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Webinar With Dan Keller

How To Leverage Video, Social and Mortgage Coach Edge To

HelpMake 2014 Your BEST Year Ever!

Dan Keller, Mortgage Advisor Mortgage Advisory Group,

Bellevue, Washington

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Follow Dan on FB/Twitter For More Info…

www.Facebook.com/dankellermtg www.Twitter.com/dankellermtg

About Dan Keller

Featured speaker at Sales Mastery 2013 w/ Darren Hardy, Tom Ferry & Andy Andrews

Keynote* speaker at WA Association of Realtors Ed Con 2011, 2012, 2013*

National Mortgage Professional Magazine Top 40 Loan Officer Under 40 Award – 2013

Loan Origination Production – Top 1% at Mortgage Advisory Group

Nationally Recognized Blog – Online Marketer

Passionate about WOW!

“The secret to success is to do common things uncommonly well.” – Henry Ford

Today’s Power Agenda

(1) Video Strategies for LOs

(2) Your 2014 Social Strategy

(3) My Online Success Formula

(4) Q&A

2014= Year of Opportunity

You have to take advantage of an opportunity of a lifetime in the lifetime of the opportunity.

Take action. There is no better time to take action than RIGHT NOW!

Steve Harney – Expert Says…

My Life Changing Moment…

“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents.

What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”

-Winston Churchill

Preparation – Qualification - Opportunity

Preparation – Qualification - Opportunity

- 2013 Mortgage Professional Magazine - “Top 40 Under 40”

- 2012 Mortgage Professional Magazine “25 Most Connected Mortgage Professionals”

- 2013, 2012, 2011 Washington State Association of Realtors – Keynote Speaker on Tech/Marketing/Video

- 2013 will close over 100 purchase transactions

5-yrs ago, I was a college strength coach/professor. If I can, you can!…..BUT – I knew 5-yrs ago I’d be on this webinar today. I knew this would

happen….

My Personal Mission Statement & Message To Real Estate Agents For 2014…

“The person that knows how

to acquire, optimize, and

retain a customer the BEST

will get paid the MOST.

Period.”

- Todd Duncan (NY Times Best Selling Author)

Part One: Acquiring A New Loan

Video

-Real Estate Agent Introductions (eyejot video I posted on MC wall- LIVE example, 5-months to work… Done!)

-Real Estate Agent Updates

-Video Text Message – Game Changer

-MC Edge – Total Cost Analysis

-MC Edge – Open House Flyer/Financing Options

-MC Edge – Rent vs Own Analysis (FOR REAL ESTATE AGENTS) MAJOR GAME CHANGER!

Part One: Acquiring A New Loan

-VIDEO: RE Agent Introductions – Eyejot.com = great for branding YOU

Part One: Acquiring A New Loan

Video-Real Estate Agent Introductions – Eyejot.com

Subject: Video Message/Info For Thomas Transaction

Video Scripting:- Intro- Congrats- Request 10-15 min- Go over how the process works in our office..- To ensure exceptional experience w/ our mutual clients…- Ultimately, to guarantee future referrals by providing a WOW experience…

Part One: Acquiring A New Loan

Video-Real Estate Agent Updates

One touch, live message

15-sec or less….

Part One: Acquiring A New Loan

-MC Total Cost Analysis – New Application Live Link – http://mcedge.tv/16ivkj

Part One: Acquiring A New Loan

-Mortgage Coach Total Cost Analysis – Open House

-Live Link – -http://mcedge.tv/16itoz

Part One: Acquiring A New Loan

Mortgage Coach TCA – Realtor: Rent vs Own (New Strategy) http://mcedge.tv/16iulw

Part Two: Optimizing

Gear You Need For Implementing Video

-Laptop or webcam

-Smart Phone

-Eyejot.com (messages)

-Bombbomb.com (email marketing)

-Mortgage Coach Edge

-Microphone** (advanced)

-Editing Free Software (Mac = iMovie (easy), Windows Media Player)

-Advanced – Camtasia ($300), screen recording, editing…)

Part Two: Optimizing

Social Strategy - Attracting RE Agents w/ Social

Part Two: Optimizing

Social Strategy

Case studies of “HOW” businesses are using social to WIN.

Part Two: Optimizing

Social Strategy - Attracting RE Agents w/ Social

Think before you post.

The future of social is video. The velocity of info is moving faster and faster…

SHARE what you are doing to HELP clients and other agents…

-FB-Twitter-Instagram-Vine

BRANDING YOU and BUYING BRAIN CELLS

Part Two: Optimizing

Social Strategy - Attracting RE Agents w/ Social

INSTAGRAM –

Take a pic of ratewatch, explain what the heck is going on in less than 15-sec… Bite size for clients and agents to digest/explain.

Instagram = twitter and FB

Part Two: Optimizing

BONUS: Find Top Real Estate Agents w/ Social

Once you have the tools, you’re equipped for the opportunity, go to

FacebookTwitterZillowYelp

Learn about them, find a commonality, and share their stuff. Comment.. DON’T ASK FOR BIZ before the first date!

Advanced: Find agents w/ reviews, more review, more social they are… Connect with them, they get more online leads, NEED MC Edge software

Part Two: Optimizing

Attracting Real Estate Agents w/Video

Online Reviews – Say Goodbye to Testimonials, soooo 2010 GET THEM OFF YOU SITE!!!!

How I won over the #1 agent in my town…. 2 years in making- eyejot intro when he was listing agent on deal - 2-yrs ago…-Pop-bys-Stayed relevant-Met with broker owner spoke at office meeting-Connected via social media –LISTENED for 2-years!-Referred him 3 listings-Asked for Lunch meeting -MC Edge -Open House MC Edge-Client – closed early using TCA and this……….

Part Two: Optimizing

Attracting Real Estate Agents

Let’s Connect & Stay Connected

www.Facebook.com/dankellermtg