Morro Bay Marketing Presentation

February 9, 2012

Yahoo! Banner Ads—CPCRelaunched in Sacramento/Modesto on 2/6/12

Yahoo! Banner Ads—TBIDLaunching in San Jose/Los Angeles on 2/13/12

Sunset.com Banner Ads January. 2012 Reporting

•78,118 impressions

•138 clicks .18 CTR

•66,101

impressions

•74 clicks .11

CTR

Last month 102,215 imp., .34 CTR

Last month 86,350 imp., .09 CTR

TripAdvisor.com Banner Ad Reports—January

•82,090

impressions

•169 clicks

.21 CTRLast month was .17 CTRAverage CTR is .10 for TripAdvisor

TripAdvisor.com Sponsorship Page Reports

Page Views 1,685

Video Views 7

Photo Views 53

Map Views 13

Link Clicks 8

Event Clicks 15

Media Impressions

2,909

Media Clicks 13

CTR 3.38%

Interation Rate

6.94%

Last month’s CTR: 2.51%, IR: 5.28%

SanJoseMercuryNews.com Stats—January 2012

TBID only: 1/1—

1/31

•255,284

impressions

•587 clicks

.22 CTRLast month’s CTR: .23%

Tribune Bird Festival Article

Another Great Day Article

SLO County Destination Guide AdPublished 1/20/12. 40,000 Distribution

LA Times Ad Mail

+ Distributed to 9,500 Recipients via Constant Contact

LA Times Print Ad

News Releases Winter 2012

• Winter Outreach to radio stations in Sacramento, Fresno, Bakersfield, Visalia, San Francisco, San Jose, Los Angeles.

• Pitch Morro Bay Story to specific Travel Talk Show Hosts in desired areas.– Goal is to have Morro Bay inserted in travel shows, possible interviews and encourage visits from host to Morry Bay so they can talk up the Morro Bay experience.

• Kite Festival press release going out nationwide – 805 Living magazine, Rachael Ray Show, Travel + Leisure, Conde Nast

New Morro Bay Website (in progress)

New Morro Bay Website (in progress)

New Morro Bay Website (in progress)

New Morro Bay Website (in progress)

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smartphone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Google Analytics: Lodging Report

Jackrabbit Analytics: Jackrabbit Clicks

TOT for 2009/10 and 2010/11

Google Analytics: Added Email Addresses

Added 35new email addresses to database.

9,313 Total Addresses

New Facebook “Likes”

Added 36new Facebook “Likes.”

3047 Total “Likes.”

Facebook Posts

Facebook Posts

Twitter Posts

Twitter Posts

Twitter Posts

Twitter Posts

Twitter Posts

Twitter Posts