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8/9/2019 Most Innovative Entertainment Destination Amigos Details 1
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8/9/2019 Most Innovative Entertainment Destination Amigos Details 1
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Our Vision
“To entertain our valued patrons bythe finest products in theentertainment /gaming industry”.
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Our Mission• To provide the most innovative games & attractions from
across the world to our local customers.
• To be the most preferred entertainment / gaming
destination.
• To reach all our customers using various formats so as tobe seen as the most futuristic brand in the maret.
•
To ensure our staff use our products to thrill & have oneof a lifetime e!perience at "migos.
• #ass on the commercial benefits to the customer in themost profitable way.
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Our Values• $ndian%ness
• $nnovative
• ealthy
• Trust
• 'ustomer 'entric
• (espect
• )!cellence
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"spiration & Ob*ectives• The +rand doing very well in #une wants to e!pand
across #an $ndia.
• "ims to have gaming ,ones - good locations which will
have enough wal ins.
• cale Operations 0eep penetrations in the $ndianMarets1 therefore evaluating “2ranchising”
• igh +rand recognition and recall.
• ustainable growth oriented +usiness Model.
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3hat is "migosWhat is Amigos?? Could be the first question in everyone’s mind?The word Amigos means “friends” in both the Spanish andortuguese languages!“Amigos” as the name suggests is a pla"e to
en#oy with your $friends’!
Apparently& after a vast ' () we realised that there are almost noentertainment options available to youth in western une! When &*le"troni"a +inan"e ,imited -*+, apernt .rand of Amigos/de"idedto diversify in entertainment area due to shortage of entertainment
options in une and thus the idea of $Amigos’ was born!Amigos is anwholesome entertainment "entre with a varian"e&of innovativeattra"tions li0e 1) theatre& a ,aser tag& a ,aser 2a3e and .owlingAlley for the first time in une& 2aharashtra 4ndia!
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'ontinued4
Amigos is an *ntertainment division of *le"troni"a +inan"e ,imited-*+,/ whi"h is a leading 5on6.an0ing +inan"e Company -5.+C/ with a
fo"us on 2S2* finan"e! With over 78 years into ma"hine loans& ithas emerged as the mar0et leader with over 9888 satisfied"ustomers a"ross the "ountry! With 7: main bran"hes& *+, "ater tothe requirements of over 1; 4ndustrial "ities an 4ndia! With itsmanufa"turing ba"0ground and se"tor e<pertise& *+, has"onsistently maintained its portfolio quality! *+, remains "ommitted
to finan"ial in"lusion and aspires to rea"h out to 71888 2S2* unitsawaiting qui"0 loans and fulfil its mission6 .uilding the2S2*!!!)riving the *"onomy!
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The 5ew world of )ntertainment• "migos is an access to the most innovative and world class gamingentertainment..
• $t is the most happening brand amongst youth. "migos being the pioneer ingaming has no competitors which gives them a monopoly business in addition it
has diversified a lot in a short span of time.
• "migos has 6 stand alone outlets and 7 mall outlet which will be opened by7st 8une 697: - "undh (eliance Mart & 7 stand alone food court.
• "migos is a wonderful party destination for birthday parties and corporateget together.
• "migos offers healthy entertainment with no alcohol and huas
• The ma*or attractions of amigos are ;aser Tag1 +owling1 <0 )!perience$nteractive games1 Mechanical +ull ride1 ;aser Ma,e1 "ir ocey1 #ool1 2oos+all and a 2ood court.
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• <0 "ttraction• ;aser Tag• ;aser Ma,e•
;"5 =ames• #ool Tables• $nteractive =ames• "rcade =ames• +owling
• +ull ride• 2uss +all• +un*ee 8umping• :0 =aming• 27 'ar imulator
"ttractions - "migos
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5ew >ids #lay area $ntroduced on ?th 5ov
697:
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Who is our customers
3ho is our customers
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3ho are our 'ustomers• Our Target audiences are from Middle 'lass1 @pper Middle class1
5$ +racet.• On the basis of the demographics our customers are from the
income group of 7<999 per Month to 6 ;acs and above per month.• "ctive Movers A7< to 7BC D Teenagers going to =ood reputed
high schools getting monthly pocet monthly pocet money of:999..
• =o =etters A7B to 7EC D 'ollege =oers =etting a monthlypocet money of F999..
• "ctive Movers A69 to 6GC D Houngsters who have recently
*oined *ob and getting salary in a range of 79 to :9 spendappro! :99(s. #er Visit.• 2amilies and Houng "dultsD This is the audience which spend
good amount of money on their ids4
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3hat new we have introduced• Toddlers play area• 27 'ar imulator
• 2ull 0 :0 first person shoot games.
• 3e have introduced gyroscopic chair.
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'urrently Operational "migos Outlets
"migos ;aw 'ollegeAtand "loneC
"migos #aud (oadAtand "loneC
(eliance AMallC "migos "undh
"migos 2ood 'ourt
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'oming oon 'enters till 0ec 697:
"migos 'hinchwad AMallC <<99 I 2t A2ranchisedC
"migos #imple audagar F999 I 2t A2ranchisedCA#impri Mall 2ormatC
"migos 5alasopara B999 I ft A2ranchisedC
AMumbai Mall 2ormatC
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"chievements of "migos3e are the fastest growing organi,ation with
organi,ed manner
"migos has achieved the maret share of E9J in westof #une in )ntertainment sector giving a new verticalto #uneKs )ntertainment world.
Opening 6 stand alone1 7 mall format and 7 multicuisine food court outlets in a span of *ust 7.<years is the greatest achievement associated with+rand "migos.
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