Morro Bay Marketing Presentation

August 9, 2012

Sunset Magazine Coastal Issue September 2012

Sunset Magazine Weekend Escapes September 2012

TripAdvisor.com Sponsorship Page — July

Runs through October 2012

•4642 page views

•342 clicks

•7.37 CTRLast month: 7.38% CTR

Canadian Traveler 2012–2013

Bay Area News Banner Ad Campaign

iPhone App: 7/1–7/31•35,567 impressions•210 clicks 0.54% CTR

MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com

Travel Coupon Guide — OnlineMay–August 2012

•103,211 impressions

•109 clicks .11% CTR

Travel Coupon GuideMay/June 2012

SLO VCB AdContracted thru 6/2013

August E-Blast—Constant Contact

Morro Bay Savor Ultimate Getaway Package

Morro Bay Savor Ultimate Getaway Package

Morro Bay Bus WrapsBus Rolls July – 2012

Morro Bay Bus WrapsBus Rolls July – 2012

Examiner.com: Oyster Festival

YouTube: Morro Bay Bike Parade

Tribune: Skate Magazine and Museum

Tribune: Shades of Gray in Morro Bay

Tribune: Morro Bay to Hit the (Air)waves

Tribune: Savor Article

News Releases in the Works

•Avocado and Margarita Festival — July 31, 2012

•Morro Bay Triathlon — September 1, 2012

•Morro Bay’s Participation in Savor 2012 — August 15, 2012

•TOT Success

•Battle of the Bay

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smart Phone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Jackrabbit Analytics: Jackrabbit Clicks

TOT for 2010/11 and 2011/12

Google Analytics: Added Email Addresses

Added 33new email addresses to database.

9,447 Total Addresses

New Facebook “Likes”

Facebook Recent Guest Posts

Facebook Posts

Facebook Posts

Facebook Posts: Visit California

Twitter Posts

•Sunset Magazine – September 2012 Coastal Issue

•Weekend Escapes Magazine (Sunset Special Issue)

•Savor Social Media Opportunities

•TripAdvisor.com:Sponsorship Page & Banner Ad Campaign

•Virtual Tourist.com

•Desert Sun – Online Banner Campaign

•Bay Area News Group – Mobile & Banner Ads

•Sunset.com – Mobile and Banner Ads

•Visitca.com – Mobile and Banner Ads

•SLO VCB Banner Ads

•Canadian Travel Magazine

Fall 2012 Marketing Recommendations