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HAVE YOU EVER
WONDERED?
FROM THIS
EVOLUTION
TO THIS…
BUT
SOMETHINGREMAINUNCHANGED
SLEEP
WE SPEND
1/3OF OUR LIVES
SLEEPING*According to research done by National Sleep Foundation
WHAT HAVE YOU SPENT FOR YOUR SLEEP?
REVOLUTION
1
WHAT DO YOU
HATEABOUT SLEEPING?
WAKING UP!
Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep!
Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep!
WHY?
ELEVATE BAND
2
WHAT ARE YOUR DREAMS?
WHAT HAPPENED TO THOSE
UNFULFILLED DREAMS?
I NEED TO GET GOOD GRADES!!
ALL YOU NEED IS LOVE
TOO BUSY CLIMBING THE CORPORATE LADDER
WHAT WOULD YOU DO IF YOU ARE NOT AFRAID?
ARE YOU
SATISFIED?
Your heart is BEATING but
are you really LIVING?
ELEVATE MASK
SMARTPHONE IS THE WAY AHEAD
Portable
Lightweight
Durable
TrendyStylish
Elevate$ 179
Elevate band$ 129
Elevate mask$ 89
SNAPSHOT• What is our products?
• Marketing Objective
• Marketing strategy
• Integrated marketing communication
• Implementation strategy
• Financial analysis
MARKETING OBJECTIVES
1. Breakeven in 2nd year
2. Annual sale growth of 10%
3. Sell 1,000,000 units in 5 years
WHY WE CHOOSE
USA?
HOFSTEDE’S DIMENSIONS OF CULTURE OF UNITED STATES
DO YOU KNOW?
US IS ONE OF THE MOST STRESSED OUT WESTERN COUNTRY
1 IN 10 US CITIZENS SUFFER FROM DEPRESSION.
Source:http://www.bloomberg.com/visual-data/best-and-worst/most-stressed-out-countries
WHO AREOUR TARGET MARKET?
YOUNGCOSMOPOLITAN
INUSA
A PERFECT FITFamiliar with the prevailing fashion, style and technology at a particular time
Higher Disposable Income.
Most likely to be Innovators and Early Adopters of Electronic Gadgets
InfluentialTrend-setter
Well-educatedUrban
Creative Curious
Knowledge seeker
Globalized
25 million(8% of the total US population)
• 35% have a post graduate degree
(vs. 8% of the total general population)
• 61% Professional / Managerial
(vs. 23% of the general population)
• Median HHI $98,000
(vs. $52,000 for the general population)
YoCos
LEADER IN DIGITAL LIFESTYLEOwners of:
• Laptop
• Digital camera
• Mp3 player
• PDA
They do everything onlineo Strong social presenceo Bloggingo Making phone callo streaming video
HEAVY MEDIA CONSUMPTION
CULTURAL ENTHUSIAST
65% of all YoCos participated in cultural activities last year
(vs. 35% of the general population)
16 million
46% attended live music
11.5 million
36% visited museums
9 million
33% attended theatre
8.25 million
9% attended live dance performances
2.25 million
OUR GOAL
4% market share
1 million
Target market (8%)25 million
USA population319 million
PRICING STRATEGY
Pre-order(80% of actual price)
Year 1-5
Elevate combo $143.2 $179
Elevate mask $71.2 $89
Elevate band $103.2 $129
EARLY BIRD SPECIAL 20% OFF
DISTRIBUTION CHANNELS
Morpheus Lab Inc.
UP
S
UP
S
LOGISTIC AND SUPPLY CHAIN
WHY UPS?
Our 4 PL Logistics Partner
Handle inbound logistics from China
Duties & Custom Clearance
Store goods across warehouses
Inventory Control
Package and Transport Management
Reverse Logistics
WHY?Largest Electronic Retailers in USA.
34% Market Share in Consumer Electronics
1,000 stores spread across USA
Strong Inbound and Reverse Logistics.
WHY?#1 E-Tailer in the World
Serves 137 Million Customers a week
Secure payment processing with the latest Amazon fraud protection
E-bay loyal users:
$39Amazon loyal users:
$189
MARKETINGCHANNELS
Integrated marketing
communications
PR Advertising
Internet marketing
Events Celebrity endorsement
CSR
Brand ambassador
PRESS CONFERENCE AT CES
ADVERTISING
PRINTS ADVERTISEMENT IN MAGAZINES
ADVERTISE THE PRODUCT ON X-BOX LIVE & PLAYSTATION NETWORK
ROBOCOP
ASPIRE TO BE LIKE ME?USE ELEVATE
ONLINE MARKETING
7. BLOGGER REVIEWS
SOCIAL MEDIA FRENZY
ULTRA MUSIC FESTIVAL
Song: elevate
Artist: David Guetta
ELEVATE ME HIGHER
WORKING WITH VARIOUS HEALTH ORGANIZATIONS AND HOSPITALS
Helping patients who suffered from:
• Depression
• Nightmare
• Abuse
BOOST IMAGE & CREDIBILITY
YOU ARE OUR BRAND AMBASSADOR
IMPLEMENTATION STRATEGIES
Pre-launched
Product launched
Post-launched
FINANCIAL ANALYSIS
5 - YEARS SALE FORECAST
Year % of adopters Sale forecast
1 16.4% 163,797
2 18.0% 180,177
3 19.8% 198,195
4 21.8% 218,014
5 24% 239,816
100.0% 1,000,000
BREAKEVEN POINT
$27,778,016.00
179,518 units
PAYBACK
PERIOD
2 YRS
ROI
172.01%
Marketing budget for 1st year
Advertising 360,000
Internet marketing
Google Ads 30,000
Facebook Ads 20,000
Print Media
Newspapers Ads 40,500
Magazines Ads 150,000
Direct Marketing Events(CES, Other Press Conferences and Trade Shows)
300,000
Celebrity Endorsement 500,000
CSR 100,000
Promotion and Loyalty Program 100,000
Total 1,600,000