Moremagazine-May2014

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MoreMagazine.pk MoreMagazinePk

MORE MagazinePrinted at N.A Printers , Lahore

and published by: Mudassar Jehangir Muftiat 2nd Floor, Ali Mansion, 41-A, Lower Mall, Lahore

Tel: 042 37236611Email: [email protected]

Editor-in-Chief:Mudassar Jehangir MuftiGroup Editor: Sumaira Mudassar

Writers: Waqar Ahmed, Muhammad YasirAdvertising Manager: Qayyum Fayyaz (Lahore)

Marketing Executive: Nauman Farid KhanLayout & Design: MORE In-House

Designer:Ehtsham AnwarPhotographer: MORE Studio

Manager Production: Syed Faisal AhmedRegistration No. PCPB 286

DISCLAIMER:

Where opinion is expressed it is that of the authors and does not

necessarily coincide with the editorial views of the publisher or MORE.

All information in this magazine is verified to the best of authors and

publishers ability. However, MORE does not accept responsibility for

any loss arising from reliance on it.

CONTENT

May 2014Volume 6

Issue 10w w w . m o r e m a g . p k Find us online:

Interview

P 08

Ismail Shah

P 12

P 163G 4G&

Wateenis the

LIFELINESUPPORTING

Rollouts

for data will

Increase TremendouslyDemand

P 14

Smartphone PenetrationSmartphone Penetrationand local content is must for earlyand local content is must for early

3Gadoptionadoption


7/48

How

Deals with 1.2 Billion users data?

Telecom Technology

News of MonthReview

Can Warid Rollout 4G LTE Now?

PTA demands to meet strict

quality parameters first

From E-Commerce to Mobile Commerce-

Projected Digital Revolution

after 3G/4G

Thumbis your

ATMCard NowBiometric systemenables banks to introduce cardless transactions

Your

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P 18

P 27

P 20

P 21

10 Must Have Mobile Applications for

Pakistanis P 32

Guide to reduce Electricity Bill by

Solar Energy P 35

P 29 - 31

Coming Soon Mobiles

P 24

Nokia X: Slowest Android Phone

that you can purchase P 40

P 38

P 22

P 37

Gadgets P 42 - 46

Wateen Applauds Successful 3g/4g

Auction

Tablets and 2 in 1s will be high in

Demand

Huawei Ascend Y 530: Economical but

stylish member of Huawei family


8/48

Interview

Our focus is on emphasising the need of

local manufacturing of mobile phones/network

equipment/computers, Research and Innovation

and transfer of technology in Pakistan

8| MORE- May 2014

There liesa huge potential

After3GAnusha RahmanInterview with Minister of State for Telecom and IT, Anusha Rahman


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e all waited for 3G and 4G technology in Pakistan for several years and seemingly it looked an impossible taskuntil now. Despite all speculation and hindrances, Ministry of IT and Telecom with the help of its regulatory arm,PTA, has successfully done the job in a very clean and transparent manner. Not only government has earned over

$ 1 billion in shape of licensing fee but also it has paved way to generate billions of dollars in the coming years. To shed light how this would be achieved in the coming years, More Magazine approached Minister of State for ITand Telecom Anusha Rahman. She was kind enough to share few of her plans in a question-answer session. Following iswhat she talked about;

There were lots of speculation in media about the bidding process of 3G and 4G.

How did you see it? A R: I think it is primary responsibility of the government to communicate with the media properly about itsprojects and achievements. The communication should be very professional to minimize the chances of incorrect report-ing. In my ministry, I personally try to monitor all the communication with media. Other than reporting about our work,there is also an element of speculation which we need to work on collectively and rectify it. Media shouldnt focus on suchreports that are baseless and lack authenticity. Pakistan is excelling on its way towards development and we have now joined 3G/4G club also. People have theright to celebrate this achievement but that can only be done by showing them a true picture. Benefits of 3G and 4G willtake some months to appear in a broader way. At this point, we need to educate people that how to get benefits of thesenext generation mobile technologies and we can do this through forums and seminars and spread awareness through

media.

3G and 4G has arrived, how to make use of this technology now? A R: 3G/4G is just like a communication Highway that will help us connect far flung areas to the developed areas.

The government has provided an infrastructure and a platform to telecom companies now it is their turn to define theirgoals and work in collaboration with public sector to achieve those targets. On this highway, we need different applications such as e-learning, e-agriculture, e-health, e-commerce and so on.I have particularly asked mobile phone companies to select the areas where they are strong for developing such applica-tions and projects so that people could start getting benefits. Good thing is that I have received a very positive responsefrom them. One of the companies has assured us to steer e-education program. Similarly, other companies have resolvedto steer e-health, e- agriculture and bring their international experiences to Pakistan for deployment.

One important aspect is Research and Innovation without which no such program will achieve its desired results.In this regard, we have asked these companies to establish such facilities in Pakistan where local content could be devel-oped using our own Human Resource. I can proudly highlight that soon we are going to witness state of the art R&Dcenters in the country through public-private partnership.

| 9

Apart from 3G, where else your focus is? A R: The key objective of our manifesto is creating job opportunities and economic growth. Now we have thistechnology highway. We are also working in parallel to create a need in the public sector to use this medium and

contribute in raising demand to flourish private sector. In order to achieve that we have given three targets to UniversalService Fund (USF), such as establishing tele-centers in underserved and un-served areas of the country. For thepurpose of ubiquitous development, my preference is for penetration of technology in remote areas where peoplecould enjoy similar facilities as people in cities do. We want to develop these areas with services like m/e-health,tele-medicine, e-education, m/e-commerce and e-banking etc. We have also directed USF to lay down fiber optic cableto connect those areas with rest of the country. USF has already spread optic fiber to 4000 km in Balochistan and wewant them to carry out similar activity in other underdeveloped areas of the country as well. There are areas in Pakistansuch as FATA where connectivity is at zero level. USF has also been tasked to connect those areas. We have also directed a one point agenda to R&D fund that they should prefer to fund only those projectswhich can eventually have a commercial value as well. Let me give you an example, immediately, we need e-agricultureapps which could help farmers in order to enhance their productivity. These app would educate farmers on fertilizersand their usage pattern, how to handle a crop in a certain weather condition? Or what to do if a disease spread out? 3Gand 4G will help establish connectivity for these kind of services. We are encouraging smaller companies with limited

resources to develop such apps. Our message for the young developers is to come forward with your fantastic projectson e-agriculture and like. If your project turns out to be a need of industry, R&D will provide required funding.

W


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by: Mudassar Jahangir

You talked about thousands of jobs cre-

ation, how this will happen? A R: Around 900,000 direct and indirect jobs areexpected to be created in the next 5 years as a result of adventof 3G/4G in telecommunication sector. These jobs will not onlyengage those who belong to IT and Telecom sector but alsothe people who are connected to other sectors of life. From an

IT and Telecom graduate to skilled workers, all will get theirshare in this development.

Telecom operators have issues with Right

of Ways in many areas of Pakistan, what

you are doing to resolve the issue?A R: I have taken up the matter. I requested a proposal

from the telecom companies regarding the issue which theyare to provide right after license process is completed. So far, Ihave not received any document from them. As soon as theysubmit the proposal, we will try to resolve the issue by workingwith higher authorities.

Students at school level are not well

equipped with latest technology educa-

tion. What MoIT is doing in this area? A R: This question is a provincial matter. Technologyis an enabler, it is for those responsible in their areas to use thisenabler for improving efficiencies and delivery.

To increase computer awareness in less educated sector of thecountry we need to increase the number of computer coursesand diplomas of computer learning.

Virtual University of Pakistan in running under MOIT.

We have established its campuses in many areas of the countryto facilitate those who do not have computers. We havedirected them to teach what is in demand from industry forfurther strengthening bond between industry and academiaand ensuring job opportunities on graduation.

What are you plans regarding local manu-

facturing of mobile phones in Pakistan? A R: Other than 3G and 4G, my focus is on emphasiingthe need of local manufacturing of mobile phones/networkequipment/computers, Research and Innovation and transferof technology in Pakistan. In our policy directive to PTA, we

have inserted that cellular operators should be encouraged totake initiatives in this area. We are in talks with several mobilemanufacturing companies to invest in Telephone Industries ofPakistan through a public private partnership mode. Thiswould not only strengthen the weakening organization butalso pave way for transfer of technology in the country. We areready to facilitate foreign companies by giving them taxconcession if they bring investment in this area. If mobilephones and computers could be manufactured here, theirprices will be much lower. This will be another stream offoreign direct investment in Pakistan. We have received an encouraging response from afew companies and one of them has assured to come back

with a proposal in two month time. I have also demanded fromtelecom operators to install smart BTS towers that are locallyassembled for keeping the environment clean and clutter free.

Since government has secured foreign

investment by selling 3G and 4G

licenses, what are other revenue

streams we should expect in the coming

years?A R: Pakistan has lost millions of dollars every years

by just not introducing 3G in a timely manner in the country.Now you can have a clue that if Pakistan lost such a hugeamount for not having this technology then what it cangenerate after having these technologies. China Mobile hascommitted to invest $ 1 billion in next two years. Everycompany has almost a similar target and on the whole,nearly $4 billion will come in the country in next 4 years. Wewill support telecom sector in all the way to make thishappen.

What is your strategy to stop illegal

import and smuggling of mobile phones

and computers?A R: Through your magazine, I want to give a

message to all those who are connected to IT and Telecomindustry. They should design broad level goals for them-selves. Local manufacturing of these gadgets is necessary tominimize the smuggling of mobile phones and computers. Iheld meetings with the computer association of Pakistan.

They have some taxation issues. I have asked them to startthinking about local manufacturing or assembling ofcomputers. If government is willing to give tax relaxationthen they should avail it. They should work on legitimate,settled, clean and sustainable business program and its very

important. I am ready to advocate their case with high upsin the government.

Are you working on some laws to regu-

late social media? A R: We have drafted a Cyber Crimes Bills which hasbeen submitted to the Cabinet Division for presentation.People from telecom industry, ISPAK, PASHA, InteriorMinistry, Ministry of Law, PTA and Ministry of IT workedtogether to form this document. It was a tough task but wedid it according to the international standards. We are alsoreviewing the IT policy and it will be forwarded to cabinet

by July this year.

If a person commits a cyber-crime, do

we have any system to trace him?A R: This is the same question which I raised at ITU

and GSM forums as well. How to catch a miscreant who isdoing an electronic crime in the South Pole while sitting inthe North Pole? This is a global problem and we should worktogether to form a mechanism to catch such miscreants.

These issue are residues of our development efforts and wesurely need to make a system to handle these criminalactivities in parallel. We just need some focus and time to

address it in a meaningful way, as this is not an individualbut rather a collective effort that will have to be exercisedglobally through mutual treaties and unified laws.


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12| MORE- May 2014

for data will

Increase TremendouslyIsmail Shah

Interview

Demand


13/48

by: Sumaira Mudassar

|13

When 4G can be commercially launched in

Pakistan? It will take a little time because first they China Mobile(Zong) will go for 3G and then in later stage 4G will be offeredcommercially. You can see people are taking interest in theservice and the excitement level is high in the public. ChinaMobile already has a prior experience of 4G in their homeland,therefore, I hope they will as early as possible in Pakistan.

Can there be a monopoly in market once

again? No there will not be. Zong will have the advantage ofearly entry into the 4G market but later market forces will playtheir role.

We have witnessed profits eroding in 2G

scenario due to price war, how you will

regulate them in 3G era? Maturity has prevailed among operators and they areof the view that there should be no fierce price war in post 3Gera that could damage their own existence.

Are these four 3G operators threat to ISP

industry in any way? No they are not. ISPs are fixed data service providersand they will always have their own market. Whereas 3Goperators will be providing data on mobility. So it is up to thecustomers what kind of service they demand.

What is the future of EVO 3G? EVO has a niche market and they can perform wellwith fixed broadband services. We are in consultation with

them so that everyone has their own target market.

Do you think 5MHz is enough for 3G

operators? For the time being it is ok to go with this but soonoperator will see a need of extra spectrum because thedemand of data will be higher and acceptability of technologywill be more.

ore Magazinehad interviewed Chairman PTA, Ismail Shah, in the month of October 2013 in which heshown determination and commitment towards bringing 3G and 4G in Pakistan. Finally, the technologyhas landed with over $1100 million in shape of foreign investment.M


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| 15

by: MORE Team

What kind of challenges a3G operator can facedown the road? The biggest hurdle in thegrowth of 3G technology is the smartphone penetration. Another key issue

is that innovative local content andapplications have to be developed sothat customers can take full advantageof high speed internet and dataservices. The ban placed on YouTubeby the Government of Pakistan needsto be lifted as YouTube forms thebackbone of video content streamingand provides both entertainment andeducational content to the customers.

Do you think existing

taxation is equally goodfor 3G era as well? Taxation on cellular sector inPakistan needs to be rationalized andreduced so that 3G becomes a viableinvestment option for the industry.

The 10% tax which was imposed afterthe 3G licenses were auctioned needsto be revised as this tax was leviedwithout any prior communicationbefore the auction. Furthermore, thedisparate tax policies enforced by theprovinces need to be addressed and a

relaxed tax policy should be imple-mented across the board. In a meetingheld with the IT Minister Mobilinkconveyed these concerns regardingthe rationalization on the taxationpolicies. The IT Minister ensured thatthe issue has been taken up with theMinister of Finance and steps will betaken to mitigate the concerns.

What government andregulator need to do for

the rapid spread of nextgeneration mobile tech-nology in Pakistan? We recommend that with theinduction of next generation technol-ogy, the government should relax thecustom duty that has been imposedon the import of 3G equipment tofacilitate the 3G roll-out. Moreover, wecannot stress enough the need toremove the ban placed on YouTube bythe Government of Pakistan. YouTubewill be a major component in driving3G adoption in Pakistan.


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16| MORE- April 2014

3G 4G&

Interview

fter 3G and 4G auction in Pakistan, Telecomand IT industries are going to experience arevolution. What role the WiMax technologywill have in this new era of technological

advancement, CEO of Wateen Telecom, NaeemZamindar, tells in a comprehensive way;

A

Wateenis theLIFELINESUPPORTING

Rollouts


17/48

advantage of a pre-installed tower and reduces the costdrastically. In addition to this, Wateen has the largest Wi-Fi hotspotnetwork in Pakistan that is available at all airports, universitiesand colleges. These hotspots are available for all the carriers toback-haul their network at fixed locations. A 3G or 4G operatorwill need to off load its data on our Wi-Fi hotspot where wehave the strength to provide a speed of up to 100 MB/sec.

Do you think, 10 MHz and 5MHz slots are enoughfor data demand? In Pakistan, 3G and 4G is going to be very popular andthere will be multi revenue streams for operators.As the prices of smartphones and tablets are dropping, data isgoing to be a must for everyone.In next 5 years, their will be a 100 times increase in dataconsumption in Pakistan. The allotted spectrum will not fulfill avery high demand of consumers. In western world, operatorslike Sprint and others have more than 100 Mhz available ontheir disposal for meeting always increasing data requirement. In such a scenario, operators in Pakistan will ask for

more spectrum in the coming years. Therefore, Government ofPakistan should make the spectrum available so that futurechallenges could be met in an easy manner.WiMax will be more valuable as it has become an approvedband for 4G LTE. Same spectrum will be used by operators fordata in future. Already it has been started in Japan and soonChina is going to adopt it. Pakistan will follow a similar pattern and this is whereWateen will play its role for the spread of technology.

How do you see internet monitoring in Pakistan? This is an era of freedom of expression and this way wecan communicate with other countries in a more proper way.But, people should be very mature to choose what and how tocommunicate.

Similarly, nothing can truly be banned on internettoday. There are always solutions available for bypassing thesystem. People can easily establish access to whatever theywant to see. As a side effect, blocking something will stop theaccess to good material at the same time. There should be a very comprehensive policy onnational level to deal with controversial matters.

Are you satisfied with the internet prices in Paki-

stan? Prices of internet in Pakistan are very high and theyshould come down at a very reasonable level so that everybodycould afford it. Currently, two companies have an oligopoly on thebandwidth business, PTCL and TransWorld. They buy bandwidthfrom international market at a very cheap rate but sell it to thelocal operators at much higher price which become a reason forhigher expensive internet packages. Internet connectivity should be opened with neighbor-ing countries like Iran, Afghanistan, China and India. Not onlythis will open new markets for us but also in case of an emer-gency, we will have a backup connectivity mechanism.We have already experience a bad patch in Pakistan whenundersea cable was cut down for several days and it wiped out

the entire call center industry from Pakistan. By establishingconnectivity, we can easily avoid such disasters in future.

| 17by: MORE Team

Where does Wateen stand today? Wateen has multiple business concerns servicing carrier,enterprise and consumer segments and has the 2nd largestfiber-optic presence across Pakistan. Over the years, Wateen hasbecome a technology enabler by providing state of the artsolution to cellular operators and enterprises. Data services are going to define the future and today wefind more opportunity in becoming the backbone of large

businesses and public sector. Our mainstay has always beensupporting Enterprise and Carrier businesses where we canprovide them turnkey solutions from data connectivity to resell-ing hardware equipment and software solutions. In Arabic,Wateen is called lifeline of human being. In the same manner, weare becoming the backbone of data in Pakistan. We have second largest fiber optic network whichspreads all over the country and connects China, Iran, Afghani-stan. We have the most reliable fiber optic network within citiesthat gives 99.99% of up time. Over long-haul, our network hasbeen designed in rings to ensure that the network remainsoperational, even in times of natural calamities. In this manner, we are the network of choice for Carriers

who are now rolling out their 3G and 4G networks. They need anoperator to provide them with fiber optics to connect theirindividual sites to make data connectivity possible. Wateen isalready the network provider for Zong and Warid and is in talkswith other operators to provide them with fiber connectivitywherever they do not have their own presence. So we are truly thelifeline for the 3G & 4G rollouts. For the consumer end, we are in the process of mergingthat area with Qubee for making it a more powerful solutionprovider to residential and business users. In this way we will be able to provide a speed of up to 20megabits to our broadband users, both, residential and business.Our focus would be bigger cities in the first phase and later we

will expand it to other cities of Pakistan. Financially, Wateen has witnessed one of the mostremarkable turnarounds for any business. A few years ago, bankshad lost all confidence and there were even rumors that thecompany would be shut down. However, thanks to the confidenceof our investors and the Board, we managed to become opera-tionally profitable as a cash generating unit. With more adoptionof data services, we are only going to grow further.

When we should expect an official announcement

of Wateen-Qubee merger? For the merger, we have already applied to PTA.As soonas they approve this, we will announce it jointly.

What role Wateen will have in 3G and 4G setup? Our goal is to become number one network solutionprovider in Pakistan. Wateen will be the most reliable infrastruc-ture provider in post 3G/4G era.When cellular operators go for 3G and 4G services on commercialbasis, they will need a bigger pipe to carry high speed data,otherwise, their system will be chocked. Wateen has the capacityto transmit huge data at a very high speed. These cellular opera-tors will need the connectivity through fiber optic. We are offeringto share our network to them for a very reasonable price.

Already we have Zong and Warid as our customers andrest of the operators are also approaching us.

This is similar to mobile tower sharing where an operator takes


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18| MORE- May 2014

Telecom


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ow that PTA has confirmed amidst severalrumors that Warid has officially approachedPakistan Telecommunication Authority (PTA) forits quest for 4G LTE services in Pakistan, the

authority has asked for strict quality standards to meetbefore telecom operator is allowed to start such

services. This may also require a change in existinglicense that telecom operator bought back in 2004 onthe grounds that it does not fulfill todays requirement.According to an official statement, Pakistan Telecommu-nication Authority (PTA) has said that it has received aletter from Warid Telecom explaining their desire tolaunch 4G/ LTE services on their existing cellular mobilelicense issued to them in 2004. PTA spokesperson said that PTA is reviewingthe request of Warid on the basis of relevant licenseclauses, and current regulatory framework.PTA has demanded from Warid that it needs to prove

how it would ensure the quality of service to its existing12.9 million customers who are already using voice andGPRS/EDGE services. The regulator said that the existing license ofWarid is technology-neutral but it does not provide anyQuality of Service (QoS) parameters and service KeyPerformance Indicator (KPIs) for the 4G / LTE services. Hence, Warid will have to comply with the QoSparameters and KPIs laid down by PTA for the 4G / LTEservices. Offer of 4G/LTE services by Warid will have togo through a process as per their license as well asrequirements of assuring proper coverage, quality ofservice, enhanced monitoring requirements etc. This

may also require changes to Warids existing CellularMobile Telephony Services License. For this Warid will have to send in a properrequest and provide their detailed information andtechnical plan. The Spokesperson further said that Waridshould provide details about how much spectrumwould be carved out from the 8.8 MHz in 1800 band forthe LTE services and its impact on the existingGSM/GPRS/EDGE customers. Specific information aboutthe version of LTE to be deployed shall also be providedto PTA as all the releases of LTE do not satisfy the

| 19

by: MORE Team

N

requirements of the IMTAdvanced (4G) Standards. Telecom experts are of the view that Warid willneed to re-farm the frequency it has. It will need toinstall more towers for guaranteeing the seamless voicequality and similarly it will have to ensure that all data

customers get topnotch 4G LTE experience along withefficient GPRS and EDGE service. Warid recently advertised about 4G LTE servicethat it plans to launch but did not communicate to itscustomers the actual road map and timeline. Althoughit vaguely communicated internally to its employeesand business partners that it may start a test service byend of May but reports in newspapers quoting PTAsstatement contradicted with the announcement. An official of the company on the condition ofanonymity said, Warid had no other option but toannounce its 4G LTE plans for retaining its existingcustomer base which is moving out very speedily.

After Warids advertisement, PTA faced a hugecriticism from other mobile phone operators whodemanded justice from the regulatory body on thegrounds that, authority should only allow an operator tostart latest mobile technology service when all theregulatory requirements have been met. Rival telecom operators are ready to start their3G service in a week or two. It would be a do and diesituation for Warid to retain its customers who arealready being approached by 3G operators with tons oflucrative offers.

Warid had no other optionbut to announce its 4GLTE plans for retaining itsexisting customer basewhich is moving out veryspeedily

The existing license

of Warid is technolo-

gy-neutral but it doesnot provide any

Quality of Service

(QoS) parameters

and service Key Per-

formance Indicator(KPIs) for the 4G /

LTE services


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20| MORE- May 2014

Technology

WateenAPPLAUDS SUCCESSFUL

AUCTION3G/4GINTERNET GIANT REAFFIRMS COMMITMENT TO ENSURE THAT ALL PAKISTANIS HAVE ACCESS TO THE BESTAND FASTEST DATA SERVICES

Wateen Telecom, Pakistans leadingconverged communications service provider, wouldlike to take this opportunity to congratulate allstakeholders on the successful completion of the3G/4G auction, held in Islamabad on 22nd April,2014. The management and shareholders ofWateen Telecom would like to extend their sinceregratitude and congratulations to the Pakistangovernment, the telecom industry, and the peopleof Pakistan on the impending launch 3G/4G servicesin Pakistan. Commenting on the achievement, MrNaeem Zamindar, CEO Wateen Telecom, said in aspecial message, We at Wateen Telecom applaud

the successful auction of Next Generation MobileNetworks (NGMN) and would like to take thisopportunity to congratulate all the telecom compa-nies involved on winning new frequency spectrumsto deliver their customers cutting edge MobileBroadband services. At the same time, we wouldlike to congratulate the people of Pakistan whowill be the ultimate beneficiaries of this technologi-cal paradigm shift. Mr Zamindar said, I have long been anevangelist for providing people with the right dataand telecommunication services. I am confidentthat once the people of Pakistan have access to

high speed internet whether wireless, mobile, orfixed line it will open up new horizons for thenation, and align Pakistan with a global technologyroadmap. Addressing the Pakistan government andthe Pakistan Telecommunications Authority, MrZamindar added, It is commendable that thegovernment and all those involved have finallycompleted this transparent auction process. Yourefforts are exactly in line with the need to projectPakistan as a Telecom Hub for the entire region. Iam certain that this is but the first step, and thatmoving forward we will utilise our full national

potential to serve and enable our country tobecoming a regional market leader in the telecom-munications sector. With the successful conclusion of theauction for 3G/4G in Pakistan, the country is nowpoised to enter a new era of telecommunicationservices. As the Carriers Carrier Wateen has longprovided the backbone to both mobile data andvoice service providers in Pakistan. Wateen has oneof the largest long-haul networks (over 10,000 Km)spreading across the country, from Karachi toPeshawar, and comprising of ample capacitiesavailable both in transmission, packet and fibernetworks to meet any kind of backhaul require-ments. In metro areas, Wateen is present in 50+

cities nationwide with extensive dark fiber andmanaged fiber networks, traversing for over 4,500Kms. With the latest data services soon to hit themarket, Wateens network is already geared up tomeet the high backhaul demands of the newlyarrived Next Generation Mobile Networks. Wateen possesses high-level expertise inWiFi offload designs and its operations are runningover 200 HotSpots at major commercial locationsacross Pakistan. The company also recently won aproject to enable high speed WiFi access at all majorcommercial airports in the country. We have alreadyalso been working closely with the HEC to enable

inter-connectivity and high-speed internet access atall major universities. As the Carriers Carrier ournetwork is available to help greatly economise theavailable spectrum for Next Generation Mobileoperators for high data consuming but stationarysubscribers, and freeing the new frequency foractually mobile subscribers. With an eye to provid-ing our consumers better and faster data services,Wateen Telecom has already entered into anagreement with Huawei (together with Qubee) toupgrade our network infrastructure to support 4GLTE.


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| 21

Tablets, 2 in 1s, reimagined desktops,servers and the Internet of Things (IoT) representkey growth opportunities for partners over the nexttwelve months, Intel has told a gathering of leadingtechnology channel businesses. Mr. Ferhad Patel, director, reseller channelorganization (RCO), Asia Pacific and Japan at Intelsaid the computing industry is undergoing rapidtransformation, and that this presents a diverse andgrowing range of opportunities for the companys

channel partners. Intels strategy is to embrace computing inall its forms, said Patel. Weare taking Intel Architec-ture into new markets, like IoT, while the 2 in 1 formfactor is expanding into new verticals like educa-tion.

New Intel NUC powered by Intel

Atom Processor E3815 Launched Intel launched the newest offering in itsNext Unit of Computing (NUC) product line- the firstto be powered by an Intel AtomE3815 processor(based on the companysBay Trail architecture).

The new NUC, model DE3815TYKH, isdesigned with thin client applications in mind. Itfeatures a fan-less design, on board eMMC memory,and the space savings of a 4x4 motherboard. Withthe ability to directly power a LCD monitor throughan onboard eDP connector, the new NUC is a greatsolution for kiosks, point-of-sale and digital signage.It also is expected to be relevant to the space-constraints of modern Asias urban homes. The newproduct is available in distribution starting today.

First-Ever Intel Education 2 in 1

Provides Countless Ways to Learn

Intel also announced the first APJ partnersfor its recently-introduced Education 2 in 1, Intelsfirst ever education-targeted reference design usingthe 2 in 1 form factor. A learning tool designed with students inmind, the Intel Education 2 in 1 has the flexibilityand mobility of a tablet plus the performance andproductivity of a laptop, giving students the best of

both worlds in one device. The Intel Education 2 in 1 is a powerfullearning platform that features affordable tools suchas a snap-on magnification lens and a temperaturesensor, which work with the Intel EducationSoftware suite to enable experiments that inspirestudent curiosity and promote inquiry. The Intel Education 2 in 1 is powered by aquad-core Intel Atom processor Z3740D, runsWindows* 8.1, and provides up to 7.8 hours of

battery life as a tablet and an optional 3+ hours ofadditional battery life when docked1. With its ruggedized, durable design, theIntel Education 2 in 1 is designed to withstanddrops of up to 70 cm and is water and dustresistant2, which ensures the device can stand up tohands-on learning inside and outside theclassroom. Intel Technology Partners Leader(Australia), Viper (Pakistan), Connoisseur (India),Supreme (Thailand), publisher Felta (Philippines)and systems integrator EM Harrisma (Indonesia) willoffer the Intel Education 2 in 1 to schools in their

market.Intel Technology Partners Cel-

ebrate 15 Years At this years Solutions Summit, 27businesses are celebrating 15 years as Intel Technol-ogy Partners. Mr Kim Dong Woo, DepartmentManager with Koreas E-Tron said: We value thisnetwork and find the Intel Solutions Summit to be afantastic opportunity to meet and connect withother leaders in the channel. The unparalleledaccess to Intel executives, trends and productroadmaps has allowed us to stay ahead of our

competitors. As the desktop market changes in Koreaweve been able to work with Intel as part of thepartner network to re-invigorate the desktopsegment offering custom NUC units developed byus for our customers. This new market wouldnthave been possible without Intel or the partnernetwork, MrKim said.

Tablets and 2 in 1s will be

high in DEMAND


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Thumbis your

ATMCard NowBiometric systemenables banks

to introduce cardless transactions

akistan's telecom industry is a such a vibrantand imitable that sets unique trends andinnovative business models for differentindustries whether it comes to branding or

marketing strategies or it is about adaptation ofmodern practices in IT and HR at the corporations. This makes the telecom industry as a leaderin innovation and development among all operatingindustries in Pakistan which follow cellular companiesproven business and operation tactics and practicesfor achieving their optimal targets.

The biometric system introduced by cellularphone companies in Pakistan for verification ofsubscribers identity and SIMs sales was started lastyear at large scale with an aim to ensure the maxi-mum transparency in the system for curbing misuseof mobile phone services in terrorists and criminalactivities. Cellular phone companies allow users to usehis/her thumb impressions to become subscriber ofany operators or repurchase of SIMs that may belost/stolen/snatched and which is on his/her nameagainst the CNIC. The widespread installation of biometric

system at franchises, selected retail outlets and

customers care centers of mobile phone companieshave built a strong ecosystem educating customers atthe same time for using thumb impressions for theverification and sales purposes. The growing ecosystem helped bankingcompanies to introduce and re-launch cardlesstransactions at their ATMs through integration ofbiometric system. Accordingly, the customers do not needATM/ debit card but he or she could make transac-tions of money through thumb impressions and CNICnumber. Bank Islamic and Habib Bank Limited haveintroduced cardless transactions for their customerson quite different models. But there are a number ofbanks likely to follow the successful model of custom-ers interface in the near future, Tameer MicrofinanceBank is one of them. These banks have taken lead among all peersand competitive banks but their role is crucial tomake the biometric model of customers verificationsuccessful for whole advancing industry. And, this willneed training and awareness of the customers and

their increasing inclination towards making cardlesstransactions using their thumb impressions. The trend of cardless transaction is new inPakistan but not in the world. It has been initiatedhere after massive deployment of biometric systemby cellular phone companies which developed anecosystem for bank to adopt the similar verificationmodel in their businesses. Bank Islami re-launched its biometricverification system a few months ago and first time itintroduced cardless transaction facility to nearly 150ATMS catering to thousand of customers. The bank had earlier introduced biometric

system but it included transaction with ATM cards

According to the system, the

thumb impressions recorded by bank at

its information database is matched by

machine with the prints of customers

applies for transactions. The prints are

received earlier from the customers

when accounts are opened by them on

a specialized form

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Advantages of cardless transactions via biometric

system The advantages of cardless transaction with installation of biometric atATMs are immense for customers and banks alike. First, the biometric ensures thesecurity of the customers through its verification process which stops the misuse ofdebit/ATM card in case of stolen or lost. Secondly the customers dont need to keep debit/ATM cards every time in

their pockets because their thumb impressions are their ATMs cards. Last but notleast, they dont need to pay card annual fee that vary from Rs 300 to Rs 2,000depending on limits of cash withdrawal. On the other hand, banks will save their cost of manufacturing of ATMscards while the financial institutions could avoid tackling issues related with cardsblocking and issuing as a result of theft and snatch of plastic cards hence significantlabor cost will be pocketed, said Asad Alim, Head of Information Systems at BankIslami. At present the banking companies are promoting the cardless system attheir points hence service fee is not charged for cardless transaction but they maybe charge their customers in the future.

Limitation and Scope of Biometric System At present, the use of biometric system at banks ATM is limited henceinterbank transactions are not carried out even the facility of cardless transaction isnot available at all ATMs of Bank Islami and HBL. The utility of the card will not be replaced by cardless system for upcomingyears because the adoptability will take time after deployment and adjustment inthe system. Just like customers could use 1-Link or MNET services at ATM, the cardlesssections could be made possible in the same manner with third party companiesalong with NADRA, the registration and verification department. Customers could use any ATM of any bank for making transaction whichwill be an ideal situation of the emerging technology and its consumption trend.

The scope of cardless banking is immense for branchless banking compa-nies as the most of the point-of-sales are franchises and retail outlets of the mobilephone companies already have biometric system installed and many of them arebeing equipped with the system by cellular operators. The retailers or agents are already trained by cellular operators and theycan easily serve the cardless banking transactions as well. The thumb impressions are in fashion. It will be used for security purposeand curbing forgery issues. It is expected that pricey devices such as laptop, tablets,phablets and smartphones will be locked and secure through biometric system infuture.

and thumb impressions verifica-tion. The model had additionalsecurity feature for customers butits performance and extra stepsultimately made the systemfailed, and eventually customers

were allowed making transac-tions with ATM cards only. However the banklaunched its cardless serviceswith the installation of biometricmachines that has been quitesuccessful so far. According to the system,the thumb impressions recordedby bank at its informationdatabase is matched by machinewith the prints of customersapplies for transactions. The

prints are received earlier fromthe customers when accounts areopened by them on a specializedform. Similarly, Habib BankLimited has launched cardlesstransaction through biometricsystem at limited ATMs. It haslinked its ATM system withNADRA following the cellularphone models, and thumbimpressions of customers arematched and verified with

NADRA records through ATMs.Simply, the system makes surethat person who applies forcardless transaction is havingvalid impressions which heregistered in the database ofNADRA and the same is regis-tered at HBL. HBL is currently runningtwo pilots ATMs in Karachiwhereas it has planned to deploy200 ATMs in the current yearthroughout the country as perofficial sources informed MoreMagazine. Tameer MicrofinanceBank is planning to start cardlesstransaction services as the planhas been completed but itsexecution is under process.Customers having accounts andm-wallet accounts will utilizebiometric system for theircardless transactions, saidNadeem Hussain, President of the

Bank.

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by: Muhammad Yasir


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MobileCommerceE-Commerce

From

to

Projected Digital Revolution after

3G auction poses a range ofopportunities for various segments ofeconomy. However, all economic andsocial benefits of 3G are linked with its

level of penetration in the economy.With 76% teledensity, Pakistan offers adecent growth opportunity but telcoswill have to address cost concerns of thisprice sensitive economy

ith successful auction of 3G and 4G licenses,Pakistan has leaped ahead towards the digitalrevolution. Its worth mentioning that we were

the only South Asian nation without 3G technology;even Afghanistan and Nepal adopted it much ahead of

us. Having said that; we must appreciate the currentgovernment (particularly finance/IT ministers and PTA)for due attention to much delayed auction, whichbrought a decent amount of money to the nationalexchequer.

It is assumed that services will be commerciallylaunched with next couple of weeks with initial focus onfederal and provincial capitals. The next phase will cover80 major cities of the country followed by nation-wideexpansion of the network. The public enthusiasm is atpeak as you find people talking about bidding process,revenue, expected cost of 3G services, Telcos projectedapproach, and unblocking of YouTube. However, the

primary target of such service is always corporatecustomer, who actually sets the trends.

It has already been discussed many times thatspectrum auction will result into generation ofadditional revenue, creation of around a million new

jobs, additional tax of over 700 million a year and muchmore. However, we hardly touch the key areas ofeconomy that will yield the positive results. In thefollowing, lets look at few segments of corporatePakistan that would be the primary target market ORbeneficiary of 3G spectrum.

3G/4G

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Internet Banking to Mobile Banking- According to State Bank of Pakistans PaymentSystems Review (Sept, 2013), mobile banking is the fastestgrowing payment channel in the country. The detailssuggest that number of transactions went up by 70%,while the value of transactions grew by 236% in 2013. In acountry with a population of over 180 million, only 1.5million people are using the mobile banking services;which presents a decent opportunity available.

How 3G will impact this industry?Strong potential of the market is convincing

banks and cellular operators to come up with somethingnew and affordable to help unbanked segment of society.In the mid of 2013, Standard Chartered Bank launchedBreeze; a mobile application for its customers to availfinancial services on their smartphone. Similarly, HBL hasdeveloped a mobile website for internet-banking thatallows users to access their accounts from smartphonesand conduct the desired transactions.

The success of these 2 ventures is a very positive indica-tion. With the availability of high speed internet, weshould expect more users to download the apps and usefinancial services on their mobile phones. Here, financialinstitutions will have to come up with new products, appsand solutions that could provide affordable financialservices on the go.In addition, the mobile banking solutions like Easypaisaand Mobicash might also come up with new services forsmartphone users.

E-Commerce to Mobile Commerce- In a country with over 30 million broadbandusers and 132 million mobile subscribers, e-commerceventures went very successful. From daraz.pk to shophiveand kaymu.pk; there are a range of examples, whereinternet-entrepreneurs successfully made their ways intoonline trading. From clothing to gadgets, laptops,smartphones, home accessories, edibles, and a range ofother commodities can be purchased using the internet.However, the major hindrance in the growth of onlinetrading was lack of internet lifestyle, which is aby-product of mobile broadband.

How 3G will impact this segment? With availability of mobile broadband services,the target market will widen from existing 30 millionbroadband users.

In an interview with Business Recorder, CEO ofShophive disclosed that;

These are approximations but currently thevolume of sales generated through online retailers ishovering around Rs160 million per month mark, whichmay seem like peanuts when put in an internationalcontext, but, it is a really big figure when you considerhow far we have come in this short time,". If we go by the statistics, we can smell a visible

change from desktop to mobile even in Pakistan. Interna-tional Data Corporation estimates the global volume ofpurchases over mobiles will exceed one trillion dollars by2017. In Pakistan, around 80% of internet users spendmore than one hour on the multiple platforms of the webwhile the number of smartphone users is also on rise. Thisindicates a decent opportunity for the businesses to pickand sell the right product to the customers. 3G will havean impact on the shopping culture and depending uponthe markets offerings; can bring a real mobile commercerevolution in land.

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Virtual Assistants to Mobile Worker-If you check out the official website of FBS

(Federal Bureau of Statistics), youll come to know thatwe are earning a handsome amount of money fromexport of IT products and services. IT services exports

earned around $334 million in 2012-13 while thecurrent years target is set at $414.4 million. Pakistani ITexperts are exporting their services to over 100 coun-tries. It is pertinent to note that exports of our ITservices have jumped up by 97% in the past 5 years.

The service providers network consists oforganizations and individuals who are working asvirtual assistants to their clients. It is estimated thatPakistan has over 2.5 million freelancers who providetheir services to global audience over the web. Theseprofessional with good communication and technicalskills earn valuable foreign reserves.

How 3G will Impact this segment?

From freelancers perspective, they need aportable internet device that could provide themconsistent internet service without any disconnectionowing to power outage. Popularity of PTCLs evo isevident in this market segment. Therefore, it is hopedthat this tech-savvy segment will adopt the newtechnology very fast as it is integral to achievement oftheir goals. In other words, mobile broadband canconvert virtual assistants into mobile workers and thiswork trend might come to the local market as well.

General Services- Primary benefit of 3G/4G service will beavailability of the fast and reliable connectivity that willenable the service providers and users to access themanytime, anywhere.Some of the possible usages and benefits may includethe following:

Government organizations can improve their publicservices by using mobile apps and fast internetservice. Punjab governments Punjab Spot Pricingapp is a very relevant example. It helps users learnabout price of different commodities and report

about any violations to price control committee andinspectors.National service providers like WAPDA, Railways,WASA, and FBR can use 3G to their respectiveadvantage. Mobile solutions, apps, tax-filing andinformation sharing network can be very logicaloptions.From the educational perspective, mobile broad-band is simply superb. We can go for digitization ofnational curriculum and allow students to downloadthe books without any investment in papers etc. Thisbecomes even more special for rural areas whereaccess to learning material and libraries is actually a

headache. HEC can be asked to provide ruralstudents complete access to its digital library andhelp them learn better.Few months ago, Warid and Sammi Daewoo BusService came up with a unique mobile application. Itallows users to track timings of the bus, calculate the

fair and make a reservation. Im not certain aboutfuture of that application (as Warid didnt go for 3Gservices); however, such apps by corporate venturescan be very popular and equally beneficial.Pakistani apps and game developers can try tabbingthe local market and come up with interesting appsabout different niches. Despite non-availability of3G, certain apps like Money Wise, Rent a Taxi andATM locator were very popular in Pakistan and theirpopularity can be enhanced after 3G. App develop-ers can provide free and paid versions of the apps,books and products that bring value to people andcash to them.

Restaurants, hotels, travel agencies and transporta-tion services will also need to touch the newdimension of the business by offering mobilebooking, ticketing and reservation services.Booming media industry can take extra advantageof the new opportunities. Few media outlets and TVchannels already have their mobile applications,where they offer live streaming while the rest canmove into the same very soon. Some can go fordigital circulation, online subscription, andlive-streaming services to attract more visitors.

Finally, this 3G spectrum will open up diverserange of employment opportunities for youth in IT,telecom, development, and digital marketing areas. Asnoted above, businesses will have to adopt the policy ofdigitization and online presence management that willcreate new opportunities for youth. An estimate byPlum Consulting suggests that next generationspectrum auction will lead to creation of 900,000 new

jobs by 2018.In the coming weeks, 2 developments would

be interesting to note. First, how telecom operatorsmanage the higher cost of 3G in a price sensitiveeconomy and secondly, how quickly corporate sector

adopts the technology? Tracking such trends is veryimportant because they will predict the future of 3G.Remember, all the economic benefits of mobile broad-band have direct link to its penetration level in theeconomy.

by: Tahir Akbar

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How

Deals with 1.2 Billion users data? acebook is the largest social networking site of theworld. This website was founded by a student of

Harvard University Mark Zuckerberg in 2004 alongwith his four friends.At that time, Zuckerberg kept this website active

only for his university fellows. Seeing the increasing popular-ity of Facebook, with the time, he expanded its reach to thewhole world. Now, anyone who is 13 years of age can gethimself registered on this worlds largest social networkingwebsite. The biggest attractionof this social network is that itallows people to share their

thoughts, ideas, feelings,pictures and videos with theirfriends and family. One can alsochat with anyone in his circlethrough this site. According toan estimate, each person oninternet spends 20% of hisonline time on Facebook.

Today around 1.23billion people are registered onFacebook. It means, everyseventh person in the world isusing this website. The website is still growing with a rate of

100 million users every six months.Every day, millions of pictures are uploaded on it.

Beside of these pictures, it also receives millions of likes,status updates and news feed.

Facebook claims to have 100 Petabytes of videosand photos stored on its servers. Probably, this petabyte isnew to you. Check the following table to know how biggerunit of memory it is.

How its storage houses work? Facebook has its many data storing cites inside andoutside of United States of America. Its data centers are in Hamina,Southern Finland, California, Virginia, North Carolina, Lulea andOregon. I will take just one of its storage house that is in NorthernSwedish city Lulea to discuss how Facebook handles such a largeamount of data.Facebook selected this place for its cool environment. In winters

Lulea has a temperature belowfreezing point and in summerstemperature rises to 25 degreescentigrade. This temperature

condition of Lulea makes it anideal location for data centers.Just imagine a building equalsto three football grounds. Yes,this storage house is equal tothat imaginary building, 300,000square feet in area.Inside this building, there aremillions of cutting edge serversand massive memory banks.Each server rack contains 500terabyte space for data. Thou-

sands of new servers are brought every day to fulfill need of data

storage which is increasing with every other day. 21 million feet of fiber optic data cable run between theseservers. It transfer data with the speed of light. This high speed ofdata flow performs each activity on Facebook in milliseconds. To run all this structure, the storage house needs 30 MegaWatts of continuous electricity supply. Cut in power supply canbreak the connection of millions of users in the world. To avoid thesituation, Facebook has 14 huge diesel engines on standbyposition for back up. Each generator is capable of generating 3MWof electricity.

Now one question pops in mind that how Facebookhandles the heat generated by all of its expensive machinery? Well,

Facebook uses natural air conditioning system for that.Facebook uses 7 room, roof top with a natural air condi-tioning system to keep the inner temperature of the data storagesite in control. Natural cool air is sucked in and mixed with warm airto regulate the temperature. Chilled air is also thrown in the back ofthe servers to stop them from overheating. Any excessive warm airis pushed out by the huge fans on the roof top. These fans arehundreds of times bigger than those which we find in a laptop. This data center and others of the same website arerunning short of physical space to store data of all of its users. Themanagement is aware of the issue. They have already startedconstruction of a new data site near this one.

So, upload all pics you have captured in your brother

birthday party. Facebook will definitely find some space to storeyour lovely memories.

Handling of such a huge amount of data is adifficult task. No user guide is available which Facebook canfollow to do that. Regardless of this, people at Facebook arestoring information of every seventh person of the worldwith excellence.

1 Bit Binary Digit

8 Bits 1 Byte

1024 Bytes 1 Kilobyte1024 Kilobytes 1 Megabyte

1024 Megabytes 1 Gigabyte

1024 Gigabytes 1 Terabyte

1024 Terabyte 1 Petabyte

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Technology

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order to give access to a host of telecomservices to the customers. Expressing gratitude towardsWarid customers, Mr. Muneer Farooqui,CEO Warid Telecom, said We have beenstriving to provide our customers withthe most innovative and enhancedcellular experience and our largepostpaid base and a loyal prepaid base isa testimony of that.Gallups Report:According to Gallup Pakistan,Warid

Telecom has outscored other cellularoperators by having more satisfiedcustomers as compared to all othermobile phone networks in the country.97% of Warid users said that they arehappy with the quality of network

Xpress Money and Easypaisa launch Weekly MobileBundle Offer for Pakistanis

| 29

News of Month

Despite of all the rumours in themarket, Warid Telecom achieved themost favourable results in customersatisfaction. According to a recent opinionsurvey conducted by Gallup Pakistan, 97percent of Warid customers are happywith their service. Warid continued toprovide seamless voice and data connec-tivity to its customers along with a hostof value-added services. The surveydemonstrates that Warid Telecoms

advanced technology is facilitating thecustomers in meeting their cellularrequirement in an efficient and cost-effective way. While providing the bestquality service, Warid has revolutionizedthe dynamics of cellular connectivity in

Mobilink has launched 3G enabled Samsung Tabletsfor its customers. With the commercial launch of Mobilinks 3Garound the corner Mobilinks customers will now be able topurchase 3G enabled Samsung tablets on highly affordablerates with Mobilink pre-loaded 3-month data bundle offer.

Xpress Money, the worlds most dependable moneytransfer brand, in association with Easypaisa in Pakistan, hasannounced a special weekly mobile bundle offer whichprovides free talk time, SMS and internet on each transaction,for Telenor Talkshawk customers. The offer commenced on 1stApril and will last till June 30, 2014.

As part of this Weekly Mobile Bundle Offer, thecustomer will receive a package of 500 free on-net minutes,1000 SMS and 50 MB internet. This package will be applicablefor every transaction received by the beneficiary throughXpress Money.

Talking about Talkshawk, Mr. Rizwan Hamdani, Country

Mobilink launches

3GenabledSamsung Tablets

Aamer Manzoor, Head of Data Mobilink comment-ing on the launch said, With Mobilinks successful acquisi-tion 10 MHz 3G spectrum, customers are now looking foraffordable and quality 3G enabled devices. In order to caterto the needs of the customers, Mobilink had launched itsPhone Trade Program earlier this month and in continuationis now offering its customers the chance to purchasestate-of-the-art Samsung tablets. This program will enableour customers to acquire quality 3G ready devices andempower them to use the latest technology with Mobilinksbest data offers on the go The Samsung tablets were launched on 25th April2014 and are available Nationwide at all Mobilink BusinessCenters.

WARID STANDS OUT AMID RUMORSservice provided by the company. Anationally representative sample ofmobile phone owning adult men andwomen, from across the four provinceswere asked, How happy are you with thequality of network service provided byyour mobile company? Responding tothis, 54% of Warid users said they werevery happy with the quality of theirnetwork service, while 43% said theywere somewhat happy. For Mobilink, 4%of the respondents said they were not

happy with their service provider. Withregards to Telenor, 7% of the users werenot happy at all.8% Zong users and 10%of Ufone customers claimed they werenot happy with their network.

~ Beneficiaries of Xpress Money customers receive 500 free on-net minutes, 1000 SMS and 50 MB internet on every transaction ~

Manager Afghanistan & Pakistan, Xpress Money said, Withthis initiative, our customers will get an opportunity to keep intouch with their loved ones, without spending any extramoney on phone calls. We hope that all our customers reapthe benefits of this unique offer and use it to their full advan-tage.

This special bundle offer is applicable to cash over the countertransactions only. This campaign reinforces the fact that wevalue the sentiments of our consumers and constantly striveto be the vital link between the remitter and the beneficiary,he added.


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News of Month

ZonG Wins the Most Coveted 3G & 4G Licenses In a bid to honor its esteemedsubscribers, ZonG, Pakistans fastestgrowing telecom network has achieved

yet another milestone. The companyrecently won the much anticipatedSpectrum Auction for Next GenerationMobile Services to become the only 3G &4G operator in Pakistan. Thriving on thissuccess the company will soon offer acomplete new array of first of its kindservices to its distinguished customers. ZonGs parent company, ChinaMobile Communications Corporation(CMCC) officially launched its 4G servicesin December 2013. By March 31st 2014the company had 781.08 million totalcustomers making it the largest operatoracross the globe. CMCCs successesspeak for itself, today it has 2.79 million4G customers & almost 225 million 3Gsubscribers. Till date CMCC has morethan 252,000 4G sites across China and istargeting more than 500,000 4G sites byend of this year which makes CMCC thelargest 4G operator in the world. At thesame time, CMCC is also a giant within

Microsoft Pakistan in collabora-tion with Microsoft Innovation Centers(MICs), conducted technical sessions for

Tech Day 2014 for IT industrialist andcommunity developers in Pakistan. Thesessions included exclusive participationfrom Microsofts Technological Evange-

lists from Middle East and Africa (MEA)region demonstrating IT the need fortechnical advancement in the industry.

Microsoft Tech Day2014 is onethe latest initiative from the companywhich offered a multitude of seminarsacross the country. The objective was totrain and identify the latest technologicaltools and innovative research methodsrequired to help local developers inbuilding an efficient and attractive ITindustry. The event was held in threemajor cities of Pakistan; Karachi, Lahore

and Islamabad. Where a host of Technical

the handset distribution channel of over200 million handsets sold to end custom-ers on a yearly basis, out of which 50%

are 4G handsets. Expressing his delight on thisoccasion, Dr. Fan Yunjun, Chairman andChief Executive Officer, ZonG said, Iwould like to congratulate the Govern-ment of Pakistan & PTA for making thebidding process extremely transparentand fair, and also acknowledge the entireZonG team who is now a part of history,as their hard work and determination hasfinally paid off. China has a long termcommitment to people of Pakistan andZong is committed to service excellenceand believes in bringing the besttechnology with the virtue of the worldslargest 3G and 4G operator. This is amoment of pride as the consumer willnow have access to the most advancedtelecom technology and this is ourchance to prove ourselves as the Indis-pensable Digital Life Partner for Life forevery Pakistani.

Adding to the above statement,

Dr. Zhao Peng, Chief Commercial Officer,ZonG said, We believe in continuousprogress and innovation, which in turn

means better services and facility for ouresteemed customers. This agreementwith PTA for the 3G & 4G licenses is justanother example of our dedicationtowards providing better and efficientservices to our subscribers. Through suchendeavors we show our commitmenttowards taking the telecom services inPakistan to the next generation. This is the beginning of a newera in mobile internet which will allow usto experience extremely fast downloadspeeds. The company has been takinggiant leaps in the competitive market oftelecom services by introducingcustomer centric services for differentsegments of mobile phone users alongwith expanding its network at anexponential rate. As the fastest growingcellular company in the industry, ZonGremains the telecom operator of choicein Pakistan.

Microsoft organizes Tech Day 2014 forLocal Community Developers

Evangelists (TEs) of MEA regionaddressed the community developers Tech day sessions focused onsoftwares and technologies includingMicrosoft Azure, Windows Store &Windows Phone 8.1 for better andproductive usage.

Amir Rao, Country Manager,Microsoft Pakistan said: local developersfrom this part of the world carry a strongpotential to become leaders of the ITindustry. Microsoft Pakistan is activelyworking on developing the skillset of thecommunities. With the help of ourDevelopment Platform Group andInnovation Centers, we have startedvarious initiatives across the country.

Tech Day is one of them, which embarkson our mission to help the local ITeco-system and foster innovation with

the help of our latest and hi-tech

development tools. The sessions were conducted atInternational Islamic University, Islam-abad, Lahore University of ManagementSciences (LUMS), Lahore & BahriaUniversity, Karachi respectively. Sessionswere attended by delegates including

senior members from IT Industry &Academia, CEOs, CTOs, Faculty members,Professional developers and MicrosoftStudents Partners. Saleem Ghori, CEO, Netsol

Technologies said, Microsoft is the mostefficient and technologically updated ITCompany present. We appreciate theinitiatives it has taken in Pakistan tosupport local community developers.

This will help in transforming youngprofessionals as ambassadors fortomorrow. We wish Microsoft all the

success for its contributions to serve thesociety.


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News of Month

We wish to ensure the provision of telecomservices across the country including FATA- Minister of State for IT

Provision of rural telephony to the far flung areas of the countryincluding FATA is the utmost priority of the present government; weintend that the whole country should be connected and telecomservices are equally provided to the people of urban and rural areas.Minister of State for IT Mrs. Anusha Rahman said while chairing a highlevel meeting regarding provision of telecom services to FATA. FederalSecretary Defense Lt Gen (Retd) Asif Yasin Malik, Additional Secretary ITMr. Azmat Ali Ranjha, Chairman PTA Dr. Ismail Shah, DG SCO (SpecialCommunication Organization), CEO-USF Mr. Faisal Sattar, Member

Telecom Mr. Mudassir Hussain and other officials from Ministry ofInterior,IT , PTA and Defense were also present. The Minister observed that the majority population of FATA isdeprived of Telecom connectivity. Considering the concerns of the

CMOs (cellular mobile operators) regarding difficult

terrain and security issues, there is a need to try ourlevel best to address those issues. CMOs haveestablished number of towers in FATA but a signifi-cant proportion is dysfunctional either due tosecurity or damage to infrastructure. Now it is theneed of time to move on it to expand the coveragebeing legitimate right of people of FATA region.

Minister directed the Additional Secretary ITto establish a Working Group instantly which willcomprise of officials from MoIT, USF, Defense, PTA,SCO and reps from CMOs. This working groupthrough consultative mechanism will find out short,medium and long term solutions for the provision oftelecom services to FATA region. This working groupwill work out implications and will come up with theviable recommendations and multi-pronged andsustainable strategy so that we could materialize thevision of rural telephony and national connectivity intrue letter and spirit. This working group wouldsubmit their recommendations within the next 6weeks.

In this picture: Mr. Asher Yaqub khan, Chief Commercial Officer Ufone andMr. Jafar Khalid, Chief Technical Officer Ufone, along with Ufone team at the

launching ceremony of 3G free trials in Lahore.

Telenor Pakistan becomes the first 3G license winner to submit the firstinstallment of license payment to Pakistan Telecommunication Authority.Picture shows (L to R) Tariq Sultan, Member Finance, PTA, MuhammadAslam Hayat, Chief Corporate Affairs Officer, Telenor Pakistan and AbdulMobeen, Director Regulatory and Interconnect, Telenor Pakistan.

A Trophy for the Man of the tournamentis awarded to Mr. Rana Azhar (BrothersMobile, Hall Road) on making NinetyEight (98) runs in the final match held inGymKhana Club between KhidmatGroup Hall Road & Khidmat GroupHafeez Center on 8th April. Prize isbeing awarded by Mr. Kashif ElahiDirector United Mobile.


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32| MORE- May 2014

Technology

PTime & Expense Tracking: This was released primarily as a PC application and marketed forfreelancers and small teams. However, with the latest release the application can

be operated and used on iPhone, iPad and iPod Touch.Here are the distinctive features of the app:

akistan has witnessed an IT revolution in the last decade. Though, we are the last nation in South Asia to embrace3G but the IT revolution is not new. Over the past decade, penetration of IT services, broadband, and telecommunication has seen robust growth. Teledensity of 77% and millions of broadband subscribers tell us an encouraging story. The IT revolution has led the country to a new growth and creation of thousands of jobs.Now, when we are going to enjoy 3G/4G services in the near future; why not to list down some prominent apps

that we can use for our better service experience? Most of the listed apps have been designed/developed by Pakistanicompanies.

10Must Have

Mobile

PAKISTANISApplications for

In just one purchase, you can get it for both iPhone and iPadTeam reports are quickly developed on your desktopAbility to synchronize at many platforms; PC, iPhone, iPad and Mac

Tracking is done project as well as category wiseTime tracking remains in the background of your iDeviceWireless syncs with Mac or PC for quick and easy invoicing (sync isseparately sold at $47)No monthly fees are chargedMoney back guarantee in case the app is unable to performadequately to satisfy your needs


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MoneyWise: Managing your budget according tothe income is very important. Money-Wise is a decent application by HBL thatlets you manage your savings and keep

track of your expenditures. It has a range of categoriesand sub categories where you can make entries togenerate weekly, bi-weekly or monthly reports. Inaddition, it has Find ATM feature that helps you locatea machine.

This app is compatible with Android, iOS,BlackBerry, and Symbian phones, which makes it quiteaccessible for a diverse range of audience. So what are

you waiting for? Grab the Free application for yoursmartphone and become wise money manager.

Breeze and iBank- Online banking has seen a growth trend in thecountry. In the past one year, the volume of branchlessbanking has soared up to 236 billion rupees. Thats whywe find a range of new solutions by financial institu-tions to satisfy our needs. If you are using StandardChartered Banks services, download their app Breezefor accessing your account and manage transactionson the smart device. Similarly, HBL has a mobile versionof HBL iBank- the internet banking service offered bythe bank.

Enjoy Your Life- This is an Islamic app by Darussalam Publish-ers, which was actually a book; Enjoy Your Life. Nowyou can read this wonderful compilation on yourgadgets instead of carrying the book.Download this app and learn:

My Cinema:Developed by Pepper.pk, this app wasa collaboration of Warid Telecom withthe company. However, non-waridcustomers can also enjoy the benefits.MyCinema is a cinema schedule app

that covers all the major cinemas of Lahore, Karachi andRawalpindi. It allows users to browse through theirfavorite cinemas and l get the latest featured movies

along with the movies cast, trailers, cinemas contact

To make yourself adored by everyone

around youTo adopt the most attractive ways ofcommunication

To start enjoying the life by developing yourcharacter and inter personal skills

To teach your children the golden principleof a successful lifeYou can get this application from GooglePlay and AppStore for your device.

Rs

Groopic- Ever noticed your group photos are always missing thephotographer? Groopic solves this age-old problem by seamlesslyincluding your photographer friend in every group photo. No moreasking for help from a stranger or setting up a tripod. With Groopic,your pictures have every friend, every time

Groopic is an award winning and internationally acclaimedphoto editing application by Pakistani company. You can download it

for Android and iOS devices and enjoy multiple features for Free.

details, and map locations. The timings and number ofshows are also provided in the app. To remain informedabout latest movie updates, youll need to activate pushnotification.

In addition, there are a range of applicationsthat you can browse and download from respective appstore. It is hoped that with the passage of time andimproved service quality, the mobile apps business and

trend will flourish in Pakistan.


34/48

by: MORE Team

34| MORE- May 2014

Technology

SiteCatalyst- If you are working as digital marketing professional, suchapplications can be a great source of ease for you. This free app

works like a mirror of your website, helping you analyze the traffic ofyour website, its most popular pages, frequencies of visit, sourcesand a lot more. In other words, its more like an alternative of GoogleAnalytics on your smartphone, which enables you to plan and trackthe campaigns.

Easy Taxi-Easy Taxi has been dubbed as the most downloaded app in Asia that has seen unseen popularity in 23countries. Now, the app has come to Pakistan. With the high demand and lack of reliable and afford-

able public transportation in Pakistan, Easy Taxi is aiming to fill the gap starting with its services inLahore and now hitting the Islamabad. Available for both; iOS and Android, the app makes it easier for

users to order a taxi. Users need to enter their pickup point on the app, which detects their location.Once the booking is confirmed, the vehicle arrives that can be followed using GPS.

Bus Timing App- If you are planning an intra -city travel,plan your travel in a hassle free manner. Bus

Timing App by Warid allows you to check intracity bus routes, destinations, travel charges, andbus timings. Now, you can check the timings ofDaewoo bus and obtain quick information aboutthe luxury bus service.

This app provides comprehensivecoverage of Daewoo network, contact number ofthe terminals, terminal location on the map, andin-App call feature. You can use this app onandroid and iOS devices.

Rescue Time- If you procrastinate too much or waste idletime on social networking website, this applicationcan be a kind of permanent solution. Running in thebackground on your computer, tablet or mobile, thefree version of Rescue Time tracks minutes spent onvarious sites or applications. This is most useful if you

think you have a bad email or Facebook habit, andwould like to get it under control. To enjoy maxi-mum benefits, you can obtain its premium versionfor ($9/month) and helps you track time andactivity on various gadgets and network. Theapplication is available for Desktop, Android, andiOS devices.


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| 35

How it Functions? Solar energy is mainly derived with the help of solar panels on which there are present numerous amount ofsolar cells. Below is the pictorial explanation of the working of a typical solar panel.

Installation In the market, solar panels are available ofup to 250 watts. Using 4 panels for an ordinaryhousehold would be enough.1 panel = 250 watts

4 panel= 250 x 4=1000 watts With this installment of 1000 watt of solar panels you canuse any of the following configuration.

GuideTo Reduce

Electricity Bill bySOLAR ENERGY

1 Fan 100 was

Energy saver 25 was

LED Bulbs 15 was

TV 200 was

Computer 200 was

Laptop 80 was

As it can be seen that you cannotonly use electricity through these solarpanels in the day time but can even store itin the battery, so that when the sun goesdown you have ample energy stored inbatteries to be used in the night time.

lectricity prices arelikely to go higher inthese summers andnumber of power

outages is also going to increase.Let us guide you with mostappropriate methods and tips ofsolar energy using which you canessentially cut down yourelectricity bill along with apermanent solution for loadshedding.

E

Source: DocStoc.com


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Cost of the whole System Price of the whole system is vital for installation ofany such system. Honestly speaking it is not an inexpensiveone but if you go for the right solar panel, then you canensure a monthly price cut in electricity bill of at least Rs.

5,000 as shown above. Rates for the solar panel are asfollows:

They are going to charge extra Rs. 50,000 if you want tohave Dry batteries instead of commonly used Wetbatteries as Dry batteries are much more efficient andhave lesser impact from their surroundings.

They are going to install following items 1000 watt solar panels

4 batteries (150 Ampere each)

3 KVA invertor

Made In Price Warranty

Germany Rs. 150/wa 25 years

UK Rs. 100/wa 15 years

China Rs.80-85/wa 10 years

Baery Required 200 ampere

Price Rs. 18,000 Rs.

20,000

Solar Charge

Controller

Rs. 15,000 Rs.

20,000

Invertor Rs. 30,000

Labor & Price of

Wiring

Dependent on size of

house/office/shop

You can make any configuration according to yourown needs based upon the table given above. Apart fromrunning your electronic devices, you can make these solarpanels to charge your battery as well with spare watts. Even after being used for whole day, solar panelswill charge your whole battery with ample amount of sparewatts. Experts say that if you run a 1000 watt setup with aload of 800 watt (as in all above configuration) youll neverfeel any problem in the functioning of your solar panelsystem.

Price Cut in your Electricity Bill This setup will not only ensure a non-stop deliveryof electricity to your house/office but will also result inhuge cut in the price of your electricity bill If you utilize 1st configuration mentioned abovewhich is very suitable for an office/house/shop then here isthe cut in bill of electricity.

Time of Consumpton 14-15 hours (12

direct light + 2-3

on charging)

Units consumed 313

Reducton in Bill Rs. 4621

(Domestc)

Rs. 7442

(Commercial)

4 Fans 400 was

6 energy saver 150 was

1 TV 200 was

Total 750 wats

4 Fans 400 was

6 LED Bulbs 90 was

1 TV 200 was

1 Laptop 80 was

Total 770 wats

Configuration 1:

Configuration 2:

Company Made Solution Pakistan Solar Power, a leadingcompany which deals in setting up solar power

generating systems in Pakistan has a custommade solution for a house/office/shop that is inneed of a 1000 watt system. According to them,the cost of setting up a system is as below

In case you have installed a UPS systemalready with batteries then youll be in no need ofbuying an inverter or batteries to store extra power as

you can use your UPS as invertor. In case if you are Mr.Do it All, you can go to market, purchase all the itemskeeping your budget in mind and can easily installyour very own alternative source of energy byspending much less amount of money.

House/office with

Pre-installed UPS

System

Rs. 1,50,000

House/Office which

has no UPS System

Rs. 2,50,000

*Full care has been taken to write the most accurate prices but

they are subject to change according to market rates

36| MORE- May 2014

Technology

by: Waqar Ahmed


37/48

Nokia XL5 inch Display1 GHz Processor768 MB RAM5 MP Camera2000 mAh Battery3G

Huawei AscendG64.5 inch Display1.2 GHz Processor1 GB RAM8 MP Camera

2000 mAh Battery3G, 4G

Haier W9706 inch Display1.3 GHz Processor16 GB ROM13 MP Camera3000 mAh Battery3G

Haier W8585 inch Display1.2 GHz Processor1 GB RAM5 MP Camera2200 mAh Battery3G

Haier W8524.5 inch Display1.3 GHz Processor1 GB RAM8 MP Camera1700 mAh Battery3G

HTC Desire 6104.7 inch Display1.2 GHz Processor1 GB RAM8 MP Camera2040 mAh Battery3G, 4G

HTC Desire 8165.5 inch Display1.6 GHz Processor1.5 GB RAM13 MP Camera2600 mAh Battery3G, 4G

Huawei Ascend P7 mni4.5 inch Display1.2 GHz Processor1 GB RAM8 MP Camera2000 mAh Battery3G, 4G

Huawei Honor3X G7505.5 inch Display1.7 GHz Processor2 GB RAM13 MP Camera3000 mAh Battery3G

COMING SOONSmartphones

PAKISTANin

1

1 2

2

3

3

4

4

5

5

| 37


38/48

38| MORE- May 2014

Review

hinese company Huawei has made itsstrong place in Pakistani cellularmarket with its economical and stylishsmartphones. This time it has thrown

another mid-range handset, Huawei AscendY530 which is reasonably priced and wellequipped with required features.

Upon opening the box, I found a stylishsmartphone, earphone, charger with a datacable and a buyers guide.Design of the phone is eye catching. I must saythat Huawei has put supreme efforts to makethis phone stylish. This phone has 3.5 mmaudio jack on top, power key and volumebuttons on the left side and charging slot onthe bottom. A tiny status light is on top rightside of the phone. This light is another impres-sive feature which Huawei has added in thislow-budget phone. Usually, we do not find thisstatus light in phones of this price range.

Its back is slightly mottled making the gripcomfortable and strong. This back has 5 MPrear camera with an LED flashlight. The speakerof the device is also located on the left side ofthe camera.Its dimension is 5.22 x 2.64 x 0.37 inches. This single SIM supporting mobile phone is 145g in weight supported byAndroid 4.3.Ascend Y530 is powered by dual core 1.2 GHz processor and 512 MB RAM which appear a bit low but it is actually finewhen you start using it as you dont feel a slower performance. The internal storage is 4 GB but one could add up to 32 GBby inserting a memory card for which the slot is located beside SIM card jacket.

Display Screen: Now, lets check its functioning.First, lets talk about the display screenwhich is 4.5 inches, a good size giving 854 x480 of resolution. It can go workable formany users depending upon their liking.

Huawei has made two home screenmodes in this new handset. One is theStandard Home Screen which we find inevery Android device, the other is a SimpleHome Screen that gives a look of windowsphone.

It happened in actual when Huaweireleased its first look on internet with simple

home screen. People around the globe

C

Economical but stylish member ofHuawei family

thought that the company had jumped into the

stream of windows phone, but that was not thereality.This home screen mode is for those

who are new to android operating system andfind difficulty in using their first android device.In the settings of the phone, you can find anoption to change the home screen mode. You can also make folders of yourfavorite apps on your standard home screen.For the purpose touch and drag a specific iconto another icon. It will automatically form afolder and your both apps will reside in thatdrawer. An exciting and space saving feature.


39/48

| 39

by: MORE in House

Camera review: Most of us are very touchy about their mobilephone camera because these mobile cameras have beenable to replace dedicated digital devices for many folks.Like other phones of this company, this one also has an

excellent camera. You can take pictures in auto, fill flash,no flash mode and also in the beauty mode.

Tap the setting icon and here you will find a widerange of effects to make your pictures more praiseworthy.We checked the functioning of its camera in darkness andlow light conditions and the result better than what wehad imagined. We shouldnt expect something very extraordinary from the front camera as, in this price range ofPKR 15,000, you would find a similar experience all acrossthe board. But the rear camera is a thing which can makeHuawei Ascend Y530 an exciting experience. No matteryou taking photos or recording videos. I really enjoyed tocapture some working moments with this camera, hereat my office.

Music: Now, its turn of music which is another priority ofyoungster for selection of their new handset. I played asong which I had transferred via Bluetooth in this handset.What I heard was a normal sound. If you want to playmusic on speakers, then

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