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Company NameCompany Capsule

Mother dairy India

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Table of contents

Executive Summary Background

History, Year of Incorporation & other details

Demographics Location, Branches, Employee

details Legal structure

Ownership, M&A / JV/ Acquisitions

Subsidiaries & Associated companies

Organisational Structure Leadership, Organizational

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Operational Profile Products /Services /Solutions Place (Distribution

Infrastructure) Financial Summary

Revenue by segments, Historical revenue growths Profitability

Company Initiatives & Strategy Annexure

Company in the press

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The company..

LOGO

AddressHorticulture Business Unit Mother Dairy Fruit & Vegetable Pvt. Ltd. Safal Fruit & Vegetable Unit Mangolpuri Industrial Area Phase-I Delhi - 11 00 83

Founded 1974

Founder Fully owned subsidiary of NDDB ( National dairy development board )

Key persons Paul Thachil (CEO) , Sanjeev Khanna (MD)

Revenue 2700 cr

Net income 2193 cr

Website www.motherdairy.com

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Executive Summary

• Mother Dairy, set up in 1974, is a wholly owned subsidiary of National dairy development board of India.

• Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, etc), Dhara (range of edible oils).

• Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavored Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils .

• Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability. This program was started with the Mother Dairy, Delhi, since February 1980.

• There after Mother Dairy is continuing this program on their own as a social responsibility without having any financial assistance from the Government as well as since it is felt that BVM is generally consumed by the middle / lower middle / poor strata of the society.

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Executive summary..

• It is a 2nd leading milk cooperative followed by AMUL.• The company markets an array of fresh and frozen fruit and vegetable

products under the brand name • Under their SAFAL brand name they market fresh Fruits & Vegetables,

Frozen Vegetables and Fruit Juices at a national level, through its sales and distribution networks, for marketing food items.

• Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India.

• Mother Dairy has also been marketing the Dhara range of edible oils for the last few years.

• Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.

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Executive summary..

From last few years mother dairy have recorded good growth in sales, and recorded revenue of . The suggested reasons was:

1. Enhanced product portfolio in the ice cream segment and strengthen its presence in the push cart segment by 35 per cent and in the retail segment by 30 per cent.

2. Mother Dairy launched its Indian classic series of ice-creams under the brand name Swaad-e-Khaas, comprising three flavours - firdausi kaju kishmish, zafrani kesar pista and shahi meva malai.

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BackgroundYear of Incorporation & Other details

• Mother dairy was founded in the year of 1974, as a pure subsidiary of NDDB.

• It’s headquarter is in Delhi, India.• In 1988, mother dairy launches it’s

vegetable & fruit product under the brand name of

• In 2004 they added fruits juices under product portfolio of

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BackgroundYear of Incorporation & Other details

• The NDDB merged Mother Dairy and the Fruit & Vegetable project into a wholly owned company named Mother Dairy Fruit & Vegetable Ltd (MDFVL) in April 2000.

• Mother dairy got some of prestigious awards as follows:

1. "Best Productivity Performance" award for three consecutive years starting from1987-88 to1989-90 and again from1995-96 to1997-1998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award.

2. National Energy Conservation Award - 2004,

3. Oil and Gas Conservation Award - 2004,

4. Indian Innovation Award - 2004

5. Safety Initiative Award - 2005.

•MDFPL is the amalgamation of MDIL &MDFVL.

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DemographicsLocation, Branches, Employee details

No. of employees 2500

Executive 18%

Manager 12% Officer 7%

Sales executive 4%

Area sales manager 3%

Median age of employees 29 years

Median tenure 2 years

Male 87%

Female 13%

•Male workForce is 87%Of total workForce.

•Median tenureOf work forceIs 2 years.

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DemographicsLocation, Branches, Employee details

Delhi Haryana Karnataka

Western U.P

Mumbai

Hyderabad

Mother dairy exclusively keep there operation confined to India. It having it’s branches in selective states, but country wide retail stores which is around 10,000 in number. And Delhi it self having 847 retail stores.

Mother dairyOccupied 66%Of market sharesIn milk productsAlone in Delhi.

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Legal structureOwnership, M&A / JV, subsideries

NDDB

MDFVL

MDIL

MDFPL

• Mother dairy fruits and vegetable limited is the merger of Mother dairy India Limited and Mother dairy fruits processing Limited.

• NDDB is head regulating body.

• Mother dairy is an cooperative institution.

MDFVL is aSubsidiary ofNDDB.

Mother dairyIs a cooperative.

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Organisational StructureLeadership

General manager

ASSIT. MGR(SAFTY)

DY MGR (PRODUCT)

SR. Manager

DY MGR(UTILITY)

SR OFFICER(THERMAL)

SR OFFICER(ELECTRIC)

SR OFFICER(AUTOMAT)

PRODUCT UNIT COORDINATOR

FLOOR ENGG AND WORK MAN

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Organisational StructureBoard of directors

Chief executive officer Paul Thachil

Managing director Sanjeev Khanna

Chief financial officer Harish chandra virmani

Director Amrita Hirubhai patel

There are6 directorsIn the company.

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Operational ProfileMajor Products, Services, Solutions, brands

MDIL

MILK

DAHI

LASSI

GHEE

FLAVOURED MILK

PROBITICS

ICE CREAM

MDFVL

FROZEN FRUITSAND

VEGETABLES

FRUIT JUICE

SAFAL

DHARA RANGE OF OIL

FROZEN TOMOTO

FROZEN ALOO TIKKI

FROZEN FRENCH BEANS

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Operational ProfileMajor Products, Services, Solutions, brands

• MOTHER DAIRY’S EXPORTS SOME OF THERE PRODUCTS TO USA AND UK. HERE IS LIST OF SOME PRODUCTS..

DAIRY PRODUCTS FRUITS & VEGETABLES

Dairy whitner Alphanso mango pulp

Table butter Mango pulp

Ghee Mango concentrate

Toned milk Banana puree

Skimmed milk powder organic banana pulp

Full cream milk powder Papaya concentrate

8% of revenueMother dairyGenerates fromIt’s export& internationalBusiness.

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Financial SummaryRevenue by segments

Sales

DairyFruits & vegtablesSAFAL

Dairy productsContributes 58%To the total revenueOf mother dairy

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Financial SummaryHistorical revenue growth

Year 31 march 2007 2008Working results Gross sales 2178 2723Total income 2193 2776PBILTD (8) 45Interest 14 40PBT (34) 7PAT (33) 6

YEAR REVENUE

2005-06 1800 cr

2006-2007 2000 cr

2007-2008 2193 cr

2010-2011 2776 cr

Mother dairyProjecteda revenue of4000 cr, this Year.

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Company Initiatives & Strategy

• Education of producer members, opinion leaders and trained professionals to be expanded and strengthened.

• Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need.

Strengthening corporative business

• Cross non-descript cattle with Holestein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas.

• Increase the production and use of high quality feed appropriate to local conditions.

Product enhancement

• Identify and address quality related problems at every stage from the producer at the village cooperative, to the dairy plant and the process of final delivery to the consumer.

• Facilitate improvement of hygiene, sanitation, food safety and operating efficiency in the dairy plants and sensitize dairy personnel to product quality aspects as per international standards.

Assuring quality

Mother dairyWorks on 3 basicStratorgies.•Corporative Business•Product enhancement•Assuring quality

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Company Initiatives & Strategy

Mother Dairy had, as its main objective, “carrying out activities for the economic development of agriculturists by efficiently organizing marketing of milk and dairy produce, agricultural produce in raw and/or processed form and other allied produce”. This was to be done through:

• Common branding• Centralized marketing• Centralized quality control• Centralized purchases and• Pooling of milk efficiently

“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”

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1.http://www.thehindubusinessline.com/2004/12/31/07hdline.htm

2. http://www.rediff.com/money/2006/jul/04spec1.htm3. www.nddb.org4. www.motherdairy.com5. http://www.fnbnews.com/article/ articled=191216.http://www.icmrindia.org/casestudies/catalogue/

Business%20strategy2/National%20Dairy%20Development%20Board-Dairy%20Cooperative%20Movement.htm

7. Empowerment Case Studies: National Dairy Development Board

Annexure

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Thank You

Company Capsule

Disclaimers