiesA. Basic CharacteristicsNote:TheAppendixdescribesthemethodologyofthesesurveystoatargetedpopulation.Altogether,37respondentsbeganthesurveyofSpaceDetails,and36completedit.19ofthembeganand12completedthesurveyofFinances.Thedatabelowprovideacredibleprofileofdedicated and other cultural facilities that house dance rehearsals .
Finances
14arenonprofit;100%reportthatdanceiscentraltotheirmissions.OnerespondentisaLLC.
13facilitiesprovideddataontheirincomeandexpensesfortheyears2007–2009.Therewereextremes:
• Onefacilityreportedincomeof$6.5millionin2007,ariseto$7.7millionin2008,andabigdropto$6.1millionin2009.Expensesalmostequaledincomein2008butweremuchlower in 2007 and 2009 .
• Anotherfacilityreportedincomeof$77,600in2007,$52,400in2008and$67,000in2009.Expensesexceededincomeslightlyin2008butwerebelowincometheotheryears.
Oftheremaining11facilities:
• Incomeforeachyearforfourfacilitieswasunder$1millionandforonewasabove$5million;in2007and2008,fivewerebetween$1and$5million,andin2009,fourhadbetween$1and$5million
• Expenseswerebelowincomeforsevenfacilitiesin2007,fivein2008,andthreein2009.Expensesexceededincomeforthreein2007,fivein2008,andfourin2009.Expensesandincomebalancedforonein2007and2008andfourin2009.
Commentshadnotbeensolicited.
FIGURE 2-1: Average Income and Expense (for11facilities)
2008 20092007
Millions
Avg. ExpensesAvg. Income
$1.8
$1.9
$2.0
$2.1
$2.2
19|WeMakeDo|ChapterII:ResultsofSurveysforFacilities
Morespecifically,the13respondentsreportedthefollowingincomesourcesandchangesoverthe2007–2009period.Theywereaskedtocheckearnedandcontributedbycategories10–25%,30–50%,and55–75%.
Contributed Income
• FoundationsMorethanhalftherespondentfacilitiesreceived30–50%oftheircontributedincomefromfoundationsin2007and2008;in2009,thatpercentagejumpedto55–75%ofincomeforthreefacilities.Theincreaseappearstobeinfacilitiesalreadyreceivingcon-siderablefoundationsupport.Withfoundationsoperatingonbalancingthree-yearfinan-cialcycles,thisincreaseshowsawillingnesstohelpfacilitiesweathertherecession.
• IndividualsThisnexthighestsourceprovided30–50%forfourfacilitiesin2007,droppingto three facilities in 2008 and 2009 .
• Fundraisers/benefitsMostfacilitiesreceived10–25%oftheirfundingfromfundraisersorbenefits,andonereceivedupto50%throughallthreeyears.
• GovernmentMostrespondentsreceivedlessthan25%oftheirfundingfromgovernment,withtwomovingintothe30–50%categoryin2008and2009.Althoughonefacilityre-ceived55–75%in2007and2008,nonedidin2009.
• Corporate fundingThisminorsourceofsupporthasneverbeenmorethan25%,withthenumberofrecipientfacilities,evenatthoselevels,droppingfromfivein2007tofourin2008 and two in 2009 .
Earned Income
Sourcesvariedlittleoverthethree-yearperiod.
• Rentals:Forthe13facilities,rentingoutspacewasthesinglelargestsource,eventhoughgenerallyunder25%;3reportedfrom30–50%and1aconsistent80–85%.
• Box Office/Ticket Sales: Themajorityearnedlessthan25%,andonereportedaconsistent90%.
• Classes/Workshops:Astheyearspassed,thelargerpercentagedecreased—fromtwoat75–80%in2007and2008,totwoat60–70%in2009.Facilitiesaresometimesabletochargeahigherhourlyrateforclasses,asopposedtorehearsaluse.
• Educational Programs: Thenumberrosefromfivein2007tosixin2008,thendroppedtofourin2009butwasnevermorethan25%.
Expenses
Morespecifically,inthelast12months,thefacilityrespondentsreported:
• Increases:58%citedrent/mortgage,electrical/utility,insurance,staffing
• Stayed the same:33%saidtelephone,marketing,cleaning,routinemaintenance,equip-mentupdates,officeexpenses
• Decreased:8%
20|WeMakeDo|ChapterII:ResultsofSurveysforFacilities
The Bottom Line
Asforsurplusesanddeficitsoverthepastthreeyears,tenfacilitiesreported:
• Sixhadsurpluses:threeputthefundsintocashreserve,oneputittowardamajorcapitalproject,andtwopaiddowndebt.
• Fourhaddeficits:twohadborrowedforbuildingnewspaces,oneappealedtolandlordandlenders,anothertofoundertocovercosts.
Forthecomingyear,13facilitiesprovidedforecasts:6expectasurplus,4expecttobreakeven,and3expectdeficits,1becauseofexpansion.
B. Real Estate and Related FactorsThesefacilitiesareprimarilylocatedinManhattanandBrooklyn.Allfacilitiesexceptoneareinprivatelyownedbuildings.58%ofrespondentsrenttheirspaces,and33%own.Theremainderownoneandrentanother.Allownersexpecttobeinthosefacilitiesfiveyearsfromnow.Rent-ersarelesscertain:30%plantorenew,and50%replied“maybe.”
Rental Arrangements: Space Details
The36respondentfacilitieshave121dancestudios.(Note:TheJoyceTheater’snewDANYStu-dioswerenotincludedinthisfigure.ThefacilitysurveywasreleasedDec.14,2009,andDANYbeganoperationsapproximatelythesameweek.Theyhave11studiosavailableforrental.)
• Thenumberofrehearsalspacesinthe36facilitiesrangesfrom11facilitieswith1space,18with2–5spaces,4with6–9spaces,and3withmorethan10spaces.
• Asforsize,12studiosweresmall(lessthan600sq.ft.),20weremedium(600–1,200sq.ft.),and30werelarge(1,200sq.ft.orgreater,with12intheAlvinAileyDanceCenter).Askedaboutsizeofspacemostindemand,70%offacilityrespondentsreportedrequestsfor large spaces .
• Notably,64%offacilitiesareaccessiblefromthestreetwithoutstairs,and77%areADAcompliant.
100%usethespacesfortheirownin-houserehearsalsand/orprogramminginadditiontorentals.97%renttooutsideusers,and83%ofthemrenttonon-danceartists.Thechartbelowshows all uses:
FIGURE 2-2: Uses of Dance Facilities (by36respondents)
Rehearsal Class/Instruction Photo/Film/Videoshoot Auditions Showing/Showcase Performance Specialevents/Parties Other
29 28 28
26 25
36
7
34
21|WeMakeDo|ChapterII:ResultsofSurveysforFacilities
Thefollowingchartshowsdifferencesinrentalratesbyuse.Incomefromoutsiderentalsreportedby11facilitiesaveraged$212,687,rangingfrom$20,000to$882,478,with64%fromnon-profitusers.
FIGURE 2-3: Rental Rates by Use
SpaceUsage RangeofRatesfrom11respondents
rehearsal $5–$75hourly
performance $27–$96hourly;$150–$300nightly;$600–$23,000weekly
class/instruction $13–$75hourly
audition $13–$75hourly
showing/showcase $25–$100hourly;$25–$300nightly/pershowing
photo/film/videoshoot $25–$450hourly;$1,500daily
specialevents/parties $27–$5,000hourly
commercialrentals $27–$300hourly;$1,000daily;$15,000weekly
Severalothervariablesareatplay:
• location(Manhattanfacilitiesgenerallyhavehigherratesthantheotherboroughs)
• thesizeofthespace(largerspaceshavehigherrates)
• commercialrenters(events,filmshoots,etc.)arechargedhigherfeesthannonprofitordance-focusedrentals
• 33%barterinexchangeforstudiotime
C. Rehearsal Space Usage
Rehearsal and Other Rentals
Spaceusageisconcentratedonweekdaysfrom12noonto6:00p.m.Thelowestoccupancyisweekendsandweekdaysfrom6:00p.m.to12noon.Figure3-1onpage27showsrehearsalspacedemand.
Lookingatthepast12monthsintermsofoutsiderentals,34facilitiesreportedtheybookedthefollowingpercentagesofavailablespace:
• 12facilitiesbooked50–75%ofthetime• Sevenbooked25–50%• Sevenbooked0–25%• Sevenbooked75–100%.• Onebooked100%withawaitinglist
Inacomment,onefacilitynoted:“We have to turn people away a lot, although occasionally there are empty slots here and there.”
Comparedtobookingsthepreviousyear,52%increased,16%decreasedand32%remainedthesame.
22|WeMakeDo|ChapterII:ResultsofSurveysforFacilities
Forthenextyear,44%expectanincreaseinbookings,38%expectthesame,6%expectadecreaseand12%arenotsure.Ofthosepredictinganincrease,fourfacilitiesareexpandingthenumberofstudios.Twofacilities(5.9%)expectadecrease,duetoexpandingtheirownprogramming.
Morespecifically,respondentsnotedthefollowingfactorsthatlimittheirfacility’savailabilityforrental,almostallequallyimpacting:
• Buildingrestrictionsonhours,access,andnoise• Security• Costsforstaffinglimitopenhoursandresultinlostrentals• Competitionwithcoreprograms,classesandtherentalincometheyprovide.
Operationally,64%haveanon-site contact person;6%havesomeoneoff-site,22%havesome-onebothon-andoff-site,and8%havesomeone“sometimes.”Forthosewithoutfull-timeon-sitesupport,thereasonisfinancial.57%ofrespondentshaveon-site technical support staff;14%dosometimes,and29%donot.32%useanonline rental calendar;68%donot.
Residency Activities
Halfofthefacilitiesprovidefreetimeandspaceprogramsthatenablechoreographerstoresearchanddeveloptheirwork.75%providethisaspartofacommissioning/presentationpackage.Someareinformal;othersaremoreformalizedandongoing.Severalrelyonsubsidiestosupporttheprogram.Sampletimeallocationsforresidenciesrangedfrom
• 35hoursatnocostplus35hoursathalfprice• multipleweeks,atleasttwo;onemulti-week24/7• 110hourseachfor8artists,59hoursfor6artists
Mostsupplementedwithstipendsforthechoreographers,rangingfrom$500to$10,000,withfacilitiesnotingthattheamountdependedonfundingreceived.Alternatively,theyprovidedsomeoralloftheboxoffice.
D. Analysis of Other Facilities
Dance Facilities That Were Not to Be
Weinterviewedkeyplayerswhowereindiscussionsonplansforseveralproposed“sharedspace”dancefacilities,plansthatwereeventuallyabandoned.Whiletherewasobviouslydis-agreementastoreasonsforfailure,wefoundseveralpointsrecurred:
• Sponsoringartsserviceorganizationsor“lead”organizationswerenotinafinancialposi-tionorwithsufficientboardleadershiptodevelopprojectsthatrelyheavilyoncommittedcapitalandoperatingexpenses.Thedrop-outof“leaders”or“leadgroups”oftencausedadominoeffectontheentireproject.
• Dancecompaniesinshared-spaceprojectswereunabletocommittoevennominalpartici-pation funds .
• Thedance-specificneedfor“column-free”spaceseverelyreducedavailableoptions.
• Revenueestimateswerebasedonuntested“time-share”commitmentsfromparticipatingcompanies.
23|WeMakeDo|ChapterII:ResultsofSurveysforFacilities
Otherissueshavebecomeproblematicfordancefacilitiesbuiltinthelastdecade.Cityfundingcangoonlyforcapitalorprogram,notoperationalsupport.Privatesectorfundersarereluctanttosupportfacilities,ratherthanprogramming/presenting.Andtheimpactoftheeconomicrecessiononfoundationgivingandindividualdonorscannotbeunderestimated.
Distressed Models, Current Facilities
“The big nut to crack is the monthly mortgage,” Michelle N. Burkhart, Director, Dance/NYC
Muchcanhappentoderailthebest-laidcapitalfundingplans.Akeydonorpassesaway,theeconomyslipsintorecessionorthecompanydirectormovesontoanotherposition.Inrecentcapitalprojectsfordance,themonthlymortgagecalculationsweremoreorlessaccurate,butbuildingmaintenanceestimates,includingsecurity,werenot.Debtcanbecomeunsustainablewithinmonths.Largecapitalfundingplanshave,ontheonehand,acertainamountofguess-work,and,ontheother,noroomforerror.
Prescriptions
Tworecentexpansionshaveachievedadegreeoffinancialstability,withsupportiveboards,strongstaffleadershipand,a“star”artisticdirector.Smallerorganizationshavemanagedtosurviveaswell,capitalizingonless-competitivefundingfieldsfor“outer-borough”dancecom-panies,and—anecdotally—strongbackingfromthelocalcommunitywhichfeelsithasastakeintheorganization’ssurvival.
24|WeMakeDo|ChapterIII:BarriersandOpportunities
Chapter III
Barriers and OpportunitiesA. A New Facility versus Other Infrastructure SupportThe New York Times,Dec.12,2009,articleentitled“BiggerBuildingsMayNotBeBetter,”in-terviewedD.CarrollJoynes,aSeniorFellowattheUniversityofChicagoCulturalPolicyCenter,whoiscollaboratingonastudyof50culturalbuildingprojectscompletedfrom1994to2008andtheirplanningprocesses.“InMr.Joynes’sview, ‘The recession is exposing the weakness of a lot of institutions that were seriously overstretched”beforeitbegan.“It’s exposing poor management and poor planning,”situations,headded,inwhich“nobody actually asked: ‘Is there a need here? If they build it, will they come?’”
AsnotedintheIntroduction,wewereaskedtoanalyzetheneedforanewdedicateddancefa-cilityoramajorrenovation.Weexaminedproposedandbuiltfacilitiesaspotentialmodels.Weconsultedwithrealestateprofessionals,andwevisitedexistingfacilities,includingrawspaces.Whiletempting,theywouldbeexpensivetooutfit,andimpracticaltomaintain.
ThedatafromthesurveysinChaptersIandIIarealsoconclusive:Whileanewormajorreno-vatedfacilitywouldbeglamorous,itwoulddrawattentionandfundingfromthelargerneedsoftheCoreGroup,thedancecommunityandexistingdance-focusedfacilities.
“‘We have become increasingly concerned about the sustainability of organizations as a result of these building projects,’ said Alice L. Carle, program director of the Kresge Foundation, which supports nonprofit organizations nationwide.” NewYorkTimes, Dec. 12, 2009
Insum,theresultsofthisstudydonotsupportconstructingorrenovatinganewdedicateddancefacility.Norisitfinanciallyfeasibleinthecurrenteconomy.Indeed,itcouldworsenthealreadyprecarioussituationofmanyexistingfacilitiesandcompanies.
B. Barriers
Special Issues and Needs of the Core Group
Workspace
Basedonsurveyresponses,weformedapictureoftheoverallcommunityofchoreographersinNewYorkCity.Wewerealsoaskedtofocusonasubsetofchoreographers,whichwerefertoastheCoreGroup.These25“mid-career”choreographershaveproducedworkofarecogniz-ablecaliberoveratleastadecade.Theyareineligibleforthegrantsandresidenciesthatgoto“emerging”choreographersandlacktheresourcesof“established”choreographers.Theyneedsupporttoenablethemtomovetothenextlevel.
“Big dance companies have flexibility because they can pay for what they need. Middle size companies have less flexibility than the large or very small ones, and they somehow are un-der the radar.” Diane Vivona, Arts Consultant
25|WeMakeDo|ChapterIII:BarriersandOpportunities
Again,thepicturethatemergesisremarkablyconsistentinitsbleakness:Lackofaffordable,availableworkspace,ofon-sitestorageandoffundingtodevelopnewworkmeansdanceart-istshavetousemultiplerehearsalspaces.Inturn,thisleadstoincreasedtransportationandstorage costs .
“There are expenses on the staff side in terms of time and management of moving equipment to and from a rental rehearsal space. This expenditure can be costly for a mid-sized dance company.” Survey Respondent, Choreographer
“Honestly, at this point in my career I feel the lack of a dedicated space that I can call my own . . . has adversely affected my ability to make dances happen. Also the lack of funds . . . makes it very difficult for me to rehearse consistently. I manage by mustering as much free space as I can usually attached to a commission and by limiting the scope of my activity to making smaller works, shorter, with less performers and in less time.” Survey Respondent, Choreographer
“Space is our Achilles heel. We have been finding that creating work outside of NYC through partners . . . is a creative solution, though very inconvenient for our dancers and production staff and we then bear the burden of per diems and travel costs. We have been trying to find a home . . . for many years.” Survey Respondent, Choreographer
Choreographers,particularlyinthefocusgroups,stressedtheneedfordifferentspacesfordifferentphasesoftheirworkandthedesiretobeindifferenttypesofsettings.Earlystagesmayconsistsimplyofreadingandresearch.Later,beyondchoreographingandrehearsing,pre-productionanddesigndevelopmentstagesrequiretechnicalresources,collaboratorsormulti-mediasupport.Thesecompanieshavelittleagencytostrategicallyalignthesespacestomeetvaryingspaceneedsattheappropriatetimesinthecreativeprocess.
Administration
Choreographersneedadministrativesupportinordertofreethemtocreate.Formany,theonlysteadygeneraloperatingsupportisNYSCAfunding,oftenasmallproportionoftheiran-nualbudgets.
Morethanthreequartersofchoreographershandleadministrativedutiesfortheircompanies,onaveragespendingalmosthalftheirtime,timenotbeingspentonchoreographingorre-hearsingorperforming.Notonlydo21%notpaythemselvesforadministrativework,41%donotpaythemselvesanything—forchoreographingoradministration.Almostasmanyhadnopaidstaffin2009.Infact,mostchoreographersself-subsidizetheirwork.
Goals and Obstacles of Dance-Focused Facilities/Presenters
“Facilities are frustrated by rising operating costs. Yet to serve the artistic community and keep studios occupied rental rates are often kept low, despite rising expenses.” Survey Re-spondent, Facility Manager
Focusgroupparticipantsandfacilityrespondentsemphasizedthattheyviewchoreographicresearchanddevelopmentsupportascentral, not peripheral, to their mission.Thosecommit-tedtoservingthedancecommunitywanttomakethebestuseoftheirstudiosfortheirownandothers’uses.62%offacilityrespondentsprovidesomeformofresearchanddevelopmentsupportforchoreographers.Thissupportcanbesubsidizedrentalsforrehearsal,residencies,
26|WeMakeDo|ChapterIII:BarriersandOpportunities
anddevelopmentalworkshops/publicshowingsandaveraged28%ofavailabletime.Inaddi-tion,facilitiesoffercashsupport,whichmayincludecommissioningfees,productionfundsandsomeoralloftheboxoffice.
Butfacilitiesarerealisticandfrustrated.Currentsubsidiesarenotenoughtounderwritedancecompanies’researchanddevelopmentandfacilities’generaloperatingsupporttokeepthedoorsopen,paystaff,andservicedebt.Allofthisdrainstheiradministrativebudgetsandsiphonsresourcesawayfromthemissionofnurturingandpromotingdance.
Infocusgroups,facilitiesandpresenterswereencouragedtoenvisiontheir“dream”scenariosfor choreographers . They spoke of their wishes to partner with other venues in and out of New YorkCity,inordertoprovidemoredevelopmenttimetotheartiststheysupport.Overandover,theyspokeoftheirdesireto“maximizethetimetheartistscanhavethespace.”
“Our rent has become very expensive and the administrative costs to run so many studios have had to increase so we can keep up with the workload. . . . Our staff of two make small salaries and work 50+ hour work weeks. We keep our rates low because we believe in sup-porting artists and would like to do so as long as possible. However, it is quite likely our rates must increase soon, to keep us afloat.” Survey Respondent, Facility Manager
Infocusgroupswithfacilities,participantspointedoutthatfundersemphasizetheimportanceofgrantees’collaborationsandpartnerships.Butqualitycollaborationsandpartnershipsrequiretimeandstaffing,tworesourcesincriticallyshortsupplyformanyoftheorganizationssurveyed and interviewed .
Rehearsal Space Supply and Demand
The Inventory
AsofJune1,2010,therewere680spacesin306facilitieslistedasappropriateforDanceandavailableforrehearsalontheNYCPerformingArtsSpaceswebsites.Theseincludededicateddancerehearsalfacilities,community/culturalcenters,danceschools,religiousinstitutionsandgyms.Manyofthesespaceswouldnodoubtbeinappropriateforthecompaniessurveyed.Butmanycouldwork.
Drillingdeeper,indataqueriedearlierin2010fromNYCPerformingArtsSpaces,wecompiledinformationonspaces.Altogether,233spacesinNewYorkCity,outofapproximately640spaceslistedontheDancewebsiteatthattime,metthefollowingcriteria:
• Facilitiesaredesignatedas“DedicatedPerformance/RehearsalSpace,”ratherthanachurch,aschool,agym,etc.
• Spacehasaprimaryusageofrehearsal,i.e.,isnotprimarilya“performancespace”whichmayrentoutforrehearsalsaswell
• SpaceislistedonNYCDanceSpaces,whichincludesdedicateddancespacesaswellasmulti-disciplinaryspaces.
Rehearsal Space Capacity Exists
Infocusgroups,facilitiesspokeofbeingnearlyfull,butstillhavinggapsintheirschedules.Someofthefacilitiesconsideredthemostsoughtafterbysurveyrespondentsreportedbookingratesof65–75%;healthy,butnotcapacity.Asked“Inthepasttwelvemonths,whatpercentage
27|WeMakeDo|ChapterIII:BarriersandOpportunities
ofthetimewereyouravailablerentalspacesbookedbyusersoutsideyourorganization?,”onlyonefacilityrespondedwith“100%.”35%ofsurveyrespondentsputthisbookingpercentageat50–75%.
AsshowninFigure3-1,occupancyatthetimestheCoreGroupchoreographersandothersprefertorehearseisconcentratedinanarrowsix-hourweekdaytimeperiod,weekdaysfrom12noonto6:00p.m.
FIGURE 3-1: Days/Times When Choreographers Generally Rehearse
Percentage of 115 responses
0%
10%
20%
30%
40%
50%
6–9am 12–3pm 3–6pm 6–9pm 9pm–12am 12–6am9am–12pm
M T W T F S S
Factorsthatlimitavailability,suchasbuildingrestrictionsandlackofmoneytostaffmorerentalhours,mustbedealtwith.Intheircomments,facilitiesspokeoftheirdesiretomaximizespaceusage,butnotedtheyarerestrictedbybuildingcodes,unionregulations,orsecurityissuesoverwhichtheyhavelittlecontrol.Theyspecifiedtheneedforadditionalfundingforstaffing,ADAcompliancy,orsecurity.
“Although we have an on-site staff member, they have multiple responsibilities and are not always immediately available to assist with studio issues.”
“The lack of staff . . . is frustrating. Many times renters are using the space on their own with-out any supervision and that is a lot of responsibility on them.”
Space Drains
Facilitiesneedtocontinuouslymaximizerentals.97%ofrespondentsrenttousersoutsidetheirorganization;84%renttonon-danceperformingartists.
Amajoruseofrehearsalspaceisdance classes.Formanyfacilities,usingspacefordanceclassesyieldsstable,long-termrevenue.75%ofrespondentsofferdanceclassesaspartoftheircoreprograms.Ofthistotal,50%reportedusingtheirspacefortheirclassesasmuchashalf
28|WeMakeDo|ChapterIII:BarriersandOpportunities
availabletime.Rentalstooutsidersforclassesaccountforaboutaquarterofavailabletime,and75%ofrentersofferyogaandexercise.Onaverage,facilitieshosttheirownclasses30%ofthetimeandrenttooutsiderstoteachclass16%ofthetime.
“We have an acting school rental during morning and afternoon hours, three to four days a week, nine months of the year. They average 16–22 hours a week and pay premium rates . . . This is the largest outside renter and provides $2–3,000 per month. We turned away another similar Sat. rental to expand our own programming, but have not been able to make up for the loss of income with newer smaller renters.” Survey Respondent, Facility Manager
Otherissueslimitspaceavailabilityforchoreographers.Whilewedonothavecomparabledatafromyearspast,anecdotallyfacilitiesarefrequentlyforcedtomaximizerentalincomewithlong-termrenters,particularlyprivate universitiesthatneedmorespaceduringtheacademicyear.InNewYorkCity,theyhave“deeppockets”relativetothedancefieldandcanaggres-sivelypursueavailablespaceforclassesandstudents’rehearsals.Facilitiesaretorn:eagertoenterintotheselong-termagreementswithrenterswhopurchasespacein“bulk”andpayinadvance,yettheyanddancecommunityusershaveexpresseddismayatthis“draining-away”ofthecity’sculturalspacefromprofessionalartists.
Rehearsal Space Subsidies
Usage
Bothdancecompaniesandfacilitiesdependonrehearsalspacerentalsubsidiestokeeprentalrateslow.Itisthemostconsistent,crucialsupportforthefield.NYSCAprogramguidelinesstate:“Applicantsmustofferaminimumof1,000hoursofrehearsaltimeeachyearfortheperiodproposedandagreetochargenomorethan$10persubsidizedrehearsalhour.”
76%ofrespondentchoreographersusesubsidizedspacewhenavailable.InFY10,NYSCA’sDanceProgramsupported29facilitieswithrehearsalspacesubsidygrantstotalingapproxi-mately$249,000.ForFY11,thebudgetwascutapproximately16%andisreflectedinthegrantdeterminations.
“While we like NYSCA rates, . . . scarcity of space make it difficult.” Survey Respondent, Choreographer
“We . . . need to be able to rent “NYSCA” space . . . farther in advance. We can’t wait for two weeks or a month before we need the space to be able to book it, because we need to have our schedules in place earlier, so that we can hire dancers without time conflicts.” Survey Respon-dent, Choreographer
“The NYSCA space grants, although limited in number of hours, are a tremendous help!!! If only even more studios would offer them . . .” Survey Respondent, Choreographer
Economics
Facilitiesalsolamentedthefinancialconstraints:Evennowitdoesnotprovideenoughfinan-cialsupportforthem.Onerecipientprovidedspecifics:
“We have not found the basic subsidy and capped fee structure . . . to be realistic or feasible for a midtown studio having only two spaces, one disproportionately larger than the other. At a rental fee cap of $10/hr. plus a grant subsidy of $10/hr. our space would be losing money to
29|WeMakeDo|ChapterIII:BarriersandOpportunities
deliver these development hours. Payroll cost for a staff person is $9.60/hr, and we estimate our space overhead to be $9,000/mo. or $300/day. Based on being open 12 hr./day, that overhead is $25/hr.”
“Our rent has become very expensive and the administrative costs . . . have had to increase . . . We keep our rates low because we believe in supporting artists and would like to do so as long as possible. However, it is quite likely our rates must increase soon, to keep us afloat.” Respondent, Brooklyn Facility Manager
Compoundingtheproblem,DanceTheaterWorkshop’sOuter/SpaceStudioSubsidyprogramhasnowclosed.Thisfundingalsoincludedcreativeresidencygrantsfordanceartists.From2007untilrecently,DTWre-granted$255,700tofacilitiesandartistsoperatinginthefourboroughsoutsideManhattan.
“The reality is, a decent sized space, at an affordable price is difficult to come by in this city, specially for independent choreographers.” Survey Respondent, Choreographer
C. Opportunities
Online Scheduling System
Choreographersinthefocusgroupsandintheirsurveyresponsestoldoftheirneedtobookspacewellinadvance,givendancers’“dayjobs,”childcareissuesandthelogisticsthatgointoschedulinganygroupofbusypeople.InfocusgroupsheldinOctober2009,bothfacilitiesandchoreographers agreed on the need for a centralized online scheduling system, where choreog-raphers could book and pay for space securely well in advance are looking for solutions .
“(I) want to spend time making work, not scheduling.” Survey Respondent, Choreographer
“I get physically sick if I see gaps in my rehearsal rental schedule.” Focus Group Participant, Facility Manager
FracturedAtlasisdevelopingsuchanonlinesystem,expectedtobeavailableinNewYorkin2011.Thisisoneofthesimplestandmosteffectivetoolsthatcouldmatchsupplywithdemandandsavestafftimeforeach.Itwouldbenefitallinthefield:emergingandmid-careerchore-ographers,facilitiesofallsizes.Itcouldalsocapturespaceutilizationdata,andhelpfundersbetterunderstandmarketdemandsforartists’workspace.
Needed: Infrastructure Support
“Everybody wants infrastructure. Everybody uses it when it’s there. If it’s not there, you miss it. But no one wants to pay for it.” Jonathan Denham, Principal, Denham Wolf
Thedancecommunity—fromthecorechoreographer-ledcompaniestoemergingartistsandontoestablishedcompanies—isdependentonphysicalfacilitiesthathousethecreationandproductionprocess.Ifthedancecommunityisnotjusttosurvive,notjustto“makedo,”buttobehealthyandproductive,newtoolsmustbedevelopedandimplementedtoensurestabilityand growth .
30|WeMakeDo|ChapterIII:BarriersandOpportunities
Access and Continuity
What is needed are measures to increase access for the artists for longer periods and to make that access financially feasible for the facilities.
Accesshere,forthe Core Group and other dance companies,meansunderwritten,longerterm,suitablerehearsalspaceattimestheycanuse.Thespacesexist.Yetthereisamajordiscon-nectbetweenwhenfacilitieshaveunderusedtimes,andthetimesdancecompaniesprefertorehearse.Inaddition,almosthalfthefacilitiesnotedthatwithnominalcapitalexpenditurestheirspacescouldbemademoreproductive.
Fundingeffortsmustalsoincludepayingdanceartiststodeveloptheirwork.Thecreativepro-cessandnotjustthefinalproductmustbesupported.
Specificallyforthefacilities,crucial financial support is needed to provide the underlying foundation—theinfrastructure—forpersonnel,physicalfacilitiesandequipment.Withafo-cused,relativelymodestexpenditureoffunds,funderscollectivelycanhelpexistingfacilitieswithunderusedcapacitytostabilizetheneedsofthebroaderdancecommunity.
A New Approach to Funding
PublicandprivatesectorfundershavelongsupporteddanceinNewYork,generallyonanin-dividualbasis,oftentoothroughthird-partyre-granting.Whatisneededtoensuretheviabilityofthedancecommunityisaneweffortonthepartofadedicatedgroupoffunders,a dance funding community.
InChapterIV,weproposeseveralshort-andlonger-termnextstepsthatarecontingentonfunders’ concerted efforts . They would realistically address new directions for three groups ofstakeholders:choreographersandtheircompanies,facilitiesandfunders.Butthesestepsarecontingentonfundersbeingwillingtoworktogether,tofundtogether.Ifonefunderfallsoutofthemixatsomepoint,theentireprogramdoesnotfallapart.And,atthesametime,nosinglefunderhastobeartheburdenoffundingtheentireprogram,exceptbychoice.
Ifacohortoffunderswereabletoworktogethertomaximizetheirresourcesandintelligence,notonlywoulditcreateamorerobustenginetocatalyzethissupport,italsohasthepotentialtoofferalastingsolutiontotheseendemicproblems.IfdanceartistsinNewYorkCityaretorealizetheirpotential,long-termfundingstrategiesmustbedevelopedandimplementedforthosewhocreateandperformandthosethatprovidetheworkspace.
31|WeMakeDo|ChapterIV:NextStepsandAreasforFurtherExploration
Chapter IV
Next Steps and Areas for Further ExplorationA. Invest in Existing InfrastructureThehealthofthedancecommunity—fromthecorechoreographer-ledcompaniestoemergingartistsandcompaniesandthedancefacilities—dependsoninfrastructure support.Itis,liter-ally,thefoundationforpersonnel,physicalfacilitiesandequipment.
“‘We’re more interested in helping shore up what organizations have already built,’ said Alice L. Carle, program director of the Kresge Foundation.” NewYorkTimes, Dec. 12, 2009
TheNextStepsbelowaredirectedtotheentirefundingcommunity,bothpublicandprivatesectors,andnottoanysinglesource.
B. Immediate Next Steps
Rehearsal Space Subsidies
SubsidizingrehearsalspacebenefitsthoseintheNYCdancecommunityandthefacilitiesthathousetheirwork.NYSCA’sdancerehearsalspacesubsidieshavebeencrucialtofosteringadegreeofstabilityinthefield.ButwithNYSCA’scurrent16%budgetcut,programscannotbemaintainedatcurrentfundinglevels.We propose that a coordinated public/private sector subsidy fundbeputintoplaceimmediately,requiringarelativelystraightforwardinvestmentof funds .
Thenewfundwouldmaintainandatleastdoubleto$25perhourthecurrentFY10NYSCAsubsidyamountinNewYorkCityof$249,000tokeeptherentalcoststodancecompanieslowandprovideadditionaloperatingsupportforthefacilities.WehavediscussedthisproposalwiththeDanceProgramatNYSCA.
We propose an additional subsidy fund,administeredbyaneutraldance-specificartsserviceorganization,modeledonDanceTheaterWorkshop’sOuter/Spaceprogram.Initialfundingforthisprogramwouldbesetataminimumof$40,000ayear,basedonFY10costsfromOuter/Space .
Bothsubsidieswouldcontinuetogotothefacilitiestomatchhoursthatservethedancecom-munity’srehearsalspaceneeds.
C. Going DeeperThefollowingstepsrequireadeeperinvestmentofdevelopmenttimeandresourcesfromthefundingcommunityincollaborationwiththedancecommunity.
Residency Network
WeproposeanetworkofmultipleexistingresidencycentersinNewYorkCitytoservethekeyjuncturesinthecreativeprocess.Residenciescouldprovidetheartistsacontinuum:timefor
32|WeMakeDo|ChapterIV:NextStepsandAreasforFurtherExploration
researchandreflection,initialexplorationswithdancers,choreographyandrehearsals,andextendingtoamoretechnically-outfitted,pre-production/designdevelopmentperiod.Thespectrumoffacilitiesintheresidencynetworkwouldvaryinsizes,budgetsandtechnicalresources.Thesecenterswouldcomplementandcross-fertilizeresidenciesoutsideNewYorkCity,suchasMANCC.
Buildingsuchanetworkwilltaketimetodevelopandcoordinateamonghostfacilities,agroupofmid-careersingle-choreographer-leddancecompanies,andsupportivefunders.Thesepart-nerswouldcometogethertodetermineparticipantsandbudgets.Fundingwouldunderwrite:
• Feesforfacilityresources• Feesfortheartists• Dedicatedadditionalstaffingforadministrationandevaluation
Thisresidencynetworkcouldalsobeextendedtosupportemergingand,insomecases,estab-lishedchoreographerswithouttheirownspace;itwouldbejustasrelevanttotheirneeds.
Administrative Infrastructure Support
“Never mind the naming rights; there’s nothing sexy about paying for utility bills.” New York Times, April 3, 2009
“A vicious cycle is leaving nonprofits so hungry for decent infrastructure that they can barely function as organizations—let alone serve their beneficiaries. The cycle starts with funders’ unrealistic expectations about how much running a nonprofit costs, and results in nonprofits’ misrepresenting their costs while skimping on vital systems—acts that feed funders’ skewed beliefs. To break the nonprofit starvation cycle, funders must take the lead.” Stanford Social Innovation Review, Fall 2009, “The Nonprofit Starvation Cycle”
We recommend a multi-year funding commitment to support the basic operations of both dance facilities and choreographers with their own companies.Facilitiescouldmaximizeavailablerentaltimeandresidencyactivitywithadditionalstaffsupport.Choreographerscouldbepaidfortheiradministrativetimeorhirestaff;choreographerscouldfocusmoreondance-making.
Giventhecomplexityofthisrecommendation,wesuggestapreliminaryassessment,focusedinitiallyonsurveyrespondentswhocommentedonneed.Theresultingcumulativeviewwillshowthevariabilityandkindsofsupportneededandleadtocostestimates.
Technical Assistance toward Capital Improvement
Allfacilityrespondentsinrentalspacesexpecttostaythere.Somefacilitiesservehundredsofmembersofthedancecommunity;othersmayservefew,butincruciallyimportantwaysbeyondnumbers.Mostprovidedcommentsaboutlimitationsontheirfunctioningandneedforspecificupgrades.Smallcapitalimprovementsmayalsoincreasefacilities’bookingcapacityanddesirabilityforrenters.
33|WeMakeDo|ChapterIV:NextStepsandAreasforFurtherExploration
Strategically,theywantedadvice:
• Physically,when,howandbywhomspacecouldbebetterutilized,includingcombiningorexpanding studios
• Financially,developingnewbusinessplansthatmaximizerevenueanduseandservethemissionofthedancecompanies.
Practically,theywanted:
• Newheating,ventilatingandairconditioning,
• Upgradestooutmoded/unreliablehotwaterheatersandplumbing
• Storagespace
• Portableflooring
• Improvedlightingandsoundequipment
• Amenitiesandminorimprovements,suchasmirrors,wi-fi,paint,andEnergyStarcompli-antequipment.
Anevaluation,initiallyfocusedonsurveyfacilityrespondents,wouldbealogicalfirststep.
Capital Funding
Publicandprivatesectortechnicalassistanceandcapitalimprovementfundingexistsbutonanindividualbasis.Forinstance,NYSCAhasoffered:(1)Architect’sfeesofupto$35,000areawardedforculturalgroupsdoingmasterplanningorotherfacilitydesignprojectsthroughtheArchitecture,PlanningandDesignProgram.(2)TheCouncil’scapitalfundscanbeusedforequipmentpurchaseorothercapitalimprovementprojects,withamaximumgrantlevelof$50,000.Inbothcases,theCouncil’sfundshavetobematched.However,NYSCAisoperatingunderbudgetconstraintsandfutureallocationswillalmostcertainlybeless.
TheCity’sDepartmentofCulturalAffairs(DCA)offerscapitalfundingtoitscurrentgranteesintwoareas:Furnitureand/orequipmentforinitialoutfittingofafacility,withaminimumcostof$35,000,andconstructionorrenovationwithaminimumcostof$500,000.Formanyofthesefacilities,aminimumof$35,000isprohibitive,whenmanyoftheircapitalneedscostless .
Weproposeacoordinatedeffortoffundersandconsultantstobuildanewpoolofmoneythatdoesnotdictateaminimumcostorrequirematchingfundsandthatcanbedeliveredquicklyandefficientlyfortechnicalassistanceservices,implementationgrants,andevaluations.
D. Areas for Further Investigation
Analysis of Subsidy Program Economics
Therehearsalspacesubsidyprogramiscriticallyimportant.Facilitiesandfundersshouldbeencouragedtorethinksubsidizedspaceguidelinestoenablebookingsfartherinadvance,forlongerperiodsoftime.Facilities’anddancecompanies’rehearsalexpenseswouldneedtobeanalyzed.Theresultswouldshowthefeasibilityofunderwritingmore—ideallyall—space,per-sonnel and overhead costs .
34|WeMakeDo|ChapterIV:NextStepsandAreasforFurtherExploration
Potential Additional Residency Opportunities
WehavelookedattwolevelsofNewYorkCity’seducationalinstitutionsandbelievetherecouldbeopportunitiesforcollaborations.
New York City Department of Education
“Students broaden their perspective by working with professional artists and arts organiza-tions representing diverse cultural and personal approaches to dance, and by seeing perfor-mances of widely varied dance styles and genres.” Blueprint for the Arts: Dance, “Working with Community and Cultural Resources”
DiscussionswereheldwiththeheadofDanceattheCity’sDepartmentofEducation(DOE)andwithtwoschoolsaboutthepotentialforachoreographer-leddancecompanyinaresidencyforasemester,ayearorlonger.Pursuitofthispartnershipwouldrequiresignificantplan-ningtofigureouthowtomeettheneedsoftheartists,theDOEandtheparticipatingschools.Withthatsaid,thereisinterestfromallpartiesandsignificant,largelyuntapped,spaceandavailability.
Local Universities
Universitiesoftenhaveunderutilizedspaceinthesummerandduringwinterbreaksthatcanbeactivatedforchoreographicresidencies,includingtheresearchanddevelopmentphase.Thispartnershipwouldbeadvantageousforall:Intermsofprofessionaldevelopment,facultymembersfrequentlyhavetiestothedancecommunitythatcanbenurturedbyintroducingtheirstudentstotheseprofessionalrelationships.CUNYfacultyviewsitaspartoftheirmissionto serve artists and their city .
Extending the Residency Network Beyond New York City
ThegeographicscopeofthisreportwasrestrictedtothefiveboroughsofNewYorkCity.Dis-cussionscouldbeinitiatedwithuniversities,facilitiesorpotentialresidencypartnersbeyondthecity.Outofcityresidenciescouldpossiblyworkinpartnershipwithalocalresidencynetwork(asdescribedabove)and/ortosupplementtheNewYorkStateCouncilontheArts(NYSCA)Long-TermResidencyProgramforDance.
35|WeMakeDo|ChapterIV:NextStepsandAreasforFurtherExploration
Concluding CommentsNYCPerformingArtsSpaceswasawardedsupporttoexamineworkspaceissuesfortheNewYorkCitydancecommunity,withaspecialemphasisontheneedsofmid-careersingle-chore-ographer-ledcompanies.Ourstudyrevealedmanypressingissuesinthecommunityrelatingbroadlytoinfrastructuresupport.Someoftheprecedingrecommendationsandobservationsaregearedtowardselectmid-careersingle-choreographer-ledcompanies.Otherswouldbenefittheentirefield,includingfacilities.Webelievethatallareequallynecessarytoensurethefu-tureviabilityofNewYork’sdancecommunity.
Inthisreport,wehavesoughttoaddressissuesinthisartforminwaysthatwillalteritssup-portsystems.Webelieveanadjustmentinstrategyandapproach,particularlyforfunders,isessential.Weencouragecoordinatedeffortsamongstakeholders—thosewhocreatedance,thefacilitiesthatenabletheirwork,andthefunders—toexamineallrelevantissues,includingspace,andtoviewdanceandcommunityasawholeandconsolidatedentity.
November1,2010
36|WeMakeDo|Appendix
BeverlyD’Anne,Director,DanceProgram DeborahLim,Associate,DanceProgram New York State Council on the Arts
JonathanDenham,Principal PaulWolf,Principal SarahM.Eisinger,SeniorProjectManager Denham Wolf Real Estate Services, Inc.
MauraNguyenDonohue,AssistantProfessorofDance Hunter College
JoanFinkelstein,DirectorofDancePrograms,OfficeofArts and Special Projects WilliamJoyce,DeputyCounsel,CommercialUnit PaulKing,ExecutiveDirector,DirectorofTheater Programs New York City Department of Education
GinaGibney,ArtisticDirector Gina Gibney Dance
AndrewA.Lance,Partner Gibson Dunn & Crutcher Real Estate Practice Group
MarkRossier,DirectorofDevelopment New York Foundation for the Arts
LindaShelton,ExecutiveDirector CraigSabbatino,StudioOperationsManager/JoyceDANY The Joyce Theater Foundation
AndreaSholler,ExecutiveDirector Dance Theater Workshop
GuyYarden,DirectorofFinance Alliance of Resident Theatres / New York
Focus Group Participants
Brian Brooks Williamsburg Arts Nexus
Michelle Burkhart Dance/NYC
BobBursey,BillWagner/BillT.Jones Arnie Zane Dance Company
Project TeamDavidJohnston Project Director
Eugenie C . Cowan Project Advisor
DavidSheingold Dance Community Consultant
JonnaMcElrath Administrative Assistant/Statistician
BrianWu,InsideOutDesign Graphic Design Consultant
Acknowledgments
AlexanderAngueira,Principal Albert Shanker School for Visual and Performing Arts, IS 126
JamieBennett(formerNYCDCAChiefofStaff) Director,PublicAffairs,NationalEndowmentfortheArts SusanChin,FAIA,AssistantCommissioner,Capital Projects KathleenHughes,AssistantCommissioner,Program Services New York City Department of Cultural Affairs
JonahBokaer,Choreographer&MediaArtist,Co-Founderof CPR Center for Performance Research
MichelleBurkhart,Director Dance/NYC
VickiCappiello,DanceFaculty BabetteConnor,DanceFaculty Talent Unlimited High School
MaryCochran,Chair&ArtisticDirector Barnard College Department of Dance
JenniferWrightCook,ExecutiveDirector The Field/Performance Zone, Inc.
AppendixNYCPerformingArtsSpaceswasestablishedin2006asaDBAfornonprofitExploringtheMetropolis,Inc.Inthefallof2008,NYCPerformingArtsSpacesbecameaProgramofFracturedAtlas,anonprofitorgani-zationservingthebasicresourceneedsofanationalcommunityofperformingandvisualartistsandartsorganizations.
NYCPerformingArtsSpaces,aProgramofFracturedAtlas,conductedthisstudyoftherehearsalspaceneedsofthedancecommunityfortheinternaluseoftheAndrewW.MellonFoundation.ThispublicversionwaspreparedbytheprojectteamfortheMellonFoundationundertheauspicesofExploringtheMetropolis.
WearegratefultotheAndrewW.MellonFoundationfortheirsupport.
WealsowishtoacknowledgetheinvaluablecontributionsofourcolleaguesatFracturedAtlas.
37|WeMakeDo|Appendix
Survey Methodology
Target Populations
Thesurveyswererestrictedtoandsoughtoutresponsesfromtwotargetpopulations:
1.NYC-basedchoreographer-leddancecompanies 2.NYCfacilitiesthatprimarilyprovidespacefordancerehearsals
Databases of potential survey respondentswerebuiltfromseveralsources:
1. Listsfromthesegovernmentagencies,localartscouncils,localserviceorganizations: Bronx Council on the Arts Brooklyn Arts Council CouncilontheArts&HumanitiesforStatenIsland Dance/NYC DanceTheaterWorkshop Fractured Atlas LowerManhattanCulturalCouncil MaggieAlleseeNationalCenterforChoreography(MANCC) NYCDepartmentofCulturalAffairs New York State Council on the Arts Queens Council on the Arts
2.NYCPerformingArtsSpaces’owndatabasesofdanceartistsanddancefacilitiesandallfacilitiesontheNYCPerformingArtsSpaceswebsiteiffacilitymanagershadlistedthemassuitableforDanceandavail-ableforrehearsal.Theseincludedmulti-disciplinaryfacilities,for-profitfacilitiesandfacilitieswhoseprimarypurposeisotherthancultural:schools,religiousinstitutionsandcommunitycenters.
3.MembersofFracturedAtlaswholiveinNewYorkCityandwhoself-identifiedaschoreographerswereadded .
Ben Pryor Center for Performance Research
CharlesRice-Gonzalez Bronx Academy of Arts and Dance
Michael Sheriff Chez Bushwick
DavidThomson
LindaShelton,CraigSabbatino,MargaretHollenbeck The Joyce Theater Foundation
RebeccaWender,BarbaraBryan Movement Research
ReggieWilson
University Participants
MauraNguyenDonohue Hunter College
Mary Cochran Barnard College
Focus Group Participants continued . . .
KeelyGarfield
MiguelGutierrez
AlaricEinarHahn,MelaniePerson,JimPaulson The Ailey Studios and Citigroup Theater
JoanFinkelstein NYC Department of Education
JudyHussie-Taylor Danspace Project
StanfordMakishi,HuongHoang Baryshnikov Arts Center
Catherine Peila Dance New Amsterdam
Tricia Pearson Trisha Brown Dance Company
CarlaPeterson,AndreaSholler,GretchenWeber,VelkyMarte-Valentin Dance Theater Workshop
38|WeMakeDo|Appendix
Instructions and Response Rates
Thesurveyswereonlyavailableonlineandforaperiodoftwomonths(Dec.19,2009toFeb.17,2010).In-structionstochoreographerspromisedanonymityinrespondingtosurveysonWorkPatternsandFinancesandtodancefacilitiesinrespondingtosurveysonSpaceDetailsandFinances.Theinstructionsnotedthateachsurvey,whichlookedbackoverthreeyearsandforecastforthisyear,shouldtakeabout20minutestocomplete.NYCPASpacesstafffolloweduponlineandbyphonetoencourageparticipation,butbothpoten-tialrespondents’timeandaccesstoinformationbecameadisincentive.Asaresult,noteveryrespondentwhobeganthesurveycompletedeveryquestion.Forthefinancessurveys,askingdetailedquestionsonincomeandexpenses,choreographers’responseratewas5%,with3%completingentirely;facilitieswas9%and3%entirely.Fortheeasiersurveys—Work Patterns for choreographers and Space Detailsforfacilities—theratewashigher,at9%.
Analysis of the Responses
Ininterpretingthedata,weusedaverage/mean.Whenapplicable,responseextremesweredeductedfromthetotalsandtheremainingresponseswereaveraged.
Basedonourknowledgeofthefieldand,specifically,thetwotargetpopulations,webelievetheresponsesconstituteacrediblesample.
Respondent Dance Facilities by ZIP Code
Manhattan
1 10027 UpperWestSide,Harlem
1 10024 UpperWestSide
1 10023 UpperWestSide,LincolnCenterarea
2 10019 MidtownWest,TheatreDistrict,Hell’sKitchen
2 10018 MidtownWest,TheatreDistrict,Hell’sKitchen
1 10016 Midtown East
3 10011 WestVillage,Chelsea
2 10001 WestVillage,Chelsea
1 10012 WestVillage,Chelsea,LowerManhattan,partsofSoho
4 10003 EastVillage,Gramercy,Tribeca
2 10013 LowerManhattan,Chinatown,Soho,Tribeca
1 10007 LowerManhattan,Tribeca
Brooklyn
3 11211 Greenpoint,Williamsburg
1 11206 Greenpoint,Williamsburg,Bedford-Stuyvesant,CrownHeights,Bushwick
1 11215 DowntownBrooklyn
4 11217 DowntownBrooklyn,BAMDistrict
39|WeMakeDo|Appendix
Rehearsal Space Searches by Size and Hourly Rate
Database searches on the NYC Dance Spaces website (November,2009)
0
2
4
6
8
10
12
14
16
≤$15
Num
berofSearches
$16–20 $21–25 $26–30 $31–35 $36–40 $41–50 $51–60
Small(<600s.f.)
Medium(600–1200s.f.)
Large(>1200s.f.)
Research CitationsBuilding: From the Inside Out, A Nonprofit Finance Fund Report on the Philadelphia Dance Community’s Infrastructure Needs,writtenbyAEAConsultingandfundedbythePewCharitableTrustsandtheWilliamPennFoundation,May2003
“Charities Loosening Strings on Arts Grants,” NewYorkTimes,June4,2009
Demographic Study of Off-Off-Broadway Practitioners,NewYorkInnovativeTheaterFoundation,2010
Foster,Kenneth.“Thriving in an Uncertain World: Arts Presenting Change and the New Realities,” commis-sionedbytheAssociationofPerformingArtsPresenters,2009
“Home is Where You Hang Your Debt,”NewYorkTimes,April3,2009
“How New York Lost Its Modern Dance Reign,” NewYorkTimes,Sept.6,2005
“In the Arts, Bigger Buildings May Not Be Better,” NewYorkTimes,December12,2009
Moloney,Kathleen.Spacesat520:A Shared Office Project of the Alliance of Resident Theatres/New York, 2004
“New York State Budget Would Cut Arts Funds,” NewYorkTimes,Jan.21,2010
Nonprofit Finance Fund Cultural Facilities Study Summary,monograph,1992
NYC Dance Center Survey Results,Dance/NYC,April2009
Roan,NeillArcher.“BeyondImportance,”Working Smart blog,January22,2010
Study of Off-Off-Broadway Performance Venues,NewYorkInnovativeTheaterFoundation,2009
Weisman,SariE.New York Dance Collective: A Feasibility Study for a Shared Facility