Mossy Oak Properties Of The HeartlandPresents The 2012 Monster Buck ClassicThe setting for the inaugural Monster Buck Classic of Kansas is the Kansas ExpoCentre located in thecapital city of Topeka, KS. The ExpoCentre can be accessed from every region in the state by way ofmajor interstate or highway. It is 60 miles west of Kansas City and 140 miles from Wichita, our twomajor markets. The facilities have adequate space and parking for up to 2,200 vehicles. The CapitalPlaza Hotel is on the ExpoCentre campus.

Purpose Of EventTo promote the great sport of deer hunting and outdoor recreation in Kansas by offering a whole-some venue which the general public of Kansas can display their passion for the sport, learnconservation and techniques to enhance their experience in the great outdoors, view and purchasethe latest tools, technology and gear in the industry and give notice to the rest of the Mid-West andHeartland of America that Kansas has officially arrived.

Sponsors & ExhibitorsOur Sponsors and exhibitors have an opportunity to be a part of the Monster Buck Classic of Kansasevent that will change things forever in Kansas. The state of Kansas has never had the opportunityuntil now to carve their name in the halls of officially recognized big bucks like Iowa, Nebraska andIllinois have done and been doing for years through their Monster Buck Classic venues. Our sloganand theme for the event “We Are Kansas” and “On January 27-29th, 2012 everything changes”, arestatements and notice of sorts to the rest of the Midwest and Heartland of America that Kansas hasnow arrived and taken center stage. The event is the first of the “Monster Buck Classic” season witha date of January 27-29th, 2012. The event date is the closest date of all shows and events of its kindto the end of deer season. The date of the event is the weekend after the NFL playoffs and a weekbefore the Super Bowl and after the national SHOT SHOW in Las Vegas. Parking for the event isfree and paid admission is good all weekend long, allowing people to come and go which will helpto drive the overall attendance.

Title Sponsor: Mossy Oak Properties of the Heartland

Expected Attendance: 15,000 - 20,000

Total Vendor Booths: 160

Promotion & Marketing

Because the event is an "inaugural event" we have a very aggressive marketing plan in place as follows:

Television: Cross Timbers Production will create a :30 second commercial to be run on all 17 MondayNight Football Games in the Kansas City, Topeka, and Wichita markets. The commercial will also run onABC 49 in the Topeka market. This will go into 650,000 homes and reach over 1.2M people each week.

AP Press Releases: Press releases will be done periodically leading up to the event. Significant newsand information will be shared with most media outlets in Kansas.

Newspaper: Topeka Capital-Journal, Kansas City Star, Wichita Eagle, Salina Journal, ManhattanMercury, and the Pittsburg Morning Sun. We will also solicit newspapers for interview and storycoverage before during and after the event. We have a relationship with the KC Star OutdoorEditor, Brent Frazee. He has committed to covering the Monster Buck Classic prior, during andafter the event.

Kansas Department of Commerce, Travel and Tourism and Visit Topeka:

Billboards: We will place billboards on the following routes: Hwy 54 from Fort Scott to Pratt,Hwy 69 from KC to Pittsburg, Hwy 96 from Wichita to Hutch, Hwy 177 from Manhatten toEl Dorado, Hwy 81 from Salina to Belleville. Billboards will be placed no later than December 1, 2011.

Poster Distribution: Physically place over 2,000 10 inch x 15 inch full color official MBCK posters.Every county east of Hwy 281 up to I-70, back over to Hwy 81 up to the NE state line and east to theMO state line and down to the OK state line will be canvassed. We will place the posters, withpermission at each location, in hunting and outdoor stores, convenience stores, Wal-Mart SportingGoods Departments, Tractor Supply Stores, Bass Pro, Gander Mountain, Dick’s Sporting Goods, Cabala’s, restaurants, and other places that will give us exposure. All posters will be up no later thanOctober 15, 2011

Website: monsterbuckclassic.com is the official domain name and home for the event on theworld-wide web. We will place our web address on all marketing and media material to drive folksto the site and bring quick access of what is taking place in the “We Are Kansas” and the KansasMonster Buck Classic world. We will place the web link on as many other sites as we possibly can.Each sponsor and vendor will have a presence on our website.

Promotion & Marketing continued...

MBCK Official Event Bags: Each adult ages 18 and up (one per family) that comes through thegate will receive an official event bag. One side will have the official MBCK logo on it and the otherside will boast our sponsors in proportion to their sponsorship level. These will be around long afterthe event is over.

Official MBCK Apparel: Each sponsor will have their logo appear on all dated official MBCK apparelsold during the event. The apparel store will be located at the entrance to the ExpoCentre.

Email blast and direct mail: We will direct mail over 10,000 known Kansas resident deer hunters.

Links on other websites: We will work with other websites (sponsors, exhibitors, outdoor andhunting venues, etc.) to place our link on it for traffic to the MBCK website

Social Networking Platforms: We will promote the event on all the major social networkingplatforms before, during and after the event is over.

Hat Giveaway: The first 100 paid attendees per day will receive a FREE official MBCK hat.

Kansas State Fair Booth: We will have a booth at the Kansas State Fair in Hutchinson, KS in September.

University of Kansas and Kansas State University: We will have marketing efforts on both campusesthrough their football and basketball programs. Plans for this have yet to be finalized.

Kansas Department of Wildlife and Parks Hunting Regulations Booklet: We will place an ad inthis publication. Over 275,000 are distributed throughout Kansas. The booklets hit the shelvesSeptember 1st and remains on shelves until after the spring of the following year.

Landsofamerica.com and Landwatch.com: The leading land for sale websites in the world. We willhave banner ads on the Kansas homepages of these land websites. Hunters often visit these sitesin search of land to buy for hunting.

Christmas Parades: We will attend and participate in Pittsburg, Fort Scott, Topeka, Wichita, Hutchinson,Salina and Manhattan’s Christmas parades. We will pull the official MBCK trailer through each parade.

Paid admission: General admission is good for the entire weekend. This will help drive attendanceand awareness of the event.

Event Times

Friday: 1 PM to 9 PM Saturday: 10 AM to 8 PM Sunday: 9 AM to 5 PM

Sunday Morning Worship: 8 AM in the seminar area hosted by Ronnie Carlisle.

Monster Buck Contest

Friday: 1 PM – 9 PM Saturday: 10 AM – 7 PM Sunday: 10 AM – Noon

Monster Buck Classic main event will happen at 2PM on Sunday and be hosted by Spook Spann.Spook is responsible for the largest deer ever harvested on video, a 230+ inch whitetail taken inStafford County, KS. He is also the host of SpookNation, a television show on the Pursuit andSkyAngel networks. He is an accomplished professional hunter and is sponsored by Mossy Oak andUnder Armor to name a few. He has been noted as the next outdoor television mega-star.

To Enter Monster Buck Contest or have a buck officially B & C Scored: $20.00, includes a generaladmission good for the entire weekend.

*Only Kansas Residents are eligible to enter the Monster Buck Contest. Anyone, resident or non-resident,

can have a whitetail or mule deer officially scored.

King of Kansas TrophiesIn addition to the announcement of each category winner we will crown the first ever Monster BuckClassic We Are Kansas King of Typical and King of Non-typical bucks. It will be a "Heisman" award ofsorts that will be the bragging rights of Kansas and these bucks will remain the Kings until someonein a future Monster Buck Classic We Are Kansas event tops their scores and becomes the new King.This will be the one award that each Kansas deer hunter will dream of capturing from season toseason. The buck has to of been harvested the current years deer season by a non-professional.We will have two very unique King of Kansas trophies that will have the bucks score and the nameof the hunter engraved in it which will travel with the bucks to different venues throughout the stateand region between the annual event.

Event Admission

Adults: (18 over): $10.00 Youth: (10-17): $8.00 Children: (7-10): $5.00 Children under 6: Free

*Paid admission is good for the entire weekend so attendees can come and go as they please!

Each paid general admission will receive a wristband that must stay attached to arm to be goodfor all weekend.

Celebrity Appearances

We currently have agreements to be in attendance with Spook Spann (professional hunter with thelargest whitetail deer ever killed on video and host of the outdoor television show Spook Nation),Justin McBride (two time PBR World Champion and country music singer), and Dan Thurston (starof Drury Outdoors’ Bow Madness series and Kansas resident). Spook Spann will host and emceethe Monster Buck Contest and have a booth to meet and greet the public, sign autographs anddisplay his 231 inch monster whitetail. Former PBR star and Two Time World Bull Riding ChampionJustin McBride will perform a mini-concert in the Exhibition Hall located next to the ExpoCentre onSaturday night for all vendors and their guest. He will have a booth and be available throughout theevent to meet and greet the public and sign autographs. Dan Thurston will host a seminar and beavailable to meet and greet the public.

Spook SpannProfessional Hunter, andHost of Spook Nation.

Dan ThurstonStar of Drury Outdoors’Bow Madness Series.

Justin McBrideFormer PBR Star, Two-TimeWorld Champion and CountryMusic Singer.

Unique AttractionsAs if Spook Spann's 231 inch monster buck isn't enough, we will have David Richardson and his WestTexas Rattlesnake Show as one of our main attractions. His show has an Anti-Drug message. He willperform mini-shows throughout each day. This will be an attraction that folks will talk about longafter the event is over. The Antler Dog founder and trainer Roger Sigler, will be in attendance host-ing seminars about shed hunting with dogs. Jerry Boyles will be at the show with his Bow-Masters3-D Target Popup course for bow shooters to test their shooting skills and win prizes. AJ Woodwill be creating paintings for the winners in each Monster Buck category. Wrap It Up! Vehicle Wrapswill be on hand wrapping vehicles with Mossy Oak camo during event hours.

David RichardsonWest Texas Rattlesnake Showand Anti-Drug Message.

Jerry BoylesBow-Masters 3-DTarget Popup Course.

AJ WoodHuntfish Portrait, Inc.Canvas Paintings for Contest Winners.

Roger SiglerAntler Dog Founder.

Wrap It Up! Vehicle WrapsHigh quality, high resolutioncar, truck and fleet wraps.

Unique Attractions continued...

In addition, Christian Comedian Bob Smiley will be at the event Friday and Saturday to hecklethe crowd and do mini comedy stand ups during the day atop the “Crows Nest” and perform a45 minute stand up comedy show prior to Justin McBrides concert Saturday night.

The crowd will be able to test their skills and match wits against the smartest chickens in theworld in a game of tic tac toe. The Tic Tac Toe Chicken attraction has appeared on Larry KingLive and awed thousands upon thousands of players and spectators over the years. Folks willnot forget this one.

Bob SmileyChristian Comedian

Tic Tac Toe ChickenOwned, trained, and directedby legendary animal trainerand rodeo clown Bunky Bogerand family.

SeminarsInformative seminars given by experts in their fields will happen throughout the event startingFriday night. The following are the topics and speakers:

“Food Plot Design” - Mossy Oak Biologic Pro-Staff

“Late Season Tactics” - Dan Thurston, Mossy Oak Pro Staffer and Drury Bow Madnesscelebrity and KS resident

“Videoing your hunt, the truth” - Cabot Benton, Living Your Land Television Show Presented byMossy Oak Properties

“Shed Hunting-The Antler Dog” - Roger Sigler, Trainer and owner of Antler Dogs kennels

“Small Tract Of Land -Big Results” - Dana Hensen, Primos Calls Pro Staffer and KS resident

“Rattling Bucks” - Mossy Oak Pro Staff

"How to process your deer like a pro" - Bill Hessell, Deer Processing instructor and expert

"Still hunting" - James Barger, Mossy Oak Whitetail Pro-Staff

“Land Ownership 101” - Mossy Oak Properties of the Heartland staff

“A career with Mossy Oak Properties of the Heartland” - Brian D. Smith, CEO, Mossy OakProperties of the Heartland

“Honing Your Instincts for Whitetail Success” - Synthia Wilson, speaker and accomplishedhunter. ProStaff & Writer for KBM Outdoors. Prostaff, Writer & BOD for Women Hunters on linemagazine. Pro-Staff & Writer for Bowhunting.net on line magazine. ProStaff for Illussions GameCalls. 2008 Recepient of "Lady Archer/Bowhunter" by Women Bowhunters Magazine.

"Silent Stalker" - Mossy Oak Whitetail Pro Staff member and deaf hunter Seth Baker shares hischallenge of being deaf and his triumphs of successfully harvesting deer and turkey in spite of hisdeafness. YOU DON"T WANT TO MISS THIS ONE! WOW!

Sponsorship Opportunities

Current Sponsors: Primos Hunting, Briggs Dodge Topeka, ABC 49 Topeka,ScoutLook Weather, Wrap It Up Vehicle Wraps, Hunting Sports Plus

Platinum Sponsor $8,500.00• Logo to appear on all marketing material, show bags and show T-shirts in proportion to sponsorship• Mention in all radio and television ads• 75 General Admission Tickets• Logo on show programs• Presence on official MBCK website• Premium 10 x 10 booth• 6 x 12 Banner Hanging in Expo Hall (Sponsor to provide banner)• Mentions throughout event on PA system

Monster Buck Contest Sponsor $5,000.00• Named title sponsor of the Monster Buck Contest• Presence on the official MBCK website• Logo to appear on all marketing material, show bags and show T-shirts in proportion to sponsorship• Logo to appear on each Official B & C Scorecard given to contestants and non-contestant scored bucks• 50 General Admission Tickets• Logo in show programs• Premium 10 x 10 Booth• 5 x 10 Banner Hanging in ExpoCentre, in the crows-nest and on the Monster Buck Contest stage

during Sundays main event. (Sponsor provides banners)• Mentions throughout event on PA system

3-D Bow Range Sponsor $4,000.00• Named title sponsor of 3-D bow range• Presence on the official MBCK website• Logo to appear on marketing material, show bags and show T-shirts in proportion to sponsorship• Logo to appear on each scorecard given to each 3-D shooter• 20 General Admission Tickets• Logo in show programs• Premium 10 x 10 booth• 5 x 10 banner hanging in Expo Hall (Sponsor provides banner)• Mentions throughout event on PA system

Sponsorship Opportunities continued...

Seminar Sponsor $3,000.00• Named title sponsor of Seminars• Presence on the official MBCK website• Logo to appear on marketing material, show bags and show T-Shirts in proportion to sponsorship• Banner to be in seminar area and mentioned prior to and after each seminar• 15 General admission tickets• Logo in show programs• Premium 10 x 10 booth• 5 x 10 banner hanging in Expo Hall (Sponsor provides banner)• Mentions throughout event on PA system

Crows Nest Sponsor $2,500.00Spook Spann will host the Monster Buck Contest and announce updates and interview contestants fromatop the “crows nest”. The crows nest is a platform high enough for everyone in the arena to see and hearhim make announcements. This area will have our Monster Buck Contest sponsors banners.

• Named title sponsor of the Crows Nest• Presence on the official MBCK website• Logo to appear on marketing material, show bags and show T-Shirts in proportion to sponsorship• Crows Nest area will have sponsor banner hanging in it (Sponsor to provide banner)• 15 General Admission Tickets• Premium 10 x 10 Booth• Mention on PA prior to each big buck contact update

Banner Sponsor First 20 Sponsors**Sponsors to provide banners • 6 x 10 banner in Expo Hall- $600.00, with a booth $400.00• 8 x 12 banner in Expo Hall- $700.00, with a booth $500.00• 10 x 15 banner in Expo Hall- $800.00, with a booth $600.00• General Admission Tickets 50% off up to 20 tickets, must be purchased one week prior to event• Logo in show programs• Two mentions during event on PA systemBanners must be received no later than January 15, 2012

Sponsorship Opportunities continued...

Special Opportunity for 20 501c3 Organizations

“Pass It On” Sponsorship $5,000.00In the spirit of cooperation with conservation and other non-profit organizations that preserve and protectthe great sport of hunting the first 20 501 c3 organizations approved by MBCK will receive a scholarship fortheir booth paid from the Pass It On Sponsorship dollars for this portion of our event. We truly believe thisis what it is all about and we as an event would not exist if it were not for these wonderful groups. We saluteeach one of them and are grateful for their efforts!

• Name title sponsor of Pass It On• Presence on the official MBCK website• Logo to appear on marketing material, show bags and show T-Shirts in proportion to sponsorship• 25 General Admission tix• Logo in show programs• Premium 10 x 10 booth to be located at the end of the Pass It On aisle • 5 x 10 banner hanging in expo hall• Mentions throughout event on PA system

Please call or contact us at info@monsterbuckclassic.com if you would like to apply for a scholarshipbooth for your organization.

Vendor Booths

Regular booth $385.00 Until December 15, 2011$475.00 after December 15, 2011

Additional Booths Two booths are priced at a 20% discount. Call MBCK for pricing for more thantwo booths. Corner booths cannot be discounted in the multiple booth discount.

Corner Booths 140-201-240-301-340: $625.00 Until December 15, 2011$700.00 after December 15, 2011

Corner Booths 120-121-220-221-320-321 are $900.00 each with no discounts available. These are locatedacross from the Monster Buck Scoring Tables and Monster Buck Displays.

Banner sponsorships are available in conjunction with a booth, see Banner Sponsorships.

To reserve a booth 50% is due at the time of reservation and the remaining balance is due byDecember 15, 2011. Any booths reserved after this date must be paid in full.

Inaugural pricing promotion. Any vendor that reserves a booth prior to December 15, 2011 will securethis booth space price for the 2013 MBCK event.

Parking for the event is free to everyone.

All booths will include pipe and drape, one table and two chairs and includes four event passes.Additional event passes can be purchased for $5.00 each.

Please remember that any paid general admission is good for all weekend. THIS WILL DRIVE ATTENDANCE!

Each vendor and booth staff is invited to a private Bob Smiley stand-up comedy show and a Justin MCBridemini-concert Saturday night starting at 9PM in the Sunflower Ballroom located in the Capital Plaza Hotel.It is an appreciation event for our vendors.

The official hotel of the MBCK is The Capital Plaza Hotel, a five star property located on the ExpoCentrecampus within walking distance of the event. We have a limited number of rooms reserved at theCapital Plaza Hotel for our exhibitors. Exhibitors can reserve rooms for $99.00 per room per night untilDecember 20, 2011. After this date the room rate will increase to $115.00 per night. Please contact the hoteldirectly at 1-800-579-7937 and tell them you are with the Monster Buck Classic of Kansas and they willassist you with these rates and your reservations.

This Year’s Event Benefactor This year’s event will benefit Friends Of American Heroes, a 501(c)(3) non-profit organization whosegoal is to honor American military heroes and their families. Their mission is to promote and nurturefamily values, friendship, fellowship, and love of country by encouraging participation in outdoorrecreation. Our heroes' mental and physical struggles do not end once they leave the hospitalor rehabilitation center—they face a lifelong uphill battle. Therefore, to uplift and encourageour wounded heroes as they persevere in life, Friends Of American Heroes works to provide enrichingoutdoor recreational opportunities for them across the country.

For more information on Friends Of American Heroes:

www.friendsofamericanheroes.org

Faith, Country, and Familyare atthe center of Friends Of American Heroes, while

providing outdoor enjoyment to wounded veterans.

We Are Big Events, LLC

399 Hudson St. Suite 1Fort Scott, Kansas

620-223-3773 • Fax:620-223-3774

monsterbuckclassic.com

Spook SpannProfessional Hunter, andHost of Spook Nation.

“I am honored to be the host and emcee for the Monster BuckClassic - We Are Kansas event. This event is long over due for thegreat state of Kansas. Won't you join me Jan 27-29, 2012 in Topekaas we celebrate the awesome sport of Kansas deer hunting. I lookforward to seeing you there. Don't miss it.”